L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2803 | 100.0% | 5.3% | 1531 | 100.0% | 6.1% | 1272 | 100.0% | 4.7% | 1305 | 100.0% | 7.3% |
| Sexe | ||||||||||||
| Homme | 1531 | 54.6% | 6.1% | 1531 | 100.0% | 6.1% | - | - | - | 757 | 58.0% | 8.3% |
| Femme | 1272 | 45.4% | 4.7% | - | - | - | 1272 | 100.0% | 4.7% | 548 | 42.0% | 6.3% |
| Age | ||||||||||||
| 15 à 24 ans | 645 | 23.0% | 8.7% | 317 | 20.7% | 8.5% | 328 | 25.8% | 9.0% | 322 | 24.7% | 10.0% |
| 25 à 34 ans | 451 | 16.1% | 5.9% | 270 | 17.6% | 7.2% | 181 | 14.2% | 4.6% | 252 | 19.3% | 7.8% |
| 35 à 49 ans | 578 | 20.6% | 4.6% | 321 | 21.0% | 5.1% | 257 | 20.2% | 4.0% | 369 | 28.3% | 5.9% |
| 50 à 59 ans | 317 | 11.3% | 3.7% | 172 | 11.2% | 4.1% | 146 | 11.4% | 3.3% | 209 | 16.0% | 5.8% |
| 60 ans et plus | 812 | 29.0% | 5.0% | 452 | 29.5% | 6.2% | 360 | 28.3% | 4.0% | 154 | 11.8% | 9.7% |
| Individu | ||||||||||||
| Ménagères | 961 | 34.3% | 4.1% | - | - | - | 961 | 75.5% | 4.1% | 378 | 28.9% | 5.3% |
| Personne de référence | 1513 | 54.0% | 5.4% | 1181 | 77.1% | 5.7% | 332 | 26.1% | 4.5% | 680 | 52.1% | 7.7% |
| Responsable des achats | 1748 | 62.4% | 4.9% | 804 | 52.5% | 6.2% | 944 | 74.2% | 4.1% | 733 | 56.2% | 6.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.4% | 1.9% | 9 | 0.6% | 2.7% | 1 | 0.1% | 0.7% | - | - | - |
| Petits patrons | 109 | 3.9% | 6.6% | 96 | 6.2% | 7.9% | 13 | 1.0% | 3.1% | 106 | 8.1% | 7.2% |
| Affaires et Cadres | 537 | 19.2% | 10.7% | 319 | 20.9% | 11.1% | 218 | 17.1% | 10.1% | 489 | 37.5% | 10.9% |
| Professions intermédiaires | 341 | 12.2% | 4.6% | 197 | 12.9% | 5.3% | 144 | 11.3% | 3.9% | 302 | 23.1% | 5.0% |
| Employés | 290 | 10.3% | 3.4% | 111 | 7.3% | 4.9% | 179 | 14.0% | 2.8% | 69 | 5.3% | 3.9% |
| Ouvriers | 183 | 6.5% | 2.8% | 156 | 10.2% | 3.0% | 28 | 2.2% | 2.1% | 21 | 1.6% | 4.6% |
| Retraités | 619 | 22.1% | 4.8% | 341 | 22.3% | 5.7% | 278 | 21.8% | 4.0% | 8 | 0.6% | 3.6% |
| Autres inactifs | 715 | 25.5% | 7.2% | 303 | 19.8% | 8.3% | 412 | 32.4% | 6.5% | 310 | 23.8% | 9.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 0.6% | 2.3% | 10 | 0.7% | 2.9% | 7 | 0.6% | 1.8% | - | - | - |
| Petits patrons | 152 | 5.4% | 5.7% | 115 | 7.5% | 7.9% | 37 | 2.9% | 3.0% | 152 | 11.7% | 5.7% |
| Affaires et Cadres | 720 | 25.7% | 10.2% | 402 | 26.3% | 11.5% | 318 | 25.0% | 9.0% | 720 | 55.2% | 10.2% |
| Professions intermédiaires | 433 | 15.4% | 5.3% | 239 | 15.6% | 5.7% | 193 | 15.2% | 4.9% | 433 | 33.2% | 5.3% |
| Employés | 236 | 8.4% | 4.2% | 90 | 5.9% | 3.9% | 145 | 11.4% | 4.5% | - | - | - |
| Ouvriers | 321 | 11.4% | 3.3% | 189 | 12.3% | 3.7% | 132 | 10.4% | 2.9% | - | - | - |
