L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1530 | 100.0% | 2.9% | 658 | 100.0% | 2.6% | 873 | 100.0% | 3.2% | 321 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 658 | 43.0% | 2.6% | 658 | 100.0% | 2.6% | - | - | - | 152 | 47.4% | 1.7% |
| Femme | 873 | 57.0% | 3.2% | - | - | - | 873 | 100.0% | 3.2% | 169 | 52.6% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 207 | 13.5% | 2.8% | 103 | 15.7% | 2.8% | 104 | 11.9% | 2.8% | 59 | 18.5% | 1.8% |
| 25 à 34 ans | 216 | 14.1% | 2.8% | 85 | 12.9% | 2.3% | 132 | 15.1% | 3.4% | 50 | 15.5% | 1.5% |
| 35 à 49 ans | 377 | 24.6% | 3.0% | 171 | 26.0% | 2.7% | 206 | 23.6% | 3.2% | 113 | 35.2% | 1.8% |
| 50 à 59 ans | 291 | 19.0% | 3.4% | 141 | 21.5% | 3.4% | 150 | 17.2% | 3.4% | 88 | 27.3% | 2.4% |
| 60 ans et plus | 439 | 28.7% | 2.7% | 158 | 24.0% | 2.2% | 281 | 32.2% | 3.2% | 12 | 3.6% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 747 | 48.8% | 3.2% | - | - | - | 747 | 85.6% | 3.2% | 135 | 42.1% | 1.9% |
| Personne de référence | 766 | 50.1% | 2.7% | 521 | 79.2% | 2.5% | 245 | 28.1% | 3.3% | 163 | 50.8% | 1.8% |
| Responsable des achats | 1106 | 72.3% | 3.1% | 342 | 52.0% | 2.6% | 764 | 87.6% | 3.3% | 204 | 63.7% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 29 | 1.9% | 5.7% | 21 | 3.2% | 6.6% | 8 | 0.9% | 4.1% | 3 | 0.9% | 8.4% |
| Petits patrons | 31 | 2.1% | 1.9% | 20 | 3.1% | 1.7% | 11 | 1.3% | 2.7% | 26 | 8.2% | 1.8% |
| Affaires et Cadres | 60 | 3.9% | 1.2% | 31 | 4.7% | 1.1% | 29 | 3.4% | 1.4% | 48 | 14.9% | 1.1% |
| Professions intermédiaires | 180 | 11.7% | 2.4% | 83 | 12.7% | 2.3% | 96 | 11.0% | 2.6% | 137 | 42.6% | 2.3% |
| Employés | 332 | 21.7% | 3.9% | 70 | 10.7% | 3.1% | 262 | 30.0% | 4.1% | 37 | 11.6% | 2.1% |
| Ouvriers | 274 | 17.9% | 4.3% | 217 | 32.9% | 4.2% | 57 | 6.6% | 4.4% | 12 | 3.8% | 2.7% |
| Retraités | 384 | 25.1% | 3.0% | 141 | 21.4% | 2.3% | 243 | 27.9% | 3.5% | 2 | 0.7% | 1.1% |
| Autres inactifs | 240 | 15.7% | 2.4% | 74 | 11.3% | 2.0% | 166 | 19.0% | 2.6% | 56 | 17.3% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 32 | 2.1% | 4.1% | 18 | 2.8% | 5.1% | 13 | 1.5% | 3.2% | - | - | - |
| Petits patrons | 45 | 2.9% | 1.7% | 23 | 3.5% | 1.6% | 22 | 2.5% | 1.8% | 45 | 14.0% | 1.7% |
| Affaires et Cadres | 91 | 5.9% | 1.3% | 43 | 6.6% | 1.2% | 47 | 5.4% | 1.3% | 91 | 28.3% | 1.3% |
| Professions intermédiaires | 185 | 12.1% | 2.3% | 86 | 13.0% | 2.0% | 99 | 11.4% | 2.5% | 185 | 57.7% | 2.3% |
| Employés | 188 | 12.3% | 3.4% | 61 | 9.3% | 2.6% | 127 | 14.5% | 3.9% | - | - | - |
| Ouvriers | 444 | 29.0% | 4.6% | 237 | 36.1% | 4.6% | 206 | 23.7% | 4.6% | - | - | - |
