L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1289 | 100.0% | 2.5% | 673 | 100.0% | 2.7% | 616 | 100.0% | 2.3% | 652 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 673 | 52.2% | 2.7% | 673 | 100.0% | 2.7% | - | - | - | 370 | 56.8% | 4.0% |
| Femme | 616 | 47.8% | 2.3% | - | - | - | 616 | 100.0% | 2.3% | 282 | 43.2% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 257 | 20.0% | 3.5% | 129 | 19.2% | 3.5% | 128 | 20.8% | 3.5% | 125 | 19.1% | 3.9% |
| 25 à 34 ans | 184 | 14.3% | 2.4% | 103 | 15.3% | 2.8% | 81 | 13.1% | 2.1% | 123 | 18.8% | 3.8% |
| 35 à 49 ans | 298 | 23.1% | 2.4% | 165 | 24.5% | 2.6% | 133 | 21.6% | 2.1% | 213 | 32.7% | 3.4% |
| 50 à 59 ans | 186 | 14.4% | 2.2% | 110 | 16.4% | 2.6% | 76 | 12.3% | 1.7% | 123 | 18.8% | 3.4% |
| 60 ans et plus | 364 | 28.2% | 2.3% | 166 | 24.6% | 2.3% | 198 | 32.1% | 2.2% | 69 | 10.6% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 497 | 38.5% | 2.1% | - | - | - | 497 | 80.6% | 2.1% | 212 | 32.5% | 3.0% |
| Personne de référence | 734 | 56.9% | 2.6% | 502 | 74.6% | 2.4% | 232 | 37.6% | 3.1% | 355 | 54.5% | 4.0% |
| Responsable des achats | 841 | 65.2% | 2.3% | 364 | 54.1% | 2.8% | 477 | 77.4% | 2.1% | 402 | 61.7% | 3.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.5% | 1.3% | 6 | 0.9% | 1.9% | 0 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 65 | 5.1% | 4.0% | 52 | 7.8% | 4.3% | 13 | 2.1% | 3.1% | 63 | 9.6% | 4.2% |
| Affaires et Cadres | 254 | 19.7% | 5.0% | 143 | 21.3% | 5.0% | 111 | 18.0% | 5.1% | 222 | 34.0% | 4.9% |
| Professions intermédiaires | 208 | 16.2% | 2.8% | 113 | 16.8% | 3.1% | 95 | 15.5% | 2.6% | 188 | 28.8% | 3.1% |
| Employés | 106 | 8.2% | 1.2% | 39 | 5.8% | 1.7% | 67 | 10.9% | 1.1% | 30 | 4.6% | 1.7% |
| Ouvriers | 74 | 5.7% | 1.1% | 67 | 10.0% | 1.3% | 7 | 1.1% | 0.5% | 7 | 1.0% | 1.5% |
| Retraités | 239 | 18.6% | 1.9% | 111 | 16.4% | 1.8% | 129 | 20.9% | 1.9% | 3 | 0.5% | 1.4% |
| Autres inactifs | 336 | 26.0% | 3.4% | 141 | 21.0% | 3.9% | 195 | 31.6% | 3.1% | 140 | 21.5% | 4.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.0% | 1.7% | 8 | 1.2% | 2.3% | 5 | 0.8% | 1.2% | - | - | - |
| Petits patrons | 86 | 6.6% | 3.2% | 66 | 9.9% | 4.6% | 19 | 3.1% | 1.6% | 86 | 13.1% | 3.2% |
| Affaires et Cadres | 330 | 25.6% | 4.7% | 172 | 25.5% | 4.9% | 158 | 25.7% | 4.5% | 330 | 50.6% | 4.7% |
| Professions intermédiaires | 237 | 18.3% | 2.9% | 132 | 19.7% | 3.2% | 104 | 16.9% | 2.7% | 237 | 36.3% | 2.9% |
| Employés | 108 | 8.4% | 1.9% | 45 | 6.7% | 2.0% | 63 | 10.2% | 1.9% | - | - | - |
