L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1218 | 100.0% | 2.3% | 584 | 100.0% | 2.3% | 634 | 100.0% | 2.3% | 352 | 100.0% | 2.0% |
| Sexe | ||||||||||||
| Homme | 584 | 47.9% | 2.3% | 584 | 100.0% | 2.3% | - | - | - | 219 | 62.2% | 2.4% |
| Femme | 634 | 52.1% | 2.3% | - | - | - | 634 | 100.0% | 2.3% | 133 | 37.8% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 3.2% | 0.5% | 18 | 3.0% | 0.5% | 22 | 3.5% | 0.6% | 19 | 5.3% | 0.6% |
| 25 à 34 ans | 69 | 5.7% | 0.9% | 45 | 7.6% | 1.2% | 24 | 3.8% | 0.6% | 29 | 8.1% | 0.9% |
| 35 à 49 ans | 207 | 17.0% | 1.6% | 129 | 22.2% | 2.1% | 78 | 12.3% | 1.2% | 121 | 34.3% | 1.9% |
| 50 à 59 ans | 242 | 19.9% | 2.8% | 111 | 19.1% | 2.7% | 131 | 20.6% | 2.9% | 106 | 30.0% | 2.9% |
| 60 ans et plus | 660 | 54.2% | 4.1% | 281 | 48.1% | 3.9% | 379 | 59.8% | 4.3% | 78 | 22.2% | 4.9% |
| Individu | ||||||||||||
| Ménagères | 594 | 48.8% | 2.5% | - | - | - | 594 | 93.7% | 2.5% | 124 | 35.2% | 1.7% |
| Personne de référence | 751 | 61.7% | 2.7% | 551 | 94.4% | 2.7% | 199 | 31.5% | 2.7% | 228 | 64.7% | 2.6% |
| Responsable des achats | 958 | 78.7% | 2.7% | 378 | 64.7% | 2.9% | 580 | 91.6% | 2.5% | 249 | 70.9% | 2.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.3% | 0.6% | 1 | 0.3% | 0.5% | 2 | 0.3% | 0.9% | - | - | - |
| Petits patrons | 61 | 5.0% | 3.7% | 52 | 8.9% | 4.3% | 9 | 1.4% | 2.1% | 57 | 16.3% | 3.9% |
| Affaires et Cadres | 144 | 11.8% | 2.9% | 94 | 16.1% | 3.2% | 50 | 7.9% | 2.3% | 123 | 35.1% | 2.7% |
| Professions intermédiaires | 106 | 8.7% | 1.4% | 67 | 11.4% | 1.8% | 39 | 6.2% | 1.1% | 97 | 27.6% | 1.6% |
| Employés | 152 | 12.5% | 1.8% | 56 | 9.5% | 2.5% | 96 | 15.1% | 1.5% | 24 | 6.8% | 1.3% |
| Ouvriers | 72 | 5.9% | 1.1% | 59 | 10.0% | 1.1% | 13 | 2.1% | 1.0% | 1 | 0.3% | 0.3% |
| Retraités | 543 | 44.6% | 4.2% | 223 | 38.2% | 3.7% | 320 | 50.5% | 4.6% | 3 | 0.8% | 1.2% |
| Autres inactifs | 137 | 11.3% | 1.4% | 32 | 5.5% | 0.9% | 105 | 16.6% | 1.7% | 46 | 13.1% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.4% | 0.6% | 2 | 0.3% | 0.5% | 3 | 0.4% | 0.7% | - | - | - |
| Petits patrons | 58 | 4.8% | 2.2% | 51 | 8.8% | 3.5% | 7 | 1.1% | 0.6% | 58 | 16.6% | 2.2% |
| Affaires et Cadres | 173 | 14.2% | 2.5% | 97 | 16.6% | 2.8% | 76 | 12.0% | 2.1% | 173 | 49.1% | 2.5% |
| Professions intermédiaires | 121 | 9.9% | 1.5% | 71 | 12.1% | 1.7% | 50 | 7.9% | 1.3% | 121 | 34.3% | 1.5% |
| Employés | 112 | 9.2% | 2.0% | 53 | 9.1% | 2.3% | 59 | 9.3% | 1.8% | - | - | - |
| Ouvriers | 109 | 9.0% | 1.1% | 60 | 10.2% | 1.2% | 50 | 7.8% | 1.1% | - | - | - |
