L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4023 | 100.0% | 7.7% | 796 | 100.0% | 3.2% | 3227 | 100.0% | 11.8% | 1103 | 100.0% | 6.2% |
| Sexe | ||||||||||||
| Homme | 796 | 19.8% | 3.2% | 796 | 100.0% | 3.2% | - | - | - | 260 | 23.5% | 2.8% |
| Femme | 3227 | 80.2% | 11.8% | - | - | - | 3227 | 100.0% | 11.8% | 843 | 76.5% | 9.7% |
| Age | ||||||||||||
| 15 à 24 ans | 233 | 5.8% | 3.2% | 50 | 6.3% | 1.4% | 183 | 5.7% | 5.0% | 79 | 7.2% | 2.5% |
| 25 à 34 ans | 430 | 10.7% | 5.6% | 75 | 9.5% | 2.0% | 355 | 11.0% | 9.1% | 122 | 11.0% | 3.8% |
| 35 à 49 ans | 950 | 23.6% | 7.5% | 222 | 27.9% | 3.6% | 728 | 22.6% | 11.3% | 459 | 41.7% | 7.4% |
| 50 à 59 ans | 958 | 23.8% | 11.1% | 194 | 24.4% | 4.6% | 763 | 23.7% | 17.2% | 345 | 31.3% | 9.5% |
| 60 ans et plus | 1452 | 36.1% | 9.0% | 254 | 31.9% | 3.5% | 1198 | 37.1% | 13.5% | 97 | 8.8% | 6.1% |
| Individu | ||||||||||||
| Ménagères | 3004 | 74.7% | 12.8% | - | - | - | 3004 | 93.1% | 12.8% | 782 | 70.9% | 11.1% |
| Personne de référence | 1629 | 40.5% | 5.8% | 707 | 88.9% | 3.4% | 922 | 28.6% | 12.4% | 398 | 36.1% | 4.5% |
| Responsable des achats | 3398 | 84.5% | 9.5% | 463 | 58.2% | 3.6% | 2935 | 90.9% | 12.8% | 902 | 81.8% | 8.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 51 | 1.3% | 10.0% | 8 | 1.0% | 2.4% | 44 | 1.3% | 22.5% | 5 | 0.5% | 14.8% |
| Petits patrons | 78 | 1.9% | 4.8% | 35 | 4.4% | 2.9% | 43 | 1.3% | 10.2% | 60 | 5.5% | 4.1% |
| Affaires et Cadres | 254 | 6.3% | 5.0% | 87 | 10.9% | 3.0% | 167 | 5.2% | 7.8% | 216 | 19.6% | 4.8% |
| Professions intermédiaires | 524 | 13.0% | 7.1% | 121 | 15.2% | 3.3% | 403 | 12.5% | 10.9% | 407 | 36.9% | 6.7% |
| Employés | 917 | 22.8% | 10.7% | 89 | 11.2% | 4.0% | 828 | 25.6% | 13.1% | 196 | 17.8% | 11.0% |
| Ouvriers | 402 | 10.0% | 6.2% | 194 | 24.4% | 3.8% | 208 | 6.4% | 15.9% | 17 | 1.6% | 3.9% |
| Retraités | 1118 | 27.8% | 8.7% | 181 | 22.7% | 3.0% | 937 | 29.0% | 13.6% | 33 | 3.0% | 15.1% |
| Autres inactifs | 679 | 16.9% | 6.8% | 81 | 10.2% | 2.2% | 598 | 18.5% | 9.4% | 167 | 15.1% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 74 | 1.8% | 9.6% | 8 | 1.0% | 2.2% | 66 | 2.1% | 16.1% | - | - | - |
| Petits patrons | 162 | 4.0% | 6.0% | 37 | 4.7% | 2.5% | 125 | 3.9% | 10.2% | 162 | 14.7% | 6.0% |
| Affaires et Cadres | 424 | 10.5% | 6.0% | 91 | 11.5% | 2.6% | 333 | 10.3% | 9.4% | 424 | 38.5% | 6.0% |
| Professions intermédiaires | 516 | 12.8% | 6.4% | 131 | 16.5% | 3.1% | 385 | 11.9% | 9.8% | 516 | 46.8% | 6.4% |
| Employés | 524 | 13.0% | 9.4% | 85 | 10.7% | 3.7% | 439 | 13.6% | 13.5% | - | - | - |
| Ouvriers | 714 | 17.7% | 7.4% | 182 | 22.9% | 3.5% | 532 | 16.5% | 11.7% | - | - | - |
