L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 932 | 100.0% | 1.8% | 459 | 100.0% | 1.8% | 472 | 100.0% | 1.7% | 252 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 459 | 49.3% | 1.8% | 459 | 100.0% | 1.8% | - | - | - | 123 | 49.0% | 1.3% |
| Femme | 472 | 50.7% | 1.7% | - | - | - | 472 | 100.0% | 1.7% | 128 | 51.0% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 64 | 6.9% | 0.9% | 25 | 5.4% | 0.7% | 39 | 8.3% | 1.1% | 23 | 9.1% | 0.7% |
| 25 à 34 ans | 87 | 9.4% | 1.1% | 43 | 9.4% | 1.2% | 44 | 9.3% | 1.1% | 40 | 16.0% | 1.3% |
| 35 à 49 ans | 183 | 19.6% | 1.4% | 93 | 20.3% | 1.5% | 90 | 19.0% | 1.4% | 89 | 35.2% | 1.4% |
| 50 à 59 ans | 159 | 17.1% | 1.8% | 78 | 17.0% | 1.9% | 81 | 17.2% | 1.8% | 69 | 27.4% | 1.9% |
| 60 ans et plus | 438 | 47.0% | 2.7% | 220 | 48.0% | 3.0% | 218 | 46.1% | 2.4% | 31 | 12.3% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 426 | 45.7% | 1.8% | - | - | - | 426 | 90.1% | 1.8% | 114 | 45.3% | 1.6% |
| Personne de référence | 546 | 58.6% | 1.9% | 412 | 89.7% | 2.0% | 134 | 28.3% | 1.8% | 132 | 52.3% | 1.5% |
| Responsable des achats | 668 | 71.7% | 1.9% | 250 | 54.3% | 1.9% | 418 | 88.6% | 1.8% | 177 | 70.3% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 1.6% | 2.8% | 12 | 2.7% | 3.9% | 2 | 0.5% | 1.2% | - | - | - |
| Petits patrons | 33 | 3.5% | 2.0% | 18 | 4.0% | 1.5% | 14 | 3.0% | 3.4% | 29 | 11.6% | 2.0% |
| Affaires et Cadres | 61 | 6.5% | 1.2% | 35 | 7.6% | 1.2% | 26 | 5.5% | 1.2% | 53 | 21.2% | 1.2% |
| Professions intermédiaires | 125 | 13.4% | 1.7% | 59 | 12.8% | 1.6% | 66 | 13.9% | 1.8% | 104 | 41.1% | 1.7% |
| Employés | 143 | 15.3% | 1.7% | 36 | 7.8% | 1.6% | 107 | 22.7% | 1.7% | 22 | 8.8% | 1.2% |
| Ouvriers | 89 | 9.6% | 1.4% | 73 | 15.9% | 1.4% | 16 | 3.4% | 1.2% | 10 | 3.9% | 2.2% |
| Retraités | 362 | 38.8% | 2.8% | 195 | 42.4% | 3.3% | 167 | 35.3% | 2.4% | 4 | 1.5% | 1.7% |
| Autres inactifs | 105 | 11.3% | 1.1% | 31 | 6.8% | 0.9% | 74 | 15.6% | 1.2% | 30 | 11.8% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 31 | 3.3% | 4.0% | 15 | 3.3% | 4.2% | 16 | 3.4% | 3.8% | - | - | - |
| Petits patrons | 38 | 4.1% | 1.4% | 22 | 4.8% | 1.5% | 17 | 3.5% | 1.4% | 38 | 15.3% | 1.4% |
| Affaires et Cadres | 83 | 8.9% | 1.2% | 38 | 8.2% | 1.1% | 45 | 9.6% | 1.3% | 83 | 33.1% | 1.2% |
| Professions intermédiaires | 130 | 14.0% | 1.6% | 64 | 13.9% | 1.5% | 66 | 14.1% | 1.7% | 130 | 51.6% | 1.6% |
| Employés | 82 | 8.8% | 1.5% | 35 | 7.5% | 1.5% | 48 | 10.1% | 1.5% | - | - | - |
| Ouvriers | 141 | 15.2% | 1.5% | 65 | 14.2% | 1.3% | 76 | 16.1% | 1.7% | - | - | - |
| Retraités | 378 | 40.6% | 2.5% | 196 | 42.7% | 3.0% | 182 | 38.5% | 2.2% | - | - | - |
| Autres inactifs | 47 | 5.0% | 1.3% | 25 | 5.4% | 1.7% | 22 | 4.7% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 175 | 18.7% | 1.8% | 65 | 14.1% | 1.5% | 110 | 23.2% | 2.0% | 34 | 13.6% | 1.5% |
| 2 personnes | 422 | 45.3% | 2.3% | 222 | 48.2% | 2.5% | 200 | 42.4% | 2.1% | 68 | 27.0% | 1.6% |
| 3 personnes | 172 | 18.5% | 1.8% | 94 | 20.5% | 2.0% | 78 | 16.5% | 1.7% | 68 | 27.0% | 1.7% |
| 4 personnes | 126 | 13.5% | 1.3% | 60 | 13.1% | 1.3% | 66 | 13.9% | 1.4% | 66 | 26.0% | 1.4% |
| 5 personnes et + | 37 | 4.0% | 0.7% | 19 | 4.0% | 0.7% | 18 | 3.9% | 0.6% | 16 | 6.4% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 192 | 20.6% | 1.2% | 86 | 18.6% | 1.2% | 107 | 22.6% | 1.3% | 100 | 39.8% | 1.3% |