| Retraités | 598 | 49.1% | 4.0% | 229 | 39.2% | 3.5% | 369 | 58.3% | 4.4% | - | - | - |
| Autres inactifs | 42 | 3.5% | 1.2% | 22 | 3.8% | 1.5% | 20 | 3.2% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 303 | 24.9% | 3.1% | 132 | 22.6% | 3.1% | 171 | 26.9% | 3.1% | 50 | 14.3% | 2.1% |
| 2 personnes | 590 | 48.5% | 3.2% | 281 | 48.2% | 3.2% | 309 | 48.8% | 3.3% | 121 | 34.3% | 2.9% |
| 3 personnes | 132 | 10.9% | 1.4% | 55 | 9.4% | 1.2% | 77 | 12.2% | 1.7% | 67 | 19.0% | 1.7% |
| 4 personnes | 132 | 10.8% | 1.4% | 80 | 13.7% | 1.7% | 52 | 8.1% | 1.1% | 69 | 19.7% | 1.5% |
| 5 personnes et + | 61 | 5.0% | 1.1% | 35 | 6.1% | 1.4% | 25 | 4.0% | 0.8% | 45 | 12.7% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 200 | 16.4% | 1.3% | 119 | 20.3% | 1.6% | 81 | 12.8% | 1.0% | 120 | 34.1% | 1.6% |
| Non | 1018 | 83.6% | 2.8% | 465 | 79.7% | 2.6% | 553 | 87.2% | 2.9% | 232 | 65.9% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 178 | 14.6% | 1.5% | 83 | 14.2% | 1.4% | 96 | 15.1% | 1.5% | 45 | 12.8% | 1.3% |
| Agglo. - 20 000 hab | 178 | 14.7% | 2.0% | 70 | 12.1% | 1.6% | 108 | 17.0% | 2.3% | 38 | 10.8% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 173 | 14.2% | 2.5% | 82 | 14.1% | 2.5% | 90 | 14.3% | 2.5% | 29 | 8.3% | 1.4% |
| Agglo. + 100 000 hab | 341 | 28.0% | 2.2% | 161 | 27.6% | 2.1% | 180 | 28.4% | 2.2% | 95 | 27.0% | 1.7% |
| Agglo. Paris | 347 | 28.5% | 3.9% | 187 | 32.0% | 4.5% | 160 | 25.2% | 3.5% | 145 | 41.1% | 3.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 364 | 29.9% | 3.7% | 192 | 32.9% | 4.1% | 172 | 27.1% | 3.4% | 155 | 44.0% | 3.5% |
| Nord Pas de Calais | 29 | 2.4% | 0.9% | 21 | 3.6% | 1.4% | 8 | 1.2% | 0.5% | 12 | 3.5% | 1.2% |
| Lorraine | 38 | 3.1% | 2.0% | 11 | 1.9% | 1.2% | 27 | 4.2% | 2.7% | - | - | - |
| Alsace | 12 | 1.0% | 0.8% | 4 | 0.6% | 0.5% | 8 | 1.3% | 1.0% | 5 | 1.4% | 1.1% |
| Franche-Comté | 37 | 3.0% | 3.8% | 8 | 1.4% | 1.7% | 28 | 4.5% | 5.7% | 3 | 0.9% | 1.2% |
| Champagne Ardennes | 27 | 2.2% | 2.5% | 10 | 1.6% | 1.8% | 18 | 2.8% | 3.1% | 4 | 1.1% | 1.3% |
| Picardie | 13 | 1.1% | 0.9% | 9 | 1.6% | 1.2% | 4 | 0.6% | 0.5% | 5 | 1.4% | 1.1% |
| Bourgogne | 44 | 3.6% | 3.2% | 22 | 3.7% | 3.3% | 22 | 3.5% | 3.1% | 6 | 1.7% | 1.6% |
| Haute Normandie | 35 | 2.9% | 2.4% | 21 | 3.6% | 3.0% | 14 | 2.2% | 1.8% | 6 | 1.8% | 1.4% |
| Basse Normandie | 19 | 1.6% | 1.6% | 6 | 1.0% | 1.0% | 14 | 2.2% | 2.1% | 2 | 0.6% | 0.6% |
| Centre | 36 | 3.0% | 1.7% | 22 | 3.7% | 2.2% | 14 | 2.3% | 1.3% | 10 | 3.0% | 1.6% |
