L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2352 | 100.0% | 4.5% | 640 | 100.0% | 2.5% | 1712 | 100.0% | 6.3% | 715 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 640 | 27.2% | 2.5% | 640 | 100.0% | 2.5% | - | - | - | 220 | 30.7% | 2.4% |
| Femme | 1712 | 72.8% | 6.3% | - | - | - | 1712 | 100.0% | 6.3% | 495 | 69.3% | 5.7% |
| Age | ||||||||||||
| 15 à 24 ans | 494 | 21.0% | 6.7% | 75 | 11.8% | 2.0% | 419 | 24.5% | 11.5% | 160 | 22.4% | 5.0% |
| 25 à 34 ans | 481 | 20.4% | 6.3% | 134 | 21.0% | 3.6% | 347 | 20.2% | 8.9% | 135 | 18.9% | 4.2% |
| 35 à 49 ans | 719 | 30.5% | 5.7% | 250 | 39.1% | 4.0% | 468 | 27.3% | 7.3% | 302 | 42.2% | 4.9% |
| 50 à 59 ans | 321 | 13.6% | 3.7% | 87 | 13.6% | 2.1% | 234 | 13.6% | 5.3% | 98 | 13.7% | 2.7% |
| 60 ans et plus | 338 | 14.4% | 2.1% | 93 | 14.6% | 1.3% | 245 | 14.3% | 2.8% | 20 | 2.8% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 1260 | 53.6% | 5.4% | - | - | - | 1260 | 73.6% | 5.4% | 364 | 50.9% | 5.1% |
| Personne de référence | 902 | 38.4% | 3.2% | 526 | 82.1% | 2.6% | 377 | 22.0% | 5.1% | 230 | 32.1% | 2.6% |
| Responsable des achats | 1630 | 69.3% | 4.5% | 351 | 54.9% | 2.7% | 1278 | 74.7% | 5.6% | 470 | 65.7% | 4.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 0.8% | 3.8% | 4 | 0.6% | 1.1% | 16 | 0.9% | 8.2% | 1 | 0.2% | 3.2% |
| Petits patrons | 49 | 2.1% | 3.0% | 27 | 4.2% | 2.2% | 22 | 1.3% | 5.2% | 42 | 5.8% | 2.8% |
| Affaires et Cadres | 142 | 6.1% | 2.8% | 49 | 7.7% | 1.7% | 93 | 5.4% | 4.3% | 118 | 16.5% | 2.6% |
| Professions intermédiaires | 274 | 11.7% | 3.7% | 101 | 15.8% | 2.7% | 173 | 10.1% | 4.7% | 217 | 30.3% | 3.6% |
| Employés | 684 | 29.1% | 8.0% | 96 | 15.0% | 4.3% | 588 | 34.4% | 9.3% | 130 | 18.2% | 7.3% |
| Ouvriers | 296 | 12.6% | 4.6% | 194 | 30.3% | 3.8% | 102 | 6.0% | 7.9% | 10 | 1.4% | 2.3% |
| Retraités | 260 | 11.0% | 2.0% | 71 | 11.1% | 1.2% | 189 | 11.0% | 2.7% | 6 | 0.9% | 2.8% |
| Autres inactifs | 627 | 26.7% | 6.3% | 98 | 15.4% | 2.7% | 529 | 30.9% | 8.4% | 192 | 26.8% | 5.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 0.9% | 2.6% | 4 | 0.6% | 1.0% | 17 | 1.0% | 4.1% | - | - | - |
| Petits patrons | 108 | 4.6% | 4.0% | 35 | 5.4% | 2.4% | 73 | 4.3% | 5.9% | 108 | 15.0% | 4.0% |
| Affaires et Cadres | 223 | 9.5% | 3.2% | 65 | 10.1% | 1.8% | 159 | 9.3% | 4.5% | 223 | 31.2% | 3.2% |
| Professions intermédiaires | 384 | 16.3% | 4.7% | 121 | 18.8% | 2.9% | 264 | 15.4% | 6.7% | 384 | 53.7% | 4.7% |
| Employés | 429 | 18.2% | 7.7% | 96 | 15.1% | 4.2% | 332 | 19.4% | 10.2% | - | - | - |
| Ouvriers | 650 | 27.6% | 6.7% | 204 | 31.8% | 3.9% | 446 | 26.1% | 9.8% | - | - | - |