| Retraités | 724 | 25.8% | 4.8% | 384 | 25.1% | 5.8% | 339 | 26.7% | 4.0% | - | - | - |
| Autres inactifs | 200 | 7.1% | 5.6% | 100 | 6.6% | 6.7% | 99 | 7.8% | 4.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 531 | 18.9% | 5.4% | 285 | 18.6% | 6.7% | 246 | 19.4% | 4.5% | 184 | 14.1% | 7.8% |
| 2 personnes | 932 | 33.3% | 5.1% | 492 | 32.2% | 5.5% | 440 | 34.6% | 4.7% | 328 | 25.1% | 7.8% |
| 3 personnes | 488 | 17.4% | 5.2% | 253 | 16.5% | 5.4% | 234 | 18.4% | 5.1% | 268 | 20.6% | 6.8% |
| 4 personnes | 547 | 19.5% | 5.8% | 355 | 23.2% | 7.5% | 192 | 15.1% | 4.1% | 345 | 26.4% | 7.4% |
| 5 personnes et + | 305 | 10.9% | 5.5% | 146 | 9.6% | 5.7% | 159 | 12.5% | 5.2% | 179 | 13.7% | 6.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 777 | 27.7% | 4.9% | 411 | 26.8% | 5.7% | 366 | 28.8% | 4.3% | 479 | 36.7% | 6.4% |
| Non | 2026 | 72.3% | 5.5% | 1120 | 73.2% | 6.3% | 906 | 71.2% | 4.8% | 827 | 63.3% | 8.0% |
| Habitat | ||||||||||||
| Communes rurales | 370 | 13.2% | 3.1% | 198 | 12.9% | 3.5% | 172 | 13.6% | 2.8% | 138 | 10.6% | 4.1% |
| Agglo. - 20 000 hab | 303 | 10.8% | 3.4% | 152 | 9.9% | 3.5% | 152 | 11.9% | 3.3% | 128 | 9.8% | 4.6% |
| Agglo. 20 000 à 100 000 hab | 274 | 9.8% | 3.9% | 165 | 10.8% | 5.0% | 108 | 8.5% | 3.0% | 131 | 10.0% | 6.2% |
| Agglo. + 100 000 hab | 924 | 33.0% | 5.9% | 541 | 35.3% | 7.1% | 383 | 30.1% | 4.7% | 428 | 32.8% | 7.6% |
| Agglo. Paris | 932 | 33.2% | 10.6% | 475 | 31.1% | 11.4% | 456 | 35.9% | 9.9% | 481 | 36.9% | 12.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 993 | 35.4% | 10.2% | 507 | 33.1% | 11.0% | 486 | 38.2% | 9.5% | 514 | 39.4% | 11.7% |
| Nord Pas de Calais | 89 | 3.2% | 2.8% | 49 | 3.2% | 3.1% | 40 | 3.1% | 2.4% | 47 | 3.6% | 4.7% |
| Lorraine | 79 | 2.8% | 4.1% | 55 | 3.6% | 5.8% | 25 | 1.9% | 2.5% | 28 | 2.2% | 5.4% |
| Alsace | 76 | 2.7% | 4.9% | 45 | 3.0% | 6.0% | 31 | 2.4% | 3.8% | 32 | 2.4% | 6.9% |
| Franche-Comté | 43 | 1.5% | 4.5% | 22 | 1.5% | 4.8% | 21 | 1.6% | 4.2% | 24 | 1.9% | 8.7% |
| Champagne Ardennes | 32 | 1.2% | 2.9% | 21 | 1.3% | 3.9% | 12 | 0.9% | 2.1% | 11 | 0.9% | 3.8% |
| Picardie | 57 | 2.0% | 3.7% | 37 | 2.4% | 5.0% | 20 | 1.6% | 2.5% | 21 | 1.6% | 4.9% |
| Bourgogne | 56 | 2.0% | 4.1% | 30 | 2.0% | 4.7% | 25 | 2.0% | 3.6% | 23 | 1.7% | 6.0% |
| Haute Normandie | 48 | 1.7% | 3.3% | 26 | 1.7% | 3.6% | 23 | 1.8% | 2.9% | 20 | 1.5% | 4.3% |
| Basse Normandie | 28 | 1.0% | 2.3% | 19 | 1.2% | 3.2% | 9 | 0.7% | 1.5% | 13 | 1.0% | 3.6% |
| Centre | 80 | 2.9% | 3.9% | 47 | 3.1% | 4.8% | 33 | 2.6% | 3.1% | 42 | 3.2% | 6.6% |
