L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 536 | 100.0% | 1.0% | 282 | 100.0% | 1.1% | 254 | 100.0% | 0.9% | 125 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 282 | 52.6% | 1.1% | 282 | 100.0% | 1.1% | - | - | - | 58 | 46.4% | 0.6% |
| Femme | 254 | 47.4% | 0.9% | - | - | - | 254 | 100.0% | 0.9% | 67 | 53.6% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 66 | 12.3% | 0.9% | 31 | 11.1% | 0.8% | 35 | 13.7% | 1.0% | 19 | 15.1% | 0.6% |
| 25 à 34 ans | 58 | 10.9% | 0.8% | 37 | 13.3% | 1.0% | 21 | 8.2% | 0.5% | 14 | 11.3% | 0.4% |
| 35 à 49 ans | 136 | 25.4% | 1.1% | 70 | 24.7% | 1.1% | 67 | 26.2% | 1.0% | 46 | 36.5% | 0.7% |
| 50 à 59 ans | 101 | 18.8% | 1.2% | 48 | 17.0% | 1.1% | 53 | 20.9% | 1.2% | 31 | 24.8% | 0.9% |
| 60 ans et plus | 174 | 32.5% | 1.1% | 96 | 33.9% | 1.3% | 79 | 30.9% | 0.9% | 15 | 12.4% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 216 | 40.3% | 0.9% | - | - | - | 216 | 85.0% | 0.9% | 54 | 43.4% | 0.8% |
| Personne de référence | 316 | 59.0% | 1.1% | 247 | 87.8% | 1.2% | 69 | 27.1% | 0.9% | 62 | 49.6% | 0.7% |
| Responsable des achats | 351 | 65.4% | 1.0% | 137 | 48.4% | 1.1% | 214 | 84.2% | 0.9% | 79 | 63.4% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 2.8% | 2.9% | 12 | 4.1% | 3.6% | 3 | 1.3% | 1.7% | - | - | - |
| Petits patrons | 9 | 1.7% | 0.6% | 3 | 1.0% | 0.2% | 6 | 2.4% | 1.5% | 8 | 6.5% | 0.6% |
| Affaires et Cadres | 34 | 6.4% | 0.7% | 21 | 7.6% | 0.7% | 13 | 5.1% | 0.6% | 31 | 24.9% | 0.7% |
| Professions intermédiaires | 65 | 12.2% | 0.9% | 36 | 12.9% | 1.0% | 29 | 11.3% | 0.8% | 45 | 36.1% | 0.7% |
| Employés | 98 | 18.3% | 1.1% | 35 | 12.2% | 1.5% | 64 | 25.1% | 1.0% | 18 | 14.1% | 1.0% |
| Ouvriers | 91 | 17.0% | 1.4% | 78 | 27.5% | 1.5% | 14 | 5.4% | 1.1% | 2 | 1.3% | 0.4% |
| Retraités | 142 | 26.5% | 1.1% | 76 | 26.8% | 1.3% | 66 | 26.1% | 1.0% | 2 | 1.8% | 1.0% |
| Autres inactifs | 81 | 15.1% | 0.8% | 22 | 7.7% | 0.6% | 59 | 23.3% | 0.9% | 19 | 15.2% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 4.2% | 2.9% | 12 | 4.1% | 3.2% | 11 | 4.3% | 2.6% | - | - | - |
| Petits patrons | 14 | 2.6% | 0.5% | 4 | 1.3% | 0.3% | 10 | 4.0% | 0.8% | 14 | 11.1% | 0.5% |
| Affaires et Cadres | 40 | 7.4% | 0.6% | 23 | 8.1% | 0.6% | 17 | 6.6% | 0.5% | 40 | 31.7% | 0.6% |
| Professions intermédiaires | 71 | 13.3% | 0.9% | 32 | 11.2% | 0.8% | 40 | 15.7% | 1.0% | 71 | 57.2% | 0.9% |
| Employés | 64 | 11.9% | 1.1% | 31 | 11.0% | 1.3% | 32 | 12.8% | 1.0% | - | - | - |
| Ouvriers | 133 | 24.8% | 1.4% | 85 | 30.2% | 1.6% | 48 | 18.8% | 1.1% | - | - | - |
| Retraités | 161 | 30.1% | 1.1% | 80 | 28.5% | 1.2% | 81 | 31.9% | 1.0% | - | - | - |
| Autres inactifs | 31 | 5.7% | 0.9% | 16 | 5.6% | 1.1% | 15 | 5.9% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 93 | 17.3% | 0.9% | 49 | 17.4% | 1.2% | 44 | 17.1% | 0.8% | 14 | 11.0% | 0.6% |
| 2 personnes | 210 | 39.1% | 1.1% | 109 | 38.8% | 1.2% | 100 | 39.5% | 1.1% | 29 | 23.0% | 0.7% |
| 3 personnes | 93 | 17.3% | 1.0% | 49 | 17.2% | 1.0% | 44 | 17.4% | 1.0% | 26 | 21.2% | 0.7% |
| 4 personnes | 82 | 15.3% | 0.9% | 46 | 16.3% | 1.0% | 36 | 14.1% | 0.8% | 30 | 23.8% | 0.6% |
| 5 personnes et + | 59 | 11.0% | 1.1% | 29 | 10.3% | 1.1% | 30 | 11.8% | 1.0% | 26 | 20.9% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 130 | 24.3% | 0.8% | 64 | 22.8% | 0.9% | 66 | 25.9% | 0.8% | 55 | 44.2% | 0.7% |
