Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
|---|
| Ensemble | 1961 | 100.0% | 3.9% | 1155 | 100.0% | 4.7% | 806 | 100.0% | 3.0% | 1014 | 100.0% | 6.0% |
|---|
| Sexe |
|---|
| Homme | 1155 | 58.9% | 4.7% | 1155 | 100.0% | 4.7% | - | - | 100.0% | 627 | 61.9% | 7.1% |
|---|
| Femme | 806 | 41.1% | 3.0% | - | - | 100.0% | 806 | 100.0% | 3.0% | 386 | 38.1% | 4.8% |
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| Age |
|---|
| 15 à 24 ans | 421 | 21.5% | 5.7% | 243 | 21.1% | 6.5% | 177 | 22.0% | 4.8% | 197 | 19.4% | 6.6% |
|---|
| 25 à 34 ans | 318 | 16.2% | 4.1% | 215 | 18.6% | 5.7% | 102 | 12.7% | 2.6% | 185 | 18.3% | 5.4% |
|---|
| 35 à 49 ans | 420 | 21.4% | 3.3% | 256 | 22.2% | 4.1% | 164 | 20.3% | 2.5% | 298 | 29.4% | 4.9% |
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| 50 à 64 ans | 447 | 22.8% | 3.6% | 247 | 21.4% | 4.2% | 200 | 24.8% | 3.2% | 301 | 29.7% | 7.3% |
|---|
| 65 ans et plus | 355 | 18.1% | 3.3% | 193 | 16.7% | 4.2% | 163 | 20.2% | 2.6% | 33 | 3.3% | 14.0% |
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| Individu |
|---|
| Ménagère | 642 | 32.7% | 2.8% | - | - | 100.0% | 642 | 79.6% | 2.8% | 304 | 30.0% | 4.5% |
|---|
| Personne de Référence | 1125 | 57.4% | 4.0% | 902 | 78.1% | 4.5% | 223 | 27.6% | 2.8% | 588 | 58.0% | 6.9% |
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| Responsable des achats | 857 | 43.7% | 3.6% | 407 | 35.2% | 5.3% | 450 | 55.8% | 2.7% | 468 | 46.2% | 5.6% |
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| PCS Individu |
|---|
| Agriculteurs | 10 | 0.5% | 1.9% | 4 | 0.4% | 1.2% | 6 | 0.7% | 3.1% | - | - | - |
|---|
| Petits patrons | 70 | 3.6% | 4.5% | 60 | 5.2% | 5.4% | 11 | 1.3% | 2.4% | 68 | 6.7% | 4.8% |
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| Affaires et Cadres | 502 | 25.6% | 10.8% | 341 | 29.5% | 11.7% | 161 | 19.9% | 9.2% | 475 | 46.8% | 11.0% |
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| Professions intermédiaires | 256 | 13.1% | 3.8% | 139 | 12.1% | 4.0% | 117 | 14.5% | 3.7% | 221 | 21.8% | 4.0% |
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| Employés | 194 | 9.9% | 2.3% | 82 | 7.1% | 4.2% | 111 | 13.8% | 1.7% | 33 | 3.3% | 1.9% |
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| Ouvriers | 107 | 5.4% | 1.7% | 91 | 7.9% | 1.8% | 16 | 2.0% | 1.1% | 7 | 0.7% | 2.1% |
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| Retraités | 368 | 18.8% | 3.0% | 206 | 17.8% | 3.5% | 162 | 20.1% | 2.5% | 9 | 0.9% | 4.3% |
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| Autres inactifs | 454 | 23.2% | 4.4% | 232 | 20.1% | 6.6% | 222 | 27.6% | 3.3% | 201 | 19.8% | 6.4% |
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| PCS Personne de Référence |
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| Agriculteurs | 11 | 0.5% | 1.4% | 6 | 0.5% | 1.6% | 5 | 0.6% | 1.1% | - | - | 100.0% |
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| Petits patrons | 111 | 5.7% | 4.4% | 74 | 6.4% | 5.5% | 38 | 4.7% | 3.2% | 111 | 11.0% | 4.4% |
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| Affaires et Cadres | 615 | 31.4% | 9.1% | 384 | 33.2% | 11.1% | 231 | 28.7% | 7.1% | 615 | 60.7% | 9.1% |
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| Professions intermédiaires | 288 | 14.7% | 3.8% | 170 | 14.7% | 4.3% | 117 | 14.6% | 3.3% | 288 | 28.4% | 3.8% |
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| Employés | 167 | 8.5% | 3.1% | 95 | 8.3% | 4.4% | 72 | 8.9% | 2.2% | - | - | 100.0% |
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| Ouvriers | 193 | 9.8% | 2.0% | 121 | 10.5% | 2.4% | 72 | 8.9% | 1.6% | - | - | 100.0% |
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| Retraités | 446 | 22.8% | 3.1% | 238 | 20.6% | 3.6% | 209 | 25.9% | 2.6% | - | - | 100.0% |
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| Autres inactifs | 130 | 6.6% | 3.4% | 67 | 5.8% | 4.9% | 63 | 7.8% | 2.6% | - | - | 100.0% |
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| Taille du Foyer |
