L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3463 | 100.0% | 6.6% | 2797 | 100.0% | 11.1% | 665 | 100.0% | 2.4% | 1328 | 100.0% | 7.4% |
| Sexe | ||||||||||||
| Homme | 2797 | 80.8% | 11.1% | 2797 | 100.0% | 11.1% | - | - | - | 1101 | 82.9% | 12.0% |
| Femme | 665 | 19.2% | 2.4% | - | - | - | 665 | 100.0% | 2.4% | 227 | 17.1% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 748 | 21.6% | 10.1% | 590 | 21.1% | 15.9% | 158 | 23.7% | 4.3% | 317 | 23.9% | 9.9% |
| 25 à 34 ans | 604 | 17.5% | 7.9% | 522 | 18.6% | 14.0% | 83 | 12.4% | 2.1% | 262 | 19.8% | 8.2% |
| 35 à 49 ans | 930 | 26.9% | 7.3% | 778 | 27.8% | 12.5% | 153 | 23.0% | 2.4% | 421 | 31.7% | 6.8% |
| 50 à 59 ans | 564 | 16.3% | 6.5% | 449 | 16.0% | 10.7% | 115 | 17.3% | 2.6% | 258 | 19.5% | 7.2% |
| 60 ans et plus | 617 | 17.8% | 3.8% | 459 | 16.4% | 6.3% | 158 | 23.7% | 1.8% | 69 | 5.2% | 4.3% |
| Individu | ||||||||||||
| Ménagères | 502 | 14.5% | 2.1% | - | - | - | 502 | 75.4% | 2.1% | 146 | 11.0% | 2.1% |
| Personne de référence | 2219 | 64.1% | 7.9% | 2094 | 74.9% | 10.2% | 125 | 18.8% | 1.7% | 835 | 62.9% | 9.4% |
| Responsable des achats | 1832 | 52.9% | 5.1% | 1328 | 47.5% | 10.3% | 505 | 75.8% | 2.2% | 637 | 48.0% | 5.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 0.5% | 3.5% | 16 | 0.6% | 4.9% | 2 | 0.4% | 1.2% | - | - | - |
| Petits patrons | 139 | 4.0% | 8.5% | 136 | 4.9% | 11.2% | 2 | 0.3% | 0.5% | 139 | 10.4% | 9.4% |
| Affaires et Cadres | 291 | 8.4% | 5.8% | 256 | 9.2% | 8.9% | 35 | 5.2% | 1.6% | 272 | 20.5% | 6.1% |
| Professions intermédiaires | 562 | 16.2% | 7.6% | 477 | 17.1% | 12.9% | 84 | 12.7% | 2.3% | 516 | 38.8% | 8.5% |
| Employés | 475 | 13.7% | 5.6% | 304 | 10.9% | 13.6% | 171 | 25.7% | 2.7% | 67 | 5.0% | 3.7% |
| Ouvriers | 790 | 22.8% | 12.3% | 754 | 26.9% | 14.7% | 36 | 5.4% | 2.8% | 45 | 3.4% | 10.1% |
| Retraités | 495 | 14.3% | 3.8% | 363 | 13.0% | 6.1% | 132 | 19.9% | 1.9% | 5 | 0.4% | 2.4% |
| Autres inactifs | 693 | 20.0% | 7.0% | 491 | 17.6% | 13.5% | 202 | 30.4% | 3.2% | 284 | 21.4% | 8.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 0.7% | 3.3% | 20 | 0.7% | 5.6% | 6 | 0.8% | 1.3% | - | - | - |
| Petits patrons | 213 | 6.2% | 8.0% | 190 | 6.8% | 13.1% | 23 | 3.4% | 1.9% | 213 | 16.1% | 8.0% |
| Affaires et Cadres | 438 | 12.6% | 6.2% | 354 | 12.6% | 10.1% | 84 | 12.6% | 2.4% | 438 | 33.0% | 6.2% |
| Professions intermédiaires | 677 | 19.5% | 8.3% | 557 | 19.9% | 13.3% | 120 | 18.0% | 3.1% | 677 | 51.0% | 8.3% |
| Employés | 452 | 13.0% | 8.1% | 331 | 11.8% | 14.3% | 120 | 18.1% | 3.7% | - | - | - |
| Ouvriers | 874 | 25.2% | 9.0% | 762 | 27.3% | 14.7% | 112 | 16.8% | 2.5% | - | - | - |
