L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 610 | 100.0% | 1.2% | 280 | 100.0% | 1.1% | 330 | 100.0% | 1.2% | 131 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 280 | 45.9% | 1.1% | 280 | 100.0% | 1.1% | - | - | - | 77 | 58.4% | 0.8% |
| Femme | 330 | 54.1% | 1.2% | - | - | - | 330 | 100.0% | 1.2% | 55 | 41.6% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 18 | 2.9% | 0.2% | 12 | 4.3% | 0.3% | 6 | 1.7% | 0.2% | 10 | 7.8% | 0.3% |
| 25 à 34 ans | 21 | 3.4% | 0.3% | 8 | 2.9% | 0.2% | 13 | 3.8% | 0.3% | 13 | 10.1% | 0.4% |
| 35 à 49 ans | 55 | 9.1% | 0.4% | 27 | 9.8% | 0.4% | 28 | 8.5% | 0.4% | 36 | 27.6% | 0.6% |
| 50 à 59 ans | 59 | 9.6% | 0.7% | 26 | 9.2% | 0.6% | 33 | 10.0% | 0.7% | 35 | 26.6% | 1.0% |
| 60 ans et plus | 458 | 75.0% | 2.8% | 207 | 73.9% | 2.9% | 251 | 76.0% | 2.8% | 37 | 27.9% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 317 | 52.0% | 1.4% | - | - | - | 317 | 96.1% | 1.4% | 53 | 40.6% | 0.8% |
| Personne de référence | 363 | 59.4% | 1.3% | 256 | 91.3% | 1.2% | 107 | 32.3% | 1.4% | 83 | 63.5% | 0.9% |
| Responsable des achats | 465 | 76.2% | 1.3% | 162 | 57.8% | 1.3% | 303 | 91.8% | 1.3% | 90 | 68.8% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.2% | 0.3% | 2 | 0.5% | 0.5% | - | - | - | - | - | - |
| Petits patrons | 9 | 1.5% | 0.6% | 9 | 3.1% | 0.7% | 1 | 0.2% | 0.1% | 9 | 7.1% | 0.6% |
| Affaires et Cadres | 57 | 9.4% | 1.1% | 32 | 11.5% | 1.1% | 25 | 7.6% | 1.2% | 54 | 41.3% | 1.2% |
| Professions intermédiaires | 50 | 8.3% | 0.7% | 31 | 10.9% | 0.8% | 20 | 6.0% | 0.5% | 45 | 34.1% | 0.7% |
| Employés | 40 | 6.5% | 0.5% | 14 | 5.0% | 0.6% | 26 | 7.8% | 0.4% | 5 | 3.5% | 0.3% |
| Ouvriers | 13 | 2.2% | 0.2% | 13 | 4.7% | 0.3% | 0 | 0.1% | - | - | - | - |
| Retraités | 349 | 57.3% | 2.7% | 170 | 60.7% | 2.8% | 179 | 54.4% | 2.6% | 2 | 1.4% | 0.8% |
| Autres inactifs | 89 | 14.5% | 0.9% | 10 | 3.6% | 0.3% | 79 | 23.9% | 1.2% | 17 | 12.7% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.3% | 2 | 0.8% | 0.6% | - | - | - | - | - | - |
| Petits patrons | 11 | 1.9% | 0.4% | 9 | 3.3% | 0.6% | 2 | 0.7% | 0.2% | 11 | 8.7% | 0.4% |
| Affaires et Cadres | 72 | 11.8% | 1.0% | 35 | 12.6% | 1.0% | 37 | 11.2% | 1.0% | 72 | 54.9% | 1.0% |
| Professions intermédiaires | 48 | 7.8% | 0.6% | 32 | 11.5% | 0.8% | 16 | 4.7% | 0.4% | 48 | 36.4% | 0.6% |
| Employés | 30 | 5.0% | 0.5% | 12 | 4.2% | 0.5% | 18 | 5.6% | 0.6% | - | - | - |
| Ouvriers | 9 | 1.4% | 0.1% | 7 | 2.4% | 0.1% | 2 | 0.6% | - | - | - | - |
