L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1694 | 100.0% | 3.2% | 263 | 100.0% | 1.0% | 1431 | 100.0% | 5.2% | 589 | 100.0% | 3.3% |
| Sexe | ||||||||||||
| Homme | 263 | 15.5% | 1.0% | 263 | 100.0% | 1.0% | - | - | - | 108 | 18.4% | 1.2% |
| Femme | 1431 | 84.5% | 5.2% | - | - | - | 1431 | 100.0% | 5.2% | 481 | 81.6% | 5.5% |
| Age | ||||||||||||
| 15 à 24 ans | 59 | 3.5% | 0.8% | 7 | 2.7% | 0.2% | 52 | 3.6% | 1.4% | 7 | 1.1% | 0.2% |
| 25 à 34 ans | 655 | 38.6% | 8.6% | 88 | 33.5% | 2.4% | 566 | 39.6% | 14.5% | 249 | 42.2% | 7.7% |
| 35 à 49 ans | 580 | 34.2% | 4.6% | 110 | 41.9% | 1.8% | 469 | 32.8% | 7.3% | 249 | 42.3% | 4.0% |
| 50 à 59 ans | 181 | 10.7% | 2.1% | 29 | 11.0% | 0.7% | 152 | 10.6% | 3.4% | 65 | 11.1% | 1.8% |
| 60 ans et plus | 220 | 13.0% | 1.4% | 29 | 10.9% | 0.4% | 191 | 13.4% | 2.2% | 19 | 3.2% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 1385 | 81.7% | 5.9% | - | - | - | 1385 | 96.8% | 5.9% | 475 | 80.7% | 6.7% |
| Personne de référence | 472 | 27.8% | 1.7% | 244 | 92.7% | 1.2% | 228 | 15.9% | 3.1% | 132 | 22.4% | 1.5% |
| Responsable des achats | 1465 | 86.5% | 4.1% | 151 | 57.5% | 1.2% | 1314 | 91.8% | 5.7% | 499 | 84.8% | 4.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.8% | 2.7% | 3 | 1.3% | 1.0% | 11 | 0.7% | 5.5% | 1 | 0.2% | 3.4% |
| Petits patrons | 29 | 1.7% | 1.8% | 5 | 1.7% | 0.4% | 25 | 1.7% | 5.9% | 17 | 3.0% | 1.2% |
| Affaires et Cadres | 151 | 8.9% | 3.0% | 29 | 10.9% | 1.0% | 123 | 8.6% | 5.7% | 117 | 19.9% | 2.6% |
| Professions intermédiaires | 318 | 18.7% | 4.3% | 65 | 24.5% | 1.8% | 253 | 17.7% | 6.8% | 221 | 37.6% | 3.6% |
| Employés | 565 | 33.3% | 6.6% | 35 | 13.3% | 1.6% | 530 | 37.0% | 8.4% | 148 | 25.2% | 8.3% |
| Ouvriers | 170 | 10.0% | 2.6% | 84 | 32.1% | 1.6% | 85 | 6.0% | 6.5% | 25 | 4.3% | 5.7% |
| Retraités | 176 | 10.4% | 1.4% | 28 | 10.5% | 0.5% | 148 | 10.4% | 2.1% | 10 | 1.7% | 4.4% |
| Autres inactifs | 272 | 16.0% | 2.7% | 15 | 5.8% | 0.4% | 256 | 17.9% | 4.1% | 48 | 8.2% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 30 | 1.8% | 3.8% | 4 | 1.5% | 1.1% | 26 | 1.8% | 6.3% | - | - | - |
| Petits patrons | 90 | 5.3% | 3.3% | 5 | 1.7% | 0.3% | 85 | 6.0% | 6.9% | 90 | 15.2% | 3.3% |
| Affaires et Cadres | 195 | 11.5% | 2.8% | 28 | 10.6% | 0.8% | 167 | 11.7% | 4.7% | 195 | 33.1% | 2.8% |
| Professions intermédiaires | 304 | 17.9% | 3.7% | 76 | 28.8% | 1.8% | 228 | 16.0% | 5.8% | 304 | 51.6% | 3.7% |
| Employés | 264 | 15.6% | 4.7% | 32 | 12.0% | 1.4% | 232 | 16.2% | 7.1% | - | - | - |
| Ouvriers | 466 | 27.5% | 4.8% | 88 | 33.4% | 1.7% | 378 | 26.4% | 8.3% | - | - | - |
