L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 673 | 100.0% | 1.3% | 423 | 100.0% | 1.7% | 250 | 100.0% | 0.9% | 368 | 100.0% | 2.1% |
| Sexe | ||||||||||||
| Homme | 423 | 62.8% | 1.7% | 423 | 100.0% | 1.7% | - | - | - | 245 | 66.8% | 2.7% |
| Femme | 250 | 37.2% | 0.9% | - | - | - | 250 | 100.0% | 0.9% | 122 | 33.2% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 104 | 15.5% | 1.4% | 62 | 14.6% | 1.7% | 42 | 17.0% | 1.2% | 48 | 12.9% | 1.5% |
| 25 à 34 ans | 101 | 15.0% | 1.3% | 66 | 15.7% | 1.8% | 35 | 13.9% | 0.9% | 61 | 16.5% | 1.9% |
| 35 à 49 ans | 171 | 25.4% | 1.4% | 111 | 26.2% | 1.8% | 60 | 24.1% | 0.9% | 127 | 34.4% | 2.0% |
| 50 à 59 ans | 110 | 16.3% | 1.3% | 69 | 16.3% | 1.6% | 41 | 16.4% | 0.9% | 79 | 21.4% | 2.2% |
| 60 ans et plus | 187 | 27.7% | 1.2% | 115 | 27.2% | 1.6% | 72 | 28.6% | 0.8% | 54 | 14.7% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 214 | 31.8% | 0.9% | - | - | - | 214 | 85.4% | 0.9% | 101 | 27.6% | 1.4% |
| Personne de référence | 412 | 61.2% | 1.5% | 352 | 83.4% | 1.7% | 59 | 23.6% | 0.8% | 236 | 64.2% | 2.7% |
| Responsable des achats | 454 | 67.4% | 1.3% | 242 | 57.3% | 1.9% | 212 | 84.5% | 0.9% | 234 | 63.8% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.9% | 1.2% | 6 | 1.5% | 1.9% | 0 | - | 0.1% | 0 | - | 0.3% |
| Petits patrons | 29 | 4.3% | 1.8% | 25 | 5.9% | 2.1% | 4 | 1.6% | 0.9% | 27 | 7.2% | 1.8% |
| Affaires et Cadres | 219 | 32.6% | 4.4% | 154 | 36.4% | 5.3% | 66 | 26.2% | 3.0% | 203 | 55.3% | 4.5% |
| Professions intermédiaires | 76 | 11.3% | 1.0% | 44 | 10.3% | 1.2% | 32 | 12.9% | 0.9% | 70 | 19.1% | 1.2% |
| Employés | 69 | 10.3% | 0.8% | 41 | 9.7% | 1.8% | 28 | 11.3% | 0.4% | 11 | 2.9% | 0.6% |
| Ouvriers | 29 | 4.3% | 0.5% | 25 | 6.0% | 0.5% | 4 | 1.6% | 0.3% | - | - | - |
| Retraités | 118 | 17.5% | 0.9% | 76 | 17.9% | 1.3% | 42 | 16.9% | 0.6% | 1 | 0.3% | 0.5% |
| Autres inactifs | 126 | 18.7% | 1.3% | 52 | 12.3% | 1.4% | 74 | 29.5% | 1.2% | 56 | 15.2% | 1.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.0% | 0.9% | 6 | 1.5% | 1.7% | 1 | 0.3% | 0.2% | - | - | - |
| Petits patrons | 38 | 5.7% | 1.4% | 28 | 6.6% | 1.9% | 10 | 4.1% | 0.8% | 38 | 10.4% | 1.4% |
| Affaires et Cadres | 246 | 36.6% | 3.5% | 164 | 38.9% | 4.7% | 82 | 32.8% | 2.3% | 246 | 67.0% | 3.5% |
| Professions intermédiaires | 83 | 12.4% | 1.0% | 53 | 12.6% | 1.3% | 30 | 11.9% | 0.8% | 83 | 22.6% | 1.0% |
| Employés | 52 | 7.7% | 0.9% | 31 | 7.3% | 1.3% | 21 | 8.2% | 0.6% | - | - | - |
