L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1681 | 100.0% | 3.2% | 192 | 100.0% | 0.8% | 1490 | 100.0% | 5.5% | 737 | 100.0% | 4.1% |
| Sexe | ||||||||||||
| Homme | 192 | 11.4% | 0.8% | 192 | 100.0% | 0.8% | - | - | - | 104 | 14.1% | 1.1% |
| Femme | 1490 | 88.6% | 5.5% | - | - | - | 1490 | 100.0% | 5.5% | 633 | 85.9% | 7.3% |
| Age | ||||||||||||
| 15 à 24 ans | 542 | 32.2% | 7.3% | 44 | 23.1% | 1.2% | 498 | 33.4% | 13.6% | 228 | 30.9% | 7.1% |
| 25 à 34 ans | 370 | 22.0% | 4.9% | 34 | 17.8% | 0.9% | 336 | 22.5% | 8.6% | 160 | 21.8% | 5.0% |
| 35 à 49 ans | 433 | 25.8% | 3.4% | 71 | 37.2% | 1.1% | 362 | 24.3% | 5.6% | 246 | 33.4% | 4.0% |
| 50 à 59 ans | 164 | 9.8% | 1.9% | 21 | 11.0% | 0.5% | 143 | 9.6% | 3.2% | 71 | 9.7% | 2.0% |
| 60 ans et plus | 172 | 10.2% | 1.1% | 21 | 10.9% | 0.3% | 151 | 10.2% | 1.7% | 31 | 4.2% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 969 | 57.6% | 4.1% | - | - | - | 969 | 65.1% | 4.1% | 406 | 55.2% | 5.7% |
| Personne de référence | 525 | 31.2% | 1.9% | 131 | 68.2% | 0.6% | 395 | 26.5% | 5.3% | 206 | 27.9% | 2.3% |
| Responsable des achats | 1088 | 64.7% | 3.0% | 103 | 53.8% | 0.8% | 985 | 66.1% | 4.3% | 468 | 63.5% | 4.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.6% | - | - | - |
| Petits patrons | 39 | 2.3% | 2.4% | 12 | 6.5% | 1.0% | 26 | 1.8% | 6.3% | 25 | 3.4% | 1.7% |
| Affaires et Cadres | 188 | 11.2% | 3.7% | 32 | 16.6% | 1.1% | 156 | 10.5% | 7.2% | 158 | 21.5% | 3.5% |
| Professions intermédiaires | 256 | 15.2% | 3.5% | 47 | 24.3% | 1.3% | 210 | 14.1% | 5.7% | 188 | 25.5% | 3.1% |
| Employés | 426 | 25.4% | 5.0% | 15 | 7.9% | 0.7% | 411 | 27.6% | 6.5% | 108 | 14.7% | 6.1% |
| Ouvriers | 90 | 5.3% | 1.4% | 32 | 16.7% | 0.6% | 58 | 3.9% | 4.4% | 10 | 1.4% | 2.3% |
| Retraités | 105 | 6.2% | 0.8% | 13 | 6.8% | 0.2% | 92 | 6.2% | 1.3% | 8 | 1.1% | 3.6% |
| Autres inactifs | 577 | 34.3% | 5.8% | 41 | 21.2% | 1.1% | 536 | 36.0% | 8.5% | 239 | 32.4% | 7.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.0% | 2.2% | - | - | - | 17 | 1.1% | 4.1% | - | - | - |
| Petits patrons | 104 | 6.2% | 3.9% | 15 | 7.7% | 1.0% | 90 | 6.0% | 7.3% | 104 | 14.2% | 3.9% |
| Affaires et Cadres | 285 | 17.0% | 4.0% | 35 | 18.2% | 1.0% | 250 | 16.8% | 7.1% | 285 | 38.7% | 4.0% |
| Professions intermédiaires | 347 | 20.6% | 4.3% | 54 | 28.2% | 1.3% | 293 | 19.7% | 7.5% | 347 | 47.1% | 4.3% |
| Employés | 303 | 18.0% | 5.4% | 16 | 8.5% | 0.7% | 286 | 19.2% | 8.8% | - | - | - |
| Ouvriers | 288 | 17.1% | 3.0% | 31 | 16.1% | 0.6% | 257 | 17.2% | 5.7% | - | - | - |