| Retraités | 219 | 12.9% | 1.5% | 29 | 11.0% | 0.4% | 190 | 13.3% | 2.3% | - | - | - |
| Autres inactifs | 128 | 7.6% | 3.6% | 3 | 1.1% | 0.2% | 125 | 8.7% | 6.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 123 | 7.3% | 1.3% | 8 | 3.2% | 0.2% | 115 | 8.0% | 2.1% | 11 | 1.9% | 0.5% |
| 2 personnes | 324 | 19.1% | 1.8% | 41 | 15.6% | 0.5% | 283 | 19.8% | 3.0% | 79 | 13.5% | 1.9% |
| 3 personnes | 451 | 26.6% | 4.8% | 94 | 35.6% | 2.0% | 357 | 24.9% | 7.7% | 220 | 37.3% | 5.6% |
| 4 personnes | 475 | 28.0% | 5.0% | 68 | 25.9% | 1.4% | 406 | 28.4% | 8.6% | 178 | 30.3% | 3.8% |
| 5 personnes et + | 322 | 19.0% | 5.7% | 52 | 19.7% | 2.0% | 270 | 18.9% | 8.9% | 100 | 17.0% | 3.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1197 | 70.7% | 7.6% | 199 | 75.5% | 2.7% | 999 | 69.8% | 11.8% | 470 | 79.8% | 6.3% |
| Non | 497 | 29.3% | 1.4% | 65 | 24.5% | 0.4% | 432 | 30.2% | 2.3% | 119 | 20.2% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 418 | 24.7% | 3.5% | 74 | 28.1% | 1.3% | 344 | 24.0% | 5.5% | 115 | 19.5% | 3.4% |
| Agglo. - 20 000 hab | 307 | 18.1% | 3.4% | 34 | 12.9% | 0.8% | 273 | 19.1% | 5.9% | 106 | 18.0% | 3.9% |
| Agglo. 20 000 à 100 000 hab | 199 | 11.7% | 2.9% | 35 | 13.2% | 1.1% | 164 | 11.5% | 4.5% | 59 | 10.0% | 2.8% |
| Agglo. + 100 000 hab | 464 | 27.4% | 2.9% | 78 | 29.7% | 1.0% | 386 | 27.0% | 4.8% | 155 | 26.3% | 2.8% |
| Agglo. Paris | 306 | 18.1% | 3.5% | 42 | 16.1% | 1.0% | 264 | 18.4% | 5.7% | 155 | 26.3% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 346 | 20.4% | 3.6% | 49 | 18.7% | 1.1% | 297 | 20.7% | 5.8% | 170 | 28.9% | 3.9% |
| Nord Pas de Calais | 100 | 5.9% | 3.1% | 24 | 9.2% | 1.6% | 76 | 5.3% | 4.6% | 26 | 4.3% | 2.5% |
| Lorraine | 53 | 3.2% | 2.8% | 4 | 1.7% | 0.5% | 49 | 3.4% | 5.0% | 9 | 1.5% | 1.7% |
| Alsace | 44 | 2.6% | 2.8% | 4 | 1.5% | 0.5% | 40 | 2.8% | 5.0% | 14 | 2.4% | 3.1% |
| Franche-Comté | 41 | 2.4% | 4.2% | 4 | 1.5% | 0.8% | 37 | 2.6% | 7.4% | 10 | 1.8% | 3.7% |
| Champagne Ardennes | 40 | 2.4% | 3.6% | 8 | 2.9% | 1.4% | 32 | 2.3% | 5.6% | 8 | 1.4% | 2.9% |
| Picardie | 60 | 3.5% | 3.9% | 13 | 5.0% | 1.7% | 47 | 3.3% | 5.9% | 15 | 2.5% | 3.3% |
| Bourgogne | 54 | 3.2% | 4.0% | 4 | 1.6% | 0.7% | 50 | 3.5% | 7.0% | 16 | 2.6% | 4.1% |
| Haute Normandie | 36 | 2.1% | 2.4% | 4 | 1.7% | 0.6% | 31 | 2.2% | 4.0% | 9 | 1.5% | 1.9% |
| Basse Normandie | 56 | 3.3% | 4.6% | 3 | 1.2% | 0.5% | 52 | 3.7% | 8.2% | 20 | 3.4% | 5.5% |
| Centre | 62 | 3.7% | 3.0% | 16 | 6.1% | 1.6% | 46 | 3.2% | 4.3% | 12 | 2.1% | 1.9% |