| Retraités | 453 | 29.6% | 3.0% | 162 | 24.7% | 2.5% | 291 | 33.3% | 3.5% | - | - | - |
| Autres inactifs | 93 | 6.1% | 2.6% | 26 | 4.0% | 1.8% | 67 | 7.6% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 279 | 18.2% | 2.9% | 109 | 16.6% | 2.6% | 170 | 19.5% | 3.1% | 47 | 14.6% | 2.0% |
| 2 personnes | 528 | 34.5% | 2.9% | 239 | 36.3% | 2.7% | 290 | 33.2% | 3.1% | 68 | 21.0% | 1.6% |
| 3 personnes | 302 | 19.7% | 3.2% | 153 | 23.3% | 3.3% | 149 | 17.1% | 3.2% | 68 | 21.3% | 1.7% |
| 4 personnes | 228 | 14.9% | 2.4% | 90 | 13.7% | 1.9% | 137 | 15.7% | 2.9% | 90 | 28.0% | 1.9% |
| 5 personnes et + | 194 | 12.6% | 3.5% | 67 | 10.2% | 2.6% | 127 | 14.5% | 4.2% | 48 | 15.0% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 479 | 31.3% | 3.0% | 183 | 27.7% | 2.5% | 296 | 33.9% | 3.5% | 137 | 42.8% | 1.8% |
| Non | 1052 | 68.7% | 2.9% | 475 | 72.3% | 2.7% | 576 | 66.1% | 3.1% | 184 | 57.2% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 391 | 25.6% | 3.3% | 157 | 23.9% | 2.8% | 234 | 26.8% | 3.7% | 71 | 22.1% | 2.1% |
| Agglo. - 20 000 hab | 292 | 19.1% | 3.3% | 128 | 19.4% | 3.0% | 164 | 18.8% | 3.5% | 54 | 16.8% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 223 | 14.6% | 3.2% | 111 | 16.9% | 3.4% | 112 | 12.8% | 3.0% | 44 | 13.8% | 2.1% |
| Agglo. + 100 000 hab | 447 | 29.2% | 2.8% | 185 | 28.1% | 2.4% | 262 | 30.0% | 3.2% | 88 | 27.5% | 1.6% |
| Agglo. Paris | 177 | 11.6% | 2.0% | 76 | 11.6% | 1.8% | 101 | 11.5% | 2.2% | 64 | 19.9% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 220 | 14.3% | 2.3% | 95 | 14.5% | 2.1% | 124 | 14.2% | 2.4% | 74 | 23.0% | 1.7% |
| Nord Pas de Calais | 165 | 10.8% | 5.1% | 73 | 11.0% | 4.7% | 92 | 10.6% | 5.5% | 34 | 10.7% | 3.4% |
| Lorraine | 48 | 3.1% | 2.5% | 20 | 3.0% | 2.1% | 28 | 3.2% | 2.8% | 7 | 2.1% | 1.2% |
| Alsace | 21 | 1.4% | 1.3% | 11 | 1.7% | 1.5% | 10 | 1.1% | 1.2% | 6 | 2.0% | 1.4% |
| Franche-Comté | 29 | 1.9% | 3.0% | 5 | 0.8% | 1.1% | 24 | 2.8% | 4.9% | 6 | 1.8% | 2.0% |
| Champagne Ardennes | 45 | 2.9% | 4.0% | 14 | 2.2% | 2.7% | 30 | 3.5% | 5.2% | 5 | 1.5% | 1.6% |
| Picardie | 93 | 6.1% | 6.0% | 50 | 7.6% | 6.7% | 43 | 5.0% | 5.4% | 12 | 3.7% | 2.7% |
| Bourgogne | 57 | 3.7% | 4.1% | 25 | 3.8% | 3.8% | 32 | 3.6% | 4.4% | 4 | 1.1% | 0.9% |
| Haute Normandie | 89 | 5.8% | 6.0% | 51 | 7.8% | 7.3% | 38 | 4.4% | 4.9% | 22 | 6.8% | 4.8% |
| Basse Normandie | 43 | 2.8% | 3.6% | 14 | 2.2% | 2.5% | 29 | 3.3% | 4.5% | 7 | 2.2% | 1.9% |
| Centre | 56 | 3.7% | 2.7% | 30 | 4.5% | 3.0% | 27 | 3.1% | 2.5% | 7 | 2.2% | 1.1% |
