L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2155 | 100.0% | 4.1% | 1127 | 100.0% | 4.5% | 1028 | 100.0% | 3.8% | 864 | 100.0% | 4.8% |
| Sexe | ||||||||||||
| Homme | 1127 | 52.3% | 4.5% | 1127 | 100.0% | 4.5% | - | - | - | 483 | 55.9% | 5.3% |
| Femme | 1028 | 47.7% | 3.8% | - | - | - | 1028 | 100.0% | 3.8% | 381 | 44.1% | 4.4% |
| Age | ||||||||||||
| 15 à 24 ans | 389 | 18.1% | 5.3% | 161 | 14.3% | 4.3% | 228 | 22.2% | 6.2% | 166 | 19.2% | 5.2% |
| 25 à 34 ans | 402 | 18.6% | 5.3% | 217 | 19.3% | 5.8% | 184 | 17.9% | 4.7% | 162 | 18.8% | 5.0% |
| 35 à 49 ans | 658 | 30.5% | 5.2% | 375 | 33.2% | 6.0% | 283 | 27.5% | 4.4% | 308 | 35.6% | 5.0% |
| 50 à 59 ans | 355 | 16.5% | 4.1% | 206 | 18.2% | 4.9% | 149 | 14.5% | 3.4% | 154 | 17.9% | 4.3% |
| 60 ans et plus | 352 | 16.3% | 2.2% | 168 | 14.9% | 2.3% | 184 | 17.9% | 2.1% | 74 | 8.5% | 4.6% |
| Individu | ||||||||||||
| Ménagères | 787 | 36.5% | 3.4% | - | - | - | 787 | 76.6% | 3.4% | 282 | 32.6% | 4.0% |
| Personne de référence | 1238 | 57.5% | 4.4% | 898 | 79.7% | 4.4% | 340 | 33.1% | 4.6% | 495 | 57.3% | 5.6% |
| Responsable des achats | 1471 | 68.3% | 4.1% | 674 | 59.9% | 5.2% | 797 | 77.5% | 3.5% | 548 | 63.4% | 4.9% |
| PCS Individu | ||||||||||||
| Petits patrons | 45 | 2.1% | 2.8% | 36 | 3.2% | 2.9% | 10 | 1.0% | 2.4% | 43 | 4.9% | 2.9% |
| Affaires et Cadres | 310 | 14.4% | 6.1% | 177 | 15.7% | 6.1% | 132 | 12.9% | 6.1% | 269 | 31.2% | 6.0% |
| Professions intermédiaires | 387 | 18.0% | 5.2% | 228 | 20.2% | 6.2% | 159 | 15.4% | 4.3% | 328 | 37.9% | 5.4% |
| Employés | 471 | 21.8% | 5.5% | 182 | 16.2% | 8.1% | 288 | 28.0% | 4.6% | 58 | 6.7% | 3.2% |
| Ouvriers | 294 | 13.7% | 4.6% | 247 | 21.9% | 4.8% | 48 | 4.6% | 3.7% | 7 | 0.9% | 1.7% |
| Retraités | 235 | 10.9% | 1.8% | 101 | 9.0% | 1.7% | 134 | 13.0% | 1.9% | 3 | 0.3% | 1.2% |
| Autres inactifs | 413 | 19.2% | 4.1% | 155 | 13.8% | 4.3% | 258 | 25.1% | 4.1% | 157 | 18.2% | 4.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.3% | 0.9% | - | - | - | 7 | 0.7% | 1.7% | - | - | - |
| Petits patrons | 87 | 4.1% | 3.3% | 40 | 3.5% | 2.7% | 48 | 4.7% | 3.9% | 87 | 10.1% | 3.3% |
| Affaires et Cadres | 381 | 17.7% | 5.4% | 204 | 18.1% | 5.8% | 176 | 17.1% | 5.0% | 381 | 44.0% | 5.4% |
| Professions intermédiaires | 396 | 18.4% | 4.9% | 239 | 21.2% | 5.7% | 157 | 15.3% | 4.0% | 396 | 45.8% | 4.9% |
| Employés | 382 | 17.7% | 6.9% | 202 | 17.9% | 8.7% | 180 | 17.5% | 5.5% | - | - | - |
| Ouvriers | 413 | 19.2% | 4.3% | 236 | 20.9% | 4.6% | 177 | 17.2% | 3.9% | - | - | - |
| Retraités | 331 | 15.4% | 2.2% | 139 | 12.3% | 2.1% | 192 | 18.7% | 2.3% | - | - | - |
