L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 8848 | 100.0% | 16.9% | 5276 | 100.0% | 21.0% | 3571 | 100.0% | 13.1% | 3458 | 100.0% | 19.4% |
| Sexe | ||||||||||||
| Homme | 5276 | 59.6% | 21.0% | 5276 | 100.0% | 21.0% | - | - | - | 2244 | 64.9% | 24.5% |
| Femme | 3571 | 40.4% | 13.1% | - | - | - | 3571 | 100.0% | 13.1% | 1214 | 35.1% | 14.0% |
| Age | ||||||||||||
| 15 à 24 ans | 1364 | 15.4% | 18.5% | 779 | 14.8% | 20.9% | 585 | 16.4% | 16.0% | 646 | 18.7% | 20.1% |
| 25 à 34 ans | 1303 | 14.7% | 17.1% | 845 | 16.0% | 22.7% | 457 | 12.8% | 11.7% | 676 | 19.5% | 21.0% |
| 35 à 49 ans | 1936 | 21.9% | 15.3% | 1241 | 23.5% | 19.9% | 695 | 19.5% | 10.8% | 1096 | 31.7% | 17.7% |
| 50 à 59 ans | 1181 | 13.3% | 13.7% | 729 | 13.8% | 17.4% | 452 | 12.7% | 10.2% | 626 | 18.1% | 17.3% |
| 60 ans et plus | 3064 | 34.6% | 19.0% | 1683 | 31.9% | 23.2% | 1381 | 38.7% | 15.5% | 414 | 12.0% | 26.1% |
| Individu | ||||||||||||
| Ménagères | 2952 | 33.4% | 12.6% | - | - | - | 2952 | 82.7% | 12.6% | 901 | 26.1% | 12.7% |
| Personne de référence | 5273 | 59.6% | 18.8% | 4298 | 81.4% | 20.9% | 975 | 27.3% | 13.2% | 2023 | 58.5% | 22.8% |
| Responsable des achats | 5648 | 63.8% | 15.8% | 2785 | 52.8% | 21.5% | 2863 | 80.2% | 12.5% | 1979 | 57.2% | 17.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 46 | 0.5% | 8.9% | 31 | 0.6% | 9.6% | 15 | 0.4% | 7.6% | 3 | 0.1% | 9.0% |
| Petits patrons | 341 | 3.9% | 20.9% | 297 | 5.6% | 24.5% | 44 | 1.2% | 10.5% | 326 | 9.4% | 22.0% |
| Affaires et Cadres | 1264 | 14.3% | 25.1% | 840 | 15.9% | 29.1% | 424 | 11.9% | 19.7% | 1155 | 33.4% | 25.7% |
| Professions intermédiaires | 1159 | 13.1% | 15.7% | 777 | 14.7% | 21.1% | 382 | 10.7% | 10.3% | 1033 | 29.9% | 17.0% |
| Employés | 1089 | 12.3% | 12.7% | 472 | 8.9% | 21.0% | 617 | 17.3% | 9.8% | 194 | 5.6% | 10.9% |
| Ouvriers | 907 | 10.2% | 14.1% | 830 | 15.7% | 16.2% | 77 | 2.1% | 5.9% | 59 | 1.7% | 13.4% |
| Retraités | 2359 | 26.7% | 18.3% | 1301 | 24.7% | 21.7% | 1058 | 29.6% | 15.3% | 33 | 1.0% | 15.0% |
| Autres inactifs | 1683 | 19.0% | 16.9% | 727 | 13.8% | 20.0% | 956 | 26.8% | 15.1% | 655 | 18.9% | 19.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 57 | 0.6% | 7.4% | 36 | 0.7% | 10.0% | 21 | 0.6% | 5.0% | - | - | - |
| Petits patrons | 468 | 5.3% | 17.5% | 352 | 6.7% | 24.2% | 116 | 3.2% | 9.4% | 468 | 13.5% | 17.5% |
| Affaires et Cadres | 1620 | 18.3% | 23.0% | 999 | 18.9% | 28.5% | 621 | 17.4% | 17.6% | 1620 | 46.8% | 23.0% |
| Professions intermédiaires | 1370 | 15.5% | 16.9% | 893 | 16.9% | 21.3% | 477 | 13.4% | 12.2% | 1370 | 39.6% | 16.9% |
| Employés | 851 | 9.6% | 15.3% | 455 | 8.6% | 19.6% | 396 | 11.1% | 12.2% | - | - | - |
| Ouvriers | 1258 | 14.2% | 13.0% | 868 | 16.5% | 16.8% | 390 | 10.9% | 8.6% | - | - | - |
