Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
|---|
| Ensemble | 7499 | 100.0% | 14.7% | 4672 | 100.0% | 19.2% | 2827 | 100.0% | 10.7% | 3059 | 100.0% | 18.2% |
|---|
| Sexe |
|---|
| Homme | 4672 | 62.3% | 19.2% | 4672 | 100.0% | 19.2% | - | - | 100.0% | 2033 | 66.5% | 23.1% |
|---|
| Femme | 2827 | 37.7% | 10.7% | - | - | 100.0% | 2827 | 100.0% | 10.7% | 1026 | 33.5% | 12.8% |
|---|
| Age |
|---|
| 15 à 24 ans | 1136 | 15.1% | 15.4% | 759 | 16.3% | 20.4% | 376 | 13.3% | 10.3% | 516 | 16.9% | 17.3% |
|---|
| 25 à 34 ans | 1099 | 14.7% | 14.3% | 740 | 15.8% | 19.6% | 359 | 12.7% | 9.2% | 538 | 17.6% | 15.7% |
|---|
| 35 à 49 ans | 1845 | 24.6% | 14.5% | 1233 | 26.4% | 19.6% | 612 | 21.7% | 9.5% | 1031 | 33.7% | 17.1% |
|---|
| 50 à 64 ans | 1852 | 24.7% | 15.1% | 1114 | 23.8% | 18.8% | 738 | 26.1% | 11.7% | 900 | 29.4% | 21.9% |
|---|
| 65 ans et plus | 1567 | 20.9% | 14.5% | 826 | 17.7% | 17.9% | 741 | 26.2% | 12.0% | 73 | 2.4% | 30.6% |
|---|
| Individu |
|---|
| Ménagère | 2429 | 32.4% | 10.5% | - | - | 100.0% | 2429 | 85.9% | 10.5% | 855 | 28.0% | 12.8% |
|---|
| Personne de Référence | 4618 | 61.6% | 16.5% | 3817 | 81.7% | 18.9% | 802 | 28.4% | 10.2% | 1834 | 60.0% | 21.7% |
|---|
| Responsable des achats | 3327 | 44.4% | 13.8% | 1539 | 33.0% | 20.2% | 1788 | 63.2% | 10.9% | 1375 | 44.9% | 16.5% |
|---|
| PCS Individu |
|---|
| Agriculteurs | 47 | 0.6% | 8.8% | 29 | 0.6% | 8.3% | 18 | 0.6% | 9.8% | 0 | - | 7.2% |
|---|
| Petits patrons | 290 | 3.9% | 18.7% | 244 | 5.2% | 22.0% | 47 | 1.6% | 10.5% | 270 | 8.8% | 19.1% |
|---|
| Affaires et Cadres | 1201 | 16.0% | 25.8% | 849 | 18.2% | 29.1% | 352 | 12.5% | 20.2% | 1134 | 37.1% | 26.2% |
|---|
| Professions intermédiaires | 980 | 13.1% | 14.6% | 651 | 13.9% | 18.6% | 329 | 11.6% | 10.3% | 857 | 28.0% | 15.3% |
|---|
| Employés | 1026 | 13.7% | 12.2% | 454 | 9.7% | 23.2% | 572 | 20.2% | 8.9% | 190 | 6.2% | 10.7% |
|---|
| Ouvriers | 811 | 10.8% | 12.6% | 723 | 15.5% | 14.3% | 89 | 3.1% | 6.4% | 43 | 1.4% | 12.4% |
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| Retraités | 1762 | 23.5% | 14.3% | 1016 | 21.8% | 17.2% | 746 | 26.4% | 11.7% | 39 | 1.3% | 17.5% |
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| Autres inactifs | 1380 | 18.4% | 13.4% | 706 | 15.1% | 20.0% | 675 | 23.9% | 10.0% | 526 | 17.2% | 16.7% |
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| PCS Personne de Référence |
|---|
| Agriculteurs | 40 | 0.5% | 5.2% | 28 | 0.6% | 7.4% | 13 | 0.4% | 3.1% | - | - | 100.0% |
|---|
| Petits patrons | 429 | 5.7% | 17.1% | 301 | 6.4% | 22.3% | 128 | 4.5% | 11.1% | 429 | 14.0% | 17.1% |
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| Affaires et Cadres | 1529 | 20.4% | 22.7% | 984 | 21.1% | 28.4% | 545 | 19.3% | 16.6% | 1529 | 50.0% | 22.7% |
|---|
| Professions intermédiaires | 1101 | 14.7% | 14.5% | 748 | 16.0% | 18.8% | 353 | 12.5% | 9.8% | 1101 | 36.0% | 14.5% |
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| Employés | 782 | 10.4% | 14.6% | 475 | 10.2% | 22.1% | 307 | 10.9% | 9.6% | - | - | 100.0% |
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| Ouvriers | 1070 | 14.3% | 11.0% | 732 | 15.7% | 14.4% | 337 | 11.9% | 7.3% | - | - | 100.0% |
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| Retraités | 2085 | 27.8% | 14.4% | 1142 | 24.5% | 17.4% | 942 | 33.3% | 11.9% | - | - | 100.0% |
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| Autres inactifs | 462 | 6.2% | 12.3% | 261 | 5.6% | 19.2% | 201 | 7.1% | 8.4% | - | - | 100.0% |
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| Taille du Foyer |
|---|
| 1 personne | 1249 | 16.7% | 13.5% | 710 | 15.2% | 17.9% | 539 | 19.1% | 10.2% | 317 | 10.4% | 18.3% |
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| 2 personnes | 2646 | 35.3% | 14.9% | 1603 | 34.3% | 18.5% | 1044 | 36.9% | 11.5% | 784 | 25.6% | 18.5% |