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| 1 personne | 317 | 16.2% | 3.4% | 159 | 13.8% | 4.0% | 158 | 19.6% | 3.0% | 127 | 12.6% | 7.3% |
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| 2 personnes | 666 | 34.0% | 3.8% | 411 | 35.6% | 4.8% | 255 | 31.7% | 2.8% | 257 | 25.3% | 6.1% |
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| 3 personnes | 376 | 19.2% | 4.0% | 222 | 19.2% | 4.8% | 154 | 19.1% | 3.3% | 230 | 22.7% | 6.2% |
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| 4 personnes | 389 | 19.9% | 4.2% | 233 | 20.2% | 5.0% | 156 | 19.4% | 3.4% | 264 | 26.0% | 5.7% |
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| 5 personnes et + | 212 | 10.8% | 4.0% | 129 | 11.2% | 5.3% | 83 | 10.2% | 3.0% | 136 | 13.4% | 5.4% |
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| Présence d'enfants de moins de 15 ans |
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| Oui | 581 | 29.6% | 3.7% | 363 | 31.4% | 5.0% | 218 | 27.1% | 2.6% | 392 | 38.7% | 5.3% |
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| Non | 1380 | 70.4% | 3.9% | 792 | 68.6% | 4.7% | 588 | 72.9% | 3.2% | 621 | 61.3% | 6.6% |
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| Habitat |
|---|
| Communes rurales | 249 | 12.7% | 1.9% | 147 | 12.7% | 2.4% | 103 | 12.7% | 1.5% | 111 | 10.9% | 3.1% |
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| Agglo. - 20 000 hab | 198 | 10.1% | 2.3% | 111 | 9.6% | 2.7% | 87 | 10.8% | 1.9% | 90 | 8.8% | 3.6% |
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| Agglo. 20 000 à 100 000 hab | 190 | 9.7% | 2.9% | 124 | 10.7% | 3.9% | 66 | 8.2% | 1.9% | 101 | 10.0% | 5.1% |
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| Agglo. + 100 000 hab | 585 | 29.8% | 4.1% | 360 | 31.1% | 5.2% | 226 | 28.0% | 3.0% | 286 | 28.2% | 5.8% |
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| Agglo. Paris | 738 | 37.7% | 8.9% | 413 | 35.8% | 10.5% | 325 | 40.3% | 7.4% | 426 | 42.1% | 11.0% |
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| Région d'habitation |
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| Ile-de-France | 767 | 39.1% | 8.1% | 433 | 37.5% | 9.7% | 334 | 41.5% | 6.8% | 446 | 44.0% | 10.3% |
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| Nord-Pas-de-Calais | 66 | 3.4% | 2.1% | 40 | 3.5% | 2.6% | 26 | 3.3% | 1.6% | 28 | 2.8% | 3.2% |
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| Lorraine | 36 | 1.8% | 1.9% | 24 | 2.1% | 2.6% | 11 | 1.4% | 1.1% | 23 | 2.2% | 4.4% |
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| Alsace | 55 | 2.8% | 3.6% | 36 | 3.2% | 5.0% | 18 | 2.3% | 2.4% | 27 | 2.7% | 5.3% |
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| Franche-Comté | 24 | 1.2% | 2.5% | 17 | 1.5% | 3.6% | 7 | 0.9% | 1.5% | 11 | 1.0% | 4.3% |
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| Champagne-Ardenne | 29 | 1.5% | 2.7% | 19 | 1.6% | 3.6% | 11 | 1.3% | 1.9% | 16 | 1.6% | 6.0% |
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| Picardie | 32 | 1.6% | 2.1% | 19 | 1.6% | 2.5% | 13 | 1.6% | 1.7% | 17 | 1.7% | 3.9% |
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| Bourgogne | 35 | 1.8% | 2.6% | 19 | 1.6% | 2.9% | 16 | 2.0% | 2.3% | 14 | 1.4% | 4.2% |
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| Haute-Normandie | 34 | 1.8% | 2.3% | 21 | 1.8% | 2.9% | 14 | 1.7% | 1.8% | 20 | 2.0% | 4.5% |
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| Basse-Normandie | 23 | 1.2% | 1.9% | 16 | 1.4% | 2.8% | 7 | 0.9% | 1.1% | 16 | 1.5% | 4.9% |
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| Centre | 59 | 3.0% | 2.8% | 37 | 3.2% | 3.7% | 22 | 2.7% | 2.0% | 30 | 2.9% | 4.8% |
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| Pays de la Loire | 78 | 4.0% | 2.7% | 53 | 4.6% | 3.9% | 25 | 3.1% | 1.7% | 41 | 4.0% | 4.7% |
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| Bretagne | 62 | 3.1% | 2.4% | 24 | 2.1% | 1.9% | 37 | 4.6% | 2.8% | 23 | 2.3% | 3.1% |
