L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 586 | 100.0% | 1.1% | 297 | 100.0% | 1.2% | 289 | 100.0% | 1.1% | 146 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 297 | 50.6% | 1.2% | 297 | 100.0% | 1.2% | - | - | - | 62 | 42.4% | 0.7% |
| Femme | 289 | 49.4% | 1.1% | - | - | - | 289 | 100.0% | 1.1% | 84 | 57.6% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 76 | 12.9% | 1.0% | 34 | 11.5% | 0.9% | 42 | 14.4% | 1.1% | 29 | 19.6% | 0.9% |
| 25 à 34 ans | 100 | 17.0% | 1.3% | 46 | 15.4% | 1.2% | 54 | 18.7% | 1.4% | 17 | 11.6% | 0.5% |
| 35 à 49 ans | 138 | 23.6% | 1.1% | 78 | 26.2% | 1.2% | 61 | 21.0% | 0.9% | 55 | 37.4% | 0.9% |
| 50 à 59 ans | 110 | 18.8% | 1.3% | 54 | 18.3% | 1.3% | 56 | 19.3% | 1.3% | 38 | 26.3% | 1.1% |
| 60 ans et plus | 162 | 27.7% | 1.0% | 85 | 28.6% | 1.2% | 77 | 26.7% | 0.9% | 8 | 5.1% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 255 | 43.4% | 1.1% | - | - | - | 255 | 88.0% | 1.1% | 67 | 45.9% | 0.9% |
| Personne de référence | 334 | 57.0% | 1.2% | 261 | 88.0% | 1.3% | 73 | 25.2% | 1.0% | 77 | 52.5% | 0.9% |
| Responsable des achats | 395 | 67.4% | 1.1% | 142 | 48.0% | 1.1% | 252 | 87.2% | 1.1% | 96 | 65.7% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.6% | 1.9% | 7 | 2.3% | 2.2% | 3 | 0.9% | 1.3% | - | - | - |
| Petits patrons | 16 | 2.8% | 1.0% | 7 | 2.4% | 0.6% | 9 | 3.2% | 2.2% | 16 | 11.2% | 1.1% |
| Affaires et Cadres | 24 | 4.1% | 0.5% | 12 | 4.1% | 0.4% | 12 | 4.1% | 0.5% | 22 | 14.9% | 0.5% |
| Professions intermédiaires | 87 | 14.9% | 1.2% | 47 | 15.9% | 1.3% | 40 | 13.8% | 1.1% | 61 | 41.5% | 1.0% |
| Employés | 133 | 22.6% | 1.5% | 37 | 12.4% | 1.6% | 96 | 33.1% | 1.5% | 16 | 10.7% | 0.9% |
| Ouvriers | 107 | 18.3% | 1.7% | 92 | 31.1% | 1.8% | 15 | 5.2% | 1.1% | 4 | 3.0% | 1.0% |
| Retraités | 130 | 22.1% | 1.0% | 68 | 22.9% | 1.1% | 62 | 21.3% | 0.9% | 2 | 1.4% | 0.9% |
| Autres inactifs | 80 | 13.6% | 0.8% | 26 | 8.8% | 0.7% | 53 | 18.4% | 0.8% | 25 | 17.3% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 2.8% | 2.1% | 7 | 2.3% | 1.9% | 10 | 3.3% | 2.3% | - | - | - |
| Petits patrons | 19 | 3.3% | 0.7% | 7 | 2.4% | 0.5% | 12 | 4.2% | 1.0% | 19 | 13.1% | 0.7% |
| Affaires et Cadres | 31 | 5.3% | 0.4% | 15 | 5.2% | 0.4% | 16 | 5.4% | 0.4% | 31 | 21.1% | 0.4% |
| Professions intermédiaires | 96 | 16.4% | 1.2% | 40 | 13.3% | 0.9% | 57 | 19.6% | 1.4% | 96 | 65.8% | 1.2% |
| Employés | 72 | 12.4% | 1.3% | 30 | 10.1% | 1.3% | 43 | 14.7% | 1.3% | - | - | - |
| Ouvriers | 177 | 30.2% | 1.8% | 107 | 36.2% | 2.1% | 70 | 24.1% | 1.5% | - | - | - |
| Retraités | 149 | 25.4% | 1.0% | 72 | 24.2% | 1.1% | 77 | 26.6% | 0.9% | - | - | - |
| Autres inactifs | 25 | 4.2% | 0.7% | 19 | 6.3% | 1.3% | 6 | 2.1% | 0.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 89 | 15.2% | 0.9% | 37 | 12.4% | 0.9% | 52 | 18.1% | 0.9% | 24 | 16.6% | 1.0% |
| 2 personnes | 215 | 36.6% | 1.2% | 124 | 41.9% | 1.4% | 90 | 31.2% | 1.0% | 33 | 22.9% | 0.8% |
| 3 personnes | 118 | 20.1% | 1.3% | 58 | 19.7% | 1.2% | 59 | 20.5% | 1.3% | 29 | 19.9% | 0.7% |
| 4 personnes | 83 | 14.2% | 0.9% | 49 | 16.4% | 1.0% | 34 | 11.9% | 0.7% | 25 | 17.2% | 0.5% |
