L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2248 | 100.0% | 4.3% | 1248 | 100.0% | 5.0% | 999 | 100.0% | 3.7% | 811 | 100.0% | 4.5% |
| Sexe | ||||||||||||
| Homme | 1248 | 55.5% | 5.0% | 1248 | 100.0% | 5.0% | - | - | - | 499 | 61.5% | 5.4% |
| Femme | 999 | 44.5% | 3.7% | - | - | - | 999 | 100.0% | 3.7% | 312 | 38.5% | 3.6% |
| Age | ||||||||||||
| 15 à 24 ans | 273 | 12.1% | 3.7% | 123 | 9.8% | 3.3% | 150 | 15.1% | 4.1% | 106 | 13.1% | 3.3% |
| 25 à 34 ans | 345 | 15.3% | 4.5% | 198 | 15.9% | 5.3% | 146 | 14.6% | 3.7% | 145 | 17.9% | 4.5% |
| 35 à 49 ans | 613 | 27.3% | 4.8% | 354 | 28.4% | 5.7% | 259 | 26.0% | 4.0% | 325 | 40.1% | 5.2% |
| 50 à 59 ans | 365 | 16.2% | 4.2% | 225 | 18.0% | 5.4% | 140 | 14.0% | 3.1% | 155 | 19.1% | 4.3% |
| 60 ans et plus | 652 | 29.0% | 4.0% | 348 | 27.9% | 4.8% | 303 | 30.4% | 3.4% | 80 | 9.8% | 5.0% |
| Individu | ||||||||||||
| Ménagères | 828 | 36.9% | 3.5% | - | - | - | 828 | 82.9% | 3.5% | 250 | 30.9% | 3.5% |
| Personne de référence | 1319 | 58.7% | 4.7% | 1062 | 85.1% | 5.2% | 257 | 25.7% | 3.5% | 493 | 60.8% | 5.6% |
| Responsable des achats | 1504 | 66.9% | 4.2% | 708 | 56.7% | 5.5% | 796 | 79.6% | 3.5% | 525 | 64.8% | 4.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.2% | 1.0% | 5 | 0.4% | 1.5% | 1 | 0.1% | 0.3% | - | - | - |
| Petits patrons | 93 | 4.1% | 5.7% | 81 | 6.5% | 6.7% | 12 | 1.2% | 2.8% | 86 | 10.7% | 5.8% |
| Affaires et Cadres | 287 | 12.7% | 5.7% | 177 | 14.2% | 6.1% | 109 | 10.9% | 5.1% | 255 | 31.5% | 5.7% |
| Professions intermédiaires | 335 | 14.9% | 4.5% | 210 | 16.8% | 5.7% | 125 | 12.5% | 3.4% | 287 | 35.4% | 4.7% |
| Employés | 446 | 19.8% | 5.2% | 167 | 13.4% | 7.5% | 278 | 27.9% | 4.4% | 77 | 9.5% | 4.3% |
| Ouvriers | 249 | 11.1% | 3.9% | 226 | 18.1% | 4.4% | 23 | 2.3% | 1.8% | 5 | 0.6% | 1.0% |
| Retraités | 507 | 22.6% | 3.9% | 248 | 19.9% | 4.1% | 259 | 25.9% | 3.7% | 3 | 0.3% | 1.2% |
| Autres inactifs | 326 | 14.5% | 3.3% | 134 | 10.7% | 3.7% | 193 | 19.3% | 3.0% | 98 | 12.1% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.3% | 0.8% | 5 | 0.4% | 1.3% | 1 | 0.1% | 0.4% | - | - | - |
| Petits patrons | 127 | 5.6% | 4.7% | 87 | 7.0% | 6.0% | 39 | 3.9% | 3.2% | 127 | 15.6% | 4.7% |
| Affaires et Cadres | 308 | 13.7% | 4.4% | 197 | 15.8% | 5.6% | 111 | 11.1% | 3.1% | 308 | 38.0% | 4.4% |
| Professions intermédiaires | 376 | 16.7% | 4.6% | 214 | 17.1% | 5.1% | 162 | 16.2% | 4.1% | 376 | 46.3% | 4.6% |
| Employés | 321 | 14.3% | 5.8% | 164 | 13.1% | 7.1% | 157 | 15.7% | 4.8% | - | - | - |
| Ouvriers | 387 | 17.2% | 4.0% | 233 | 18.6% | 4.5% | 154 | 15.4% | 3.4% | - | - | - |
