L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1655 | 100.0% | 3.2% | 322 | 100.0% | 1.3% | 1333 | 100.0% | 4.9% | 293 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 322 | 19.5% | 1.3% | 322 | 100.0% | 1.3% | - | - | - | 45 | 15.3% | 0.5% |
| Femme | 1333 | 80.5% | 4.9% | - | - | - | 1333 | 100.0% | 4.9% | 248 | 84.7% | 2.9% |
| Age | ||||||||||||
| 15 à 24 ans | 66 | 4.0% | 0.9% | 6 | 1.9% | 0.2% | 60 | 4.5% | 1.6% | 22 | 7.6% | 0.7% |
| 25 à 34 ans | 111 | 6.7% | 1.5% | 23 | 7.2% | 0.6% | 88 | 6.6% | 2.2% | 22 | 7.6% | 0.7% |
| 35 à 49 ans | 391 | 23.6% | 3.1% | 89 | 27.7% | 1.4% | 302 | 22.7% | 4.7% | 110 | 37.7% | 1.8% |
| 50 à 59 ans | 455 | 27.5% | 5.3% | 79 | 24.4% | 1.9% | 377 | 28.3% | 8.5% | 109 | 37.4% | 3.0% |
| 60 ans et plus | 631 | 38.1% | 3.9% | 125 | 38.7% | 1.7% | 506 | 38.0% | 5.7% | 29 | 9.7% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 1239 | 74.9% | 5.3% | - | - | - | 1239 | 93.0% | 5.3% | 231 | 79.1% | 3.3% |
| Personne de référence | 747 | 45.1% | 2.7% | 300 | 93.2% | 1.5% | 446 | 33.5% | 6.0% | 98 | 33.5% | 1.1% |
| Responsable des achats | 1342 | 81.1% | 3.7% | 134 | 41.6% | 1.0% | 1208 | 90.7% | 5.3% | 239 | 81.5% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.7% | 2.2% | 6 | 1.8% | 1.8% | 6 | 0.4% | 2.9% | 1 | 0.4% | 3.2% |
| Petits patrons | 32 | 1.9% | 1.9% | 7 | 2.0% | 0.5% | 25 | 1.9% | 6.0% | 22 | 7.6% | 1.5% |
| Affaires et Cadres | 61 | 3.7% | 1.2% | 14 | 4.3% | 0.5% | 47 | 3.5% | 2.2% | 44 | 15.0% | 1.0% |
| Professions intermédiaires | 154 | 9.3% | 2.1% | 24 | 7.4% | 0.6% | 130 | 9.8% | 3.5% | 103 | 35.2% | 1.7% |
| Employés | 425 | 25.7% | 5.0% | 31 | 9.8% | 1.4% | 394 | 29.6% | 6.2% | 61 | 20.9% | 3.4% |
| Ouvriers | 216 | 13.1% | 3.4% | 109 | 34.0% | 2.1% | 107 | 8.0% | 8.2% | 6 | 2.1% | 1.4% |
| Retraités | 541 | 32.7% | 4.2% | 111 | 34.4% | 1.8% | 430 | 32.3% | 6.2% | 16 | 5.3% | 7.0% |
| Autres inactifs | 214 | 12.9% | 2.1% | 20 | 6.3% | 0.6% | 194 | 14.5% | 3.1% | 40 | 13.5% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 1.3% | 2.8% | 6 | 1.9% | 1.7% | 15 | 1.2% | 3.7% | - | - | - |
| Petits patrons | 38 | 2.3% | 1.4% | 7 | 2.0% | 0.5% | 32 | 2.4% | 2.6% | 38 | 13.1% | 1.4% |
| Affaires et Cadres | 117 | 7.0% | 1.7% | 17 | 5.2% | 0.5% | 100 | 7.5% | 2.8% | 117 | 39.8% | 1.7% |
| Professions intermédiaires | 138 | 8.3% | 1.7% | 21 | 6.7% | 0.5% | 116 | 8.7% | 3.0% | 138 | 47.0% | 1.7% |
| Employés | 231 | 13.9% | 4.1% | 31 | 9.8% | 1.4% | 199 | 14.9% | 6.1% | - | - | - |
| Ouvriers | 386 | 23.3% | 4.0% | 110 | 34.1% | 2.1% | 276 | 20.7% | 6.1% | - | - | - |