| Retraités | 186 | 11.1% | 1.2% | 25 | 12.8% | 0.4% | 161 | 10.8% | 1.9% | - | - | - |
| Autres inactifs | 151 | 9.0% | 4.3% | 16 | 8.4% | 1.1% | 135 | 9.1% | 6.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 302 | 18.0% | 3.1% | 21 | 11.2% | 0.5% | 281 | 18.9% | 5.1% | 103 | 14.0% | 4.4% |
| 2 personnes | 363 | 21.6% | 2.0% | 43 | 22.6% | 0.5% | 320 | 21.5% | 3.4% | 145 | 19.7% | 3.5% |
| 3 personnes | 366 | 21.8% | 3.9% | 38 | 19.8% | 0.8% | 328 | 22.0% | 7.1% | 178 | 24.2% | 4.5% |
| 4 personnes | 397 | 23.6% | 4.2% | 63 | 33.1% | 1.3% | 334 | 22.4% | 7.1% | 179 | 24.3% | 3.8% |
| 5 personnes et + | 252 | 15.0% | 4.5% | 26 | 13.3% | 1.0% | 227 | 15.2% | 7.5% | 131 | 17.8% | 5.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 632 | 37.6% | 4.0% | 87 | 45.3% | 1.2% | 546 | 36.6% | 6.5% | 326 | 44.3% | 4.3% |
| Non | 1049 | 62.4% | 2.9% | 105 | 54.7% | 0.6% | 944 | 63.4% | 5.0% | 410 | 55.7% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 233 | 13.9% | 1.9% | 23 | 12.2% | 0.4% | 210 | 14.1% | 3.3% | 76 | 10.3% | 2.3% |
| Agglo. - 20 000 hab | 244 | 14.5% | 2.7% | 35 | 18.2% | 0.8% | 209 | 14.0% | 4.5% | 98 | 13.3% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 205 | 12.2% | 2.9% | 18 | 9.6% | 0.6% | 187 | 12.5% | 5.1% | 88 | 12.0% | 4.2% |
| Agglo. + 100 000 hab | 598 | 35.5% | 3.8% | 77 | 40.2% | 1.0% | 520 | 34.9% | 6.4% | 272 | 36.9% | 4.8% |
| Agglo. Paris | 402 | 23.9% | 4.6% | 38 | 19.8% | 0.9% | 364 | 24.4% | 7.9% | 202 | 27.4% | 5.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 446 | 26.5% | 4.6% | 47 | 24.7% | 1.0% | 398 | 26.7% | 7.8% | 215 | 29.2% | 4.9% |
| Nord Pas de Calais | 67 | 4.0% | 2.1% | 5 | 2.8% | 0.3% | 62 | 4.1% | 3.7% | 31 | 4.2% | 3.0% |
| Lorraine | 59 | 3.5% | 3.1% | 4 | 2.2% | 0.5% | 55 | 3.7% | 5.6% | 16 | 2.2% | 3.0% |
| Alsace | 35 | 2.1% | 2.2% | 5 | 2.8% | 0.7% | 30 | 2.0% | 3.7% | 13 | 1.8% | 2.9% |
| Franche-Comté | 24 | 1.4% | 2.5% | 2 | 1.0% | 0.4% | 22 | 1.5% | 4.4% | 15 | 2.1% | 5.4% |
| Champagne Ardennes | 19 | 1.1% | 1.7% | 1 | 0.7% | 0.3% | 17 | 1.2% | 3.0% | 5 | 0.6% | 1.6% |
| Picardie | 38 | 2.3% | 2.5% | 4 | 2.3% | 0.6% | 34 | 2.3% | 4.2% | 16 | 2.2% | 3.7% |
| Bourgogne | 29 | 1.7% | 2.1% | 7 | 3.4% | 1.0% | 23 | 1.5% | 3.1% | 15 | 2.1% | 4.1% |
| Haute Normandie | 42 | 2.5% | 2.8% | 6 | 3.0% | 0.8% | 36 | 2.4% | 4.7% | 14 | 1.9% | 3.0% |
| Basse Normandie | 28 | 1.7% | 2.3% | 2 | 1.2% | 0.4% | 26 | 1.7% | 4.0% | 12 | 1.6% | 3.3% |
| Centre | 41 | 2.4% | 2.0% | 11 | 5.6% | 1.1% | 31 | 2.0% | 2.9% | 12 | 1.7% | 1.9% |
