L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 855 | 100.0% | 1.6% | 431 | 100.0% | 1.7% | 423 | 100.0% | 1.5% | 238 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 431 | 50.5% | 1.7% | 431 | 100.0% | 1.7% | - | - | - | 120 | 50.6% | 1.3% |
| Femme | 423 | 49.5% | 1.5% | - | - | - | 423 | 100.0% | 1.5% | 118 | 49.4% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 87 | 10.1% | 1.2% | 36 | 8.4% | 1.0% | 50 | 11.9% | 1.4% | 39 | 16.2% | 1.2% |
| 25 à 34 ans | 98 | 11.5% | 1.3% | 63 | 14.6% | 1.7% | 35 | 8.3% | 0.9% | 46 | 19.1% | 1.4% |
| 35 à 49 ans | 198 | 23.2% | 1.6% | 103 | 23.8% | 1.6% | 95 | 22.5% | 1.5% | 76 | 31.8% | 1.2% |
| 50 à 59 ans | 158 | 18.5% | 1.8% | 74 | 17.1% | 1.8% | 84 | 19.9% | 1.9% | 48 | 20.4% | 1.3% |
| 60 ans et plus | 314 | 36.7% | 1.9% | 155 | 36.0% | 2.1% | 158 | 37.4% | 1.8% | 30 | 12.5% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 367 | 42.9% | 1.6% | - | - | - | 367 | 86.7% | 1.6% | 98 | 41.3% | 1.4% |
| Personne de référence | 527 | 61.6% | 1.9% | 379 | 87.9% | 1.8% | 147 | 34.8% | 2.0% | 118 | 49.5% | 1.3% |
| Responsable des achats | 569 | 66.6% | 1.6% | 199 | 46.1% | 1.5% | 370 | 87.5% | 1.6% | 151 | 63.4% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.5% | 2.4% | 10 | 2.4% | 3.2% | 2 | 0.5% | 1.1% | - | - | - |
| Petits patrons | 24 | 2.8% | 1.5% | 20 | 4.6% | 1.6% | 4 | 1.0% | 1.0% | 23 | 9.6% | 1.5% |
| Affaires et Cadres | 53 | 6.2% | 1.1% | 37 | 8.7% | 1.3% | 16 | 3.8% | 0.7% | 48 | 20.0% | 1.1% |
| Professions intermédiaires | 81 | 9.5% | 1.1% | 41 | 9.4% | 1.1% | 41 | 9.6% | 1.1% | 68 | 28.6% | 1.1% |
| Employés | 181 | 21.1% | 2.1% | 60 | 14.0% | 2.7% | 120 | 28.4% | 1.9% | 45 | 19.1% | 2.5% |
| Ouvriers | 93 | 10.9% | 1.4% | 80 | 18.6% | 1.6% | 13 | 3.0% | 1.0% | 7 | 2.8% | 1.5% |
| Retraités | 249 | 29.1% | 1.9% | 118 | 27.5% | 2.0% | 130 | 30.7% | 1.9% | 8 | 3.5% | 3.8% |
| Autres inactifs | 161 | 18.9% | 1.6% | 64 | 14.8% | 1.8% | 97 | 23.0% | 1.5% | 39 | 16.5% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 1.7% | 1.9% | 12 | 2.8% | 3.3% | 3 | 0.7% | 0.7% | - | - | - |
| Petits patrons | 33 | 3.9% | 1.2% | 19 | 4.4% | 1.3% | 15 | 3.4% | 1.2% | 33 | 14.0% | 1.2% |
| Affaires et Cadres | 91 | 10.6% | 1.3% | 51 | 11.7% | 1.4% | 40 | 9.5% | 1.1% | 91 | 38.2% | 1.3% |
| Professions intermédiaires | 114 | 13.3% | 1.4% | 51 | 11.8% | 1.2% | 63 | 14.8% | 1.6% | 114 | 47.8% | 1.4% |
| Employés | 124 | 14.5% | 2.2% | 58 | 13.5% | 2.5% | 66 | 15.6% | 2.0% | - | - | - |
| Ouvriers | 122 | 14.3% | 1.3% | 73 | 16.9% | 1.4% | 49 | 11.7% | 1.1% | - | - | - |
| Retraités | 280 | 32.8% | 1.9% | 130 | 30.2% | 2.0% | 150 | 35.4% | 1.8% | - | - | - |
| Autres inactifs | 75 | 8.8% | 2.1% | 38 | 8.7% | 2.5% | 37 | 8.9% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 173 | 20.2% | 1.8% | 74 | 17.1% | 1.7% | 99 | 23.4% | 1.8% | 32 | 13.3% | 1.3% |
| 2 personnes | 329 | 38.5% | 1.8% | 173 | 40.0% | 1.9% | 157 | 37.0% | 1.7% | 53 | 22.2% | 1.3% |
| 3 personnes | 170 | 19.8% | 1.8% | 97 | 22.6% | 2.1% | 72 | 17.1% | 1.6% | 67 | 28.0% | 1.7% |
| 4 personnes | 123 | 14.4% | 1.3% | 64 | 14.7% | 1.4% | 60 | 14.1% | 1.3% | 66 | 27.8% | 1.4% |