| 5 personnes et + | 82 | 13.9% | 1.5% | 29 | 9.6% | 1.1% | 53 | 18.3% | 1.8% | 34 | 23.4% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 187 | 31.9% | 1.2% | 85 | 28.8% | 1.2% | 101 | 35.0% | 1.2% | 61 | 41.9% | 0.8% |
| Non | 399 | 68.1% | 1.1% | 211 | 71.2% | 1.2% | 188 | 65.0% | 1.0% | 85 | 58.1% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 128 | 21.8% | 1.1% | 60 | 20.2% | 1.1% | 68 | 23.5% | 1.1% | 40 | 27.1% | 1.2% |
| Agglo. - 20 000 hab | 117 | 19.9% | 1.3% | 60 | 20.4% | 1.4% | 56 | 19.4% | 1.2% | 21 | 14.3% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 120 | 20.5% | 1.7% | 71 | 23.8% | 2.1% | 50 | 17.2% | 1.4% | 25 | 17.1% | 1.2% |
| Agglo. + 100 000 hab | 218 | 37.2% | 1.4% | 106 | 35.6% | 1.4% | 112 | 38.9% | 1.4% | 61 | 41.5% | 1.1% |
| Agglo. Paris | 3 | 0.5% | - | - | - | - | 3 | 1.0% | 0.1% | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.5% | - | - | - | - | 3 | 1.0% | 0.1% | - | - | - |
| Nord Pas de Calais | 521 | 88.9% | 16.2% | 262 | 88.4% | 16.9% | 258 | 89.3% | 15.5% | 125 | 85.8% | 12.4% |
| Lorraine | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Franche-Comté | 0 | 0.1% | - | 0 | 0.2% | 0.1% | - | - | - | - | - | - |
| Champagne Ardennes | 5 | 0.8% | 0.4% | 5 | 1.5% | 0.9% | - | - | - | - | - | - |
| Picardie | 52 | 8.9% | 3.4% | 25 | 8.5% | 3.4% | 27 | 9.3% | 3.4% | 19 | 12.8% | 4.3% |
| Haute Normandie | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.3% | - | - | - | 2 | 1.2% | 0.4% |
| Centre | 2 | 0.3% | 0.1% | 2 | 0.6% | 0.2% | - | - | - | - | - | - |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 496 | 84.7% | 1.2% | 253 | 85.5% | 1.2% | 243 | 83.9% | 1.1% | 127 | 86.5% | 0.8% |
| Presque tous les jours | 52 | 8.8% | 0.8% | 23 | 7.8% | 0.8% | 29 | 9.9% | 0.9% | 15 | 10.5% | 1.1% |
| 1 à 2 fois par semaine | 35 | 5.9% | 1.1% | 19 | 6.4% | 1.5% | 16 | 5.4% | 0.9% | 3 | 2.4% | 0.7% |
| 1 à 3 fois par mois | 4 | 0.6% | 0.9% | 1 | 0.3% | 0.5% | 3 | 0.9% | 1.2% | 1 | 0.7% | 1.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 2.2% | 0.9% | 7 | 2.4% | 1.2% | 6 | 2.0% | 0.8% | 1 | 0.6% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 22 | 3.7% | 1.1% | 12 | 4.0% | 1.5% | 10 | 3.4% | 0.8% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 87 | 14.9% | 1.7% | 48 | 16.0% | 2.3% | 40 | 13.7% | 1.3% | 10 | 6.5% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 84 | 14.4% | 1.2% | 37 | 12.4% | 1.2% | 48 | 16.5% | 1.2% | 17 | 11.6% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 145 | 24.8% | 1.2% | 65 | 21.8% | 1.1% | 81 | 27.8% | 1.2% | 34 | 23.3% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 87 | 14.9% | 1.1% | 37 | 12.5% | 1.0% | 50 | 17.4% | 1.3% | 31 | 20.9% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 78 | 13.3% | 1.0% | 56 | 19.0% | 1.3% | 21 | 7.3% | 0.6% | 23 | 15.7% | 0.6% |
| 65 000 euros et plus par an | 27 | 4.5% | 0.6% | 17 | 5.7% | 0.7% | 10 | 3.3% | 0.6% | 14 | 9.3% | 0.5% |
| Refus | 39 | 6.6% | 1.1% | 16 | 5.3% | 1.0% | 23 | 8.0% | 1.1% | 17 | 11.3% | 1.3% |
| Ne sait pas | 4 | 0.7% | 0.3% | 2 | 0.8% | 0.3% | 2 | 0.6% | 0.2% | 1 | 0.8% | 0.2% |