| Retraités | 1355 | 33.7% | 9.0% | 187 | 23.5% | 2.8% | 1168 | 36.2% | 13.9% | - | - | - |
| Autres inactifs | 253 | 6.3% | 7.2% | 74 | 9.4% | 5.0% | 179 | 5.5% | 8.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 788 | 19.6% | 8.1% | 107 | 13.5% | 2.5% | 681 | 21.1% | 12.3% | 121 | 11.0% | 5.1% |
| 2 personnes | 1588 | 39.5% | 8.7% | 310 | 38.9% | 3.5% | 1278 | 39.6% | 13.5% | 293 | 26.6% | 7.0% |
| 3 personnes | 645 | 16.0% | 6.9% | 157 | 19.8% | 3.3% | 488 | 15.1% | 10.6% | 241 | 21.9% | 6.1% |
| 4 personnes | 650 | 16.2% | 6.9% | 154 | 19.3% | 3.3% | 496 | 15.4% | 10.6% | 338 | 30.7% | 7.2% |
| 5 personnes et + | 352 | 8.7% | 6.3% | 68 | 8.5% | 2.6% | 284 | 8.8% | 9.4% | 108 | 9.8% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1114 | 27.7% | 7.1% | 228 | 28.6% | 3.1% | 886 | 27.5% | 10.5% | 469 | 42.5% | 6.2% |
| Non | 2909 | 72.3% | 7.9% | 568 | 71.4% | 3.2% | 2341 | 72.5% | 12.4% | 634 | 57.5% | 6.1% |
| Habitat | ||||||||||||
| Communes rurales | 930 | 23.1% | 7.8% | 171 | 21.5% | 3.0% | 760 | 23.5% | 12.1% | 241 | 21.9% | 7.2% |
| Agglo. - 20 000 hab | 770 | 19.1% | 8.6% | 142 | 17.9% | 3.3% | 628 | 19.5% | 13.5% | 179 | 16.2% | 6.5% |
| Agglo. 20 000 à 100 000 hab | 648 | 16.1% | 9.3% | 120 | 15.1% | 3.6% | 528 | 16.4% | 14.4% | 149 | 13.5% | 7.0% |
| Agglo. + 100 000 hab | 1183 | 29.4% | 7.5% | 252 | 31.7% | 3.3% | 931 | 28.8% | 11.5% | 327 | 29.7% | 5.8% |
| Agglo. Paris | 491 | 12.2% | 5.6% | 111 | 13.9% | 2.7% | 381 | 11.8% | 8.3% | 207 | 18.7% | 5.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 562 | 14.0% | 5.8% | 118 | 14.8% | 2.6% | 444 | 13.8% | 8.7% | 221 | 20.0% | 5.0% |
| Nord Pas de Calais | 241 | 6.0% | 7.5% | 71 | 8.9% | 4.6% | 170 | 5.3% | 10.2% | 59 | 5.3% | 5.8% |
| Lorraine | 183 | 4.6% | 9.5% | 30 | 3.8% | 3.2% | 153 | 4.7% | 15.5% | 41 | 3.7% | 7.7% |
| Alsace | 139 | 3.5% | 9.0% | 41 | 5.2% | 5.5% | 98 | 3.0% | 12.3% | 25 | 2.3% | 5.5% |
| Franche-Comté | 84 | 2.1% | 8.7% | 12 | 1.5% | 2.5% | 72 | 2.2% | 14.6% | 29 | 2.6% | 10.4% |
| Champagne Ardennes | 91 | 2.3% | 8.3% | 22 | 2.8% | 4.1% | 69 | 2.2% | 12.1% | 29 | 2.6% | 9.9% |
| Picardie | 132 | 3.3% | 8.5% | 27 | 3.4% | 3.6% | 105 | 3.2% | 13.1% | 39 | 3.5% | 8.8% |
| Bourgogne | 123 | 3.1% | 9.0% | 30 | 3.8% | 4.7% | 93 | 2.9% | 13.0% | 23 | 2.1% | 6.2% |
| Haute Normandie | 145 | 3.6% | 9.8% | 26 | 3.3% | 3.7% | 119 | 3.7% | 15.4% | 37 | 3.4% | 8.1% |
| Basse Normandie | 112 | 2.8% | 9.3% | 13 | 1.6% | 2.3% | 99 | 3.1% | 15.5% | 32 | 2.9% | 8.7% |
| Centre | 152 | 3.8% | 7.4% | 34 | 4.3% | 3.5% | 118 | 3.6% | 11.0% | 37 | 3.4% | 5.9% |