| 5 personnes et + | 60 | 7.0% | 1.1% | 24 | 5.6% | 0.9% | 36 | 8.5% | 1.2% | 21 | 8.7% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 242 | 28.3% | 1.5% | 119 | 27.5% | 1.6% | 123 | 29.2% | 1.5% | 104 | 43.7% | 1.4% |
| Non | 613 | 71.7% | 1.7% | 313 | 72.5% | 1.8% | 300 | 70.8% | 1.6% | 134 | 56.3% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 98 | 11.4% | 0.8% | 48 | 11.0% | 0.8% | 50 | 11.9% | 0.8% | 21 | 8.8% | 0.6% |
| Agglo. - 20 000 hab | 142 | 16.6% | 1.6% | 60 | 13.9% | 1.4% | 82 | 19.3% | 1.8% | 45 | 18.7% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 99 | 11.6% | 1.4% | 53 | 12.3% | 1.6% | 46 | 10.9% | 1.3% | 37 | 15.5% | 1.7% |
| Agglo. + 100 000 hab | 507 | 59.4% | 3.2% | 263 | 60.9% | 3.4% | 245 | 57.9% | 3.0% | 129 | 54.0% | 2.3% |
| Agglo. Paris | 8 | 0.9% | 0.1% | 8 | 1.9% | 0.2% | - | - | - | 7 | 3.0% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 0.9% | 0.1% | 8 | 1.9% | 0.2% | - | - | - | 7 | 3.0% | 0.2% |
| Alsace | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Franche-Comté | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Picardie | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.1% |
| Centre | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Aquitaine | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Auvergne | 5 | 0.6% | 0.4% | 5 | 1.2% | 0.9% | - | - | - | 4 | 1.6% | 1.3% |
| Rhône Alpes | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Languedoc Roussillon | 30 | 3.5% | 1.3% | 17 | 3.9% | 1.5% | 13 | 3.0% | 1.1% | 21 | 8.8% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 808 | 94.6% | 18.4% | 399 | 92.4% | 19.3% | 410 | 96.8% | 17.7% | 203 | 85.4% | 13.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 658 | 77.0% | 1.5% | 335 | 77.6% | 1.6% | 324 | 76.4% | 1.5% | 189 | 79.4% | 1.2% |
| Presque tous les jours | 122 | 14.2% | 2.0% | 55 | 12.7% | 2.0% | 67 | 15.8% | 2.0% | 33 | 13.8% | 2.4% |
| 1 à 2 fois par semaine | 61 | 7.1% | 2.0% | 36 | 8.4% | 2.9% | 25 | 5.8% | 1.4% | 13 | 5.5% | 2.5% |
| 1 à 3 fois par mois | 12 | 1.4% | 2.9% | 5 | 1.2% | 2.9% | 6 | 1.5% | 2.9% | 1 | 0.2% | 0.9% |
| Moins souvent | 3 | 0.3% | 2.4% | 1 | 0.2% | 1.9% | 2 | 0.5% | 2.7% | 3 | 1.1% | 11.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 2.3% | 1.4% | 13 | 3.0% | 2.1% | 7 | 1.6% | 0.9% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 49 | 5.8% | 2.5% | 30 | 6.9% | 3.9% | 19 | 4.6% | 1.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 85 | 10.0% | 1.7% | 37 | 8.5% | 1.8% | 48 | 11.4% | 1.6% | 12 | 5.2% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 113 | 13.2% | 1.6% | 57 | 13.1% | 1.9% | 56 | 13.2% | 1.4% | 14 | 5.8% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 219 | 25.7% | 1.8% | 112 | 25.9% | 2.0% | 108 | 25.5% | 1.6% | 61 | 25.6% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 113 | 13.3% | 1.5% | 65 | 15.1% | 1.7% | 48 | 11.4% | 1.3% | 44 | 18.4% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 131 | 15.4% | 1.7% | 60 | 14.0% | 1.4% | 71 | 16.8% | 2.1% | 54 | 22.6% | 1.4% |
| 65 000 euros et plus par an | 57 | 6.6% | 1.3% | 36 | 8.3% | 1.4% | 21 | 4.9% | 1.2% | 36 | 15.3% | 1.3% |
| Refus | 45 | 5.3% | 1.3% | 18 | 4.1% | 1.2% | 28 | 6.5% | 1.4% | 14 | 5.9% | 1.1% |
| Ne sait pas | 22 | 2.5% | 1.4% | 5 | 1.0% | 0.6% | 17 | 4.1% | 2.1% | 3 | 1.2% | 0.4% |