| Non | 406 | 75.7% | 1.1% | 218 | 77.2% | 1.2% | 188 | 74.1% | 1.0% | 70 | 55.8% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 161 | 30.0% | 1.3% | 70 | 24.9% | 1.2% | 91 | 35.7% | 1.4% | 43 | 34.4% | 1.3% |
| Agglo. - 20 000 hab | 127 | 23.7% | 1.4% | 70 | 24.9% | 1.6% | 57 | 22.4% | 1.2% | 18 | 14.4% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 98 | 18.2% | 1.4% | 67 | 23.6% | 2.0% | 31 | 12.3% | 0.9% | 17 | 13.5% | 0.8% |
| Agglo. + 100 000 hab | 113 | 21.0% | 0.7% | 59 | 21.0% | 0.8% | 53 | 21.0% | 0.7% | 30 | 23.9% | 0.5% |
| Agglo. Paris | 38 | 7.0% | 0.4% | 16 | 5.5% | 0.4% | 22 | 8.7% | 0.5% | 17 | 13.8% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 40 | 7.5% | 0.4% | 18 | 6.4% | 0.4% | 22 | 8.7% | 0.4% | 17 | 13.8% | 0.4% |
| Nord Pas de Calais | 193 | 36.0% | 6.0% | 107 | 37.8% | 6.9% | 86 | 33.9% | 5.2% | 39 | 31.4% | 3.9% |
| Franche-Comté | 0 | 0.1% | - | 0 | 0.2% | 0.1% | - | - | - | - | - | - |
| Champagne Ardennes | 28 | 5.3% | 2.5% | 18 | 6.3% | 3.3% | 10 | 4.1% | 1.8% | 5 | 3.8% | 1.6% |
| Picardie | 113 | 21.0% | 7.3% | 52 | 18.4% | 7.0% | 61 | 23.9% | 7.6% | 32 | 25.8% | 7.3% |
| Bourgogne | 6 | 1.1% | 0.4% | 5 | 1.6% | 0.7% | 1 | 0.6% | 0.2% | 1 | 0.5% | 0.2% |
| Centre | 56 | 10.5% | 2.7% | 27 | 9.7% | 2.8% | 29 | 11.3% | 2.7% | 10 | 8.1% | 1.6% |
| Bretagne | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.6% | 0.1% |
| Aquitaine | 28 | 5.2% | 1.0% | 17 | 6.2% | 1.3% | 10 | 4.1% | 0.7% | 8 | 6.4% | 0.9% |
| Midi Pyrénées | 22 | 4.0% | 0.9% | 11 | 3.9% | 0.9% | 11 | 4.2% | 0.8% | 5 | 4.4% | 0.6% |
| Limousin | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.3% |
| Auvergne | 48 | 8.9% | 4.2% | 25 | 9.0% | 4.6% | 22 | 8.8% | 3.8% | 6 | 4.8% | 2.0% |
| Languedoc Roussillon | 0 | 0.1% | - | 0 | - | - | 0 | 0.1% | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 435 | 81.1% | 1.0% | 236 | 83.8% | 1.1% | 199 | 78.1% | 0.9% | 107 | 86.0% | 0.7% |
| Presque tous les jours | 55 | 10.2% | 0.9% | 20 | 7.1% | 0.7% | 34 | 13.5% | 1.0% | 11 | 9.1% | 0.8% |
| 1 à 2 fois par semaine | 46 | 8.6% | 1.5% | 25 | 9.0% | 2.0% | 21 | 8.1% | 1.2% | 6 | 4.9% | 1.2% |
| 1 à 3 fois par mois | 0 | - | 0.1% | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Moins souvent | 0 | 0.1% | 0.4% | - | - | - | 0 | 0.2% | 0.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 9 | 1.7% | 0.7% | 9 | 3.0% | 1.4% | 1 | 0.3% | 0.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 19 | 3.6% | 1.0% | 12 | 4.1% | 1.5% | 8 | 3.1% | 0.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 85 | 15.8% | 1.7% | 47 | 16.8% | 2.3% | 37 | 14.7% | 1.3% | 3 | 2.2% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 88 | 16.5% | 1.3% | 42 | 14.8% | 1.4% | 47 | 18.3% | 1.2% | 12 | 9.3% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 130 | 24.2% | 1.1% | 60 | 21.1% | 1.0% | 70 | 27.6% | 1.1% | 29 | 23.3% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 82 | 15.3% | 1.1% | 42 | 15.1% | 1.1% | 39 | 15.5% | 1.0% | 29 | 23.3% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 51 | 9.6% | 0.7% | 36 | 12.7% | 0.8% | 16 | 6.2% | 0.5% | 19 | 15.4% | 0.5% |
| 65 000 euros et plus par an | 23 | 4.4% | 0.5% | 15 | 5.3% | 0.6% | 8 | 3.3% | 0.5% | 18 | 14.8% | 0.6% |
| Refus | 40 | 7.5% | 1.1% | 15 | 5.3% | 1.0% | 25 | 10.0% | 1.3% | 11 | 9.0% | 0.9% |
| Ne sait pas | 7 | 1.3% | 0.5% | 5 | 1.7% | 0.6% | 3 | 1.0% | 0.3% | 3 | 2.7% | 0.5% |