| Pays de Loire | 109 | 3.9% | 3.6% | 61 | 4.0% | 4.2% | 48 | 3.7% | 3.0% | 53 | 4.1% | 5.9% |
| Bretagne | 100 | 3.6% | 3.7% | 57 | 3.7% | 4.4% | 44 | 3.4% | 3.1% | 37 | 2.9% | 4.8% |
| Poitou Charentes | 69 | 2.5% | 4.6% | 32 | 2.1% | 4.6% | 36 | 2.9% | 4.7% | 23 | 1.8% | 5.6% |
| Aquitaine | 142 | 5.1% | 5.1% | 70 | 4.5% | 5.2% | 72 | 5.7% | 5.0% | 65 | 5.0% | 7.2% |
| Midi Pyrénées | 122 | 4.3% | 4.9% | 63 | 4.1% | 5.2% | 59 | 4.6% | 4.6% | 55 | 4.2% | 6.2% |
| Limousin | 20 | 0.7% | 3.2% | 11 | 0.7% | 3.6% | 9 | 0.7% | 2.9% | 5 | 0.4% | 3.2% |
| Auvergne | 46 | 1.6% | 4.0% | 22 | 1.4% | 4.0% | 24 | 1.9% | 3.9% | 23 | 1.8% | 7.8% |
| Rhône Alpes | 245 | 8.8% | 4.6% | 145 | 9.5% | 5.7% | 100 | 7.9% | 3.7% | 119 | 9.2% | 6.0% |
| Languedoc Roussillon | 97 | 3.5% | 4.1% | 56 | 3.6% | 5.0% | 41 | 3.2% | 3.3% | 27 | 2.1% | 3.7% |
| Provence Alpes Côte d'Azur, Corse | 271 | 9.7% | 6.2% | 157 | 10.3% | 7.6% | 114 | 9.0% | 4.9% | 120 | 9.2% | 7.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2487 | 88.7% | 5.8% | 1380 | 90.2% | 6.6% | 1107 | 87.0% | 5.1% | 1233 | 94.4% | 7.8% |
| Presque tous les jours | 235 | 8.4% | 3.9% | 118 | 7.7% | 4.3% | 118 | 9.3% | 3.5% | 55 | 4.2% | 4.0% |
| 1 à 2 fois par semaine | 72 | 2.6% | 2.4% | 31 | 2.0% | 2.5% | 41 | 3.2% | 2.3% | 15 | 1.1% | 2.8% |
| 1 à 3 fois par mois | 8 | 0.3% | 2.0% | 2 | 0.1% | 1.1% | 6 | 0.5% | 2.7% | 3 | 0.2% | 4.6% |
| Moins souvent | 1 | - | 0.5% | - | - | - | 1 | - | 0.8% | 0 | - | 1.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 96 | 3.4% | 7.0% | 49 | 3.2% | 7.8% | 47 | 3.7% | 6.4% | 7 | 0.5% | 3.4% |
| De 9 000 à moins de 12 000 euros par an | 75 | 2.7% | 3.8% | 36 | 2.3% | 4.6% | 39 | 3.1% | 3.2% | 12 | 1.0% | 5.0% |
| De 12 000 à moins de 18 000 euros par an | 174 | 6.2% | 3.5% | 82 | 5.4% | 4.0% | 92 | 7.2% | 3.1% | 38 | 2.9% | 4.8% |
| De 18 000 à moins de 24 000 euros par an | 243 | 8.7% | 3.5% | 108 | 7.1% | 3.7% | 135 | 10.6% | 3.4% | 91 | 7.0% | 6.1% |
| De 24 000 à moins de 36 000 euros par an | 467 | 16.7% | 3.8% | 256 | 16.7% | 4.5% | 211 | 16.6% | 3.2% | 186 | 14.2% | 5.3% |
| De 36 000 à moins de 45 000 euros par an | 369 | 13.2% | 4.8% | 191 | 12.5% | 4.9% | 178 | 14.0% | 4.7% | 193 | 14.8% | 6.7% |
| De 45 000 à moins de 65 000 euros par an | 528 | 18.8% | 6.8% | 319 | 20.8% | 7.4% | 209 | 16.4% | 6.1% | 274 | 21.0% | 7.1% |
| 65 000 euros et plus par an | 555 | 19.8% | 12.9% | 349 | 22.8% | 13.7% | 206 | 16.2% | 11.9% | 387 | 29.6% | 13.4% |
| Refus | 207 | 7.4% | 5.8% | 107 | 7.0% | 7.0% | 100 | 7.9% | 4.9% | 80 | 6.2% | 6.1% |
| Ne sait pas | 89 | 3.2% | 5.7% | 35 | 2.3% | 4.7% | 54 | 4.3% | 6.5% | 37 | 2.8% | 5.6% |