| Retraités | 616 | 17.8% | 4.1% | 447 | 16.0% | 6.7% | 169 | 25.4% | 2.0% | - | - | - |
| Autres inactifs | 168 | 4.8% | 4.7% | 136 | 4.8% | 9.1% | 32 | 4.8% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 438 | 12.6% | 4.5% | 358 | 12.8% | 8.4% | 80 | 12.1% | 1.5% | 133 | 10.0% | 5.6% |
| 2 personnes | 988 | 28.5% | 5.4% | 767 | 27.4% | 8.6% | 221 | 33.2% | 2.3% | 247 | 18.6% | 5.9% |
| 3 personnes | 780 | 22.5% | 8.4% | 663 | 23.7% | 14.1% | 118 | 17.7% | 2.5% | 355 | 26.8% | 9.0% |
| 4 personnes | 821 | 23.7% | 8.7% | 683 | 24.4% | 14.5% | 138 | 20.7% | 2.9% | 402 | 30.3% | 8.6% |
| 5 personnes et + | 436 | 12.6% | 7.8% | 328 | 11.7% | 12.8% | 109 | 16.3% | 3.6% | 191 | 14.4% | 7.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1222 | 35.3% | 7.8% | 996 | 35.6% | 13.7% | 226 | 33.9% | 2.7% | 598 | 45.0% | 8.0% |
| Non | 2241 | 64.7% | 6.1% | 1801 | 64.4% | 10.1% | 440 | 66.1% | 2.3% | 730 | 55.0% | 7.1% |
| Habitat | ||||||||||||
| Communes rurales | 640 | 18.5% | 5.3% | 514 | 18.4% | 9.0% | 126 | 18.9% | 2.0% | 211 | 15.9% | 6.3% |
| Agglo. - 20 000 hab | 602 | 17.4% | 6.7% | 491 | 17.5% | 11.4% | 111 | 16.7% | 2.4% | 229 | 17.2% | 8.3% |
| Agglo. 20 000 à 100 000 hab | 500 | 14.4% | 7.2% | 378 | 13.5% | 11.4% | 123 | 18.4% | 3.3% | 181 | 13.6% | 8.5% |
| Agglo. + 100 000 hab | 1232 | 35.6% | 7.8% | 1001 | 35.8% | 13.1% | 231 | 34.8% | 2.9% | 473 | 35.6% | 8.4% |
| Agglo. Paris | 489 | 14.1% | 5.6% | 414 | 14.8% | 9.9% | 75 | 11.2% | 1.6% | 233 | 17.6% | 5.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 547 | 15.8% | 5.6% | 463 | 16.5% | 10.0% | 84 | 12.7% | 1.6% | 255 | 19.2% | 5.8% |
| Nord Pas de Calais | 255 | 7.4% | 7.9% | 210 | 7.5% | 13.5% | 45 | 6.8% | 2.7% | 101 | 7.6% | 10.0% |
| Lorraine | 147 | 4.2% | 7.7% | 122 | 4.4% | 13.0% | 25 | 3.8% | 2.5% | 41 | 3.1% | 7.7% |
| Alsace | 70 | 2.0% | 4.5% | 70 | 2.5% | 9.3% | - | - | - | 29 | 2.2% | 6.4% |
| Franche-Comté | 71 | 2.1% | 7.4% | 61 | 2.2% | 13.0% | 10 | 1.5% | 2.0% | 18 | 1.3% | 6.3% |
| Champagne Ardennes | 51 | 1.5% | 4.6% | 42 | 1.5% | 7.8% | 9 | 1.4% | 1.6% | 8 | 0.6% | 2.6% |
| Picardie | 104 | 3.0% | 6.7% | 95 | 3.4% | 12.8% | 9 | 1.3% | 1.1% | 28 | 2.1% | 6.4% |
| Bourgogne | 78 | 2.2% | 5.7% | 64 | 2.3% | 9.8% | 14 | 2.1% | 1.9% | 27 | 2.0% | 7.0% |
| Haute Normandie | 109 | 3.1% | 7.3% | 81 | 2.9% | 11.4% | 28 | 4.2% | 3.6% | 35 | 2.6% | 7.6% |
| Basse Normandie | 71 | 2.1% | 5.9% | 59 | 2.1% | 10.3% | 12 | 1.8% | 1.9% | 25 | 1.9% | 6.9% |
| Centre | 119 | 3.4% | 5.8% | 92 | 3.3% | 9.3% | 27 | 4.1% | 2.5% | 40 | 3.0% | 6.4% |