| Retraités | 413 | 67.7% | 2.8% | 178 | 63.6% | 2.7% | 235 | 71.2% | 2.8% | - | - | - |
| Autres inactifs | 24 | 4.0% | 0.7% | 4 | 1.6% | 0.3% | 20 | 6.1% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 154 | 25.2% | 1.6% | 55 | 19.7% | 1.3% | 99 | 29.9% | 1.8% | 33 | 25.0% | 1.4% |
| 2 personnes | 343 | 56.2% | 1.9% | 163 | 58.1% | 1.8% | 180 | 54.6% | 1.9% | 38 | 29.0% | 0.9% |
| 3 personnes | 58 | 9.5% | 0.6% | 31 | 11.0% | 0.7% | 27 | 8.1% | 0.6% | 14 | 10.7% | 0.4% |
| 4 personnes | 25 | 4.1% | 0.3% | 17 | 5.9% | 0.4% | 9 | 2.6% | 0.2% | 21 | 15.8% | 0.4% |
| 5 personnes et + | 30 | 5.0% | 0.5% | 15 | 5.2% | 0.6% | 16 | 4.8% | 0.5% | 26 | 19.5% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 43 | 7.0% | 0.3% | 26 | 9.1% | 0.4% | 17 | 5.2% | 0.2% | 34 | 25.9% | 0.5% |
| Non | 567 | 93.0% | 1.5% | 255 | 90.9% | 1.4% | 313 | 94.8% | 1.7% | 97 | 74.1% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 93 | 15.2% | 0.8% | 50 | 17.9% | 0.9% | 42 | 12.9% | 0.7% | 9 | 6.7% | 0.3% |
| Agglo. - 20 000 hab | 75 | 12.3% | 0.8% | 45 | 15.9% | 1.0% | 31 | 9.3% | 0.7% | 19 | 14.3% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 51 | 8.3% | 0.7% | 27 | 9.6% | 0.8% | 24 | 7.3% | 0.7% | 11 | 8.1% | 0.5% |
| Agglo. + 100 000 hab | 221 | 36.2% | 1.4% | 87 | 31.0% | 1.1% | 134 | 40.6% | 1.7% | 33 | 25.1% | 0.6% |
| Agglo. Paris | 170 | 27.9% | 1.9% | 72 | 25.6% | 1.7% | 99 | 29.9% | 2.1% | 60 | 45.7% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 179 | 29.3% | 1.8% | 78 | 27.7% | 1.7% | 101 | 30.7% | 2.0% | 66 | 49.9% | 1.5% |
| Nord Pas de Calais | 32 | 5.3% | 1.0% | 17 | 6.1% | 1.1% | 15 | 4.7% | 0.9% | 6 | 4.8% | 0.6% |
| Lorraine | 22 | 3.6% | 1.1% | 3 | 1.0% | 0.3% | 19 | 5.7% | 1.9% | 1 | 1.0% | 0.2% |
| Alsace | 20 | 3.2% | 1.3% | 6 | 2.0% | 0.7% | 14 | 4.3% | 1.8% | 1 | 1.0% | 0.3% |
| Franche-Comté | 12 | 1.9% | 1.2% | 8 | 2.7% | 1.6% | 4 | 1.3% | 0.9% | 1 | 0.9% | 0.4% |
| Champagne Ardennes | 15 | 2.5% | 1.4% | 5 | 1.7% | 0.9% | 10 | 3.2% | 1.8% | 2 | 1.9% | 0.8% |
| Picardie | 13 | 2.1% | 0.8% | 8 | 2.8% | 1.1% | 5 | 1.4% | 0.6% | 4 | 2.7% | 0.8% |
| Bourgogne | 14 | 2.3% | 1.0% | 8 | 2.8% | 1.2% | 6 | 1.8% | 0.8% | 3 | 2.2% | 0.8% |
| Haute Normandie | 5 | 0.9% | 0.4% | 4 | 1.4% | 0.6% | 1 | 0.4% | 0.2% | 0 | 0.1% | - |
| Basse Normandie | 7 | 1.1% | 0.6% | 4 | 1.5% | 0.7% | 3 | 0.9% | 0.5% | 1 | 0.9% | 0.3% |
| Centre | 21 | 3.5% | 1.0% | 12 | 4.3% | 1.2% | 9 | 2.8% | 0.9% | 6 | 4.4% | 0.9% |
| Pays de Loire | 44 | 7.2% | 1.5% | 33 | 11.9% | 2.3% | 11 | 3.2% | 0.7% | 1 | 1.0% | 0.2% |
