L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 744 | 100.0% | 1.4% | 398 | 100.0% | 1.6% | 346 | 100.0% | 1.3% | 208 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 398 | 53.5% | 1.6% | 398 | 100.0% | 1.6% | - | - | - | 106 | 51.0% | 1.2% |
| Femme | 346 | 46.5% | 1.3% | - | - | - | 346 | 100.0% | 1.3% | 102 | 49.0% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 70 | 9.5% | 1.0% | 30 | 7.5% | 0.8% | 40 | 11.7% | 1.1% | 26 | 12.3% | 0.8% |
| 25 à 34 ans | 69 | 9.3% | 0.9% | 39 | 9.7% | 1.0% | 31 | 8.9% | 0.8% | 28 | 13.6% | 0.9% |
| 35 à 49 ans | 158 | 21.3% | 1.3% | 85 | 21.5% | 1.4% | 73 | 21.1% | 1.1% | 70 | 33.8% | 1.1% |
| 50 à 59 ans | 163 | 21.9% | 1.9% | 87 | 21.8% | 2.1% | 76 | 22.1% | 1.7% | 55 | 26.4% | 1.5% |
| 60 ans et plus | 283 | 38.0% | 1.7% | 157 | 39.5% | 2.2% | 126 | 36.3% | 1.4% | 29 | 13.9% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 308 | 41.4% | 1.3% | - | - | - | 308 | 89.1% | 1.3% | 93 | 44.7% | 1.3% |
| Personne de référence | 423 | 56.9% | 1.5% | 356 | 89.6% | 1.7% | 67 | 19.3% | 0.9% | 111 | 53.3% | 1.3% |
| Responsable des achats | 508 | 68.3% | 1.4% | 206 | 51.7% | 1.6% | 302 | 87.4% | 1.3% | 138 | 66.4% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.6% | 2.4% | 10 | 2.6% | 3.2% | 2 | 0.5% | 0.9% | - | - | - |
| Petits patrons | 24 | 3.3% | 1.5% | 17 | 4.2% | 1.4% | 8 | 2.3% | 1.9% | 22 | 10.7% | 1.5% |
| Affaires et Cadres | 53 | 7.1% | 1.1% | 30 | 7.5% | 1.0% | 23 | 6.7% | 1.1% | 47 | 22.4% | 1.0% |
| Professions intermédiaires | 91 | 12.2% | 1.2% | 46 | 11.6% | 1.3% | 44 | 12.8% | 1.2% | 73 | 35.2% | 1.2% |
| Employés | 118 | 15.9% | 1.4% | 39 | 9.9% | 1.8% | 79 | 22.7% | 1.2% | 27 | 12.9% | 1.5% |
| Ouvriers | 98 | 13.1% | 1.5% | 79 | 19.9% | 1.5% | 19 | 5.4% | 1.4% | 4 | 2.1% | 1.0% |
| Retraités | 228 | 30.7% | 1.8% | 133 | 33.5% | 2.2% | 95 | 27.4% | 1.4% | 3 | 1.6% | 1.5% |
| Autres inactifs | 120 | 16.1% | 1.2% | 43 | 10.8% | 1.2% | 76 | 22.1% | 1.2% | 31 | 15.1% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 2.3% | 2.2% | 9 | 2.3% | 2.5% | 8 | 2.3% | 1.9% | - | - | - |
| Petits patrons | 43 | 5.7% | 1.6% | 20 | 5.0% | 1.4% | 23 | 6.6% | 1.9% | 43 | 20.5% | 1.6% |
| Affaires et Cadres | 75 | 10.1% | 1.1% | 38 | 9.5% | 1.1% | 37 | 10.8% | 1.1% | 75 | 36.0% | 1.1% |
| Professions intermédiaires | 91 | 12.2% | 1.1% | 48 | 12.2% | 1.2% | 42 | 12.2% | 1.1% | 91 | 43.5% | 1.1% |
| Employés | 75 | 10.0% | 1.3% | 38 | 9.6% | 1.7% | 36 | 10.5% | 1.1% | - | - | - |
| Ouvriers | 151 | 20.3% | 1.6% | 85 | 21.4% | 1.6% | 66 | 19.0% | 1.5% | - | - | - |
| Retraités | 257 | 34.6% | 1.7% | 140 | 35.2% | 2.1% | 117 | 33.9% | 1.4% | - | - | - |
| Autres inactifs | 35 | 4.8% | 1.0% | 19 | 4.8% | 1.3% | 16 | 4.7% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 131 | 17.7% | 1.3% | 77 | 19.4% | 1.8% | 54 | 15.6% | 1.0% | 33 | 15.9% | 1.4% |
| 2 personnes | 307 | 41.3% | 1.7% | 157 | 39.3% | 1.8% | 150 | 43.5% | 1.6% | 53 | 25.2% | 1.2% |
| 3 personnes | 125 | 16.8% | 1.3% | 63 | 15.9% | 1.3% | 61 | 17.7% | 1.3% | 46 | 22.2% | 1.2% |
| 4 personnes | 125 | 16.8% | 1.3% | 75 | 18.7% | 1.6% | 51 | 14.6% | 1.1% | 56 | 26.7% | 1.2% |
