L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1318 | 100.0% | 2.5% | 812 | 100.0% | 3.2% | 506 | 100.0% | 1.9% | 436 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 812 | 61.6% | 3.2% | 812 | 100.0% | 3.2% | - | - | - | 283 | 65.0% | 3.1% |
| Femme | 506 | 38.4% | 1.9% | - | - | - | 506 | 100.0% | 1.9% | 153 | 35.0% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 50 | 3.8% | 0.7% | 26 | 3.2% | 0.7% | 24 | 4.8% | 0.7% | 14 | 3.1% | 0.4% |
| 25 à 34 ans | 138 | 10.5% | 1.8% | 94 | 11.6% | 2.5% | 44 | 8.7% | 1.1% | 77 | 17.6% | 2.4% |
| 35 à 49 ans | 384 | 29.1% | 3.0% | 247 | 30.4% | 4.0% | 137 | 27.1% | 2.1% | 189 | 43.5% | 3.0% |
| 50 à 59 ans | 349 | 26.5% | 4.1% | 221 | 27.2% | 5.3% | 128 | 25.3% | 2.9% | 119 | 27.3% | 3.3% |
| 60 ans et plus | 397 | 30.1% | 2.5% | 224 | 27.6% | 3.1% | 172 | 34.0% | 1.9% | 37 | 8.4% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 480 | 36.4% | 2.0% | - | - | - | 480 | 94.7% | 2.0% | 143 | 32.9% | 2.0% |
| Personne de référence | 897 | 68.0% | 3.2% | 767 | 94.5% | 3.7% | 130 | 25.7% | 1.8% | 303 | 69.6% | 3.4% |
| Responsable des achats | 930 | 70.6% | 2.6% | 469 | 57.8% | 3.6% | 461 | 91.0% | 2.0% | 276 | 63.4% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 1.5% | 3.9% | 19 | 2.3% | 5.8% | 1 | 0.2% | 0.6% | - | - | - |
| Petits patrons | 55 | 4.1% | 3.3% | 40 | 4.9% | 3.3% | 15 | 2.9% | 3.5% | 48 | 11.0% | 3.3% |
| Affaires et Cadres | 126 | 9.6% | 2.5% | 73 | 8.9% | 2.5% | 54 | 10.6% | 2.5% | 105 | 24.2% | 2.3% |
| Professions intermédiaires | 248 | 18.8% | 3.4% | 167 | 20.6% | 4.5% | 81 | 16.0% | 2.2% | 213 | 48.8% | 3.5% |
| Employés | 188 | 14.3% | 2.2% | 77 | 9.5% | 3.4% | 111 | 22.0% | 1.8% | 37 | 8.4% | 2.1% |
| Ouvriers | 210 | 15.9% | 3.3% | 184 | 22.6% | 3.6% | 26 | 5.2% | 2.0% | 6 | 1.5% | 1.5% |
| Retraités | 289 | 21.9% | 2.2% | 184 | 22.6% | 3.1% | 105 | 20.8% | 1.5% | 5 | 1.1% | 2.2% |
| Autres inactifs | 182 | 13.8% | 1.8% | 69 | 8.5% | 1.9% | 113 | 22.3% | 1.8% | 21 | 4.9% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 1.9% | 3.3% | 17 | 2.1% | 4.7% | 8 | 1.6% | 2.0% | - | - | - |
| Petits patrons | 60 | 4.6% | 2.2% | 40 | 4.9% | 2.7% | 20 | 4.0% | 1.7% | 60 | 13.8% | 2.2% |
| Affaires et Cadres | 145 | 11.0% | 2.1% | 80 | 9.8% | 2.3% | 66 | 13.0% | 1.9% | 145 | 33.4% | 2.1% |
| Professions intermédiaires | 230 | 17.5% | 2.8% | 163 | 20.1% | 3.9% | 67 | 13.2% | 1.7% | 230 | 52.8% | 2.8% |
| Employés | 139 | 10.6% | 2.5% | 84 | 10.3% | 3.6% | 56 | 11.0% | 1.7% | - | - | - |
| Ouvriers | 240 | 18.2% | 2.5% | 165 | 20.4% | 3.2% | 75 | 14.7% | 1.6% | - | - | - |