| Pays de Loire | 104 | 6.1% | 3.4% | 16 | 6.2% | 1.1% | 88 | 6.1% | 5.5% | 40 | 6.8% | 4.5% |
| Bretagne | 73 | 4.3% | 2.7% | 5 | 1.9% | 0.4% | 68 | 4.8% | 4.9% | 13 | 2.3% | 1.7% |
| Poitou Charentes | 56 | 3.3% | 3.8% | 12 | 4.7% | 1.7% | 44 | 3.1% | 5.6% | 9 | 1.6% | 2.3% |
| Aquitaine | 67 | 3.9% | 2.4% | 10 | 3.9% | 0.8% | 56 | 3.9% | 3.9% | 15 | 2.5% | 1.6% |
| Midi Pyrénées | 101 | 6.0% | 4.1% | 13 | 5.1% | 1.1% | 88 | 6.1% | 6.9% | 42 | 7.2% | 4.8% |
| Limousin | 12 | 0.7% | 2.0% | 1 | 0.4% | 0.4% | 11 | 0.8% | 3.4% | 3 | 0.5% | 1.7% |
| Auvergne | 47 | 2.7% | 4.1% | 11 | 4.3% | 2.1% | 35 | 2.5% | 5.9% | 18 | 3.0% | 6.0% |
| Rhône Alpes | 140 | 8.3% | 2.6% | 33 | 12.4% | 1.3% | 107 | 7.5% | 3.9% | 61 | 10.3% | 3.1% |
| Languedoc Roussillon | 80 | 4.7% | 3.4% | 10 | 4.0% | 0.9% | 70 | 4.9% | 5.7% | 28 | 4.8% | 3.9% |
| Provence Alpes Côte d'Azur, Corse | 122 | 7.2% | 2.8% | 16 | 6.1% | 0.8% | 106 | 7.4% | 4.6% | 50 | 8.5% | 3.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1427 | 84.2% | 3.3% | 229 | 87.1% | 1.1% | 1198 | 83.7% | 5.5% | 505 | 85.7% | 3.2% |
| Presque tous les jours | 208 | 12.3% | 3.4% | 27 | 10.1% | 1.0% | 182 | 12.7% | 5.4% | 73 | 12.4% | 5.3% |
| 1 à 2 fois par semaine | 54 | 3.2% | 1.8% | 7 | 2.8% | 0.6% | 47 | 3.3% | 2.6% | 10 | 1.8% | 2.0% |
| 1 à 3 fois par mois | 4 | 0.2% | 0.9% | - | - | - | 4 | 0.2% | 1.6% | 0 | 0.1% | 0.8% |
| Moins souvent | 2 | 0.1% | 1.4% | - | - | - | 2 | 0.1% | 2.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 2.4% | 3.0% | - | - | - | 41 | 2.9% | 5.5% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 85 | 5.0% | 4.3% | 3 | 1.2% | 0.4% | 82 | 5.7% | 6.7% | 15 | 2.6% | 6.1% |
| De 12 000 à moins de 18 000 euros par an | 173 | 10.2% | 3.4% | 32 | 12.1% | 1.6% | 141 | 9.8% | 4.7% | 28 | 4.8% | 3.6% |
| De 18 000 à moins de 24 000 euros par an | 217 | 12.8% | 3.2% | 21 | 7.8% | 0.7% | 196 | 13.7% | 5.0% | 48 | 8.1% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 519 | 30.6% | 4.2% | 93 | 35.4% | 1.6% | 426 | 29.8% | 6.4% | 140 | 23.8% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 292 | 17.2% | 3.8% | 56 | 21.4% | 1.5% | 236 | 16.5% | 6.2% | 131 | 22.2% | 4.5% |
| De 45 000 à moins de 65 000 euros par an | 217 | 12.8% | 2.8% | 35 | 13.4% | 0.8% | 182 | 12.7% | 5.3% | 133 | 22.6% | 3.5% |
| 65 000 euros et plus par an | 88 | 5.2% | 2.0% | 20 | 7.6% | 0.8% | 68 | 4.7% | 3.9% | 74 | 12.6% | 2.6% |
| Refus | 52 | 3.1% | 1.5% | 3 | 1.2% | 0.2% | 49 | 3.4% | 2.4% | 19 | 3.3% | 1.5% |
| Ne sait pas | 10 | 0.6% | 0.7% | - | - | - | 10 | 0.7% | 1.2% | - | - | - |
