L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 435 | 100.0% | 0.8% | 221 | 100.0% | 0.9% | 214 | 100.0% | 0.8% | 90 | 100.0% | 0.5% |
| Sexe | ||||||||||||
| Homme | 221 | 50.8% | 0.9% | 221 | 100.0% | 0.9% | - | - | - | 42 | 46.8% | 0.5% |
| Femme | 214 | 49.2% | 0.8% | - | - | - | 214 | 100.0% | 0.8% | 48 | 53.2% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 37 | 8.5% | 0.5% | 25 | 11.5% | 0.7% | 12 | 5.5% | 0.3% | 14 | 15.4% | 0.4% |
| 25 à 34 ans | 37 | 8.5% | 0.5% | 20 | 9.0% | 0.5% | 17 | 8.0% | 0.4% | 17 | 18.8% | 0.5% |
| 35 à 49 ans | 102 | 23.5% | 0.8% | 53 | 24.0% | 0.8% | 49 | 23.1% | 0.8% | 35 | 39.2% | 0.6% |
| 50 à 59 ans | 78 | 17.9% | 0.9% | 44 | 20.0% | 1.1% | 34 | 15.7% | 0.8% | 20 | 22.0% | 0.6% |
| 60 ans et plus | 180 | 41.5% | 1.1% | 78 | 35.5% | 1.1% | 102 | 47.7% | 1.1% | 4 | 4.6% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 196 | 45.0% | 0.8% | - | - | - | 196 | 91.5% | 0.8% | 40 | 44.7% | 0.6% |
| Personne de référence | 231 | 53.2% | 0.8% | 182 | 82.5% | 0.9% | 49 | 23.0% | 0.7% | 44 | 48.7% | 0.5% |
| Responsable des achats | 276 | 63.4% | 0.8% | 91 | 41.2% | 0.7% | 185 | 86.3% | 0.8% | 61 | 67.3% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 3.2% | 2.7% | 9 | 4.1% | 2.8% | 5 | 2.2% | 2.4% | - | - | - |
| Petits patrons | 6 | 1.3% | 0.3% | 3 | 1.6% | 0.3% | 2 | 1.0% | 0.5% | 5 | 5.9% | 0.4% |
| Affaires et Cadres | 16 | 3.6% | 0.3% | 9 | 4.3% | 0.3% | 6 | 2.8% | 0.3% | 13 | 14.0% | 0.3% |
| Professions intermédiaires | 49 | 11.3% | 0.7% | 27 | 12.1% | 0.7% | 22 | 10.4% | 0.6% | 42 | 46.1% | 0.7% |
| Employés | 68 | 15.6% | 0.8% | 27 | 12.4% | 1.2% | 40 | 18.9% | 0.6% | 13 | 13.9% | 0.7% |
| Ouvriers | 67 | 15.4% | 1.0% | 54 | 24.4% | 1.0% | 13 | 6.1% | 1.0% | - | - | - |
| Retraités | 150 | 34.5% | 1.2% | 66 | 30.0% | 1.1% | 84 | 39.1% | 1.2% | 2 | 1.9% | 0.8% |
| Autres inactifs | 66 | 15.3% | 0.7% | 25 | 11.2% | 0.7% | 42 | 19.5% | 0.7% | 17 | 18.2% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 3.1% | 1.7% | 8 | 3.8% | 2.3% | 5 | 2.3% | 1.2% | - | - | - |
| Petits patrons | 8 | 1.9% | 0.3% | 3 | 1.4% | 0.2% | 5 | 2.3% | 0.4% | 8 | 9.0% | 0.3% |
| Affaires et Cadres | 24 | 5.6% | 0.3% | 10 | 4.6% | 0.3% | 14 | 6.5% | 0.4% | 24 | 26.7% | 0.3% |
| Professions intermédiaires | 58 | 13.4% | 0.7% | 29 | 13.1% | 0.7% | 29 | 13.6% | 0.7% | 58 | 64.3% | 0.7% |
| Employés | 40 | 9.2% | 0.7% | 25 | 11.4% | 1.1% | 15 | 6.9% | 0.5% | - | - | - |
| Ouvriers | 92 | 21.2% | 0.9% | 62 | 28.0% | 1.2% | 30 | 14.1% | 0.7% | - | - | - |
| Retraités | 182 | 41.9% | 1.2% | 70 | 31.9% | 1.1% | 112 | 52.2% | 1.3% | - | - | - |
| Autres inactifs | 17 | 3.9% | 0.5% | 13 | 5.7% | 0.9% | 4 | 2.0% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 64 | 14.8% | 0.7% | 20 | 9.1% | 0.5% | 44 | 20.6% | 0.8% | 13 | 14.7% | 0.6% |
| 2 personnes | 209 | 48.0% | 1.1% | 109 | 49.3% | 1.2% | 100 | 46.7% | 1.1% | 17 | 19.3% | 0.4% |
| 3 personnes | 65 | 15.0% | 0.7% | 38 | 17.3% | 0.8% | 27 | 12.6% | 0.6% | 24 | 26.0% | 0.6% |
| 4 personnes | 74 | 17.0% | 0.8% | 43 | 19.6% | 0.9% | 31 | 14.3% | 0.7% | 26 | 28.5% | 0.5% |
