L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2454 | 100.0% | 4.7% | 1167 | 100.0% | 4.6% | 1286 | 100.0% | 4.7% | 629 | 100.0% | 3.5% |
| Sexe | ||||||||||||
| Homme | 1167 | 47.6% | 4.6% | 1167 | 100.0% | 4.6% | - | - | - | 348 | 55.3% | 3.8% |
| Femme | 1286 | 52.4% | 4.7% | - | - | - | 1286 | 100.0% | 4.7% | 282 | 44.7% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 217 | 8.9% | 2.9% | 99 | 8.5% | 2.7% | 119 | 9.2% | 3.2% | 64 | 10.2% | 2.0% |
| 25 à 34 ans | 191 | 7.8% | 2.5% | 91 | 7.8% | 2.4% | 100 | 7.8% | 2.6% | 87 | 13.9% | 2.7% |
| 35 à 49 ans | 530 | 21.6% | 4.2% | 268 | 22.9% | 4.3% | 262 | 20.4% | 4.1% | 225 | 35.7% | 3.6% |
| 50 à 59 ans | 439 | 17.9% | 5.1% | 200 | 17.1% | 4.8% | 239 | 18.6% | 5.4% | 170 | 27.1% | 4.7% |
| 60 ans et plus | 1077 | 43.9% | 6.7% | 510 | 43.7% | 7.0% | 567 | 44.1% | 6.4% | 82 | 13.1% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 1163 | 47.4% | 5.0% | - | - | - | 1163 | 90.4% | 5.0% | 243 | 38.6% | 3.4% |
| Personne de référence | 1370 | 55.8% | 4.9% | 1053 | 90.2% | 5.1% | 317 | 24.6% | 4.3% | 371 | 58.9% | 4.2% |
| Responsable des achats | 1747 | 71.2% | 4.9% | 599 | 51.3% | 4.6% | 1147 | 89.2% | 5.0% | 414 | 65.7% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 48 | 2.0% | 9.4% | 35 | 3.0% | 10.8% | 14 | 1.1% | 7.1% | 0 | 0.1% | 1.4% |
| Petits patrons | 61 | 2.5% | 3.8% | 48 | 4.1% | 3.9% | 14 | 1.1% | 3.3% | 53 | 8.4% | 3.6% |
| Affaires et Cadres | 174 | 7.1% | 3.5% | 103 | 8.8% | 3.6% | 71 | 5.5% | 3.3% | 146 | 23.2% | 3.2% |
| Professions intermédiaires | 334 | 13.6% | 4.5% | 183 | 15.6% | 4.9% | 152 | 11.8% | 4.1% | 271 | 43.0% | 4.5% |
| Employés | 356 | 14.5% | 4.2% | 69 | 5.9% | 3.1% | 287 | 22.3% | 4.6% | 71 | 11.3% | 4.0% |
| Ouvriers | 263 | 10.7% | 4.1% | 188 | 16.1% | 3.7% | 75 | 5.8% | 5.7% | 17 | 2.7% | 3.8% |
| Retraités | 920 | 37.5% | 7.1% | 454 | 38.9% | 7.6% | 466 | 36.2% | 6.7% | 13 | 2.0% | 5.7% |
| Autres inactifs | 297 | 12.1% | 3.0% | 88 | 7.6% | 2.4% | 209 | 16.2% | 3.3% | 59 | 9.4% | 1.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 69 | 2.8% | 8.9% | 37 | 3.1% | 10.1% | 33 | 2.5% | 7.9% | - | - | - |
| Petits patrons | 88 | 3.6% | 3.3% | 51 | 4.3% | 3.5% | 37 | 2.9% | 3.0% | 88 | 14.0% | 3.3% |
| Affaires et Cadres | 221 | 9.0% | 3.1% | 118 | 10.1% | 3.4% | 103 | 8.0% | 2.9% | 221 | 35.1% | 3.1% |
| Professions intermédiaires | 321 | 13.1% | 4.0% | 179 | 15.4% | 4.3% | 142 | 11.0% | 3.6% | 321 | 51.0% | 4.0% |
| Employés | 203 | 8.3% | 3.6% | 72 | 6.2% | 3.1% | 131 | 10.2% | 4.0% | - | - | - |