| Retraités | 601 | 26.7% | 4.0% | 276 | 22.1% | 4.2% | 325 | 32.6% | 3.9% | - | - | - |
| Autres inactifs | 122 | 5.4% | 3.4% | 73 | 5.8% | 4.9% | 49 | 4.9% | 2.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 393 | 17.5% | 4.0% | 230 | 18.4% | 5.4% | 163 | 16.3% | 3.0% | 115 | 14.2% | 4.9% |
| 2 personnes | 768 | 34.2% | 4.2% | 413 | 33.0% | 4.6% | 355 | 35.6% | 3.8% | 180 | 22.2% | 4.3% |
| 3 personnes | 352 | 15.7% | 3.8% | 202 | 16.2% | 4.3% | 150 | 15.0% | 3.2% | 157 | 19.4% | 4.0% |
| 4 personnes | 445 | 19.8% | 4.7% | 267 | 21.4% | 5.7% | 178 | 17.8% | 3.8% | 231 | 28.5% | 4.9% |
| 5 personnes et + | 290 | 12.9% | 5.2% | 137 | 11.0% | 5.3% | 153 | 15.3% | 5.0% | 127 | 15.6% | 4.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 703 | 31.3% | 4.5% | 378 | 30.3% | 5.2% | 326 | 32.6% | 3.9% | 346 | 42.6% | 4.6% |
| Non | 1544 | 68.7% | 4.2% | 871 | 69.7% | 4.9% | 673 | 67.4% | 3.6% | 465 | 57.4% | 4.5% |
| Habitat | ||||||||||||
| Communes rurales | 216 | 9.6% | 1.8% | 127 | 10.2% | 2.2% | 89 | 8.9% | 1.4% | 64 | 7.9% | 1.9% |
| Agglo. - 20 000 hab | 229 | 10.2% | 2.5% | 122 | 9.8% | 2.8% | 107 | 10.7% | 2.3% | 73 | 9.0% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 167 | 7.4% | 2.4% | 91 | 7.3% | 2.7% | 77 | 7.7% | 2.1% | 51 | 6.3% | 2.4% |
| Agglo. + 100 000 hab | 297 | 13.2% | 1.9% | 185 | 14.9% | 2.4% | 112 | 11.2% | 1.4% | 87 | 10.7% | 1.6% |
| Agglo. Paris | 1338 | 59.5% | 15.2% | 723 | 57.9% | 17.3% | 615 | 61.6% | 13.3% | 536 | 66.1% | 13.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 1485 | 66.1% | 15.2% | 792 | 63.5% | 17.1% | 692 | 69.3% | 13.6% | 592 | 73.0% | 13.5% |
| Nord Pas de Calais | 57 | 2.5% | 1.8% | 45 | 3.6% | 2.9% | 12 | 1.2% | 0.7% | 16 | 1.9% | 1.6% |
| Lorraine | 21 | 0.9% | 1.1% | 10 | 0.8% | 1.0% | 11 | 1.1% | 1.1% | 5 | 0.6% | 1.0% |
| Alsace | 5 | 0.2% | 0.3% | 3 | 0.2% | 0.3% | 2 | 0.2% | 0.3% | 2 | 0.2% | 0.4% |
| Franche-Comté | 8 | 0.4% | 0.9% | 5 | 0.4% | 1.0% | 3 | 0.3% | 0.7% | 3 | 0.4% | 1.2% |
| Champagne Ardennes | 18 | 0.8% | 1.6% | 13 | 1.0% | 2.4% | 5 | 0.5% | 0.9% | 6 | 0.7% | 2.0% |
| Picardie | 145 | 6.5% | 9.4% | 89 | 7.1% | 11.9% | 56 | 5.6% | 7.1% | 39 | 4.8% | 8.9% |
| Bourgogne | 35 | 1.6% | 2.6% | 24 | 1.9% | 3.6% | 11 | 1.1% | 1.6% | 8 | 1.0% | 2.2% |
| Haute Normandie | 66 | 2.9% | 4.5% | 37 | 3.0% | 5.2% | 29 | 2.9% | 3.8% | 17 | 2.1% | 3.8% |
| Basse Normandie | 15 | 0.7% | 1.3% | 9 | 0.7% | 1.6% | 6 | 0.6% | 1.0% | 6 | 0.8% | 1.7% |
| Centre | 57 | 2.5% | 2.8% | 35 | 2.8% | 3.5% | 22 | 2.2% | 2.1% | 19 | 2.3% | 3.0% |