| Retraités | 2739 | 31.0% | 18.2% | 1438 | 27.2% | 21.7% | 1301 | 36.4% | 15.5% | - | - | - |
| Autres inactifs | 484 | 5.5% | 13.7% | 235 | 4.5% | 15.8% | 249 | 7.0% | 12.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1616 | 18.3% | 16.5% | 865 | 16.4% | 20.3% | 751 | 21.0% | 13.6% | 482 | 13.9% | 20.5% |
| 2 personnes | 3217 | 36.4% | 17.5% | 1850 | 35.1% | 20.8% | 1367 | 38.3% | 14.5% | 831 | 24.0% | 19.7% |
| 3 personnes | 1472 | 16.6% | 15.8% | 947 | 18.0% | 20.1% | 525 | 14.7% | 11.4% | 724 | 20.9% | 18.3% |
| 4 personnes | 1610 | 18.2% | 17.1% | 1094 | 20.7% | 23.2% | 516 | 14.4% | 11.0% | 909 | 26.3% | 19.4% |
| 5 personnes et + | 933 | 10.6% | 16.7% | 520 | 9.9% | 20.3% | 413 | 11.6% | 13.6% | 512 | 14.8% | 19.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2403 | 27.2% | 15.3% | 1489 | 28.2% | 20.5% | 914 | 25.6% | 10.8% | 1342 | 38.8% | 17.9% |
| Non | 6444 | 72.8% | 17.5% | 3787 | 71.8% | 21.2% | 2657 | 74.4% | 14.1% | 2116 | 61.2% | 20.5% |
| Habitat | ||||||||||||
| Communes rurales | 1340 | 15.1% | 11.2% | 838 | 15.9% | 14.7% | 502 | 14.1% | 8.0% | 426 | 12.3% | 12.8% |
| Agglo. - 20 000 hab | 1102 | 12.5% | 12.3% | 679 | 12.9% | 15.7% | 423 | 11.8% | 9.1% | 407 | 11.8% | 14.8% |
| Agglo. 20 000 à 100 000 hab | 989 | 11.2% | 14.2% | 598 | 11.3% | 18.1% | 391 | 11.0% | 10.7% | 349 | 10.1% | 16.4% |
| Agglo. + 100 000 hab | 2580 | 29.2% | 16.4% | 1623 | 30.8% | 21.3% | 957 | 26.8% | 11.8% | 984 | 28.5% | 17.5% |
| Agglo. Paris | 2836 | 32.1% | 32.3% | 1538 | 29.2% | 36.9% | 1298 | 36.3% | 28.1% | 1292 | 37.4% | 32.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 3069 | 34.7% | 31.5% | 1659 | 31.4% | 35.8% | 1410 | 39.5% | 27.6% | 1388 | 40.1% | 31.6% |
| Nord Pas de Calais | 339 | 3.8% | 10.6% | 219 | 4.2% | 14.1% | 120 | 3.4% | 7.2% | 149 | 4.3% | 14.7% |
| Lorraine | 239 | 2.7% | 12.4% | 150 | 2.8% | 15.9% | 89 | 2.5% | 9.1% | 68 | 2.0% | 12.8% |
| Alsace | 194 | 2.2% | 12.4% | 113 | 2.1% | 14.9% | 81 | 2.3% | 10.1% | 69 | 2.0% | 15.0% |
| Franche-Comté | 131 | 1.5% | 13.5% | 80 | 1.5% | 17.0% | 51 | 1.4% | 10.2% | 45 | 1.3% | 16.1% |
| Champagne Ardennes | 108 | 1.2% | 9.8% | 67 | 1.3% | 12.6% | 42 | 1.2% | 7.2% | 31 | 0.9% | 10.5% |
| Picardie | 285 | 3.2% | 18.5% | 192 | 3.6% | 25.7% | 93 | 2.6% | 11.6% | 84 | 2.4% | 19.2% |
| Bourgogne | 206 | 2.3% | 15.0% | 128 | 2.4% | 19.7% | 77 | 2.2% | 10.8% | 71 | 2.1% | 18.9% |
| Haute Normandie | 200 | 2.3% | 13.5% | 129 | 2.4% | 18.2% | 72 | 2.0% | 9.2% | 61 | 1.8% | 13.2% |
| Basse Normandie | 111 | 1.3% | 9.2% | 73 | 1.4% | 12.8% | 38 | 1.1% | 5.9% | 38 | 1.1% | 10.5% |
| Centre | 282 | 3.2% | 13.7% | 172 | 3.3% | 17.4% | 110 | 3.1% | 10.3% | 101 | 2.9% | 15.9% |
| Pays de Loire | 348 | 3.9% | 11.5% | 229 | 4.3% | 15.9% | 119 | 3.3% | 7.5% | 130 | 3.8% | 14.5% |
