L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2197 | 100.0% | 4.2% | 1017 | 100.0% | 4.0% | 1180 | 100.0% | 4.3% | 514 | 100.0% | 2.9% |
| Sexe | ||||||||||||
| Homme | 1017 | 46.3% | 4.0% | 1017 | 100.0% | 4.0% | - | - | - | 267 | 51.9% | 2.9% |
| Femme | 1180 | 53.7% | 4.3% | - | - | - | 1180 | 100.0% | 4.3% | 247 | 48.1% | 2.8% |
| Age | ||||||||||||
| 15 à 24 ans | 207 | 9.4% | 2.8% | 92 | 9.1% | 2.5% | 115 | 9.7% | 3.1% | 73 | 14.2% | 2.3% |
| 25 à 34 ans | 161 | 7.3% | 2.1% | 91 | 9.0% | 2.5% | 70 | 5.9% | 1.8% | 64 | 12.4% | 2.0% |
| 35 à 49 ans | 454 | 20.7% | 3.6% | 251 | 24.7% | 4.0% | 203 | 17.2% | 3.2% | 164 | 31.9% | 2.6% |
| 50 à 59 ans | 418 | 19.0% | 4.8% | 182 | 17.9% | 4.4% | 236 | 20.0% | 5.3% | 153 | 29.7% | 4.2% |
| 60 ans et plus | 957 | 43.6% | 5.9% | 400 | 39.3% | 5.5% | 557 | 47.2% | 6.3% | 61 | 11.9% | 3.8% |
| Individu | ||||||||||||
| Ménagères | 1061 | 48.3% | 4.5% | - | - | - | 1061 | 89.9% | 4.5% | 203 | 39.4% | 2.9% |
| Personne de référence | 1137 | 51.8% | 4.1% | 897 | 88.2% | 4.4% | 240 | 20.4% | 3.2% | 284 | 55.2% | 3.2% |
| Responsable des achats | 1547 | 70.4% | 4.3% | 508 | 49.9% | 3.9% | 1039 | 88.0% | 4.5% | 343 | 66.8% | 3.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 41 | 1.9% | 8.0% | 30 | 2.9% | 9.2% | 11 | 1.0% | 5.9% | 1 | 0.1% | 2.1% |
| Petits patrons | 24 | 1.1% | 1.5% | 20 | 1.9% | 1.6% | 5 | 0.4% | 1.1% | 19 | 3.6% | 1.3% |
| Affaires et Cadres | 112 | 5.1% | 2.2% | 71 | 7.0% | 2.5% | 41 | 3.5% | 1.9% | 95 | 18.5% | 2.1% |
| Professions intermédiaires | 285 | 13.0% | 3.9% | 172 | 16.9% | 4.7% | 114 | 9.6% | 3.1% | 237 | 46.2% | 3.9% |
| Employés | 329 | 15.0% | 3.8% | 73 | 7.2% | 3.2% | 257 | 21.7% | 4.1% | 67 | 13.1% | 3.8% |
| Ouvriers | 273 | 12.4% | 4.2% | 209 | 20.6% | 4.1% | 64 | 5.4% | 4.9% | 16 | 3.1% | 3.6% |
| Retraités | 846 | 38.5% | 6.6% | 361 | 35.5% | 6.0% | 484 | 41.0% | 7.0% | 12 | 2.4% | 5.5% |
| Autres inactifs | 286 | 13.0% | 2.9% | 81 | 8.0% | 2.2% | 205 | 17.4% | 3.2% | 67 | 13.0% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 58 | 2.6% | 7.5% | 28 | 2.7% | 7.7% | 30 | 2.6% | 7.3% | - | - | - |
| Petits patrons | 48 | 2.2% | 1.8% | 20 | 1.9% | 1.4% | 28 | 2.4% | 2.3% | 48 | 9.3% | 1.8% |
| Affaires et Cadres | 181 | 8.2% | 2.6% | 80 | 7.9% | 2.3% | 101 | 8.5% | 2.8% | 181 | 35.2% | 2.6% |
| Professions intermédiaires | 286 | 13.0% | 3.5% | 167 | 16.4% | 4.0% | 118 | 10.0% | 3.0% | 286 | 55.6% | 3.5% |
| Employés | 179 | 8.2% | 3.2% | 79 | 7.8% | 3.4% | 100 | 8.5% | 3.1% | - | - | - |
| Ouvriers | 433 | 19.7% | 4.5% | 234 | 23.0% | 4.5% | 198 | 16.8% | 4.4% | - | - | - |
| Retraités | 941 | 42.9% | 6.3% | 382 | 37.5% | 5.8% | 560 | 47.4% | 6.7% | - | - | - |
| Autres inactifs | 72 | 3.3% | 2.0% | 27 | 2.6% | 1.8% | 45 | 3.8% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 370 | 16.9% | 3.8% | 174 | 17.1% | 4.1% | 196 | 16.6% | 3.6% | 61 | 11.9% | 2.6% |
| 2 personnes | 983 | 44.7% | 5.4% | 412 | 40.5% | 4.6% | 570 | 48.3% | 6.0% | 135 | 26.2% | 3.2% |
| 3 personnes | 332 | 15.1% | 3.6% | 163 | 16.0% | 3.5% | 169 | 14.3% | 3.7% | 130 | 25.3% | 3.3% |
| 4 personnes | 307 | 14.0% | 3.3% | 166 | 16.3% | 3.5% | 141 | 12.0% | 3.0% | 106 | 20.6% | 2.3% |
| 5 personnes et + | 205 | 9.3% | 3.7% | 102 | 10.0% | 4.0% | 103 | 8.7% | 3.4% | 82 | 16.0% | 3.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 519 | 23.6% | 3.3% | 251 | 24.7% | 3.5% | 267 | 22.7% | 3.2% | 193 | 37.5% | 2.6% |
| Non | 1678 | 76.4% | 4.6% | 765 | 75.3% | 4.3% | 913 | 77.3% | 4.8% | 321 | 62.5% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 695 | 31.6% | 5.8% | 320 | 31.5% | 5.6% | 375 | 31.7% | 6.0% | 145 | 28.2% | 4.3% |