| Retraités | 356 | 27.0% | 2.4% | 193 | 23.8% | 2.9% | 163 | 32.2% | 1.9% | - | - | - |
| Autres inactifs | 121 | 9.2% | 3.4% | 69 | 8.5% | 4.7% | 52 | 10.2% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 208 | 15.8% | 2.1% | 103 | 12.7% | 2.4% | 105 | 20.7% | 1.9% | 56 | 12.8% | 2.4% |
| 2 personnes | 518 | 39.3% | 2.8% | 328 | 40.4% | 3.7% | 190 | 37.6% | 2.0% | 98 | 22.5% | 2.3% |
| 3 personnes | 229 | 17.4% | 2.5% | 143 | 17.7% | 3.0% | 86 | 16.9% | 1.9% | 87 | 19.9% | 2.2% |
| 4 personnes | 231 | 17.5% | 2.5% | 154 | 19.0% | 3.3% | 77 | 15.2% | 1.6% | 134 | 30.8% | 2.9% |
| 5 personnes et + | 131 | 10.0% | 2.3% | 83 | 10.2% | 3.2% | 49 | 9.7% | 1.6% | 61 | 14.0% | 2.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 448 | 34.0% | 2.9% | 290 | 35.7% | 4.0% | 158 | 31.3% | 1.9% | 217 | 49.9% | 2.9% |
| Non | 870 | 66.0% | 2.4% | 522 | 64.3% | 2.9% | 348 | 68.7% | 1.8% | 218 | 50.1% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 444 | 33.6% | 3.7% | 262 | 32.2% | 4.6% | 182 | 35.9% | 2.9% | 132 | 30.2% | 3.9% |
| Agglo. - 20 000 hab | 257 | 19.5% | 2.9% | 163 | 20.1% | 3.8% | 94 | 18.6% | 2.0% | 105 | 24.1% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 211 | 16.0% | 3.0% | 130 | 16.1% | 3.9% | 81 | 16.0% | 2.2% | 58 | 13.2% | 2.7% |
| Agglo. + 100 000 hab | 288 | 21.8% | 1.8% | 194 | 23.9% | 2.5% | 94 | 18.5% | 1.2% | 84 | 19.4% | 1.5% |
| Agglo. Paris | 118 | 9.0% | 1.3% | 63 | 7.7% | 1.5% | 55 | 10.9% | 1.2% | 57 | 13.1% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 152 | 11.6% | 1.6% | 84 | 10.3% | 1.8% | 69 | 13.6% | 1.3% | 67 | 15.3% | 1.5% |
| Nord Pas de Calais | 95 | 7.2% | 3.0% | 68 | 8.3% | 4.4% | 28 | 5.5% | 1.7% | 21 | 4.9% | 2.1% |
| Lorraine | 66 | 5.0% | 3.4% | 48 | 5.9% | 5.1% | 18 | 3.6% | 1.8% | 19 | 4.4% | 3.6% |
| Alsace | 29 | 2.2% | 1.9% | 17 | 2.1% | 2.2% | 12 | 2.4% | 1.5% | 6 | 1.4% | 1.3% |
| Franche-Comté | 30 | 2.3% | 3.1% | 22 | 2.8% | 4.8% | 8 | 1.6% | 1.6% | 7 | 1.7% | 2.6% |
| Champagne Ardennes | 19 | 1.4% | 1.7% | 13 | 1.6% | 2.4% | 6 | 1.2% | 1.0% | 6 | 1.5% | 2.2% |
| Picardie | 51 | 3.9% | 3.3% | 34 | 4.2% | 4.6% | 17 | 3.4% | 2.1% | 15 | 3.4% | 3.4% |
| Bourgogne | 56 | 4.3% | 4.1% | 24 | 3.0% | 3.7% | 32 | 6.3% | 4.5% | 17 | 3.9% | 4.5% |
| Haute Normandie | 53 | 4.0% | 3.6% | 29 | 3.5% | 4.1% | 24 | 4.8% | 3.1% | 22 | 5.0% | 4.7% |
| Basse Normandie | 31 | 2.4% | 2.6% | 21 | 2.6% | 3.7% | 10 | 1.9% | 1.5% | 9 | 2.1% | 2.5% |
| Centre | 76 | 5.8% | 3.7% | 50 | 6.2% | 5.1% | 26 | 5.1% | 2.4% | 23 | 5.4% | 3.7% |
