L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 5040 | 100.0% | 9.6% | 2428 | 100.0% | 9.7% | 2612 | 100.0% | 9.6% | 1291 | 100.0% | 7.2% |
| Sexe | ||||||||||||
| Homme | 2428 | 48.2% | 9.7% | 2428 | 100.0% | 9.7% | - | - | - | 664 | 51.4% | 7.3% |
| Femme | 2612 | 51.8% | 9.6% | - | - | - | 2612 | 100.0% | 9.6% | 627 | 48.6% | 7.2% |
| Age | ||||||||||||
| 15 à 24 ans | 435 | 8.6% | 5.9% | 209 | 8.6% | 5.6% | 226 | 8.7% | 6.2% | 128 | 9.9% | 4.0% |
| 25 à 34 ans | 526 | 10.4% | 6.9% | 259 | 10.7% | 6.9% | 267 | 10.2% | 6.8% | 178 | 13.8% | 5.5% |
| 35 à 49 ans | 1099 | 21.8% | 8.7% | 569 | 23.4% | 9.1% | 530 | 20.3% | 8.2% | 458 | 35.4% | 7.4% |
| 50 à 59 ans | 981 | 19.5% | 11.4% | 455 | 18.7% | 10.9% | 526 | 20.1% | 11.9% | 363 | 28.1% | 10.0% |
| 60 ans et plus | 1999 | 39.7% | 12.4% | 936 | 38.6% | 12.9% | 1063 | 40.7% | 12.0% | 164 | 12.7% | 10.3% |
| Individu | ||||||||||||
| Ménagères | 2356 | 46.7% | 10.0% | - | - | - | 2356 | 90.2% | 10.0% | 559 | 43.3% | 7.9% |
| Personne de référence | 2800 | 55.6% | 10.0% | 2157 | 88.8% | 10.5% | 643 | 24.6% | 8.7% | 719 | 55.7% | 8.1% |
| Responsable des achats | 3512 | 69.7% | 9.8% | 1200 | 49.4% | 9.3% | 2312 | 88.5% | 10.1% | 862 | 66.8% | 7.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 93 | 1.9% | 18.1% | 70 | 2.9% | 21.8% | 23 | 0.9% | 12.0% | 5 | 0.4% | 13.3% |
| Petits patrons | 159 | 3.2% | 9.7% | 118 | 4.9% | 9.7% | 41 | 1.6% | 9.7% | 144 | 11.1% | 9.7% |
| Affaires et Cadres | 312 | 6.2% | 6.2% | 189 | 7.8% | 6.5% | 123 | 4.7% | 5.7% | 269 | 20.9% | 6.0% |
| Professions intermédiaires | 640 | 12.7% | 8.7% | 323 | 13.3% | 8.8% | 317 | 12.1% | 8.6% | 518 | 40.1% | 8.5% |
| Employés | 818 | 16.2% | 9.6% | 164 | 6.7% | 7.3% | 655 | 25.1% | 10.4% | 162 | 12.5% | 9.1% |
| Ouvriers | 731 | 14.5% | 11.4% | 594 | 24.5% | 11.6% | 137 | 5.2% | 10.5% | 24 | 1.8% | 5.3% |
| Retraités | 1633 | 32.4% | 12.7% | 783 | 32.3% | 13.1% | 849 | 32.5% | 12.3% | 20 | 1.5% | 8.9% |
| Autres inactifs | 653 | 13.0% | 6.6% | 187 | 7.7% | 5.1% | 467 | 17.9% | 7.4% | 150 | 11.6% | 4.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 153 | 3.0% | 19.7% | 74 | 3.1% | 20.5% | 78 | 3.0% | 19.0% | - | - | - |
| Petits patrons | 255 | 5.1% | 9.5% | 120 | 5.0% | 8.3% | 135 | 5.2% | 11.0% | 255 | 19.8% | 9.5% |
| Affaires et Cadres | 415 | 8.2% | 5.9% | 206 | 8.5% | 5.9% | 209 | 8.0% | 5.9% | 415 | 32.1% | 5.9% |
| Professions intermédiaires | 621 | 12.3% | 7.7% | 338 | 13.9% | 8.1% | 284 | 10.9% | 7.2% | 621 | 48.1% | 7.7% |
| Employés | 410 | 8.1% | 7.4% | 160 | 6.6% | 6.9% | 250 | 9.6% | 7.7% | - | - | - |
| Ouvriers | 1094 | 21.7% | 11.3% | 601 | 24.8% | 11.6% | 493 | 18.9% | 10.9% | - | - | - |