| Agglo. - 20 000 hab | 614 | 27.9% | 6.8% | 277 | 27.2% | 6.4% | 337 | 28.6% | 7.2% | 128 | 25.0% | 4.7% |
| Agglo. 20 000 à 100 000 hab | 350 | 15.9% | 5.0% | 146 | 14.4% | 4.4% | 204 | 17.3% | 5.6% | 76 | 14.8% | 3.6% |
| Agglo. + 100 000 hab | 509 | 23.2% | 3.2% | 251 | 24.7% | 3.3% | 258 | 21.9% | 3.2% | 150 | 29.3% | 2.7% |
| Agglo. Paris | 29 | 1.3% | 0.3% | 22 | 2.2% | 0.5% | 6 | 0.5% | 0.1% | 14 | 2.7% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 41 | 1.9% | 0.4% | 23 | 2.3% | 0.5% | 18 | 1.5% | 0.3% | 18 | 3.5% | 0.4% |
| Nord Pas de Calais | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | - | - | - | 2 | 0.4% | 0.2% |
| Lorraine | 3 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% |
| Picardie | 4 | 0.2% | 0.2% | 4 | 0.4% | 0.5% | - | - | - | 4 | 0.7% | 0.8% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Haute Normandie | 28 | 1.3% | 1.9% | 9 | 0.9% | 1.2% | 19 | 1.6% | 2.5% | 7 | 1.3% | 1.5% |
| Basse Normandie | 296 | 13.5% | 24.4% | 134 | 13.2% | 23.4% | 162 | 13.7% | 25.3% | 80 | 15.5% | 22.1% |
| Centre | 13 | 0.6% | 0.6% | 5 | 0.5% | 0.5% | 8 | 0.7% | 0.7% | 9 | 1.8% | 1.4% |
| Pays de Loire | 974 | 44.3% | 32.2% | 466 | 45.8% | 32.4% | 508 | 43.0% | 32.0% | 207 | 40.4% | 23.0% |
| Bretagne | 761 | 34.6% | 28.3% | 336 | 33.1% | 25.8% | 425 | 36.0% | 30.6% | 169 | 32.8% | 21.6% |
| Poitou Charentes | 65 | 3.0% | 4.4% | 27 | 2.7% | 3.8% | 38 | 3.2% | 4.9% | 12 | 2.4% | 3.0% |
| Midi Pyrénées | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Limousin | 2 | 0.1% | 0.4% | 2 | 0.2% | 0.8% | - | - | - | 1 | 0.1% | 0.4% |
| Rhône Alpes | 4 | 0.2% | 0.1% | 1 | 0.1% | - | 3 | 0.2% | 0.1% | 1 | 0.2% | 0.1% |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | - | - | - | 1 | 0.3% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.1% | 0.1% | 3 | 0.3% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1736 | 79.0% | 4.1% | 854 | 84.0% | 4.1% | 881 | 74.7% | 4.0% | 449 | 87.4% | 2.8% |
| Presque tous les jours | 297 | 13.5% | 4.9% | 98 | 9.7% | 3.6% | 199 | 16.8% | 5.9% | 38 | 7.4% | 2.8% |
| 1 à 2 fois par semaine | 145 | 6.6% | 4.8% | 50 | 4.9% | 4.0% | 96 | 8.1% | 5.4% | 18 | 3.5% | 3.5% |
| 1 à 3 fois par mois | 17 | 0.8% | 4.4% | 13 | 1.3% | 6.9% | 5 | 0.4% | 2.2% | 7 | 1.4% | 12.1% |
| Moins souvent | 1 | 0.1% | 1.4% | 1 | 0.1% | 3.9% | - | - | - | 1 | 0.3% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 0.8% | 1.3% | 9 | 0.9% | 1.5% | 8 | 0.7% | 1.1% | 3 | 0.5% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 65 | 2.9% | 3.2% | 32 | 3.2% | 4.2% | 32 | 2.7% | 2.6% | 4 | 0.8% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 192 | 8.7% | 3.8% | 80 | 7.9% | 3.9% | 112 | 9.5% | 3.8% | 9 | 1.7% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 343 | 15.6% | 5.0% | 141 | 13.8% | 4.8% | 202 | 17.2% | 5.1% | 59 | 11.5% | 4.0% |
| De 24 000 à moins de 36 000 euros par an | 597 | 27.2% | 4.8% | 268 | 26.3% | 4.7% | 329 | 27.9% | 5.0% | 98 | 19.1% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 375 | 17.1% | 4.9% | 188 | 18.5% | 4.8% | 187 | 15.9% | 4.9% | 118 | 22.9% | 4.1% |
| De 45 000 à moins de 65 000 euros par an | 336 | 15.3% | 4.3% | 179 | 17.6% | 4.2% | 157 | 13.3% | 4.6% | 126 | 24.5% | 3.3% |
| 65 000 euros et plus par an | 106 | 4.8% | 2.5% | 59 | 5.8% | 2.3% | 47 | 4.0% | 2.7% | 64 | 12.4% | 2.2% |
| Refus | 122 | 5.6% | 3.4% | 34 | 3.3% | 2.2% | 88 | 7.5% | 4.4% | 23 | 4.4% | 1.7% |
| Ne sait pas | 43 | 1.9% | 2.7% | 27 | 2.6% | 3.6% | 16 | 1.4% | 1.9% | 11 | 2.1% | 1.6% |