| Autres inactifs | 158 | 7.4% | 4.5% | 66 | 5.9% | 4.5% | 92 | 9.0% | 4.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 430 | 19.9% | 4.4% | 208 | 18.4% | 4.9% | 222 | 21.6% | 4.0% | 142 | 16.4% | 6.0% |
| 2 personnes | 524 | 24.3% | 2.9% | 276 | 24.5% | 3.1% | 248 | 24.1% | 2.6% | 206 | 23.9% | 4.9% |
| 3 personnes | 455 | 21.1% | 4.9% | 226 | 20.0% | 4.8% | 229 | 22.3% | 5.0% | 193 | 22.4% | 4.9% |
| 4 personnes | 437 | 20.3% | 4.6% | 251 | 22.3% | 5.3% | 186 | 18.1% | 4.0% | 199 | 23.0% | 4.2% |
| 5 personnes et + | 309 | 14.3% | 5.5% | 165 | 14.7% | 6.5% | 144 | 14.0% | 4.7% | 124 | 14.3% | 4.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 761 | 35.3% | 4.9% | 410 | 36.4% | 5.7% | 351 | 34.2% | 4.2% | 323 | 37.4% | 4.3% |
| Non | 1394 | 64.7% | 3.8% | 717 | 63.6% | 4.0% | 677 | 65.8% | 3.6% | 541 | 62.6% | 5.2% |
| Habitat | ||||||||||||
| Communes rurales | 97 | 4.5% | 0.8% | 53 | 4.7% | 0.9% | 43 | 4.2% | 0.7% | 39 | 4.5% | 1.2% |
| Agglo. - 20 000 hab | 118 | 5.5% | 1.3% | 80 | 7.1% | 1.8% | 38 | 3.7% | 0.8% | 42 | 4.8% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 71 | 3.3% | 1.0% | 45 | 4.0% | 1.4% | 26 | 2.6% | 0.7% | 32 | 3.7% | 1.5% |
| Agglo. + 100 000 hab | 778 | 36.1% | 4.9% | 399 | 35.4% | 5.2% | 379 | 36.8% | 4.7% | 277 | 32.1% | 4.9% |
| Agglo. Paris | 1092 | 50.6% | 12.4% | 550 | 48.8% | 13.2% | 541 | 52.6% | 11.7% | 475 | 55.0% | 11.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 1147 | 53.2% | 11.8% | 587 | 52.1% | 12.7% | 561 | 54.5% | 11.0% | 493 | 57.1% | 11.2% |
| Nord Pas de Calais | 175 | 8.1% | 5.4% | 97 | 8.6% | 6.2% | 78 | 7.6% | 4.7% | 61 | 7.1% | 6.1% |
| Lorraine | 6 | 0.3% | 0.3% | 3 | 0.2% | 0.3% | 4 | 0.4% | 0.4% | 0 | - | - |
| Alsace | 41 | 1.9% | 2.6% | 20 | 1.8% | 2.7% | 21 | 2.0% | 2.6% | 7 | 0.8% | 1.5% |
| Franche-Comté | 2 | 0.1% | 0.2% | 2 | 0.2% | 0.5% | 0 | - | - | 2 | 0.2% | 0.5% |
| Champagne Ardennes | 3 | 0.1% | 0.2% | 2 | 0.2% | 0.4% | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.2% |
| Picardie | 25 | 1.2% | 1.6% | 15 | 1.4% | 2.0% | 10 | 0.9% | 1.2% | 14 | 1.6% | 3.1% |
| Bourgogne | 4 | 0.2% | 0.3% | 3 | 0.3% | 0.5% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% |
| Haute Normandie | 4 | 0.2% | 0.3% | 3 | 0.3% | 0.5% | 1 | 0.1% | 0.1% | 3 | 0.4% | 0.7% |
| Basse Normandie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 0 | - | 0.1% | 1 | 0.1% | 0.3% |
| Centre | 9 | 0.4% | 0.4% | 5 | 0.4% | 0.5% | 4 | 0.4% | 0.4% | 5 | 0.5% | 0.7% |
| Pays de Loire | 42 | 2.0% | 1.4% | 16 | 1.4% | 1.1% | 26 | 2.6% | 1.7% | 17 | 2.0% | 1.9% |