| Retraités | 1858 | 36.9% | 12.4% | 835 | 34.4% | 12.6% | 1024 | 39.2% | 12.2% | - | - | - |
| Autres inactifs | 234 | 4.6% | 6.6% | 94 | 3.9% | 6.3% | 140 | 5.4% | 6.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 881 | 17.5% | 9.0% | 385 | 15.9% | 9.1% | 496 | 19.0% | 9.0% | 163 | 12.6% | 6.9% |
| 2 personnes | 2098 | 41.6% | 11.4% | 1002 | 41.3% | 11.3% | 1096 | 42.0% | 11.6% | 377 | 29.2% | 9.0% |
| 3 personnes | 806 | 16.0% | 8.6% | 395 | 16.3% | 8.4% | 411 | 15.7% | 8.9% | 255 | 19.7% | 6.5% |
| 4 personnes | 799 | 15.9% | 8.5% | 441 | 18.1% | 9.4% | 358 | 13.7% | 7.6% | 319 | 24.7% | 6.8% |
| 5 personnes et + | 456 | 9.1% | 8.2% | 205 | 8.5% | 8.0% | 251 | 9.6% | 8.3% | 177 | 13.7% | 6.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1287 | 25.5% | 8.2% | 620 | 25.5% | 8.6% | 667 | 25.5% | 7.9% | 516 | 40.0% | 6.9% |
| Non | 3753 | 74.5% | 10.2% | 1808 | 74.5% | 10.1% | 1945 | 74.5% | 10.3% | 775 | 60.0% | 7.5% |
| Habitat | ||||||||||||
| Communes rurales | 1879 | 37.3% | 15.7% | 855 | 35.2% | 15.0% | 1024 | 39.2% | 16.3% | 444 | 34.4% | 13.3% |
| Agglo. - 20 000 hab | 1290 | 25.6% | 14.4% | 648 | 26.7% | 15.0% | 642 | 24.6% | 13.8% | 328 | 25.4% | 12.0% |
| Agglo. 20 000 à 100 000 hab | 912 | 18.1% | 13.1% | 423 | 17.4% | 12.8% | 489 | 18.7% | 13.3% | 223 | 17.3% | 10.5% |
| Agglo. + 100 000 hab | 824 | 16.3% | 5.2% | 422 | 17.4% | 5.5% | 402 | 15.4% | 4.9% | 240 | 18.6% | 4.3% |
| Agglo. Paris | 134 | 2.7% | 1.5% | 79 | 3.3% | 1.9% | 55 | 2.1% | 1.2% | 57 | 4.4% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 170 | 3.4% | 1.7% | 96 | 4.0% | 2.1% | 73 | 2.8% | 1.4% | 67 | 5.2% | 1.5% |
| Nord Pas de Calais | 417 | 8.3% | 13.0% | 226 | 9.3% | 14.6% | 191 | 7.3% | 11.5% | 80 | 6.2% | 7.9% |
| Lorraine | 87 | 1.7% | 4.5% | 45 | 1.9% | 4.8% | 42 | 1.6% | 4.3% | 19 | 1.5% | 3.5% |
| Alsace | 25 | 0.5% | 1.6% | 16 | 0.7% | 2.1% | 9 | 0.3% | 1.1% | 10 | 0.8% | 2.3% |
| Franche-Comté | 120 | 2.4% | 12.4% | 52 | 2.2% | 11.1% | 68 | 2.6% | 13.6% | 27 | 2.1% | 9.7% |
| Champagne Ardennes | 43 | 0.9% | 3.9% | 26 | 1.1% | 4.8% | 18 | 0.7% | 3.1% | 5 | 0.4% | 1.9% |
| Picardie | 207 | 4.1% | 13.4% | 77 | 3.2% | 10.3% | 131 | 5.0% | 16.4% | 49 | 3.8% | 11.2% |
| Bourgogne | 107 | 2.1% | 7.8% | 57 | 2.4% | 8.8% | 50 | 1.9% | 7.0% | 18 | 1.4% | 4.7% |
| Haute Normandie | 308 | 6.1% | 20.8% | 134 | 5.5% | 19.0% | 174 | 6.7% | 22.4% | 93 | 7.2% | 20.3% |
| Basse Normandie | 415 | 8.2% | 34.3% | 185 | 7.6% | 32.2% | 231 | 8.8% | 36.1% | 106 | 8.2% | 29.4% |
| Centre | 215 | 4.3% | 10.4% | 132 | 5.4% | 13.4% | 83 | 3.2% | 7.7% | 52 | 4.0% | 8.2% |
| Pays de Loire | 513 | 10.2% | 17.0% | 232 | 9.6% | 16.1% | 281 | 10.8% | 17.7% | 110 | 8.5% | 12.2% |