| Pays de Loire | 104 | 7.9% | 3.4% | 63 | 7.7% | 4.4% | 41 | 8.1% | 2.6% | 34 | 7.7% | 3.7% |
| Bretagne | 68 | 5.2% | 2.5% | 40 | 5.0% | 3.1% | 28 | 5.5% | 2.0% | 26 | 6.0% | 3.4% |
| Poitou Charentes | 52 | 4.0% | 3.5% | 27 | 3.4% | 3.9% | 25 | 4.9% | 3.2% | 13 | 2.9% | 3.1% |
| Aquitaine | 72 | 5.4% | 2.6% | 36 | 4.5% | 2.7% | 35 | 7.0% | 2.4% | 18 | 4.2% | 2.0% |
| Midi Pyrénées | 57 | 4.3% | 2.3% | 32 | 3.9% | 2.6% | 25 | 5.0% | 2.0% | 22 | 5.1% | 2.5% |
| Limousin | 21 | 1.6% | 3.4% | 11 | 1.4% | 3.7% | 10 | 2.0% | 3.1% | 10 | 2.2% | 5.6% |
| Auvergne | 33 | 2.5% | 2.9% | 22 | 2.7% | 4.0% | 11 | 2.2% | 1.9% | 10 | 2.3% | 3.3% |
| Rhône Alpes | 117 | 8.9% | 2.2% | 86 | 10.6% | 3.4% | 31 | 6.1% | 1.1% | 52 | 12.0% | 2.6% |
| Languedoc Roussillon | 66 | 5.0% | 2.8% | 43 | 5.3% | 3.9% | 23 | 4.6% | 1.9% | 13 | 3.1% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 68 | 5.1% | 1.5% | 41 | 5.0% | 2.0% | 27 | 5.3% | 1.2% | 25 | 5.7% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1024 | 77.7% | 2.4% | 632 | 77.8% | 3.0% | 392 | 77.5% | 1.8% | 361 | 82.8% | 2.3% |
| Presque tous les jours | 187 | 14.2% | 3.1% | 123 | 15.2% | 4.5% | 64 | 12.7% | 1.9% | 54 | 12.3% | 3.9% |
| 1 à 2 fois par semaine | 74 | 5.6% | 2.5% | 42 | 5.1% | 3.3% | 32 | 6.4% | 1.8% | 18 | 4.2% | 3.6% |
| 1 à 3 fois par mois | 30 | 2.3% | 7.5% | 15 | 1.9% | 8.2% | 15 | 2.9% | 6.9% | 3 | 0.7% | 4.9% |
| Moins souvent | 3 | 0.2% | 2.5% | - | - | - | 3 | 0.6% | 3.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 49 | 3.7% | 3.6% | 29 | 3.6% | 4.7% | 19 | 3.8% | 2.6% | 2 | 0.5% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 32 | 2.4% | 1.6% | 19 | 2.4% | 2.5% | 12 | 2.5% | 1.0% | 3 | 0.7% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 141 | 10.7% | 2.8% | 77 | 9.5% | 3.8% | 64 | 12.7% | 2.2% | 25 | 5.6% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 138 | 10.5% | 2.0% | 79 | 9.7% | 2.7% | 59 | 11.7% | 1.5% | 28 | 6.3% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 360 | 27.3% | 2.9% | 228 | 28.0% | 4.0% | 132 | 26.0% | 2.0% | 103 | 23.7% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 203 | 15.4% | 2.6% | 123 | 15.1% | 3.2% | 80 | 15.8% | 2.1% | 91 | 20.8% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 220 | 16.7% | 2.8% | 150 | 18.4% | 3.5% | 70 | 13.8% | 2.0% | 110 | 25.3% | 2.9% |
| 65 000 euros et plus par an | 97 | 7.4% | 2.3% | 61 | 7.5% | 2.4% | 37 | 7.3% | 2.1% | 43 | 9.8% | 1.5% |
| Refus | 62 | 4.7% | 1.7% | 38 | 4.7% | 2.5% | 23 | 4.6% | 1.2% | 21 | 4.8% | 1.6% |
| Ne sait pas | 17 | 1.3% | 1.1% | 9 | 1.1% | 1.2% | 8 | 1.7% | 1.0% | 11 | 2.5% | 1.7% |