| Pays de Loire | 244 | 6.1% | 8.1% | 50 | 6.3% | 3.5% | 194 | 6.0% | 12.3% | 54 | 4.9% | 6.0% |
| Bretagne | 199 | 4.9% | 7.4% | 17 | 2.2% | 1.3% | 181 | 5.6% | 13.1% | 53 | 4.8% | 6.7% |
| Poitou Charentes | 134 | 3.3% | 9.0% | 27 | 3.4% | 3.8% | 106 | 3.3% | 13.7% | 29 | 2.6% | 7.0% |
| Aquitaine | 187 | 4.6% | 6.6% | 47 | 5.9% | 3.5% | 139 | 4.3% | 9.6% | 50 | 4.5% | 5.6% |
| Midi Pyrénées | 231 | 5.8% | 9.3% | 37 | 4.6% | 3.0% | 195 | 6.0% | 15.3% | 69 | 6.3% | 7.9% |
| Limousin | 60 | 1.5% | 9.6% | 21 | 2.6% | 6.9% | 39 | 1.2% | 12.0% | 13 | 1.2% | 7.4% |
| Auvergne | 85 | 2.1% | 7.4% | 11 | 1.4% | 2.1% | 74 | 2.3% | 12.3% | 21 | 1.9% | 7.1% |
| Rhône Alpes | 364 | 9.1% | 6.9% | 66 | 8.3% | 2.6% | 298 | 9.2% | 10.9% | 95 | 8.7% | 4.8% |
| Languedoc Roussillon | 171 | 4.2% | 7.3% | 33 | 4.1% | 3.0% | 138 | 4.3% | 11.2% | 47 | 4.3% | 6.4% |
| Provence Alpes Côte d'Azur, Corse | 383 | 9.5% | 8.7% | 61 | 7.7% | 3.0% | 321 | 10.0% | 13.9% | 99 | 9.0% | 6.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3100 | 77.1% | 7.2% | 619 | 77.8% | 3.0% | 2481 | 76.9% | 11.3% | 946 | 85.8% | 6.0% |
| Presque tous les jours | 569 | 14.1% | 9.3% | 112 | 14.1% | 4.1% | 457 | 14.2% | 13.6% | 110 | 10.0% | 8.0% |
| 1 à 2 fois par semaine | 300 | 7.5% | 9.9% | 48 | 6.0% | 3.8% | 252 | 7.8% | 14.2% | 45 | 4.1% | 8.8% |
| 1 à 3 fois par mois | 43 | 1.1% | 10.7% | 15 | 1.9% | 8.2% | 28 | 0.9% | 12.9% | 1 | 0.1% | 1.2% |
| Moins souvent | 11 | 0.3% | 10.2% | 1 | 0.2% | 3.4% | 10 | 0.3% | 13.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 98 | 2.4% | 7.1% | 14 | 1.8% | 2.3% | 83 | 2.6% | 11.2% | 12 | 1.1% | 5.7% |
| De 9 000 à moins de 12 000 euros par an | 149 | 3.7% | 7.5% | 23 | 2.9% | 3.0% | 127 | 3.9% | 10.3% | 12 | 1.1% | 4.9% |
| De 12 000 à moins de 18 000 euros par an | 455 | 11.3% | 9.1% | 72 | 9.0% | 3.5% | 383 | 11.9% | 12.9% | 45 | 4.1% | 5.7% |
| De 18 000 à moins de 24 000 euros par an | 598 | 14.9% | 8.7% | 93 | 11.7% | 3.1% | 505 | 15.7% | 12.9% | 97 | 8.8% | 6.5% |
| De 24 000 à moins de 36 000 euros par an | 1060 | 26.3% | 8.6% | 222 | 27.8% | 3.9% | 838 | 26.0% | 12.7% | 231 | 20.9% | 6.6% |
| De 36 000 à moins de 45 000 euros par an | 529 | 13.1% | 6.9% | 117 | 14.7% | 3.0% | 412 | 12.8% | 10.8% | 197 | 17.8% | 6.8% |
| De 45 000 à moins de 65 000 euros par an | 543 | 13.5% | 7.0% | 128 | 16.1% | 3.0% | 414 | 12.8% | 12.0% | 237 | 21.5% | 6.2% |
| 65 000 euros et plus par an | 261 | 6.5% | 6.1% | 81 | 10.2% | 3.2% | 180 | 5.6% | 10.4% | 157 | 14.3% | 5.5% |
| Refus | 262 | 6.5% | 7.4% | 35 | 4.4% | 2.3% | 227 | 7.0% | 11.2% | 97 | 8.8% | 7.3% |
| Ne sait pas | 68 | 1.7% | 4.4% | 11 | 1.4% | 1.5% | 57 | 1.8% | 6.9% | 18 | 1.6% | 2.7% |