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| Poitou-Charentes | 37 | 1.9% | 2.6% | 25 | 2.1% | 3.5% | 13 | 1.6% | 1.7% | 20 | 2.0% | 5.2% |
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| Aquitaine | 77 | 3.9% | 2.9% | 54 | 4.7% | 4.3% | 23 | 2.9% | 1.7% | 38 | 3.7% | 4.4% |
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| Midi-Pyrénées | 81 | 4.2% | 3.4% | 47 | 4.1% | 4.1% | 34 | 4.3% | 2.8% | 38 | 3.7% | 4.8% |
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| Limousin | 13 | 0.7% | 2.0% | 8 | 0.7% | 2.7% | 5 | 0.6% | 1.4% | 4 | 0.4% | 2.3% |
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| Auvergne | 23 | 1.2% | 2.1% | 12 | 1.1% | 2.3% | 11 | 1.3% | 1.8% | 10 | 1.0% | 3.2% |
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| Rhône-Alpes | 175 | 8.9% | 3.5% | 109 | 9.4% | 4.5% | 66 | 8.2% | 2.6% | 74 | 7.3% | 4.3% |
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| Languedoc-Roussillon | 77 | 3.9% | 3.6% | 47 | 4.0% | 4.6% | 30 | 3.8% | 2.7% | 42 | 4.2% | 6.7% |
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| Provence-Alpes-Côte-d'Azur-Corse | 177 | 9.0% | 4.1% | 96 | 8.3% | 4.7% | 81 | 10.1% | 3.6% | 76 | 7.5% | 5.4% |
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| Habitudes de connexion Internet |
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| Tous les jours | 1481 | 75.5% | 5.5% | 924 | 80.0% | 6.7% | 557 | 69.1% | 4.2% | 866 | 85.4% | 6.8% |
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| Presque tous les jours | 194 | 9.9% | 3.2% | 102 | 8.8% | 3.7% | 92 | 11.4% | 2.8% | 96 | 9.5% | 4.0% |
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| 1 à 2 fois par semaine | 99 | 5.0% | 3.1% | 43 | 3.7% | 3.0% | 56 | 6.9% | 3.1% | 37 | 3.6% | 4.1% |
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| 1 à 3 fois par mois | 16 | 0.8% | 1.8% | 4 | 0.3% | 1.0% | 12 | 1.5% | 2.6% | 5 | 0.5% | 2.5% |
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| Moins souvent | 33 | 1.7% | 2.3% | 12 | 1.0% | 1.9% | 22 | 2.7% | 2.7% | 3 | 0.3% | 2.1% |
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| Jamais | 2 | 0.1% | 0.8% | 1 | 0.1% | 0.7% | 1 | 0.1% | 1.0% | - | - | - |
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| Revenus du Foyer |
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| Moins de 9 000 euros par an | 63 | 3.2% | 2.6% | 32 | 2.8% | 3.4% | 30 | 3.8% | 2.1% | 6 | 0.6% | 3.1% |
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| De 9 000 à moins de 12 000 euros par an | 53 | 2.7% | 1.6% | 25 | 2.2% | 2.3% | 28 | 3.5% | 1.3% | 11 | 1.1% | 3.9% |
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| De 12 000 à moins de 18 000 euros par an | 126 | 6.4% | 1.8% | 69 | 6.0% | 2.3% | 56 | 7.0% | 1.5% | 34 | 3.4% | 4.2% |
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| De 18 000 à moins de 24 000 euros par an | 200 | 10.2% | 2.8% | 110 | 9.6% | 3.3% | 90 | 11.1% | 2.3% | 60 | 5.9% | 3.8% |
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| De 24 000 à moins de 36 000 euros par an | 343 | 17.5% | 3.1% | 205 | 17.8% | 3.7% | 137 | 17.0% | 2.5% | 169 | 16.6% | 4.7% |
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| De 36 000 à moins de 45 000 euros par an | 264 | 13.4% | 4.2% | 147 | 12.8% | 4.5% | 116 | 14.4% | 3.9% | 140 | 13.8% | 5.0% |
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| De 45 000 à moins de 65 000 euros par an | 375 | 19.1% | 6.6% | 229 | 19.8% | 7.2% | 147 | 18.2% | 5.9% | 222 | 21.9% | 6.4% |
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| 65 000 euros et plus | 363 | 18.5% | 12.7% | 257 | 22.3% | 14.8% | 106 | 13.1% | 9.4% | 289 | 28.5% | 12.9% |
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| Refus | 139 | 7.1% | 3.7% | 64 | 5.5% | 4.1% | 75 | 9.3% | 3.4% | 67 | 6.6% | 5.2% |
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| Ne sait pas | 36 | 1.8% | 2.4% | 16 | 1.4% | 2.4% | 20 | 2.5% | 2.4% | 17 | 1.7% | 3.1% |
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