| Bretagne | 56 | 2.6% | 2.1% | 36 | 3.2% | 2.8% | 21 | 2.0% | 1.5% | 20 | 2.3% | 2.5% |
| Poitou Charentes | 3 | 0.2% | 0.2% | 3 | 0.3% | 0.5% | - | - | - | 1 | 0.1% | 0.3% |
| Aquitaine | 92 | 4.3% | 3.3% | 47 | 4.2% | 3.5% | 45 | 4.4% | 3.1% | 32 | 3.7% | 3.6% |
| Midi Pyrénées | 124 | 5.8% | 5.0% | 55 | 4.9% | 4.6% | 69 | 6.7% | 5.4% | 56 | 6.5% | 6.4% |
| Limousin | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.4% | - | - | - | 1 | 0.1% | 0.7% |
| Auvergne | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 0 | - | 0.1% | 0 | - | 0.1% |
| Rhône Alpes | 159 | 7.4% | 3.0% | 97 | 8.6% | 3.8% | 62 | 6.0% | 2.3% | 71 | 8.2% | 3.6% |
| Languedoc Roussillon | 63 | 2.9% | 2.7% | 35 | 3.1% | 3.2% | 28 | 2.7% | 2.3% | 28 | 3.2% | 3.8% |
| Provence Alpes Côte d'Azur, Corse | 194 | 9.0% | 4.4% | 97 | 8.6% | 4.7% | 97 | 9.4% | 4.2% | 51 | 5.9% | 3.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1817 | 84.3% | 4.2% | 959 | 85.1% | 4.6% | 858 | 83.4% | 3.9% | 792 | 91.6% | 5.0% |
| Presque tous les jours | 225 | 10.4% | 3.7% | 104 | 9.2% | 3.8% | 121 | 11.8% | 3.6% | 53 | 6.2% | 3.9% |
| 1 à 2 fois par semaine | 99 | 4.6% | 3.3% | 51 | 4.5% | 4.0% | 48 | 4.7% | 2.7% | 16 | 1.9% | 3.1% |
| 1 à 3 fois par mois | 13 | 0.6% | 3.3% | 12 | 1.1% | 6.6% | 1 | 0.1% | 0.4% | 2 | 0.2% | 2.6% |
| Moins souvent | 1 | 0.1% | 1.4% | 1 | 0.1% | 3.9% | - | - | - | 1 | 0.2% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 3.0% | 4.8% | 31 | 2.7% | 4.9% | 35 | 3.4% | 4.7% | 10 | 1.1% | 4.5% |
| De 9 000 à moins de 12 000 euros par an | 92 | 4.3% | 4.6% | 36 | 3.2% | 4.7% | 56 | 5.4% | 4.6% | 11 | 1.3% | 4.5% |
| De 12 000 à moins de 18 000 euros par an | 221 | 10.3% | 4.4% | 104 | 9.2% | 5.1% | 117 | 11.4% | 3.9% | 23 | 2.7% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 224 | 10.4% | 3.3% | 98 | 8.7% | 3.3% | 127 | 12.3% | 3.2% | 87 | 10.0% | 5.8% |
| De 24 000 à moins de 36 000 euros par an | 423 | 19.6% | 3.4% | 225 | 20.0% | 3.9% | 198 | 19.2% | 3.0% | 144 | 16.7% | 4.1% |
| De 36 000 à moins de 45 000 euros par an | 300 | 13.9% | 3.9% | 163 | 14.4% | 4.2% | 137 | 13.3% | 3.6% | 138 | 16.0% | 4.8% |
| De 45 000 à moins de 65 000 euros par an | 356 | 16.5% | 4.6% | 221 | 19.6% | 5.1% | 135 | 13.1% | 3.9% | 201 | 23.3% | 5.2% |
| 65 000 euros et plus par an | 203 | 9.4% | 4.7% | 119 | 10.6% | 4.7% | 84 | 8.1% | 4.8% | 146 | 16.9% | 5.1% |
| Refus | 161 | 7.5% | 4.5% | 75 | 6.6% | 4.9% | 86 | 8.4% | 4.2% | 64 | 7.4% | 4.8% |
| Ne sait pas | 110 | 5.1% | 7.0% | 56 | 4.9% | 7.6% | 55 | 5.3% | 6.5% | 41 | 4.7% | 6.2% |
