L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 549 | 100.0% | 1.0% | 286 | 100.0% | 1.1% | 262 | 100.0% | 1.0% | 153 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 286 | 52.2% | 1.1% | 286 | 100.0% | 1.1% | - | - | - | 79 | 51.3% | 0.9% |
| Femme | 262 | 47.8% | 1.0% | - | - | - | 262 | 100.0% | 1.0% | 75 | 48.7% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 63 | 11.6% | 0.9% | 28 | 9.8% | 0.8% | 35 | 13.5% | 1.0% | 34 | 22.3% | 1.1% |
| 25 à 34 ans | 82 | 15.0% | 1.1% | 33 | 11.7% | 0.9% | 49 | 18.7% | 1.3% | 18 | 11.5% | 0.6% |
| 35 à 49 ans | 113 | 20.6% | 0.9% | 72 | 25.0% | 1.1% | 41 | 15.7% | 0.6% | 53 | 34.6% | 0.9% |
| 50 à 59 ans | 101 | 18.5% | 1.2% | 57 | 20.0% | 1.4% | 44 | 16.8% | 1.0% | 35 | 22.6% | 1.0% |
| 60 ans et plus | 189 | 34.4% | 1.2% | 96 | 33.6% | 1.3% | 93 | 35.3% | 1.0% | 14 | 9.0% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 230 | 42.0% | 1.0% | - | - | - | 230 | 87.8% | 1.0% | 54 | 35.5% | 0.8% |
| Personne de référence | 314 | 57.3% | 1.1% | 250 | 87.4% | 1.2% | 64 | 24.4% | 0.9% | 81 | 52.5% | 0.9% |
| Responsable des achats | 378 | 68.8% | 1.1% | 154 | 53.7% | 1.2% | 224 | 85.4% | 1.0% | 86 | 56.3% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.9% | 1.0% | 5 | 1.7% | 1.5% | - | - | - | - | - | - |
| Petits patrons | 25 | 4.5% | 1.5% | 18 | 6.3% | 1.5% | 6 | 2.5% | 1.5% | 25 | 16.0% | 1.7% |
| Affaires et Cadres | 23 | 4.3% | 0.5% | 14 | 4.9% | 0.5% | 9 | 3.6% | 0.4% | 21 | 13.8% | 0.5% |
| Professions intermédiaires | 73 | 13.2% | 1.0% | 43 | 15.1% | 1.2% | 29 | 11.2% | 0.8% | 61 | 39.9% | 1.0% |
| Employés | 100 | 18.2% | 1.2% | 19 | 6.6% | 0.8% | 81 | 30.9% | 1.3% | 8 | 5.4% | 0.5% |
| Ouvriers | 80 | 14.6% | 1.2% | 73 | 25.5% | 1.4% | 7 | 2.6% | 0.5% | 3 | 1.8% | 0.6% |
| Retraités | 148 | 26.9% | 1.1% | 78 | 27.2% | 1.3% | 70 | 26.6% | 1.0% | 1 | 0.4% | 0.3% |
| Autres inactifs | 95 | 17.4% | 1.0% | 36 | 12.6% | 1.0% | 59 | 22.6% | 0.9% | 35 | 22.7% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.1% | 0.7% | 5 | 1.7% | 1.4% | 1 | 0.3% | 0.2% | - | - | - |
| Petits patrons | 38 | 6.9% | 1.4% | 18 | 6.3% | 1.2% | 20 | 7.6% | 1.6% | 38 | 24.9% | 1.4% |
| Affaires et Cadres | 38 | 6.9% | 0.5% | 18 | 6.2% | 0.5% | 20 | 7.6% | 0.6% | 38 | 24.6% | 0.5% |
| Professions intermédiaires | 78 | 14.1% | 1.0% | 43 | 15.0% | 1.0% | 35 | 13.2% | 0.9% | 78 | 50.5% | 1.0% |
| Employés | 57 | 10.3% | 1.0% | 20 | 6.9% | 0.9% | 37 | 14.1% | 1.1% | - | - | - |
| Ouvriers | 142 | 25.9% | 1.5% | 83 | 29.1% | 1.6% | 59 | 22.3% | 1.3% | - | - | - |
| Retraités | 164 | 29.9% | 1.1% | 82 | 28.6% | 1.2% | 82 | 31.2% | 1.0% | - | - | - |
| Autres inactifs | 27 | 4.9% | 0.8% | 18 | 6.1% | 1.2% | 9 | 3.6% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 90 | 16.4% | 0.9% | 36 | 12.6% | 0.9% | 54 | 20.5% | 1.0% | 18 | 11.7% | 0.8% |
| 2 personnes | 181 | 33.0% | 1.0% | 106 | 37.0% | 1.2% | 75 | 28.6% | 0.8% | 33 | 21.6% | 0.8% |
| 3 personnes | 114 | 20.8% | 1.2% | 56 | 19.5% | 1.2% | 58 | 22.3% | 1.3% | 30 | 19.4% | 0.8% |