| Ouvriers | 61 | 9.0% | 0.6% | 36 | 8.5% | 0.7% | 25 | 9.9% | 0.5% | - | - | - |
| Retraités | 150 | 22.3% | 1.0% | 86 | 20.4% | 1.3% | 64 | 25.5% | 0.8% | - | - | - |
| Autres inactifs | 36 | 5.4% | 1.0% | 18 | 4.2% | 1.2% | 18 | 7.3% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 122 | 18.1% | 1.2% | 81 | 19.3% | 1.9% | 41 | 16.2% | 0.7% | 61 | 16.7% | 2.6% |
| 2 personnes | 244 | 36.3% | 1.3% | 134 | 31.6% | 1.5% | 110 | 44.1% | 1.2% | 97 | 26.3% | 2.3% |
| 3 personnes | 115 | 17.1% | 1.2% | 83 | 19.6% | 1.8% | 33 | 13.0% | 0.7% | 70 | 19.0% | 1.8% |
| 4 personnes | 125 | 18.6% | 1.3% | 83 | 19.7% | 1.8% | 42 | 16.8% | 0.9% | 90 | 24.4% | 1.9% |
| 5 personnes et + | 66 | 9.8% | 1.2% | 42 | 9.8% | 1.6% | 25 | 9.9% | 0.8% | 50 | 13.7% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 185 | 27.5% | 1.2% | 118 | 27.9% | 1.6% | 67 | 26.7% | 0.8% | 134 | 36.4% | 1.8% |
| Non | 488 | 72.5% | 1.3% | 305 | 72.1% | 1.7% | 184 | 73.3% | 1.0% | 234 | 63.6% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 66 | 9.8% | 0.6% | 41 | 9.7% | 0.7% | 25 | 10.0% | 0.4% | 29 | 7.9% | 0.9% |
| Agglo. - 20 000 hab | 53 | 7.9% | 0.6% | 29 | 6.9% | 0.7% | 24 | 9.7% | 0.5% | 24 | 6.5% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 63 | 9.4% | 0.9% | 35 | 8.2% | 1.0% | 29 | 11.4% | 0.8% | 31 | 8.6% | 1.5% |
| Agglo. + 100 000 hab | 238 | 35.4% | 1.5% | 170 | 40.1% | 2.2% | 68 | 27.4% | 0.8% | 106 | 28.9% | 1.9% |
| Agglo. Paris | 252 | 37.5% | 2.9% | 148 | 35.1% | 3.6% | 104 | 41.4% | 2.3% | 177 | 48.1% | 4.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 265 | 39.4% | 2.7% | 156 | 36.9% | 3.4% | 109 | 43.6% | 2.1% | 181 | 49.3% | 4.1% |
| Nord Pas de Calais | 17 | 2.6% | 0.5% | 11 | 2.7% | 0.7% | 6 | 2.4% | 0.4% | 15 | 4.1% | 1.5% |
| Lorraine | 12 | 1.8% | 0.6% | 7 | 1.8% | 0.8% | 5 | 2.0% | 0.5% | 8 | 2.2% | 1.5% |
| Alsace | 10 | 1.5% | 0.7% | 2 | 0.5% | 0.3% | 8 | 3.2% | 1.0% | 6 | 1.6% | 1.3% |
| Franche-Comté | 6 | 0.9% | 0.6% | 4 | 0.9% | 0.8% | 2 | 0.9% | 0.4% | 2 | 0.5% | 0.7% |
| Champagne Ardennes | 4 | 0.7% | 0.4% | 4 | 0.8% | 0.7% | 1 | 0.4% | 0.2% | 2 | 0.4% | 0.5% |
| Picardie | 16 | 2.4% | 1.0% | 13 | 3.0% | 1.7% | 3 | 1.3% | 0.4% | 7 | 1.9% | 1.6% |
| Bourgogne | 8 | 1.1% | 0.6% | 5 | 1.2% | 0.8% | 3 | 1.0% | 0.4% | 4 | 1.2% | 1.2% |
| Haute Normandie | 15 | 2.2% | 1.0% | 9 | 2.2% | 1.3% | 6 | 2.2% | 0.7% | 4 | 1.0% | 0.8% |
| Basse Normandie | 2 | 0.3% | 0.2% | 1 | 0.3% | 0.2% | 1 | 0.5% | 0.2% | 1 | 0.4% | 0.4% |
| Centre | 18 | 2.6% | 0.9% | 10 | 2.3% | 1.0% | 8 | 3.1% | 0.7% | 10 | 2.7% | 1.5% |