| Pays de Loire | 157 | 4.5% | 5.2% | 119 | 4.3% | 8.3% | 38 | 5.7% | 2.4% | 52 | 3.9% | 5.7% |
| Bretagne | 151 | 4.4% | 5.6% | 132 | 4.7% | 10.1% | 19 | 2.9% | 1.4% | 47 | 3.5% | 6.0% |
| Poitou Charentes | 93 | 2.7% | 6.3% | 79 | 2.8% | 11.0% | 15 | 2.2% | 1.9% | 45 | 3.4% | 10.9% |
| Aquitaine | 188 | 5.4% | 6.7% | 145 | 5.2% | 10.8% | 42 | 6.4% | 2.9% | 71 | 5.4% | 7.9% |
| Midi Pyrénées | 185 | 5.4% | 7.5% | 141 | 5.0% | 11.7% | 45 | 6.7% | 3.5% | 79 | 6.0% | 9.0% |
| Limousin | 42 | 1.2% | 6.7% | 34 | 1.2% | 11.5% | 7 | 1.1% | 2.3% | 10 | 0.8% | 6.1% |
| Auvergne | 80 | 2.3% | 7.0% | 56 | 2.0% | 10.1% | 24 | 3.7% | 4.1% | 26 | 2.0% | 8.9% |
| Rhône Alpes | 426 | 12.3% | 8.0% | 330 | 11.8% | 12.9% | 96 | 14.5% | 3.5% | 214 | 16.1% | 10.8% |
| Languedoc Roussillon | 172 | 5.0% | 7.4% | 136 | 4.9% | 12.3% | 36 | 5.4% | 2.9% | 61 | 4.6% | 8.4% |
| Provence Alpes Côte d'Azur, Corse | 346 | 10.0% | 7.9% | 267 | 9.5% | 12.9% | 79 | 11.9% | 3.4% | 114 | 8.6% | 7.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2916 | 84.2% | 6.8% | 2380 | 85.1% | 11.4% | 536 | 80.6% | 2.4% | 1187 | 89.4% | 7.5% |
| Presque tous les jours | 369 | 10.6% | 6.0% | 272 | 9.7% | 9.9% | 97 | 14.5% | 2.9% | 104 | 7.8% | 7.5% |
| 1 à 2 fois par semaine | 130 | 3.8% | 4.3% | 100 | 3.6% | 8.0% | 30 | 4.5% | 1.7% | 27 | 2.0% | 5.2% |
| 1 à 3 fois par mois | 38 | 1.1% | 9.5% | 38 | 1.4% | 20.4% | - | - | - | 9 | 0.7% | 15.5% |
| Moins souvent | 10 | 0.3% | 9.1% | 7 | 0.2% | 18.4% | 3 | 0.5% | 4.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 57 | 1.6% | 4.2% | 46 | 1.7% | 7.4% | 11 | 1.6% | 1.4% | 6 | 0.4% | 2.7% |
| De 9 000 à moins de 12 000 euros par an | 124 | 3.6% | 6.2% | 99 | 3.5% | 12.9% | 25 | 3.8% | 2.1% | 11 | 0.8% | 4.4% |
| De 12 000 à moins de 18 000 euros par an | 253 | 7.3% | 5.0% | 199 | 7.1% | 9.7% | 54 | 8.1% | 1.8% | 54 | 4.1% | 6.9% |
| De 18 000 à moins de 24 000 euros par an | 418 | 12.1% | 6.1% | 334 | 11.9% | 11.3% | 84 | 12.7% | 2.1% | 84 | 6.3% | 5.6% |
| De 24 000 à moins de 36 000 euros par an | 773 | 22.3% | 6.3% | 607 | 21.7% | 10.6% | 166 | 24.9% | 2.5% | 236 | 17.8% | 6.7% |
| De 36 000 à moins de 45 000 euros par an | 525 | 15.1% | 6.8% | 442 | 15.8% | 11.4% | 83 | 12.5% | 2.2% | 241 | 18.2% | 8.3% |
| De 45 000 à moins de 65 000 euros par an | 567 | 16.4% | 7.3% | 476 | 17.0% | 11.0% | 92 | 13.8% | 2.7% | 287 | 21.6% | 7.5% |
| 65 000 euros et plus par an | 348 | 10.1% | 8.1% | 293 | 10.5% | 11.5% | 55 | 8.3% | 3.2% | 249 | 18.7% | 8.6% |
| Refus | 246 | 7.1% | 6.9% | 196 | 7.0% | 12.9% | 50 | 7.5% | 2.5% | 97 | 7.3% | 7.3% |
| Ne sait pas | 151 | 4.4% | 9.6% | 106 | 3.8% | 14.4% | 45 | 6.8% | 5.4% | 63 | 4.8% | 9.6% |