| Pays de Loire | 76 | 6.2% | 2.5% | 32 | 5.4% | 2.2% | 44 | 6.9% | 2.8% | 21 | 5.9% | 2.3% |
| Bretagne | 70 | 5.8% | 2.6% | 31 | 5.2% | 2.3% | 40 | 6.3% | 2.9% | 9 | 2.6% | 1.2% |
| Poitou Charentes | 23 | 1.9% | 1.5% | 11 | 1.8% | 1.5% | 12 | 1.9% | 1.5% | 4 | 1.3% | 1.1% |
| Aquitaine | 72 | 5.9% | 2.5% | 29 | 4.9% | 2.1% | 43 | 6.8% | 2.9% | 16 | 4.6% | 1.8% |
| Midi Pyrénées | 50 | 4.1% | 2.0% | 21 | 3.7% | 1.8% | 28 | 4.5% | 2.2% | 15 | 4.4% | 1.7% |
| Limousin | 17 | 1.4% | 2.8% | 8 | 1.3% | 2.5% | 10 | 1.5% | 3.0% | 5 | 1.4% | 2.8% |
| Auvergne | 40 | 3.3% | 3.5% | 13 | 2.2% | 2.4% | 27 | 4.2% | 4.5% | 3 | 0.8% | 1.0% |
| Rhône Alpes | 106 | 8.7% | 2.0% | 54 | 9.2% | 2.1% | 52 | 8.3% | 1.9% | 28 | 8.0% | 1.4% |
| Languedoc Roussillon | 28 | 2.3% | 1.2% | 13 | 2.1% | 1.1% | 16 | 2.5% | 1.3% | 6 | 1.7% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 82 | 6.8% | 1.9% | 48 | 8.3% | 2.3% | 34 | 5.3% | 1.5% | 34 | 9.8% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 942 | 77.4% | 2.2% | 490 | 83.9% | 2.3% | 453 | 71.4% | 2.1% | 318 | 90.5% | 2.0% |
| Presque tous les jours | 184 | 15.1% | 3.0% | 76 | 13.0% | 2.8% | 108 | 17.1% | 3.2% | 24 | 6.8% | 1.7% |
| 1 à 2 fois par semaine | 79 | 6.5% | 2.6% | 11 | 1.8% | 0.8% | 69 | 10.8% | 3.9% | 6 | 1.7% | 1.2% |
| 1 à 3 fois par mois | 8 | 0.7% | 2.0% | 4 | 0.6% | 2.0% | 4 | 0.7% | 2.0% | 2 | 0.5% | 3.2% |
| Moins souvent | 4 | 0.3% | 3.4% | 4 | 0.6% | 9.9% | - | - | - | 1 | 0.4% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 1.3% | 1.1% | 13 | 2.3% | 2.1% | 2 | 0.3% | 0.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 26 | 2.1% | 1.3% | 14 | 2.4% | 1.8% | 12 | 1.8% | 0.9% | 1 | 0.2% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 93 | 7.6% | 1.8% | 38 | 6.6% | 1.9% | 54 | 8.6% | 1.8% | 5 | 1.4% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 106 | 8.7% | 1.5% | 44 | 7.6% | 1.5% | 62 | 9.7% | 1.6% | 15 | 4.2% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 286 | 23.5% | 2.3% | 120 | 20.6% | 2.1% | 166 | 26.1% | 2.5% | 41 | 11.8% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 185 | 15.2% | 2.4% | 81 | 13.8% | 2.1% | 105 | 16.5% | 2.8% | 65 | 18.4% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 201 | 16.5% | 2.6% | 123 | 21.1% | 2.9% | 78 | 12.3% | 2.3% | 72 | 20.4% | 1.9% |
| 65 000 euros et plus par an | 201 | 16.5% | 4.7% | 115 | 19.8% | 4.5% | 86 | 13.6% | 5.0% | 122 | 34.7% | 4.2% |
| Refus | 97 | 7.9% | 2.7% | 33 | 5.6% | 2.2% | 64 | 10.1% | 3.1% | 30 | 8.6% | 2.3% |
| Ne sait pas | 8 | 0.6% | 0.5% | 2 | 0.3% | 0.2% | 6 | 1.0% | 0.8% | 1 | 0.3% | 0.2% |