| Pays de Loire | 35 | 5.3% | 1.2% | 28 | 6.6% | 1.9% | 8 | 3.1% | 0.5% | 16 | 4.2% | 1.7% |
| Bretagne | 27 | 3.9% | 1.0% | 14 | 3.4% | 1.1% | 12 | 4.8% | 0.9% | 7 | 1.9% | 0.9% |
| Poitou Charentes | 6 | 0.8% | 0.4% | 3 | 0.7% | 0.4% | 2 | 1.0% | 0.3% | 1 | 0.4% | 0.3% |
| Aquitaine | 21 | 3.1% | 0.7% | 14 | 3.2% | 1.0% | 8 | 3.0% | 0.5% | 7 | 1.9% | 0.8% |
| Midi Pyrénées | 26 | 3.8% | 1.0% | 17 | 3.9% | 1.4% | 9 | 3.6% | 0.7% | 14 | 3.7% | 1.6% |
| Limousin | 11 | 1.6% | 1.8% | 7 | 1.6% | 2.3% | 4 | 1.7% | 1.3% | 3 | 0.9% | 1.9% |
| Auvergne | 7 | 1.0% | 0.6% | 4 | 1.0% | 0.8% | 2 | 0.9% | 0.4% | 2 | 0.5% | 0.6% |
| Rhône Alpes | 77 | 11.5% | 1.5% | 54 | 12.7% | 2.1% | 23 | 9.4% | 0.9% | 38 | 10.3% | 1.9% |
| Languedoc Roussillon | 21 | 3.1% | 0.9% | 13 | 3.2% | 1.2% | 8 | 3.0% | 0.6% | 7 | 1.9% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 69 | 10.3% | 1.6% | 47 | 11.1% | 2.3% | 22 | 8.8% | 1.0% | 33 | 9.0% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 637 | 94.6% | 1.5% | 408 | 96.5% | 2.0% | 229 | 91.4% | 1.0% | 356 | 96.8% | 2.2% |
| Presque tous les jours | 28 | 4.1% | 0.5% | 12 | 2.8% | 0.4% | 16 | 6.4% | 0.5% | 10 | 2.7% | 0.7% |
| 1 à 2 fois par semaine | 8 | 1.2% | 0.3% | 3 | 0.7% | 0.2% | 5 | 2.0% | 0.3% | 2 | 0.4% | 0.3% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.1% | 0 | - | 0.1% | 0 | 0.2% | 0.2% | 0 | 0.1% | 0.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 2.7% | 1.4% | 16 | 3.8% | 2.6% | 3 | 1.0% | 0.3% | 1 | 0.2% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 16 | 2.4% | 0.8% | 6 | 1.5% | 0.8% | 10 | 3.9% | 0.8% | 1 | 0.2% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 28 | 4.2% | 0.6% | 11 | 2.5% | 0.5% | 18 | 7.1% | 0.6% | 4 | 1.1% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 51 | 7.6% | 0.7% | 27 | 6.3% | 0.9% | 25 | 9.8% | 0.6% | 11 | 3.1% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 78 | 11.5% | 0.6% | 44 | 10.5% | 0.8% | 33 | 13.3% | 0.5% | 36 | 9.8% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 75 | 11.2% | 1.0% | 47 | 11.2% | 1.2% | 28 | 11.2% | 0.7% | 39 | 10.7% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 120 | 17.9% | 1.6% | 81 | 19.2% | 1.9% | 39 | 15.5% | 1.1% | 86 | 23.4% | 2.2% |
| 65 000 euros et plus par an | 212 | 31.4% | 4.9% | 148 | 35.1% | 5.8% | 63 | 25.3% | 3.7% | 162 | 44.2% | 5.6% |
| Refus | 53 | 7.8% | 1.5% | 34 | 8.0% | 2.2% | 19 | 7.5% | 0.9% | 19 | 5.1% | 1.4% |
| Ne sait pas | 21 | 3.1% | 1.3% | 8 | 1.8% | 1.0% | 13 | 5.4% | 1.6% | 8 | 2.1% | 1.2% |