| 5 personnes et + | 23 | 5.2% | 0.4% | 10 | 4.7% | 0.4% | 12 | 5.8% | 0.4% | 10 | 11.6% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 93 | 21.4% | 0.6% | 50 | 22.8% | 0.7% | 43 | 19.9% | 0.5% | 39 | 43.6% | 0.5% |
| Non | 342 | 78.6% | 0.9% | 170 | 77.2% | 1.0% | 171 | 80.1% | 0.9% | 51 | 56.4% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 184 | 42.3% | 1.5% | 89 | 40.3% | 1.6% | 95 | 44.4% | 1.5% | 46 | 50.6% | 1.4% |
| Agglo. - 20 000 hab | 60 | 13.8% | 0.7% | 33 | 14.8% | 0.8% | 27 | 12.7% | 0.6% | 8 | 9.2% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 99 | 22.7% | 1.4% | 54 | 24.6% | 1.6% | 45 | 20.8% | 1.2% | 17 | 19.1% | 0.8% |
| Agglo. + 100 000 hab | 88 | 20.1% | 0.6% | 41 | 18.7% | 0.5% | 46 | 21.6% | 0.6% | 16 | 18.2% | 0.3% |
| Agglo. Paris | 4 | 1.0% | 0.1% | 3 | 1.5% | 0.1% | 1 | 0.5% | - | 3 | 2.9% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 1.0% | - | 3 | 1.5% | 0.1% | 1 | 0.5% | - | 3 | 2.9% | 0.1% |
| Lorraine | 6 | 1.4% | 0.3% | 3 | 1.4% | 0.3% | 3 | 1.5% | 0.3% | 4 | 4.5% | 0.8% |
| Champagne Ardennes | 333 | 76.6% | 30.1% | 163 | 73.8% | 30.7% | 170 | 79.6% | 29.6% | 63 | 69.4% | 21.3% |
| Picardie | 87 | 20.0% | 5.6% | 47 | 21.4% | 6.3% | 39 | 18.4% | 4.9% | 17 | 18.6% | 3.8% |
| Bourgogne | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.2% | - | - | - | 1 | 1.3% | 0.3% |
| Bretagne | 1 | 0.2% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.8% | 0.1% |
| Poitou Charentes | 2 | 0.5% | 0.2% | 2 | 1.0% | 0.3% | - | - | - | 2 | 2.6% | 0.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 352 | 80.9% | 0.8% | 187 | 84.8% | 0.9% | 164 | 76.8% | 0.8% | 78 | 86.2% | 0.5% |
| Presque tous les jours | 45 | 10.3% | 0.7% | 19 | 8.6% | 0.7% | 26 | 12.1% | 0.8% | 9 | 9.4% | 0.6% |
| 1 à 2 fois par semaine | 30 | 6.8% | 1.0% | 11 | 5.0% | 0.9% | 19 | 8.7% | 1.1% | 3 | 3.3% | 0.6% |
| 1 à 3 fois par mois | 8 | 1.8% | 2.0% | 4 | 1.6% | 1.9% | 4 | 2.1% | 2.1% | 1 | 1.1% | 1.7% |
| Moins souvent | 1 | 0.1% | 0.5% | - | - | - | 1 | 0.2% | 0.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.9% | 0.3% | 2 | 0.9% | 0.3% | 2 | 0.9% | 0.3% | 1 | 1.2% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 14 | 3.3% | 0.7% | 6 | 2.9% | 0.8% | 8 | 3.7% | 0.7% | 3 | 3.8% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 52 | 12.0% | 1.0% | 24 | 10.8% | 1.2% | 28 | 13.2% | 1.0% | 8 | 8.4% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 70 | 16.1% | 1.0% | 36 | 16.2% | 1.2% | 34 | 15.9% | 0.9% | 6 | 6.2% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 109 | 25.2% | 0.9% | 53 | 24.1% | 0.9% | 56 | 26.3% | 0.9% | 21 | 23.4% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 64 | 14.6% | 0.8% | 37 | 16.6% | 0.9% | 27 | 12.7% | 0.7% | 12 | 13.3% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 52 | 11.9% | 0.7% | 23 | 10.6% | 0.5% | 28 | 13.2% | 0.8% | 16 | 17.7% | 0.4% |
| 65 000 euros et plus par an | 34 | 7.8% | 0.8% | 23 | 10.4% | 0.9% | 11 | 5.1% | 0.6% | 14 | 15.3% | 0.5% |
| Refus | 18 | 4.2% | 0.5% | 9 | 4.1% | 0.6% | 9 | 4.3% | 0.4% | 6 | 6.9% | 0.5% |
| Ne sait pas | 18 | 4.2% | 1.2% | 8 | 3.6% | 1.1% | 10 | 4.8% | 1.2% | 4 | 3.9% | 0.5% |