| Non | 739 | 79.4% | 2.0% | 374 | 81.4% | 2.1% | 366 | 77.4% | 1.9% | 152 | 60.2% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 277 | 29.8% | 2.3% | 140 | 30.5% | 2.5% | 137 | 29.0% | 2.2% | 65 | 25.7% | 1.9% |
| Agglo. - 20 000 hab | 177 | 19.0% | 2.0% | 93 | 20.3% | 2.2% | 84 | 17.8% | 1.8% | 37 | 14.8% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 174 | 18.7% | 2.5% | 77 | 16.8% | 2.3% | 97 | 20.6% | 2.6% | 48 | 19.1% | 2.3% |
| Agglo. + 100 000 hab | 291 | 31.2% | 1.8% | 143 | 31.0% | 1.9% | 148 | 31.4% | 1.8% | 98 | 38.8% | 1.7% |
| Agglo. Paris | 12 | 1.3% | 0.1% | 6 | 1.3% | 0.1% | 6 | 1.3% | 0.1% | 4 | 1.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 16 | 1.8% | 0.2% | 6 | 1.3% | 0.1% | 11 | 2.2% | 0.2% | 4 | 1.6% | 0.1% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Centre | 2 | 0.2% | 0.1% | 0 | - | - | 1 | 0.3% | 0.1% | 2 | 0.6% | 0.2% |
| Pays de Loire | 1 | 0.2% | - | 0 | 0.1% | - | 1 | 0.2% | 0.1% | 0 | 0.1% | - |
| Poitou Charentes | 202 | 21.7% | 13.5% | 95 | 20.6% | 13.3% | 107 | 22.7% | 13.8% | 56 | 22.2% | 13.5% |
| Aquitaine | 682 | 73.2% | 24.3% | 344 | 74.9% | 25.5% | 338 | 71.5% | 23.2% | 177 | 70.1% | 19.6% |
| Midi Pyrénées | 23 | 2.5% | 0.9% | 12 | 2.6% | 1.0% | 11 | 2.4% | 0.9% | 10 | 3.8% | 1.1% |
| Limousin | 1 | 0.1% | 0.2% | 0 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 0 | 0.2% | 0.3% |
| Auvergne | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.3% |
| Rhône Alpes | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Languedoc Roussillon | 2 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 2 | 0.3% | 0.1% | 2 | 0.9% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 1 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 720 | 77.3% | 1.7% | 374 | 81.4% | 1.8% | 346 | 73.3% | 1.6% | 217 | 86.2% | 1.4% |
| Presque tous les jours | 132 | 14.1% | 2.2% | 48 | 10.5% | 1.8% | 83 | 17.7% | 2.5% | 19 | 7.5% | 1.4% |
| 1 à 2 fois par semaine | 63 | 6.7% | 2.1% | 26 | 5.7% | 2.1% | 37 | 7.7% | 2.1% | 11 | 4.5% | 2.2% |
| 1 à 3 fois par mois | 11 | 1.2% | 2.7% | 5 | 1.1% | 2.7% | 6 | 1.3% | 2.8% | 5 | 1.9% | 8.1% |
| Moins souvent | 6 | 0.7% | 5.5% | 6 | 1.3% | 16.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.1% | 0.7% | 7 | 1.4% | 1.1% | 3 | 0.7% | 0.5% | 1 | 0.3% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 33 | 3.6% | 1.7% | 4 | 1.0% | 0.6% | 29 | 6.1% | 2.4% | 1 | 0.5% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 76 | 8.2% | 1.5% | 28 | 6.1% | 1.4% | 48 | 10.2% | 1.6% | 8 | 3.0% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 114 | 12.2% | 1.7% | 49 | 10.7% | 1.7% | 65 | 13.7% | 1.6% | 25 | 10.1% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 240 | 25.7% | 1.9% | 127 | 27.7% | 2.2% | 113 | 23.8% | 1.7% | 53 | 21.1% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 168 | 18.0% | 2.2% | 86 | 18.6% | 2.2% | 82 | 17.4% | 2.2% | 48 | 19.0% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 141 | 15.2% | 1.8% | 84 | 18.3% | 2.0% | 57 | 12.1% | 1.7% | 61 | 24.2% | 1.6% |
| 65 000 euros et plus par an | 82 | 8.8% | 1.9% | 51 | 11.0% | 2.0% | 31 | 6.6% | 1.8% | 37 | 14.7% | 1.3% |
| Refus | 55 | 6.0% | 1.6% | 18 | 3.9% | 1.2% | 38 | 8.0% | 1.9% | 12 | 4.9% | 0.9% |
| Ne sait pas | 12 | 1.3% | 0.8% | 6 | 1.2% | 0.8% | 7 | 1.4% | 0.8% | 6 | 2.2% | 0.8% |