| Pays de Loire | 29 | 1.3% | 1.0% | 18 | 1.4% | 1.2% | 11 | 1.1% | 0.7% | 13 | 1.6% | 1.5% |
| Bretagne | 16 | 0.7% | 0.6% | 11 | 0.9% | 0.8% | 5 | 0.5% | 0.4% | 10 | 1.2% | 1.2% |
| Poitou Charentes | 31 | 1.4% | 2.1% | 23 | 1.8% | 3.2% | 9 | 0.9% | 1.1% | 3 | 0.4% | 0.8% |
| Aquitaine | 27 | 1.2% | 1.0% | 7 | 0.6% | 0.5% | 20 | 2.0% | 1.4% | 11 | 1.3% | 1.2% |
| Midi Pyrénées | 38 | 1.7% | 1.5% | 20 | 1.6% | 1.7% | 18 | 1.8% | 1.4% | 12 | 1.5% | 1.4% |
| Limousin | 16 | 0.7% | 2.5% | 9 | 0.7% | 2.9% | 7 | 0.7% | 2.2% | 2 | 0.2% | 1.1% |
| Auvergne | 11 | 0.5% | 1.0% | 5 | 0.4% | 1.0% | 6 | 0.6% | 1.0% | 2 | 0.2% | 0.6% |
| Rhône Alpes | 58 | 2.6% | 1.1% | 38 | 3.1% | 1.5% | 19 | 1.9% | 0.7% | 18 | 2.2% | 0.9% |
| Languedoc Roussillon | 30 | 1.3% | 1.3% | 19 | 1.5% | 1.7% | 11 | 1.1% | 0.9% | 4 | 0.5% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 79 | 3.5% | 1.8% | 37 | 3.0% | 1.8% | 41 | 4.1% | 1.8% | 22 | 2.8% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1877 | 83.5% | 4.4% | 1058 | 84.7% | 5.1% | 819 | 82.0% | 3.7% | 751 | 92.7% | 4.7% |
| Presque tous les jours | 243 | 10.8% | 4.0% | 120 | 9.6% | 4.4% | 123 | 12.3% | 3.7% | 47 | 5.8% | 3.4% |
| 1 à 2 fois par semaine | 109 | 4.8% | 3.6% | 60 | 4.8% | 4.8% | 49 | 4.9% | 2.8% | 11 | 1.3% | 2.1% |
| 1 à 3 fois par mois | 16 | 0.7% | 4.1% | 10 | 0.8% | 5.2% | 7 | 0.7% | 3.1% | 1 | 0.1% | 1.2% |
| Moins souvent | 3 | 0.1% | 2.9% | 2 | 0.1% | 4.1% | 2 | 0.2% | 2.2% | 1 | 0.2% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 60 | 2.7% | 4.4% | 28 | 2.3% | 4.5% | 31 | 3.1% | 4.2% | 6 | 0.8% | 2.9% |
| De 9 000 à moins de 12 000 euros par an | 69 | 3.1% | 3.5% | 26 | 2.1% | 3.4% | 43 | 4.3% | 3.5% | 5 | 0.6% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 145 | 6.5% | 2.9% | 85 | 6.8% | 4.1% | 60 | 6.0% | 2.0% | 21 | 2.6% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 262 | 11.6% | 3.8% | 121 | 9.7% | 4.1% | 141 | 14.1% | 3.6% | 84 | 10.4% | 5.6% |
| De 24 000 à moins de 36 000 euros par an | 558 | 24.8% | 4.5% | 298 | 23.8% | 5.2% | 260 | 26.0% | 3.9% | 134 | 16.5% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 335 | 14.9% | 4.4% | 180 | 14.5% | 4.6% | 154 | 15.4% | 4.1% | 124 | 15.2% | 4.3% |
| De 45 000 à moins de 65 000 euros par an | 373 | 16.6% | 4.8% | 241 | 19.3% | 5.6% | 132 | 13.2% | 3.8% | 187 | 23.0% | 4.9% |
| 65 000 euros et plus par an | 265 | 11.8% | 6.2% | 178 | 14.3% | 7.0% | 87 | 8.7% | 5.0% | 187 | 23.1% | 6.5% |
| Refus | 138 | 6.1% | 3.9% | 69 | 5.5% | 4.5% | 69 | 6.9% | 3.4% | 51 | 6.3% | 3.9% |
| Ne sait pas | 44 | 2.0% | 2.8% | 23 | 1.8% | 3.1% | 21 | 2.1% | 2.5% | 12 | 1.5% | 1.9% |