| Retraités | 365 | 15.5% | 2.4% | 77 | 12.0% | 1.2% | 289 | 16.9% | 3.4% | - | - | - |
| Autres inactifs | 173 | 7.3% | 4.9% | 40 | 6.2% | 2.7% | 133 | 7.8% | 6.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 305 | 13.0% | 3.1% | 83 | 12.9% | 1.9% | 222 | 13.0% | 4.0% | 55 | 7.7% | 2.3% |
| 2 personnes | 592 | 25.2% | 3.2% | 158 | 24.7% | 1.8% | 434 | 25.4% | 4.6% | 124 | 17.4% | 3.0% |
| 3 personnes | 515 | 21.9% | 5.5% | 150 | 23.4% | 3.2% | 365 | 21.3% | 7.9% | 176 | 24.6% | 4.5% |
| 4 personnes | 555 | 23.6% | 5.9% | 170 | 26.5% | 3.6% | 385 | 22.5% | 8.2% | 225 | 31.5% | 4.8% |
| 5 personnes et + | 386 | 16.4% | 6.9% | 79 | 12.4% | 3.1% | 306 | 17.9% | 10.1% | 135 | 18.8% | 5.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1038 | 44.1% | 6.6% | 288 | 45.0% | 4.0% | 750 | 43.8% | 8.9% | 372 | 51.9% | 4.9% |
| Non | 1314 | 55.9% | 3.6% | 352 | 55.0% | 2.0% | 962 | 56.2% | 5.1% | 344 | 48.1% | 3.3% |
| Habitat | ||||||||||||
| Communes rurales | 457 | 19.4% | 3.8% | 111 | 17.4% | 1.9% | 346 | 20.2% | 5.5% | 122 | 17.1% | 3.7% |
| Agglo. - 20 000 hab | 395 | 16.8% | 4.4% | 126 | 19.6% | 2.9% | 269 | 15.7% | 5.8% | 116 | 16.2% | 4.2% |
| Agglo. 20 000 à 100 000 hab | 283 | 12.0% | 4.1% | 81 | 12.6% | 2.4% | 202 | 11.8% | 5.5% | 86 | 12.0% | 4.0% |
| Agglo. + 100 000 hab | 768 | 32.6% | 4.9% | 214 | 33.4% | 2.8% | 554 | 32.3% | 6.8% | 229 | 32.0% | 4.1% |
| Agglo. Paris | 449 | 19.1% | 5.1% | 108 | 16.9% | 2.6% | 341 | 19.9% | 7.4% | 162 | 22.7% | 4.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 504 | 21.4% | 5.2% | 123 | 19.2% | 2.7% | 381 | 22.2% | 7.5% | 180 | 25.2% | 4.1% |
| Nord Pas de Calais | 155 | 6.6% | 4.8% | 51 | 8.0% | 3.3% | 104 | 6.1% | 6.2% | 48 | 6.7% | 4.7% |
| Lorraine | 118 | 5.0% | 6.1% | 30 | 4.7% | 3.2% | 88 | 5.1% | 8.9% | 22 | 3.0% | 4.1% |
| Alsace | 57 | 2.4% | 3.7% | 21 | 3.3% | 2.8% | 36 | 2.1% | 4.6% | 10 | 1.5% | 2.3% |
| Franche-Comté | 37 | 1.6% | 3.8% | 12 | 1.9% | 2.6% | 24 | 1.4% | 4.9% | 11 | 1.5% | 3.9% |
| Champagne Ardennes | 58 | 2.5% | 5.3% | 12 | 1.8% | 2.2% | 47 | 2.7% | 8.1% | 15 | 2.1% | 5.1% |
| Picardie | 86 | 3.6% | 5.6% | 27 | 4.2% | 3.6% | 59 | 3.4% | 7.4% | 19 | 2.6% | 4.3% |
| Bourgogne | 73 | 3.1% | 5.3% | 24 | 3.8% | 3.7% | 49 | 2.9% | 6.8% | 28 | 4.0% | 7.5% |
| Haute Normandie | 59 | 2.5% | 4.0% | 19 | 2.9% | 2.6% | 41 | 2.4% | 5.2% | 20 | 2.7% | 4.3% |
| Basse Normandie | 35 | 1.5% | 2.9% | 3 | 0.4% | 0.4% | 33 | 1.9% | 5.1% | 10 | 1.5% | 2.9% |
| Centre | 78 | 3.3% | 3.8% | 24 | 3.8% | 2.4% | 53 | 3.1% | 5.0% | 23 | 3.2% | 3.6% |
