L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 468 | 100.0% | 0.9% | 371 | 100.0% | 1.5% | 97 | 100.0% | 0.4% | 167 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 371 | 79.4% | 1.5% | 371 | 100.0% | 1.5% | - | - | - | 140 | 83.4% | 1.5% |
| Femme | 97 | 20.6% | 0.4% | - | - | - | 97 | 100.0% | 0.4% | 28 | 16.6% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 38 | 8.1% | 0.5% | 36 | 9.8% | 1.0% | 2 | 1.7% | - | 13 | 7.6% | 0.4% |
| 25 à 34 ans | 39 | 8.4% | 0.5% | 32 | 8.7% | 0.9% | 7 | 7.2% | 0.2% | 21 | 12.6% | 0.7% |
| 35 à 49 ans | 115 | 24.5% | 0.9% | 94 | 25.2% | 1.5% | 21 | 21.9% | 0.3% | 72 | 42.9% | 1.2% |
| 50 à 59 ans | 91 | 19.4% | 1.1% | 72 | 19.5% | 1.7% | 19 | 19.2% | 0.4% | 36 | 21.4% | 1.0% |
| 60 ans et plus | 185 | 39.6% | 1.1% | 137 | 36.8% | 1.9% | 48 | 50.1% | 0.5% | 26 | 15.5% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 92 | 19.6% | 0.4% | - | - | - | 92 | 94.9% | 0.4% | 28 | 16.6% | 0.4% |
| Personne de référence | 333 | 71.1% | 1.2% | 325 | 87.5% | 1.6% | 8 | 8.0% | 0.1% | 128 | 76.3% | 1.4% |
| Responsable des achats | 288 | 61.6% | 0.8% | 196 | 52.8% | 1.5% | 92 | 95.3% | 0.4% | 100 | 59.7% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 1.0% | 0.9% | 5 | 1.3% | 1.5% | - | - | - | - | - | - |
| Petits patrons | 34 | 7.3% | 2.1% | 29 | 7.7% | 2.4% | 6 | 5.9% | 1.4% | 34 | 20.5% | 2.3% |
| Affaires et Cadres | 56 | 11.9% | 1.1% | 52 | 13.9% | 1.8% | 4 | 4.3% | 0.2% | 49 | 29.5% | 1.1% |
| Professions intermédiaires | 60 | 12.9% | 0.8% | 54 | 14.5% | 1.5% | 7 | 6.7% | 0.2% | 53 | 31.7% | 0.9% |
| Employés | 68 | 14.5% | 0.8% | 33 | 9.0% | 1.5% | 35 | 35.8% | 0.5% | 17 | 10.5% | 1.0% |
| Ouvriers | 55 | 11.7% | 0.9% | 55 | 14.7% | 1.1% | 0 | 0.4% | - | - | - | - |
| Retraités | 151 | 32.4% | 1.2% | 111 | 30.0% | 1.9% | 40 | 41.4% | 0.6% | 0 | 0.2% | 0.2% |
| Autres inactifs | 38 | 8.2% | 0.4% | 33 | 8.9% | 0.9% | 5 | 5.4% | 0.1% | 13 | 7.6% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.5% | 0.9% | 5 | 1.4% | 1.4% | 2 | 2.1% | 0.5% | - | - | - |
| Petits patrons | 44 | 9.3% | 1.6% | 29 | 7.7% | 2.0% | 15 | 15.6% | 1.2% | 44 | 26.1% | 1.6% |
| Affaires et Cadres | 61 | 13.0% | 0.9% | 51 | 13.8% | 1.5% | 10 | 10.0% | 0.3% | 61 | 36.3% | 0.9% |
| Professions intermédiaires | 63 | 13.4% | 0.8% | 60 | 16.1% | 1.4% | 3 | 3.2% | 0.1% | 63 | 37.6% | 0.8% |
| Employés | 54 | 11.6% | 1.0% | 41 | 10.9% | 1.7% | 14 | 14.3% | 0.4% | - | - | - |