| Bretagne | 375 | 7.4% | 13.9% | 182 | 7.5% | 14.0% | 192 | 7.4% | 13.9% | 105 | 8.1% | 13.4% |
| Poitou Charentes | 123 | 2.4% | 8.2% | 65 | 2.7% | 9.1% | 58 | 2.2% | 7.5% | 32 | 2.5% | 7.8% |
| Aquitaine | 269 | 5.3% | 9.6% | 130 | 5.3% | 9.6% | 139 | 5.3% | 9.6% | 68 | 5.2% | 7.5% |
| Midi Pyrénées | 286 | 5.7% | 11.5% | 135 | 5.6% | 11.3% | 150 | 5.7% | 11.8% | 71 | 5.5% | 8.0% |
| Limousin | 39 | 0.8% | 6.2% | 18 | 0.7% | 6.0% | 21 | 0.8% | 6.3% | 8 | 0.6% | 4.4% |
| Auvergne | 171 | 3.4% | 14.9% | 79 | 3.2% | 14.2% | 93 | 3.6% | 15.6% | 32 | 2.5% | 10.8% |
| Rhône Alpes | 746 | 14.8% | 14.1% | 339 | 14.0% | 13.3% | 407 | 15.6% | 14.8% | 225 | 17.4% | 11.3% |
| Languedoc Roussillon | 280 | 5.6% | 12.0% | 131 | 5.4% | 11.9% | 149 | 5.7% | 12.2% | 84 | 6.5% | 11.4% |
| Provence Alpes Côte d'Azur, Corse | 125 | 2.5% | 2.8% | 72 | 3.0% | 3.5% | 53 | 2.0% | 2.3% | 32 | 2.5% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3888 | 77.2% | 9.1% | 1926 | 79.3% | 9.2% | 1963 | 75.1% | 9.0% | 1109 | 85.9% | 7.0% |
| Presque tous les jours | 684 | 13.6% | 11.2% | 333 | 13.7% | 12.1% | 351 | 13.4% | 10.5% | 108 | 8.4% | 7.9% |
| 1 à 2 fois par semaine | 405 | 8.0% | 13.4% | 144 | 5.9% | 11.5% | 260 | 10.0% | 14.7% | 64 | 5.0% | 12.5% |
| 1 à 3 fois par mois | 52 | 1.0% | 13.0% | 23 | 0.9% | 12.4% | 29 | 1.1% | 13.5% | 5 | 0.4% | 8.6% |
| Moins souvent | 11 | 0.2% | 10.0% | 2 | 0.1% | 4.4% | 9 | 0.4% | 12.9% | 4 | 0.3% | 18.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 93 | 1.8% | 6.8% | 30 | 1.2% | 4.7% | 64 | 2.4% | 8.6% | 10 | 0.8% | 4.7% |
| De 9 000 à moins de 12 000 euros par an | 175 | 3.5% | 8.8% | 67 | 2.8% | 8.7% | 108 | 4.1% | 8.8% | 18 | 1.4% | 7.2% |
| De 12 000 à moins de 18 000 euros par an | 497 | 9.9% | 9.9% | 210 | 8.6% | 10.2% | 287 | 11.0% | 9.7% | 45 | 3.5% | 5.7% |
| De 18 000 à moins de 24 000 euros par an | 827 | 16.4% | 12.0% | 386 | 15.9% | 13.1% | 441 | 16.9% | 11.2% | 122 | 9.5% | 8.2% |
| De 24 000 à moins de 36 000 euros par an | 1339 | 26.6% | 10.9% | 629 | 25.9% | 11.0% | 710 | 27.2% | 10.7% | 262 | 20.3% | 7.5% |
| De 36 000 à moins de 45 000 euros par an | 745 | 14.8% | 9.7% | 380 | 15.6% | 9.8% | 365 | 14.0% | 9.6% | 236 | 18.3% | 8.2% |
| De 45 000 à moins de 65 000 euros par an | 667 | 13.2% | 8.6% | 378 | 15.6% | 8.8% | 289 | 11.1% | 8.4% | 294 | 22.8% | 7.7% |
| 65 000 euros et plus par an | 302 | 6.0% | 7.1% | 203 | 8.4% | 7.9% | 99 | 3.8% | 5.7% | 174 | 13.4% | 6.0% |
| Refus | 299 | 5.9% | 8.4% | 116 | 4.8% | 7.7% | 183 | 7.0% | 9.0% | 90 | 7.0% | 6.8% |
| Ne sait pas | 95 | 1.9% | 6.1% | 29 | 1.2% | 4.0% | 66 | 2.5% | 7.9% | 41 | 3.2% | 6.2% |