| Ouvriers | 412 | 16.8% | 4.2% | 206 | 17.7% | 4.0% | 205 | 16.0% | 4.5% | - | - | - |
| Retraités | 1031 | 42.0% | 6.9% | 467 | 40.0% | 7.1% | 564 | 43.8% | 6.7% | - | - | - |
| Autres inactifs | 109 | 4.5% | 3.1% | 37 | 3.2% | 2.5% | 72 | 5.6% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 434 | 17.7% | 4.4% | 193 | 16.5% | 4.5% | 241 | 18.7% | 4.4% | 76 | 12.0% | 3.2% |
| 2 personnes | 1099 | 44.8% | 6.0% | 521 | 44.7% | 5.9% | 577 | 44.9% | 6.1% | 159 | 25.3% | 3.8% |
| 3 personnes | 347 | 14.2% | 3.7% | 165 | 14.1% | 3.5% | 183 | 14.2% | 4.0% | 132 | 20.9% | 3.3% |
| 4 personnes | 351 | 14.3% | 3.7% | 186 | 15.9% | 3.9% | 165 | 12.9% | 3.5% | 157 | 24.9% | 3.3% |
| 5 personnes et + | 223 | 9.1% | 4.0% | 103 | 8.8% | 4.0% | 120 | 9.3% | 4.0% | 106 | 16.9% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 585 | 23.8% | 3.7% | 261 | 22.4% | 3.6% | 324 | 25.2% | 3.8% | 268 | 42.6% | 3.6% |
| Non | 1869 | 76.2% | 5.1% | 906 | 77.6% | 5.1% | 963 | 74.8% | 5.1% | 361 | 57.4% | 3.5% |
| Habitat | ||||||||||||
| Communes rurales | 777 | 31.7% | 6.5% | 369 | 31.6% | 6.5% | 408 | 31.7% | 6.5% | 172 | 27.3% | 5.1% |
| Agglo. - 20 000 hab | 665 | 27.1% | 7.4% | 314 | 26.9% | 7.3% | 351 | 27.3% | 7.5% | 164 | 26.1% | 6.0% |
| Agglo. 20 000 à 100 000 hab | 392 | 16.0% | 5.6% | 168 | 14.4% | 5.1% | 224 | 17.4% | 6.1% | 95 | 15.1% | 4.5% |
| Agglo. + 100 000 hab | 568 | 23.2% | 3.6% | 283 | 24.3% | 3.7% | 285 | 22.2% | 3.5% | 171 | 27.2% | 3.0% |
| Agglo. Paris | 52 | 2.1% | 0.6% | 33 | 2.8% | 0.8% | 19 | 1.5% | 0.4% | 27 | 4.3% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 58 | 2.4% | 0.6% | 35 | 3.0% | 0.7% | 23 | 1.8% | 0.5% | 31 | 4.9% | 0.7% |
| Nord Pas de Calais | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% |
| Lorraine | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.2% | 0 | - | - | 0 | 0.1% | 0.1% |
| Alsace | 0 | - | - | 0 | - | 0.1% | - | - | - | - | - | - |
| Champagne Ardennes | 1 | - | 0.1% | 1 | - | 0.1% | 0 | - | - | - | - | - |
| Picardie | 5 | 0.2% | 0.3% | 2 | 0.2% | 0.3% | 2 | 0.2% | 0.3% | 2 | 0.3% | 0.5% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | 0 | - | - |
| Haute Normandie | 23 | 0.9% | 1.5% | 8 | 0.7% | 1.2% | 15 | 1.1% | 1.9% | 6 | 1.0% | 1.4% |
| Basse Normandie | 348 | 14.2% | 28.8% | 142 | 12.2% | 24.8% | 206 | 16.0% | 32.3% | 95 | 15.1% | 26.4% |
| Centre | 17 | 0.7% | 0.8% | 10 | 0.8% | 1.0% | 7 | 0.6% | 0.7% | 11 | 1.7% | 1.7% |
| Pays de Loire | 952 | 38.8% | 31.5% | 470 | 40.3% | 32.6% | 482 | 37.5% | 30.4% | 234 | 37.2% | 26.0% |