| Ouvriers | 68 | 14.5% | 0.7% | 57 | 15.4% | 1.1% | 11 | 11.4% | 0.2% | - | - | - |
| Retraités | 154 | 32.9% | 1.0% | 112 | 30.1% | 1.7% | 42 | 43.6% | 0.5% | - | - | - |
| Autres inactifs | 17 | 3.6% | 0.5% | 17 | 4.6% | 1.1% | - | - | - | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 67 | 14.3% | 0.7% | 64 | 17.1% | 1.5% | 3 | 3.4% | 0.1% | 18 | 10.6% | 0.8% |
| 2 personnes | 195 | 41.7% | 1.1% | 142 | 38.3% | 1.6% | 53 | 54.8% | 0.6% | 34 | 20.4% | 0.8% |
| 3 personnes | 79 | 17.0% | 0.9% | 61 | 16.5% | 1.3% | 18 | 18.8% | 0.4% | 39 | 23.0% | 1.0% |
| 4 personnes | 102 | 21.7% | 1.1% | 83 | 22.3% | 1.8% | 19 | 19.5% | 0.4% | 60 | 35.6% | 1.3% |
| 5 personnes et + | 25 | 5.3% | 0.4% | 22 | 5.8% | 0.8% | 3 | 3.5% | 0.1% | 17 | 10.3% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 118 | 25.1% | 0.7% | 93 | 25.0% | 1.3% | 25 | 25.6% | 0.3% | 74 | 44.2% | 1.0% |
| Non | 350 | 74.9% | 1.0% | 278 | 75.0% | 1.6% | 72 | 74.4% | 0.4% | 93 | 55.8% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 109 | 23.2% | 0.9% | 78 | 21.0% | 1.4% | 31 | 31.7% | 0.5% | 30 | 17.9% | 0.9% |
| Agglo. - 20 000 hab | 89 | 19.1% | 1.0% | 78 | 21.0% | 1.8% | 11 | 11.7% | 0.2% | 36 | 21.4% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 78 | 16.6% | 1.1% | 59 | 15.9% | 1.8% | 19 | 19.2% | 0.5% | 25 | 15.0% | 1.2% |
| Agglo. + 100 000 hab | 162 | 34.7% | 1.0% | 127 | 34.3% | 1.7% | 35 | 36.1% | 0.4% | 58 | 34.7% | 1.0% |
| Agglo. Paris | 30 | 6.4% | 0.3% | 29 | 7.7% | 0.7% | 1 | 1.3% | - | 18 | 10.9% | 0.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 34 | 7.4% | 0.4% | 29 | 7.9% | 0.6% | 5 | 5.4% | 0.1% | 22 | 13.2% | 0.5% |
| Lorraine | 5 | 1.1% | 0.3% | 5 | 1.4% | 0.6% | - | - | - | 2 | 1.0% | 0.3% |
| Franche-Comté | 7 | 1.5% | 0.7% | 7 | 1.9% | 1.5% | - | - | - | 3 | 1.8% | 1.1% |
| Champagne Ardennes | 2 | 0.5% | 0.2% | 2 | 0.6% | 0.4% | - | - | - | 1 | 0.8% | 0.5% |
| Picardie | 6 | 1.2% | 0.4% | 4 | 1.2% | 0.6% | 1 | 1.3% | 0.2% | 1 | 0.5% | 0.2% |
| Bourgogne | 12 | 2.6% | 0.9% | 11 | 2.9% | 1.6% | 1 | 1.5% | 0.2% | 4 | 2.3% | 1.0% |
| Haute Normandie | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Basse Normandie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Centre | 9 | 2.0% | 0.5% | 7 | 1.8% | 0.7% | 3 | 2.8% | 0.3% | 1 | 0.9% | 0.2% |
| Pays de Loire | 13 | 2.7% | 0.4% | 5 | 1.2% | 0.3% | 8 | 8.3% | 0.5% | 4 | 2.3% | 0.4% |
| Bretagne | 7 | 1.6% | 0.3% | 7 | 2.0% | 0.6% | - | - | - | 7 | 4.0% | 0.9% |