| Retraités | 616 | 37.2% | 4.1% | 115 | 35.6% | 1.7% | 501 | 37.6% | 6.0% | - | - | - |
| Autres inactifs | 109 | 6.6% | 3.1% | 15 | 4.8% | 1.0% | 93 | 7.0% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 366 | 22.1% | 3.7% | 38 | 11.7% | 0.9% | 328 | 24.6% | 5.9% | 47 | 16.0% | 2.0% |
| 2 personnes | 685 | 41.4% | 3.7% | 153 | 47.4% | 1.7% | 532 | 39.9% | 5.6% | 101 | 34.4% | 2.4% |
| 3 personnes | 288 | 17.4% | 3.1% | 68 | 21.1% | 1.4% | 221 | 16.6% | 4.8% | 48 | 16.4% | 1.2% |
| 4 personnes | 228 | 13.8% | 2.4% | 45 | 13.9% | 1.0% | 183 | 13.8% | 3.9% | 63 | 21.6% | 1.4% |
| 5 personnes et + | 87 | 5.3% | 1.6% | 19 | 5.9% | 0.7% | 69 | 5.1% | 2.3% | 34 | 11.5% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 361 | 21.8% | 2.3% | 78 | 24.1% | 1.1% | 283 | 21.3% | 3.4% | 91 | 31.1% | 1.2% |
| Non | 1293 | 78.2% | 3.5% | 244 | 75.9% | 1.4% | 1049 | 78.7% | 5.6% | 202 | 68.9% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 401 | 24.2% | 3.3% | 72 | 22.5% | 1.3% | 329 | 24.7% | 5.2% | 71 | 24.4% | 2.1% |
| Agglo. - 20 000 hab | 370 | 22.4% | 4.1% | 75 | 23.2% | 1.7% | 295 | 22.2% | 6.3% | 60 | 20.5% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 237 | 14.3% | 3.4% | 29 | 8.9% | 0.9% | 208 | 15.6% | 5.7% | 36 | 12.4% | 1.7% |
| Agglo. + 100 000 hab | 490 | 29.6% | 3.1% | 127 | 39.5% | 1.7% | 363 | 27.2% | 4.5% | 77 | 26.2% | 1.4% |
| Agglo. Paris | 156 | 9.4% | 1.8% | 19 | 5.9% | 0.5% | 137 | 10.3% | 3.0% | 48 | 16.6% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 197 | 11.9% | 2.0% | 25 | 7.9% | 0.6% | 171 | 12.8% | 3.4% | 57 | 19.6% | 1.3% |
| Nord Pas de Calais | 119 | 7.2% | 3.7% | 34 | 10.6% | 2.2% | 85 | 6.4% | 5.1% | 19 | 6.6% | 1.9% |
| Lorraine | 98 | 5.9% | 5.1% | 10 | 3.2% | 1.1% | 88 | 6.6% | 8.9% | 8 | 2.6% | 1.4% |
| Alsace | 85 | 5.1% | 5.4% | 13 | 4.0% | 1.7% | 72 | 5.4% | 9.0% | 4 | 1.5% | 1.0% |
| Franche-Comté | 37 | 2.2% | 3.8% | 5 | 1.7% | 1.2% | 31 | 2.3% | 6.3% | 5 | 1.7% | 1.7% |
| Champagne Ardennes | 26 | 1.6% | 2.4% | 8 | 2.6% | 1.6% | 18 | 1.4% | 3.1% | 4 | 1.4% | 1.4% |
| Picardie | 60 | 3.6% | 3.9% | 12 | 3.9% | 1.7% | 47 | 3.6% | 6.0% | 7 | 2.4% | 1.6% |
| Bourgogne | 56 | 3.4% | 4.1% | 17 | 5.1% | 2.5% | 39 | 3.0% | 5.5% | 9 | 2.9% | 2.3% |
| Haute Normandie | 80 | 4.8% | 5.4% | 16 | 4.8% | 2.2% | 64 | 4.8% | 8.3% | 19 | 6.6% | 4.2% |
| Basse Normandie | 36 | 2.2% | 2.9% | 3 | 1.1% | 0.6% | 32 | 2.4% | 5.1% | 6 | 2.2% | 1.8% |
| Centre | 60 | 3.6% | 2.9% | 17 | 5.2% | 1.7% | 43 | 3.2% | 4.0% | 13 | 4.3% | 2.0% |