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| 3 personnes | 1393 | 18.6% | 14.9% | 895 | 19.2% | 19.3% | 499 | 17.6% | 10.6% | 718 | 23.5% | 19.3% |
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| 4 personnes | 1438 | 19.2% | 15.5% | 965 | 20.7% | 20.8% | 474 | 16.8% | 10.2% | 835 | 27.3% | 18.1% |
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| 5 personnes et + | 772 | 10.3% | 14.7% | 500 | 10.7% | 20.4% | 272 | 9.6% | 9.7% | 405 | 13.2% | 16.1% |
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| Présence d'enfants de moins de 15 ans |
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| Oui | 2237 | 29.8% | 14.2% | 1463 | 31.3% | 20.1% | 774 | 27.4% | 9.2% | 1249 | 40.8% | 16.8% |
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| Non | 5261 | 70.2% | 15.0% | 3209 | 68.7% | 18.8% | 2053 | 72.6% | 11.3% | 1810 | 59.2% | 19.3% |
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| Habitat |
|---|
| Communes rurales | 1203 | 16.0% | 9.3% | 777 | 16.6% | 12.5% | 426 | 15.1% | 6.4% | 438 | 14.3% | 12.1% |
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| Agglo. - 20 000 hab | 987 | 13.2% | 11.5% | 657 | 14.1% | 16.1% | 330 | 11.7% | 7.3% | 348 | 11.4% | 14.1% |
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| Agglo. 20 000 à 100 000 hab | 829 | 11.1% | 12.4% | 532 | 11.4% | 16.6% | 298 | 10.5% | 8.6% | 321 | 10.5% | 16.3% |
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| Agglo. + 100 000 hab | 1776 | 23.7% | 12.3% | 1170 | 25.0% | 17.0% | 606 | 21.4% | 8.0% | 713 | 23.3% | 14.6% |
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| Agglo. Paris | 2704 | 36.1% | 32.5% | 1536 | 32.9% | 38.9% | 1167 | 41.3% | 26.7% | 1238 | 40.5% | 32.0% |
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| Région d'habitation |
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| Ile-de-France | 3011 | 40.1% | 32.0% | 1721 | 36.8% | 38.4% | 1290 | 45.6% | 26.2% | 1353 | 44.2% | 31.3% |
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| Nord-Pas-de-Calais | 269 | 3.6% | 8.4% | 180 | 3.9% | 11.8% | 89 | 3.2% | 5.3% | 96 | 3.1% | 10.8% |
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| Lorraine | 134 | 1.8% | 6.9% | 85 | 1.8% | 9.1% | 49 | 1.7% | 4.9% | 50 | 1.6% | 9.6% |
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| Alsace | 150 | 2.0% | 10.0% | 96 | 2.0% | 13.1% | 55 | 1.9% | 7.0% | 63 | 2.0% | 12.1% |
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| Franche-Comté | 72 | 1.0% | 7.6% | 44 | 0.9% | 9.6% | 28 | 1.0% | 5.7% | 28 | 0.9% | 11.3% |
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| Champagne-Ardenne | 99 | 1.3% | 9.1% | 67 | 1.4% | 12.8% | 32 | 1.1% | 5.7% | 35 | 1.1% | 12.9% |
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| Picardie | 282 | 3.8% | 18.4% | 183 | 3.9% | 24.7% | 99 | 3.5% | 12.5% | 91 | 3.0% | 20.6% |
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| Bourgogne | 137 | 1.8% | 10.1% | 86 | 1.8% | 13.2% | 52 | 1.8% | 7.3% | 50 | 1.6% | 14.5% |
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| Haute-Normandie | 164 | 2.2% | 11.1% | 105 | 2.2% | 14.9% | 59 | 2.1% | 7.7% | 65 | 2.1% | 14.4% |
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| Basse-Normandie | 113 | 1.5% | 9.4% | 84 | 1.8% | 14.6% | 29 | 1.0% | 4.6% | 51 | 1.7% | 16.3% |
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| Centre | 261 | 3.5% | 12.6% | 168 | 3.6% | 16.8% | 93 | 3.3% | 8.6% | 93 | 3.1% | 14.9% |
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| Pays de la Loire | 277 | 3.7% | 9.7% | 206 | 4.4% | 15.0% | 71 | 2.5% | 4.8% | 118 | 3.9% | 13.5% |
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| Bretagne | 233 | 3.1% | 9.0% | 138 | 2.9% | 11.1% | 96 | 3.4% | 7.1% | 86 | 2.8% | 11.3% |
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| Poitou-Charentes | 130 | 1.7% | 8.9% | 85 | 1.8% | 12.2% | 45 | 1.6% | 5.9% | 53 | 1.7% | 13.8% |