| 5 personnes et + | 56 | 7.5% | 1.0% | 26 | 6.6% | 1.0% | 30 | 8.5% | 1.0% | 21 | 9.9% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 191 | 25.6% | 1.2% | 104 | 26.1% | 1.4% | 87 | 25.1% | 1.0% | 84 | 40.3% | 1.1% |
| Non | 553 | 74.4% | 1.5% | 294 | 73.9% | 1.6% | 259 | 74.9% | 1.4% | 124 | 59.7% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 259 | 34.8% | 2.2% | 126 | 31.6% | 2.2% | 133 | 38.5% | 2.1% | 56 | 26.8% | 1.7% |
| Agglo. - 20 000 hab | 155 | 20.8% | 1.7% | 81 | 20.3% | 1.9% | 74 | 21.4% | 1.6% | 47 | 22.5% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 136 | 18.4% | 2.0% | 71 | 17.8% | 2.1% | 65 | 18.9% | 1.8% | 35 | 16.8% | 1.6% |
| Agglo. + 100 000 hab | 192 | 25.8% | 1.2% | 118 | 29.7% | 1.6% | 73 | 21.2% | 0.9% | 68 | 32.8% | 1.2% |
| Agglo. Paris | 2 | 0.3% | - | 2 | 0.5% | 0.1% | - | - | - | 2 | 1.0% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.3% | - | 2 | 0.5% | - | - | - | - | 2 | 1.0% | - |
| Poitou Charentes | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Aquitaine | 61 | 8.2% | 2.2% | 31 | 7.8% | 2.3% | 30 | 8.6% | 2.0% | 20 | 9.4% | 2.2% |
| Midi Pyrénées | 629 | 84.6% | 25.4% | 336 | 84.5% | 27.9% | 293 | 84.8% | 23.0% | 177 | 84.9% | 20.1% |
| Limousin | 2 | 0.3% | 0.4% | 1 | 0.1% | 0.2% | 2 | 0.5% | 0.5% | 1 | 0.4% | 0.5% |
| Auvergne | 8 | 1.1% | 0.7% | 8 | 1.9% | 1.4% | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% |
| Rhône Alpes | 4 | 0.5% | 0.1% | 1 | 0.2% | - | 3 | 0.8% | 0.1% | - | - | - |
| Languedoc Roussillon | 35 | 4.7% | 1.5% | 18 | 4.5% | 1.6% | 17 | 4.8% | 1.4% | 8 | 4.0% | 1.1% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.2% | - | 2 | 0.4% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 550 | 73.9% | 1.3% | 292 | 73.3% | 1.4% | 258 | 74.6% | 1.2% | 169 | 81.2% | 1.1% |
| Presque tous les jours | 120 | 16.1% | 2.0% | 69 | 17.3% | 2.5% | 51 | 14.9% | 1.5% | 25 | 12.1% | 1.8% |
| 1 à 2 fois par semaine | 62 | 8.3% | 2.0% | 29 | 7.2% | 2.3% | 33 | 9.5% | 1.9% | 11 | 5.3% | 2.1% |
| 1 à 3 fois par mois | 12 | 1.6% | 2.9% | 8 | 2.1% | 4.5% | 3 | 1.0% | 1.5% | 3 | 1.4% | 4.9% |
| Moins souvent | 1 | 0.1% | 0.5% | 1 | 0.1% | 1.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.4% | 0.7% | 6 | 1.4% | 0.9% | 4 | 1.3% | 0.6% | 2 | 1.0% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 28 | 3.7% | 1.4% | 14 | 3.6% | 1.9% | 13 | 3.8% | 1.1% | 2 | 1.2% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 89 | 12.0% | 1.8% | 44 | 11.0% | 2.1% | 46 | 13.2% | 1.5% | 20 | 9.4% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 108 | 14.6% | 1.6% | 59 | 14.8% | 2.0% | 50 | 14.3% | 1.3% | 22 | 10.5% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 179 | 24.1% | 1.5% | 100 | 25.2% | 1.7% | 79 | 22.8% | 1.2% | 39 | 19.0% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 117 | 15.8% | 1.5% | 59 | 14.8% | 1.5% | 58 | 16.9% | 1.5% | 30 | 14.6% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 126 | 16.9% | 1.6% | 73 | 18.4% | 1.7% | 52 | 15.2% | 1.5% | 51 | 24.7% | 1.3% |
| 65 000 euros et plus par an | 43 | 5.8% | 1.0% | 21 | 5.3% | 0.8% | 22 | 6.4% | 1.3% | 23 | 11.0% | 0.8% |
| Refus | 32 | 4.3% | 0.9% | 16 | 4.1% | 1.1% | 15 | 4.4% | 0.8% | 11 | 5.1% | 0.8% |
| Ne sait pas | 12 | 1.6% | 0.8% | 6 | 1.5% | 0.8% | 6 | 1.8% | 0.7% | 8 | 3.6% | 1.1% |