| Pays de Loire | 120 | 7.3% | 4.0% | 29 | 9.0% | 2.0% | 91 | 6.8% | 5.8% | 15 | 5.1% | 1.7% |
| Bretagne | 61 | 3.7% | 2.3% | 13 | 4.0% | 1.0% | 48 | 3.6% | 3.4% | 19 | 6.6% | 2.5% |
| Poitou Charentes | 47 | 2.8% | 3.2% | 7 | 2.3% | 1.0% | 40 | 3.0% | 5.1% | 3 | 0.9% | 0.6% |
| Aquitaine | 89 | 5.4% | 3.2% | 21 | 6.4% | 1.5% | 69 | 5.1% | 4.7% | 9 | 3.0% | 1.0% |
| Midi Pyrénées | 68 | 4.1% | 2.7% | 4 | 1.3% | 0.3% | 64 | 4.8% | 5.0% | 15 | 5.1% | 1.7% |
| Limousin | 18 | 1.1% | 2.8% | 4 | 1.3% | 1.4% | 13 | 1.0% | 4.1% | 1 | 0.3% | 0.5% |
| Auvergne | 36 | 2.2% | 3.2% | 5 | 1.7% | 1.0% | 31 | 2.3% | 5.2% | 8 | 2.8% | 2.7% |
| Rhône Alpes | 157 | 9.5% | 3.0% | 40 | 12.5% | 1.6% | 117 | 8.8% | 4.2% | 24 | 8.3% | 1.2% |
| Languedoc Roussillon | 59 | 3.6% | 2.5% | 5 | 1.6% | 0.5% | 54 | 4.1% | 4.4% | 15 | 5.2% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 147 | 8.9% | 3.3% | 31 | 9.8% | 1.5% | 115 | 8.7% | 5.0% | 33 | 11.1% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1211 | 73.2% | 2.8% | 247 | 76.6% | 1.2% | 964 | 72.4% | 4.4% | 222 | 75.9% | 1.4% |
| Presque tous les jours | 288 | 17.4% | 4.7% | 49 | 15.2% | 1.8% | 239 | 17.9% | 7.1% | 50 | 17.2% | 3.6% |
| 1 à 2 fois par semaine | 126 | 7.6% | 4.2% | 22 | 6.8% | 1.8% | 104 | 7.8% | 5.9% | 19 | 6.4% | 3.7% |
| 1 à 3 fois par mois | 30 | 1.8% | 7.4% | 4 | 1.3% | 2.3% | 26 | 1.9% | 11.9% | 2 | 0.6% | 2.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 53 | 3.2% | 3.9% | 12 | 3.7% | 1.9% | 41 | 3.1% | 5.5% | 0 | 0.1% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 98 | 5.9% | 4.9% | 31 | 9.5% | 4.0% | 67 | 5.0% | 5.5% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 216 | 13.0% | 4.3% | 28 | 8.8% | 1.4% | 187 | 14.0% | 6.3% | 19 | 6.6% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 260 | 15.7% | 3.8% | 28 | 8.7% | 1.0% | 232 | 17.4% | 5.9% | 36 | 12.3% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 499 | 30.2% | 4.1% | 93 | 29.0% | 1.6% | 406 | 30.5% | 6.1% | 63 | 21.4% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 232 | 14.0% | 3.0% | 45 | 13.8% | 1.1% | 188 | 14.1% | 4.9% | 58 | 19.9% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 146 | 8.8% | 1.9% | 43 | 13.4% | 1.0% | 102 | 7.7% | 3.0% | 46 | 15.9% | 1.2% |
| 65 000 euros et plus par an | 57 | 3.4% | 1.3% | 18 | 5.5% | 0.7% | 39 | 2.9% | 2.2% | 28 | 9.6% | 1.0% |
| Refus | 77 | 4.7% | 2.2% | 18 | 5.5% | 1.2% | 60 | 4.5% | 2.9% | 35 | 12.0% | 2.7% |
| Ne sait pas | 17 | 1.0% | 1.1% | 6 | 2.0% | 0.9% | 10 | 0.8% | 1.2% | 5 | 1.7% | 0.8% |