| Pays de Loire | 91 | 5.4% | 3.0% | 9 | 4.8% | 0.6% | 82 | 5.5% | 5.2% | 26 | 3.6% | 2.9% |
| Bretagne | 54 | 3.2% | 2.0% | 3 | 1.6% | 0.2% | 51 | 3.4% | 3.7% | 18 | 2.4% | 2.3% |
| Poitou Charentes | 37 | 2.2% | 2.5% | 5 | 2.9% | 0.8% | 32 | 2.1% | 4.1% | 22 | 3.0% | 5.3% |
| Aquitaine | 86 | 5.1% | 3.1% | 8 | 4.1% | 0.6% | 78 | 5.2% | 5.4% | 32 | 4.3% | 3.5% |
| Midi Pyrénées | 86 | 5.1% | 3.5% | 9 | 4.6% | 0.7% | 77 | 5.2% | 6.0% | 52 | 7.0% | 5.9% |
| Limousin | 11 | 0.7% | 1.8% | 3 | 1.4% | 0.9% | 9 | 0.6% | 2.6% | 1 | 0.2% | 0.7% |
| Auvergne | 26 | 1.5% | 2.3% | 3 | 1.8% | 0.6% | 22 | 1.5% | 3.7% | 10 | 1.4% | 3.5% |
| Rhône Alpes | 205 | 12.2% | 3.9% | 30 | 15.6% | 1.2% | 175 | 11.8% | 6.4% | 98 | 13.3% | 5.0% |
| Languedoc Roussillon | 70 | 4.1% | 3.0% | 8 | 4.4% | 0.8% | 61 | 4.1% | 5.0% | 24 | 3.3% | 3.3% |
| Provence Alpes Côte d'Azur, Corse | 187 | 11.1% | 4.3% | 18 | 9.2% | 0.9% | 170 | 11.4% | 7.3% | 89 | 12.1% | 5.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1462 | 87.0% | 3.4% | 155 | 80.9% | 0.7% | 1307 | 87.8% | 6.0% | 662 | 89.9% | 4.2% |
| Presque tous les jours | 150 | 8.9% | 2.5% | 24 | 12.5% | 0.9% | 126 | 8.5% | 3.8% | 53 | 7.2% | 3.9% |
| 1 à 2 fois par semaine | 58 | 3.4% | 1.9% | 9 | 4.6% | 0.7% | 49 | 3.3% | 2.8% | 20 | 2.7% | 3.9% |
| 1 à 3 fois par mois | 7 | 0.4% | 1.7% | - | - | - | 7 | 0.5% | 3.2% | 1 | 0.1% | 1.7% |
| Moins souvent | 4 | 0.2% | 3.4% | 4 | 2.0% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 58 | 3.5% | 4.3% | 12 | 6.2% | 1.9% | 46 | 3.1% | 6.2% | 3 | 0.4% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 63 | 3.8% | 3.2% | 3 | 1.5% | 0.4% | 60 | 4.1% | 4.9% | 9 | 1.3% | 3.8% |
| De 12 000 à moins de 18 000 euros par an | 170 | 10.1% | 3.4% | 8 | 4.3% | 0.4% | 162 | 10.9% | 5.5% | 33 | 4.5% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 210 | 12.5% | 3.1% | 14 | 7.1% | 0.5% | 196 | 13.2% | 5.0% | 63 | 8.6% | 4.3% |
| De 24 000 à moins de 36 000 euros par an | 386 | 23.0% | 3.1% | 41 | 21.1% | 0.7% | 346 | 23.2% | 5.2% | 166 | 22.5% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 195 | 11.6% | 2.5% | 31 | 16.2% | 0.8% | 164 | 11.0% | 4.3% | 78 | 10.6% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 223 | 13.2% | 2.9% | 28 | 14.5% | 0.6% | 195 | 13.1% | 5.7% | 140 | 19.0% | 3.6% |
| 65 000 euros et plus par an | 141 | 8.4% | 3.3% | 30 | 15.7% | 1.2% | 111 | 7.4% | 6.4% | 110 | 14.9% | 3.8% |
| Refus | 130 | 7.7% | 3.6% | 15 | 7.9% | 1.0% | 114 | 7.7% | 5.6% | 85 | 11.6% | 6.5% |
| Ne sait pas | 105 | 6.2% | 6.7% | 10 | 5.4% | 1.4% | 94 | 6.3% | 11.2% | 49 | 6.6% | 7.4% |