| Ouvriers | 97 | 7.5% | 1.0% | 74 | 11.0% | 1.4% | 23 | 3.8% | 0.5% | - | - | - |
| Retraités | 305 | 23.6% | 2.0% | 139 | 20.6% | 2.1% | 166 | 27.0% | 2.0% | - | - | - |
| Autres inactifs | 114 | 8.9% | 3.2% | 37 | 5.5% | 2.5% | 78 | 12.6% | 3.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 328 | 25.5% | 3.4% | 148 | 22.0% | 3.5% | 180 | 29.2% | 3.3% | 105 | 16.1% | 4.5% |
| 2 personnes | 359 | 27.8% | 2.0% | 169 | 25.1% | 1.9% | 190 | 30.8% | 2.0% | 143 | 22.0% | 3.4% |
| 3 personnes | 248 | 19.2% | 2.7% | 136 | 20.1% | 2.9% | 112 | 18.2% | 2.4% | 151 | 23.1% | 3.8% |
| 4 personnes | 244 | 18.9% | 2.6% | 144 | 21.4% | 3.1% | 100 | 16.2% | 2.1% | 176 | 27.0% | 3.8% |
| 5 personnes et + | 110 | 8.5% | 2.0% | 76 | 11.4% | 3.0% | 34 | 5.5% | 1.1% | 77 | 11.9% | 2.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 293 | 22.7% | 1.9% | 155 | 23.1% | 2.1% | 138 | 22.3% | 1.6% | 228 | 34.9% | 3.0% |
| Non | 996 | 77.3% | 2.7% | 517 | 76.9% | 2.9% | 479 | 77.7% | 2.5% | 424 | 65.1% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 202 | 15.7% | 1.7% | 112 | 16.7% | 2.0% | 90 | 14.6% | 1.4% | 88 | 13.4% | 2.6% |
| Agglo. - 20 000 hab | 149 | 11.5% | 1.7% | 82 | 12.2% | 1.9% | 66 | 10.8% | 1.4% | 71 | 10.9% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 130 | 10.1% | 1.9% | 80 | 11.9% | 2.4% | 50 | 8.2% | 1.4% | 53 | 8.2% | 2.5% |
| Agglo. + 100 000 hab | 463 | 35.9% | 2.9% | 222 | 33.0% | 2.9% | 241 | 39.1% | 3.0% | 227 | 34.9% | 4.1% |
| Agglo. Paris | 345 | 26.8% | 3.9% | 177 | 26.3% | 4.2% | 169 | 27.4% | 3.7% | 213 | 32.6% | 5.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 371 | 28.8% | 3.8% | 187 | 27.8% | 4.0% | 184 | 29.9% | 3.6% | 225 | 34.6% | 5.1% |
| Nord Pas de Calais | 37 | 2.9% | 1.1% | 22 | 3.2% | 1.4% | 15 | 2.5% | 0.9% | 22 | 3.3% | 2.2% |
| Lorraine | 28 | 2.2% | 1.5% | 19 | 2.8% | 2.0% | 9 | 1.5% | 0.9% | 10 | 1.6% | 2.0% |
| Alsace | 33 | 2.6% | 2.1% | 23 | 3.5% | 3.1% | 10 | 1.6% | 1.2% | 24 | 3.7% | 5.3% |
| Franche-Comté | 16 | 1.2% | 1.6% | 9 | 1.3% | 1.9% | 7 | 1.1% | 1.3% | 8 | 1.3% | 3.0% |
| Champagne Ardennes | 10 | 0.8% | 0.9% | 5 | 0.7% | 0.9% | 5 | 0.9% | 0.9% | 6 | 0.9% | 2.0% |
| Picardie | 8 | 0.7% | 0.5% | 3 | 0.5% | 0.5% | 5 | 0.8% | 0.6% | 5 | 0.7% | 1.1% |
| Bourgogne | 27 | 2.1% | 2.0% | 13 | 2.0% | 2.0% | 14 | 2.3% | 1.9% | 11 | 1.7% | 2.9% |
| Haute Normandie | 19 | 1.5% | 1.3% | 11 | 1.7% | 1.6% | 7 | 1.2% | 1.0% | 7 | 1.1% | 1.5% |
| Basse Normandie | 15 | 1.2% | 1.3% | 10 | 1.5% | 1.8% | 5 | 0.9% | 0.8% | 8 | 1.2% | 2.1% |
| Centre | 41 | 3.2% | 2.0% | 20 | 3.0% | 2.0% | 21 | 3.4% | 2.0% | 23 | 3.6% | 3.7% |