| Pays de Loire | 134 | 5.7% | 4.4% | 38 | 5.9% | 2.6% | 97 | 5.6% | 6.1% | 27 | 3.8% | 3.0% |
| Bretagne | 76 | 3.2% | 2.8% | 16 | 2.6% | 1.3% | 60 | 3.5% | 4.3% | 19 | 2.7% | 2.4% |
| Poitou Charentes | 53 | 2.3% | 3.6% | 21 | 3.2% | 2.9% | 32 | 1.9% | 4.1% | 12 | 1.7% | 2.9% |
| Aquitaine | 93 | 4.0% | 3.3% | 19 | 3.0% | 1.4% | 74 | 4.3% | 5.1% | 28 | 3.9% | 3.1% |
| Midi Pyrénées | 99 | 4.2% | 4.0% | 17 | 2.7% | 1.4% | 82 | 4.8% | 6.4% | 33 | 4.6% | 3.7% |
| Limousin | 28 | 1.2% | 4.5% | 10 | 1.6% | 3.5% | 18 | 1.1% | 5.5% | 3 | 0.4% | 1.6% |
| Auvergne | 46 | 1.9% | 4.0% | 9 | 1.5% | 1.7% | 36 | 2.1% | 6.1% | 14 | 1.9% | 4.6% |
| Rhône Alpes | 181 | 7.7% | 3.4% | 53 | 8.3% | 2.1% | 128 | 7.5% | 4.6% | 69 | 9.6% | 3.5% |
| Languedoc Roussillon | 101 | 4.3% | 4.3% | 31 | 4.9% | 2.8% | 70 | 4.1% | 5.7% | 33 | 4.6% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 281 | 11.9% | 6.4% | 80 | 12.6% | 3.9% | 201 | 11.7% | 8.7% | 92 | 12.9% | 6.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2014 | 85.6% | 4.7% | 566 | 88.4% | 2.7% | 1448 | 84.6% | 6.6% | 650 | 90.9% | 4.1% |
| Presque tous les jours | 237 | 10.1% | 3.9% | 46 | 7.2% | 1.7% | 191 | 11.2% | 5.7% | 47 | 6.6% | 3.4% |
| 1 à 2 fois par semaine | 82 | 3.5% | 2.7% | 16 | 2.6% | 1.3% | 65 | 3.8% | 3.7% | 14 | 2.0% | 2.7% |
| 1 à 3 fois par mois | 16 | 0.7% | 3.9% | 8 | 1.2% | 4.1% | 8 | 0.5% | 3.7% | 4 | 0.5% | 6.5% |
| Moins souvent | 4 | 0.2% | 3.4% | 4 | 0.6% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 73 | 3.1% | 5.3% | 21 | 3.3% | 3.4% | 51 | 3.0% | 6.9% | 9 | 1.3% | 4.3% |
| De 9 000 à moins de 12 000 euros par an | 123 | 5.2% | 6.2% | 26 | 4.1% | 3.4% | 97 | 5.7% | 7.9% | 11 | 1.5% | 4.3% |
| De 12 000 à moins de 18 000 euros par an | 274 | 11.7% | 5.5% | 46 | 7.2% | 2.2% | 228 | 13.3% | 7.7% | 30 | 4.3% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 309 | 13.1% | 4.5% | 62 | 9.6% | 2.1% | 247 | 14.5% | 6.3% | 77 | 10.8% | 5.2% |
| De 24 000 à moins de 36 000 euros par an | 535 | 22.8% | 4.3% | 160 | 24.9% | 2.8% | 376 | 21.9% | 5.7% | 116 | 16.2% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 330 | 14.0% | 4.3% | 115 | 18.0% | 3.0% | 215 | 12.5% | 5.6% | 106 | 14.8% | 3.7% |
| De 45 000 à moins de 65 000 euros par an | 287 | 12.2% | 3.7% | 97 | 15.1% | 2.2% | 190 | 11.1% | 5.5% | 145 | 20.3% | 3.8% |
| 65 000 euros et plus par an | 145 | 6.2% | 3.4% | 58 | 9.0% | 2.3% | 87 | 5.1% | 5.0% | 113 | 15.9% | 3.9% |
| Refus | 165 | 7.0% | 4.7% | 28 | 4.3% | 1.8% | 137 | 8.0% | 6.8% | 82 | 11.5% | 6.2% |
| Ne sait pas | 111 | 4.7% | 7.1% | 28 | 4.4% | 3.8% | 83 | 4.8% | 9.9% | 25 | 3.5% | 3.8% |