| Pays de Loire | 146 | 9.6% | 4.8% | 60 | 9.2% | 4.2% | 86 | 9.9% | 5.4% | 16 | 5.0% | 1.8% |
| Bretagne | 41 | 2.7% | 1.5% | 10 | 1.5% | 0.7% | 32 | 3.6% | 2.3% | 11 | 3.3% | 1.4% |
| Poitou Charentes | 46 | 3.0% | 3.1% | 13 | 1.9% | 1.8% | 33 | 3.8% | 4.3% | 4 | 1.3% | 1.0% |
| Aquitaine | 58 | 3.8% | 2.1% | 26 | 4.0% | 2.0% | 31 | 3.6% | 2.2% | 15 | 4.6% | 1.6% |
| Midi Pyrénées | 53 | 3.4% | 2.1% | 28 | 4.3% | 2.3% | 24 | 2.8% | 1.9% | 13 | 3.9% | 1.4% |
| Limousin | 25 | 1.7% | 4.1% | 11 | 1.7% | 3.8% | 14 | 1.6% | 4.3% | 6 | 1.9% | 3.5% |
| Auvergne | 44 | 2.9% | 3.8% | 21 | 3.2% | 3.8% | 23 | 2.6% | 3.8% | 4 | 1.4% | 1.5% |
| Rhône Alpes | 122 | 8.0% | 2.3% | 59 | 8.9% | 2.3% | 63 | 7.3% | 2.3% | 36 | 11.3% | 1.8% |
| Languedoc Roussillon | 43 | 2.8% | 1.8% | 11 | 1.6% | 1.0% | 32 | 3.7% | 2.6% | 7 | 2.3% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 86 | 5.6% | 2.0% | 29 | 4.5% | 1.4% | 56 | 6.5% | 2.4% | 25 | 7.9% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1174 | 76.7% | 2.7% | 480 | 72.9% | 2.3% | 694 | 79.5% | 3.2% | 269 | 83.8% | 1.7% |
| Presque tous les jours | 232 | 15.1% | 3.8% | 106 | 16.2% | 3.9% | 125 | 14.3% | 3.7% | 43 | 13.4% | 3.1% |
| 1 à 2 fois par semaine | 103 | 6.7% | 3.4% | 57 | 8.7% | 4.6% | 46 | 5.3% | 2.6% | 9 | 2.8% | 1.8% |
| 1 à 3 fois par mois | 18 | 1.2% | 4.6% | 15 | 2.2% | 7.9% | 4 | 0.4% | 1.7% | - | - | - |
| Moins souvent | 4 | 0.2% | 3.4% | - | - | - | 4 | 0.4% | 5.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 62 | 4.0% | 4.5% | 29 | 4.4% | 4.7% | 33 | 3.8% | 4.4% | 5 | 1.4% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 71 | 4.6% | 3.6% | 23 | 3.6% | 3.1% | 47 | 5.4% | 3.9% | 2 | 0.6% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 214 | 14.0% | 4.3% | 83 | 12.6% | 4.1% | 131 | 15.1% | 4.4% | 20 | 6.4% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 228 | 14.9% | 3.3% | 91 | 13.8% | 3.1% | 138 | 15.8% | 3.5% | 35 | 10.9% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 416 | 27.2% | 3.4% | 163 | 24.8% | 2.8% | 253 | 29.0% | 3.8% | 62 | 19.5% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 192 | 12.5% | 2.5% | 101 | 15.3% | 2.6% | 91 | 10.4% | 2.4% | 54 | 16.7% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 163 | 10.7% | 2.1% | 93 | 14.1% | 2.2% | 71 | 8.1% | 2.1% | 72 | 22.3% | 1.9% |
| 65 000 euros et plus par an | 38 | 2.5% | 0.9% | 18 | 2.7% | 0.7% | 20 | 2.3% | 1.2% | 22 | 6.8% | 0.8% |
| Refus | 102 | 6.7% | 2.9% | 34 | 5.2% | 2.3% | 68 | 7.8% | 3.4% | 42 | 13.1% | 3.2% |
| Ne sait pas | 43 | 2.8% | 2.8% | 23 | 3.5% | 3.1% | 21 | 2.4% | 2.5% | 8 | 2.3% | 1.1% |