| Pays de Loire | 51 | 3.9% | 1.7% | 25 | 3.7% | 1.7% | 26 | 4.2% | 1.6% | 25 | 3.9% | 2.8% |
| Bretagne | 65 | 5.0% | 2.4% | 41 | 6.0% | 3.1% | 24 | 4.0% | 1.8% | 28 | 4.2% | 3.5% |
| Poitou Charentes | 35 | 2.7% | 2.4% | 15 | 2.3% | 2.2% | 20 | 3.2% | 2.6% | 13 | 2.0% | 3.2% |
| Aquitaine | 79 | 6.1% | 2.8% | 34 | 5.0% | 2.5% | 45 | 7.3% | 3.1% | 32 | 4.9% | 3.5% |
| Midi Pyrénées | 70 | 5.5% | 2.8% | 34 | 5.0% | 2.8% | 37 | 6.0% | 2.9% | 40 | 6.1% | 4.5% |
| Limousin | 7 | 0.5% | 1.1% | 4 | 0.6% | 1.3% | 3 | 0.5% | 0.9% | 3 | 0.4% | 1.6% |
| Auvergne | 19 | 1.5% | 1.7% | 12 | 1.8% | 2.3% | 7 | 1.1% | 1.1% | 2 | 0.3% | 0.6% |
| Rhône Alpes | 169 | 13.1% | 3.2% | 92 | 13.6% | 3.6% | 77 | 12.6% | 2.8% | 85 | 13.0% | 4.3% |
| Languedoc Roussillon | 67 | 5.2% | 2.9% | 38 | 5.6% | 3.4% | 30 | 4.8% | 2.4% | 30 | 4.7% | 4.1% |
| Provence Alpes Côte d'Azur, Corse | 120 | 9.3% | 2.7% | 56 | 8.4% | 2.7% | 64 | 10.4% | 2.8% | 45 | 6.9% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1158 | 89.8% | 2.7% | 602 | 89.5% | 2.9% | 556 | 90.2% | 2.5% | 618 | 94.7% | 3.9% |
| Presque tous les jours | 91 | 7.1% | 1.5% | 47 | 6.9% | 1.7% | 45 | 7.2% | 1.3% | 30 | 4.6% | 2.2% |
| 1 à 2 fois par semaine | 33 | 2.5% | 1.1% | 20 | 3.0% | 1.6% | 13 | 2.1% | 0.7% | 4 | 0.7% | 0.9% |
| 1 à 3 fois par mois | 7 | 0.6% | 1.8% | 4 | 0.6% | 2.1% | 3 | 0.5% | 1.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 48 | 3.7% | 3.5% | 13 | 1.9% | 2.0% | 35 | 5.7% | 4.8% | 12 | 1.8% | 5.6% |
| De 9 000 à moins de 12 000 euros par an | 51 | 3.9% | 2.5% | 18 | 2.7% | 2.3% | 33 | 5.3% | 2.7% | 16 | 2.5% | 6.4% |
| De 12 000 à moins de 18 000 euros par an | 120 | 9.3% | 2.4% | 72 | 10.7% | 3.5% | 48 | 7.7% | 1.6% | 23 | 3.6% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 109 | 8.5% | 1.6% | 54 | 8.1% | 1.8% | 55 | 8.9% | 1.4% | 30 | 4.6% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 251 | 19.5% | 2.0% | 135 | 20.1% | 2.4% | 115 | 18.7% | 1.7% | 137 | 21.0% | 3.9% |
| De 36 000 à moins de 45 000 euros par an | 158 | 12.2% | 2.1% | 93 | 13.9% | 2.4% | 65 | 10.5% | 1.7% | 84 | 12.9% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 231 | 17.9% | 3.0% | 104 | 15.5% | 2.4% | 127 | 20.6% | 3.7% | 136 | 20.9% | 3.6% |
| 65 000 euros et plus par an | 196 | 15.2% | 4.6% | 119 | 17.7% | 4.7% | 77 | 12.5% | 4.5% | 144 | 22.1% | 5.0% |
| Refus | 79 | 6.2% | 2.2% | 37 | 5.5% | 2.4% | 42 | 6.9% | 2.1% | 42 | 6.4% | 3.2% |
| Ne sait pas | 46 | 3.6% | 2.9% | 26 | 3.9% | 3.5% | 20 | 3.2% | 2.4% | 27 | 4.1% | 4.1% |