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| Aquitaine | 304 | 4.1% | 11.5% | 219 | 4.7% | 17.4% | 85 | 3.0% | 6.1% | 110 | 3.6% | 12.9% |
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| Midi-Pyrénées | 295 | 3.9% | 12.4% | 187 | 4.0% | 16.3% | 108 | 3.8% | 8.7% | 116 | 3.8% | 14.7% |
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| Limousin | 62 | 0.8% | 9.8% | 41 | 0.9% | 13.8% | 20 | 0.7% | 6.2% | 18 | 0.6% | 11.0% |
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| Auvergne | 98 | 1.3% | 8.8% | 59 | 1.3% | 11.0% | 39 | 1.4% | 6.7% | 37 | 1.2% | 11.9% |
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| Rhône-Alpes | 611 | 8.1% | 12.3% | 397 | 8.5% | 16.6% | 213 | 7.5% | 8.3% | 236 | 7.7% | 13.9% |
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| Languedoc-Roussillon | 262 | 3.5% | 12.2% | 177 | 3.8% | 17.4% | 85 | 3.0% | 7.5% | 105 | 3.4% | 16.5% |
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| Provence-Alpes-Côte-d'Azur-Corse | 534 | 7.1% | 12.4% | 344 | 7.4% | 17.0% | 190 | 6.7% | 8.3% | 206 | 6.7% | 14.6% |
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| Habitudes de connexion Internet |
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| Tous les jours | 4792 | 63.9% | 17.8% | 3124 | 66.9% | 22.7% | 1668 | 59.0% | 12.7% | 2461 | 80.5% | 19.4% |
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| Presque tous les jours | 813 | 10.8% | 13.4% | 480 | 10.3% | 17.3% | 334 | 11.8% | 10.1% | 357 | 11.7% | 14.7% |
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| 1 à 2 fois par semaine | 407 | 5.4% | 12.7% | 219 | 4.7% | 15.4% | 188 | 6.7% | 10.6% | 135 | 4.4% | 15.0% |
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| 1 à 3 fois par mois | 94 | 1.3% | 11.0% | 53 | 1.1% | 13.5% | 41 | 1.5% | 8.9% | 27 | 0.9% | 14.2% |
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| Moins souvent | 175 | 2.3% | 12.2% | 100 | 2.2% | 16.2% | 74 | 2.6% | 9.1% | 18 | 0.6% | 12.2% |
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| Jamais | 18 | 0.2% | 7.3% | 11 | 0.2% | 7.9% | 7 | 0.3% | 6.6% | 0 | - | 1.1% |
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| Revenus du Foyer |
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| Moins de 9 000 euros par an | 223 | 3.0% | 9.2% | 130 | 2.8% | 13.6% | 93 | 3.3% | 6.3% | 23 | 0.7% | 11.9% |
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| De 9 000 à moins de 12 000 euros par an | 293 | 3.9% | 9.0% | 150 | 3.2% | 13.9% | 142 | 5.0% | 6.5% | 34 | 1.1% | 12.1% |
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| De 12 000 à moins de 18 000 euros par an | 673 | 9.0% | 9.9% | 383 | 8.2% | 12.8% | 290 | 10.2% | 7.6% | 106 | 3.5% | 13.1% |
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| De 18 000 à moins de 24 000 euros par an | 836 | 11.1% | 11.5% | 518 | 11.1% | 15.3% | 318 | 11.2% | 8.2% | 196 | 6.4% | 12.4% |
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| De 24 000 à moins de 36 000 euros par an | 1553 | 20.7% | 14.1% | 962 | 20.6% | 17.5% | 592 | 20.9% | 10.7% | 556 | 18.2% | 15.4% |
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| De 36 000 à moins de 45 000 euros par an | 1103 | 14.7% | 17.6% | 727 | 15.6% | 22.1% | 375 | 13.3% | 12.6% | 480 | 15.7% | 17.0% |
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| De 45 000 à moins de 65 000 euros par an | 1188 | 15.8% | 21.0% | 781 | 16.7% | 24.7% | 407 | 14.4% | 16.3% | 673 | 22.0% | 19.5% |
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| 65 000 euros et plus | 905 | 12.1% | 31.6% | 642 | 13.7% | 36.8% | 263 | 9.3% | 23.4% | 681 | 22.3% | 30.4% |
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| Refus | 524 | 7.0% | 14.0% | 256 | 5.5% | 16.5% | 268 | 9.5% | 12.2% | 219 | 7.2% | 17.0% |
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| Ne sait pas | 202 | 2.7% | 13.4% | 123 | 2.6% | 18.5% | 79 | 2.8% | 9.3% | 91 | 3.0% | 16.6% |
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