| Poitou Charentes | 14 | 3.0% | 0.9% | 14 | 3.7% | 1.9% | 0 | 0.3% | - | 9 | 5.2% | 2.1% |
| Aquitaine | 72 | 15.4% | 2.6% | 61 | 16.3% | 4.5% | 11 | 11.7% | 0.8% | 15 | 8.8% | 1.6% |
| Midi Pyrénées | 108 | 23.2% | 4.4% | 76 | 20.4% | 6.3% | 33 | 33.7% | 2.6% | 41 | 24.4% | 4.6% |
| Limousin | 16 | 3.4% | 2.5% | 11 | 2.9% | 3.7% | 5 | 5.1% | 1.5% | 0 | 0.3% | 0.3% |
| Auvergne | 34 | 7.2% | 2.9% | 33 | 8.8% | 5.9% | 1 | 0.9% | 0.1% | 5 | 3.3% | 1.8% |
| Rhône Alpes | 44 | 9.4% | 0.8% | 38 | 10.2% | 1.5% | 6 | 6.3% | 0.2% | 23 | 13.9% | 1.2% |
| Languedoc Roussillon | 54 | 11.6% | 2.3% | 40 | 10.7% | 3.6% | 14 | 14.9% | 1.2% | 18 | 10.6% | 2.4% |
| Provence Alpes Côte d'Azur, Corse | 29 | 6.1% | 0.7% | 21 | 5.7% | 1.0% | 7 | 7.7% | 0.3% | 11 | 6.6% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 365 | 78.0% | 0.9% | 292 | 78.8% | 1.4% | 73 | 75.1% | 0.3% | 138 | 82.2% | 0.9% |
| Presque tous les jours | 69 | 14.8% | 1.1% | 52 | 13.9% | 1.9% | 17 | 18.1% | 0.5% | 20 | 11.7% | 1.4% |
| 1 à 2 fois par semaine | 30 | 6.4% | 1.0% | 23 | 6.3% | 1.9% | 6 | 6.6% | 0.4% | 8 | 5.0% | 1.6% |
| 1 à 3 fois par mois | 4 | 0.8% | 0.9% | 4 | 0.9% | 1.9% | 0 | 0.3% | 0.1% | 2 | 0.9% | 2.5% |
| Moins souvent | 0 | 0.1% | 0.3% | 0 | 0.1% | 0.9% | - | - | - | 0 | 0.2% | 1.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 2.6% | 0.9% | 8 | 2.2% | 1.3% | 4 | 4.0% | 0.5% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 7 | 1.5% | 0.3% | 7 | 1.9% | 0.9% | - | - | - | 1 | 0.3% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 24 | 5.2% | 0.5% | 19 | 5.0% | 0.9% | 6 | 5.8% | 0.2% | 6 | 3.5% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 61 | 13.0% | 0.9% | 52 | 14.0% | 1.8% | 9 | 8.9% | 0.2% | 10 | 6.2% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 120 | 25.7% | 1.0% | 95 | 25.6% | 1.7% | 25 | 26.1% | 0.4% | 24 | 14.2% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 76 | 16.2% | 1.0% | 59 | 16.0% | 1.5% | 16 | 16.9% | 0.4% | 21 | 12.4% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 86 | 18.3% | 1.1% | 67 | 18.2% | 1.6% | 18 | 19.0% | 0.5% | 46 | 27.4% | 1.2% |
| 65 000 euros et plus par an | 59 | 12.6% | 1.4% | 49 | 13.2% | 1.9% | 10 | 10.1% | 0.6% | 43 | 25.7% | 1.5% |
| Refus | 17 | 3.6% | 0.5% | 9 | 2.4% | 0.6% | 8 | 8.4% | 0.4% | 12 | 7.4% | 0.9% |
| Ne sait pas | 7 | 1.4% | 0.4% | 6 | 1.6% | 0.8% | 1 | 0.9% | 0.1% | 5 | 3.0% | 0.8% |