| Bretagne | 13 | 2.1% | 0.5% | 8 | 2.8% | 0.6% | 5 | 1.6% | 0.4% | 4 | 2.9% | 0.5% |
| Poitou Charentes | 10 | 1.6% | 0.7% | 7 | 2.3% | 0.9% | 3 | 1.0% | 0.4% | 0 | 0.2% | 0.1% |
| Aquitaine | 20 | 3.3% | 0.7% | 3 | 1.1% | 0.2% | 17 | 5.2% | 1.2% | 3 | 2.0% | 0.3% |
| Midi Pyrénées | 18 | 2.9% | 0.7% | 6 | 2.2% | 0.5% | 11 | 3.5% | 0.9% | 3 | 2.2% | 0.3% |
| Limousin | 4 | 0.7% | 0.7% | 4 | 1.3% | 1.3% | 0 | 0.1% | 0.1% | 2 | 1.5% | 1.1% |
| Auvergne | 9 | 1.5% | 0.8% | 3 | 0.9% | 0.5% | 6 | 2.0% | 1.1% | 3 | 2.2% | 1.0% |
| Rhône Alpes | 81 | 13.2% | 1.5% | 41 | 14.5% | 1.6% | 40 | 12.1% | 1.5% | 19 | 14.3% | 1.0% |
| Languedoc Roussillon | 24 | 4.0% | 1.0% | 8 | 2.7% | 0.7% | 17 | 5.1% | 1.4% | 0 | 0.3% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 48 | 7.8% | 1.1% | 18 | 6.3% | 0.8% | 30 | 9.2% | 1.3% | 5 | 3.6% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 505 | 82.8% | 1.2% | 236 | 84.4% | 1.1% | 269 | 81.5% | 1.2% | 126 | 95.6% | 0.8% |
| Presque tous les jours | 62 | 10.1% | 1.0% | 28 | 10.1% | 1.0% | 34 | 10.2% | 1.0% | 4 | 3.3% | 0.3% |
| 1 à 2 fois par semaine | 37 | 6.0% | 1.2% | 10 | 3.5% | 0.8% | 27 | 8.1% | 1.5% | 1 | 0.9% | 0.2% |
| 1 à 3 fois par mois | 5 | 0.8% | 1.3% | 5 | 1.7% | 2.6% | 0 | 0.1% | 0.2% | - | - | - |
| Moins souvent | 1 | 0.2% | 1.1% | 1 | 0.3% | 2.4% | 0 | 0.1% | 0.4% | 0 | 0.2% | 1.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 3 | 0.5% | 0.2% | 1 | 0.4% | 0.2% | 2 | 0.6% | 0.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 8 | 1.3% | 0.4% | 6 | 2.1% | 0.8% | 2 | 0.7% | 0.2% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 78 | 12.7% | 1.5% | 46 | 16.5% | 2.3% | 31 | 9.5% | 1.1% | 17 | 13.2% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 58 | 9.5% | 0.8% | 21 | 7.4% | 0.7% | 37 | 11.3% | 1.0% | 16 | 12.0% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 98 | 16.1% | 0.8% | 41 | 14.6% | 0.7% | 57 | 17.4% | 0.9% | 18 | 13.8% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 84 | 13.7% | 1.1% | 32 | 11.3% | 0.8% | 52 | 15.8% | 1.4% | 7 | 5.5% | 0.2% |
| De 45 000 à moins de 65 000 euros par an | 139 | 22.9% | 1.8% | 65 | 23.3% | 1.5% | 74 | 22.5% | 2.2% | 38 | 29.3% | 1.0% |
| 65 000 euros et plus par an | 78 | 12.8% | 1.8% | 46 | 16.5% | 1.8% | 32 | 9.7% | 1.8% | 30 | 23.1% | 1.1% |
| Refus | 42 | 6.9% | 1.2% | 12 | 4.1% | 0.8% | 30 | 9.2% | 1.5% | 4 | 3.0% | 0.3% |
| Ne sait pas | 21 | 3.5% | 1.4% | 11 | 3.8% | 1.4% | 11 | 3.2% | 1.3% | 0 | 0.1% | - |