| 4 personnes | 100 | 18.2% | 1.1% | 68 | 23.6% | 1.4% | 32 | 12.4% | 0.7% | 39 | 25.4% | 0.8% |
| 5 personnes et + | 63 | 11.6% | 1.1% | 21 | 7.2% | 0.8% | 43 | 16.3% | 1.4% | 34 | 22.0% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 187 | 34.1% | 1.2% | 91 | 31.6% | 1.2% | 97 | 36.8% | 1.1% | 67 | 43.6% | 0.9% |
| Non | 362 | 65.9% | 1.0% | 196 | 68.4% | 1.1% | 166 | 63.2% | 0.9% | 86 | 56.4% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 85 | 15.4% | 0.7% | 41 | 14.4% | 0.7% | 43 | 16.5% | 0.7% | 20 | 13.2% | 0.6% |
| Agglo. - 20 000 hab | 98 | 17.8% | 1.1% | 46 | 15.9% | 1.1% | 52 | 19.9% | 1.1% | 42 | 27.3% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 137 | 25.0% | 2.0% | 79 | 27.6% | 2.4% | 58 | 22.1% | 1.6% | 42 | 27.2% | 2.0% |
| Agglo. + 100 000 hab | 229 | 41.8% | 1.5% | 120 | 42.1% | 1.6% | 109 | 41.4% | 1.3% | 49 | 32.2% | 0.9% |
| Régions INSEE | ||||||||||||
| Nord Pas de Calais | 336 | 61.3% | 10.5% | 176 | 61.4% | 11.3% | 161 | 61.2% | 9.7% | 85 | 55.5% | 8.4% |
| Lorraine | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Picardie | 2 | 0.4% | 0.1% | 2 | 0.7% | 0.3% | - | - | - | 2 | 1.4% | 0.5% |
| Haute Normandie | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.3% | - | - | - | 2 | 1.2% | 0.4% |
| Centre | 2 | 0.3% | 0.1% | 2 | 0.7% | 0.2% | - | - | - | - | - | - |
| Midi Pyrénées | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Rhône Alpes | 200 | 36.5% | 3.8% | 99 | 34.6% | 3.9% | 101 | 38.6% | 3.7% | 64 | 41.7% | 3.2% |
| Languedoc Roussillon | 5 | 1.0% | 0.2% | 5 | 1.9% | 0.5% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 450 | 81.9% | 1.1% | 242 | 84.5% | 1.2% | 208 | 79.1% | 0.9% | 130 | 84.8% | 0.8% |
| Presque tous les jours | 60 | 11.0% | 1.0% | 30 | 10.6% | 1.1% | 30 | 11.5% | 0.9% | 19 | 12.4% | 1.4% |
| 1 à 2 fois par semaine | 35 | 6.4% | 1.2% | 11 | 3.7% | 0.8% | 25 | 9.4% | 1.4% | 1 | 0.6% | 0.2% |
| 1 à 3 fois par mois | 3 | 0.6% | 0.9% | 3 | 1.2% | 1.9% | - | - | - | 3 | 2.3% | 5.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 6 | 1.0% | 0.4% | - | - | - | 6 | 2.2% | 0.8% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 12 | 2.1% | 0.6% | - | - | - | 12 | 4.4% | 1.0% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 42 | 7.7% | 0.8% | 26 | 9.2% | 1.3% | 16 | 6.0% | 0.5% | 7 | 4.5% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 92 | 16.8% | 1.3% | 41 | 14.4% | 1.4% | 51 | 19.3% | 1.3% | 16 | 10.7% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 135 | 24.6% | 1.1% | 74 | 26.0% | 1.3% | 61 | 23.1% | 0.9% | 30 | 19.9% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 74 | 13.4% | 1.0% | 37 | 13.1% | 1.0% | 36 | 13.8% | 0.9% | 23 | 15.1% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 76 | 13.8% | 1.0% | 52 | 18.0% | 1.2% | 24 | 9.1% | 0.7% | 28 | 18.1% | 0.7% |
| 65 000 euros et plus par an | 52 | 9.4% | 1.2% | 31 | 10.7% | 1.2% | 21 | 8.1% | 1.2% | 29 | 18.9% | 1.0% |
| Refus | 38 | 6.9% | 1.1% | 17 | 6.0% | 1.1% | 21 | 7.9% | 1.0% | 9 | 6.0% | 0.7% |
| Ne sait pas | 24 | 4.3% | 1.5% | 7 | 2.6% | 1.0% | 16 | 6.2% | 1.9% | 11 | 6.9% | 1.6% |