| Bretagne | 299 | 3.4% | 11.1% | 199 | 3.8% | 15.3% | 100 | 2.8% | 7.2% | 104 | 3.0% | 13.3% |
| Poitou Charentes | 188 | 2.1% | 12.6% | 111 | 2.1% | 15.6% | 77 | 2.2% | 9.9% | 58 | 1.7% | 14.0% |
| Aquitaine | 386 | 4.4% | 13.8% | 217 | 4.1% | 16.1% | 169 | 4.7% | 11.6% | 143 | 4.1% | 15.9% |
| Midi Pyrénées | 371 | 4.2% | 15.0% | 226 | 4.3% | 18.8% | 145 | 4.1% | 11.4% | 148 | 4.3% | 16.8% |
| Limousin | 80 | 0.9% | 12.8% | 51 | 1.0% | 17.3% | 29 | 0.8% | 8.8% | 22 | 0.6% | 12.7% |
| Auvergne | 151 | 1.7% | 13.1% | 88 | 1.7% | 15.9% | 63 | 1.8% | 10.6% | 52 | 1.5% | 17.4% |
| Rhône Alpes | 821 | 9.3% | 15.5% | 517 | 9.8% | 20.3% | 304 | 8.5% | 11.1% | 349 | 10.1% | 17.6% |
| Languedoc Roussillon | 310 | 3.5% | 13.3% | 203 | 3.8% | 18.3% | 107 | 3.0% | 8.7% | 88 | 2.6% | 12.0% |
| Provence Alpes Côte d'Azur, Corse | 731 | 8.3% | 16.7% | 456 | 8.6% | 22.0% | 275 | 7.7% | 11.9% | 260 | 7.5% | 16.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 7526 | 85.1% | 17.6% | 4561 | 86.4% | 21.8% | 2965 | 83.0% | 13.5% | 3212 | 92.9% | 20.2% |
| Presque tous les jours | 898 | 10.2% | 14.7% | 480 | 9.1% | 17.4% | 418 | 11.7% | 12.5% | 193 | 5.6% | 14.0% |
| 1 à 2 fois par semaine | 355 | 4.0% | 11.7% | 188 | 3.6% | 15.0% | 166 | 4.7% | 9.4% | 41 | 1.2% | 8.0% |
| 1 à 3 fois par mois | 58 | 0.7% | 14.4% | 39 | 0.7% | 21.1% | 19 | 0.5% | 8.7% | 10 | 0.3% | 17.0% |
| Moins souvent | 12 | 0.1% | 10.7% | 8 | 0.2% | 22.1% | 3 | 0.1% | 4.7% | 2 | 0.1% | 8.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 195 | 2.2% | 14.2% | 105 | 2.0% | 16.8% | 90 | 2.5% | 12.1% | 28 | 0.8% | 13.5% |
| De 9 000 à moins de 12 000 euros par an | 242 | 2.7% | 12.2% | 110 | 2.1% | 14.3% | 132 | 3.7% | 10.8% | 28 | 0.8% | 11.4% |
| De 12 000 à moins de 18 000 euros par an | 625 | 7.1% | 12.5% | 335 | 6.4% | 16.3% | 290 | 8.1% | 9.8% | 112 | 3.3% | 14.4% |
| De 18 000 à moins de 24 000 euros par an | 867 | 9.8% | 12.6% | 479 | 9.1% | 16.2% | 388 | 10.9% | 9.9% | 244 | 7.0% | 16.3% |
| De 24 000 à moins de 36 000 euros par an | 1773 | 20.0% | 14.4% | 1050 | 19.9% | 18.3% | 723 | 20.2% | 10.9% | 523 | 15.1% | 14.9% |
| De 36 000 à moins de 45 000 euros par an | 1311 | 14.8% | 17.1% | 799 | 15.1% | 20.6% | 512 | 14.3% | 13.5% | 540 | 15.6% | 18.6% |
| De 45 000 à moins de 65 000 euros par an | 1634 | 18.5% | 21.1% | 1050 | 19.9% | 24.4% | 584 | 16.3% | 17.0% | 760 | 22.0% | 19.8% |
| 65 000 euros et plus par an | 1343 | 15.2% | 31.3% | 887 | 16.8% | 34.7% | 456 | 12.8% | 26.3% | 888 | 25.7% | 30.8% |
| Refus | 595 | 6.7% | 16.7% | 322 | 6.1% | 21.2% | 272 | 7.6% | 13.4% | 232 | 6.7% | 17.6% |
| Ne sait pas | 263 | 3.0% | 16.7% | 139 | 2.6% | 18.9% | 124 | 3.5% | 14.8% | 102 | 3.0% | 15.5% |