| Bretagne | 1014 | 41.3% | 37.7% | 477 | 40.8% | 36.6% | 537 | 41.7% | 38.7% | 236 | 37.5% | 30.3% |
| Poitou Charentes | 16 | 0.6% | 1.0% | 9 | 0.7% | 1.2% | 7 | 0.5% | 0.9% | 6 | 0.9% | 1.3% |
| Aquitaine | 7 | 0.3% | 0.2% | 6 | 0.5% | 0.4% | 1 | 0.1% | 0.1% | 3 | 0.5% | 0.4% |
| Midi Pyrénées | 1 | - | - | 0 | - | - | 1 | 0.1% | 0.1% | 0 | - | - |
| Limousin | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.5% | - | - | - | 0 | - | 0.1% |
| Auvergne | 2 | 0.1% | 0.2% | 2 | 0.1% | 0.3% | 1 | - | 0.1% | 0 | 0.1% | 0.1% |
| Rhône Alpes | 2 | 0.1% | - | 0 | - | - | 1 | 0.1% | 0.1% | 0 | 0.1% | - |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.1% | 1 | - | - | 2 | 0.3% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 1 | - | - | 0 | - | - | 0 | - | - | 0 | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1977 | 80.6% | 4.6% | 1000 | 85.7% | 4.8% | 977 | 75.9% | 4.5% | 556 | 88.3% | 3.5% |
| Presque tous les jours | 300 | 12.2% | 4.9% | 97 | 8.3% | 3.5% | 203 | 15.8% | 6.1% | 45 | 7.2% | 3.3% |
| 1 à 2 fois par semaine | 156 | 6.4% | 5.2% | 55 | 4.7% | 4.4% | 101 | 7.9% | 5.7% | 22 | 3.5% | 4.3% |
| 1 à 3 fois par mois | 21 | 0.8% | 5.2% | 15 | 1.3% | 8.2% | 5 | 0.4% | 2.5% | 6 | 0.9% | 9.4% |
| Moins souvent | 1 | - | 0.5% | 0 | - | 1.3% | 0 | - | 0.1% | 1 | 0.1% | 2.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 1.2% | 2.1% | 14 | 1.2% | 2.2% | 16 | 1.2% | 2.1% | 5 | 0.7% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 83 | 3.4% | 4.2% | 40 | 3.5% | 5.3% | 43 | 3.3% | 3.5% | 3 | 0.4% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 210 | 8.6% | 4.2% | 90 | 7.7% | 4.4% | 120 | 9.4% | 4.1% | 19 | 3.0% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 398 | 16.2% | 5.8% | 163 | 13.9% | 5.5% | 235 | 18.3% | 6.0% | 49 | 7.9% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 603 | 24.6% | 4.9% | 269 | 23.0% | 4.7% | 334 | 26.0% | 5.1% | 119 | 19.0% | 3.4% |
| De 36 000 à moins de 45 000 euros par an | 413 | 16.8% | 5.4% | 212 | 18.2% | 5.5% | 201 | 15.6% | 5.3% | 144 | 22.9% | 5.0% |
| De 45 000 à moins de 65 000 euros par an | 391 | 15.9% | 5.0% | 210 | 17.9% | 4.9% | 181 | 14.1% | 5.3% | 171 | 27.2% | 4.5% |
| 65 000 euros et plus par an | 150 | 6.1% | 3.5% | 104 | 8.9% | 4.1% | 46 | 3.6% | 2.6% | 79 | 12.5% | 2.7% |
| Refus | 137 | 5.6% | 3.9% | 47 | 4.0% | 3.1% | 90 | 7.0% | 4.5% | 27 | 4.3% | 2.1% |
| Ne sait pas | 39 | 1.6% | 2.5% | 20 | 1.7% | 2.7% | 20 | 1.5% | 2.4% | 13 | 2.0% | 1.9% |
