L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1069 | 100.0% | 2.0% | 512 | 100.0% | 2.0% | 557 | 100.0% | 2.0% | 217 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 512 | 47.9% | 2.0% | 512 | 100.0% | 2.0% | - | - | - | 115 | 52.9% | 1.3% |
| Femme | 557 | 52.1% | 2.0% | - | - | - | 557 | 100.0% | 2.0% | 102 | 47.1% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 87 | 8.2% | 1.2% | 45 | 8.8% | 1.2% | 42 | 7.6% | 1.2% | 27 | 12.5% | 0.8% |
| 25 à 34 ans | 110 | 10.3% | 1.4% | 44 | 8.7% | 1.2% | 65 | 11.7% | 1.7% | 26 | 12.0% | 0.8% |
| 35 à 49 ans | 243 | 22.8% | 1.9% | 133 | 26.1% | 2.1% | 110 | 19.7% | 1.7% | 75 | 34.6% | 1.2% |
| 50 à 59 ans | 206 | 19.2% | 2.4% | 95 | 18.6% | 2.3% | 110 | 19.8% | 2.5% | 62 | 28.7% | 1.7% |
| 60 ans et plus | 423 | 39.6% | 2.6% | 194 | 37.9% | 2.7% | 229 | 41.1% | 2.6% | 27 | 12.3% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 501 | 46.9% | 2.1% | - | - | - | 501 | 89.9% | 2.1% | 88 | 40.7% | 1.2% |
| Personne de référence | 599 | 56.1% | 2.1% | 447 | 87.4% | 2.2% | 152 | 27.3% | 2.1% | 116 | 53.7% | 1.3% |
| Responsable des achats | 743 | 69.5% | 2.1% | 264 | 51.6% | 2.0% | 479 | 86.0% | 2.1% | 138 | 63.4% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 1.9% | 3.9% | 14 | 2.7% | 4.3% | 6 | 1.1% | 3.2% | 1 | 0.2% | 1.5% |
| Petits patrons | 25 | 2.4% | 1.5% | 20 | 3.9% | 1.6% | 5 | 1.0% | 1.3% | 22 | 10.1% | 1.5% |
| Affaires et Cadres | 61 | 5.7% | 1.2% | 38 | 7.4% | 1.3% | 23 | 4.1% | 1.1% | 48 | 22.0% | 1.1% |
| Professions intermédiaires | 113 | 10.6% | 1.5% | 48 | 9.4% | 1.3% | 65 | 11.7% | 1.8% | 86 | 39.7% | 1.4% |
| Employés | 206 | 19.2% | 2.4% | 61 | 11.9% | 2.7% | 145 | 26.0% | 2.3% | 19 | 8.9% | 1.1% |
| Ouvriers | 137 | 12.8% | 2.1% | 115 | 22.5% | 2.2% | 21 | 3.8% | 1.6% | 5 | 2.3% | 1.1% |
| Retraités | 370 | 34.6% | 2.9% | 173 | 33.8% | 2.9% | 197 | 35.4% | 2.9% | 5 | 2.2% | 2.1% |
| Autres inactifs | 137 | 12.8% | 1.4% | 43 | 8.3% | 1.2% | 94 | 16.9% | 1.5% | 32 | 14.5% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 2.3% | 3.1% | 12 | 2.3% | 3.3% | 12 | 2.2% | 3.0% | - | - | - |
| Petits patrons | 34 | 3.2% | 1.3% | 21 | 4.2% | 1.5% | 13 | 2.3% | 1.0% | 34 | 15.7% | 1.3% |
| Affaires et Cadres | 81 | 7.6% | 1.1% | 42 | 8.2% | 1.2% | 39 | 7.0% | 1.1% | 81 | 37.2% | 1.1% |
| Professions intermédiaires | 102 | 9.5% | 1.3% | 51 | 10.1% | 1.2% | 51 | 9.1% | 1.3% | 102 | 47.0% | 1.3% |
| Employés | 112 | 10.5% | 2.0% | 53 | 10.5% | 2.3% | 58 | 10.4% | 1.8% | - | - | - |
| Ouvriers | 218 | 20.4% | 2.2% | 121 | 23.6% | 2.3% | 97 | 17.4% | 2.1% | - | - | - |
| Retraités | 430 | 40.3% | 2.9% | 187 | 36.6% | 2.8% | 243 | 43.6% | 2.9% | - | - | - |
| Autres inactifs | 68 | 6.3% | 1.9% | 23 | 4.5% | 1.6% | 44 | 8.0% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 221 | 20.7% | 2.3% | 99 | 19.3% | 2.3% | 122 | 21.9% | 2.2% | 32 | 14.9% | 1.4% |
| 2 personnes | 458 | 42.9% | 2.5% | 238 | 46.6% | 2.7% | 220 | 39.5% | 2.3% | 66 | 30.5% | 1.6% |
| 3 personnes | 170 | 15.9% | 1.8% | 83 | 16.2% | 1.8% | 87 | 15.6% | 1.9% | 43 | 19.9% | 1.1% |
| 4 personnes | 145 | 13.5% | 1.5% | 64 | 12.5% | 1.4% | 80 | 14.4% | 1.7% | 54 | 24.7% | 1.1% |
| 5 personnes et + | 74 | 7.0% | 1.3% | 27 | 5.3% | 1.1% | 47 | 8.5% | 1.6% | 22 | 10.0% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 248 | 23.2% | 1.6% | 111 | 21.6% | 1.5% | 138 | 24.7% | 1.6% | 79 | 36.6% | 1.1% |
| Non | 821 | 76.8% | 2.2% | 401 | 78.4% | 2.2% | 420 | 75.3% | 2.2% | 137 | 63.4% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 397 | 37.2% | 3.3% | 185 | 36.2% | 3.2% | 212 | 38.1% | 3.4% | 69 | 31.7% | 2.1% |
| Agglo. - 20 000 hab | 230 | 21.5% | 2.6% | 120 | 23.5% | 2.8% | 109 | 19.6% | 2.4% | 40 | 18.5% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 178 | 16.7% | 2.6% | 87 | 16.9% | 2.6% | 92 | 16.4% | 2.5% | 41 | 18.7% | 1.9% |
| Agglo. + 100 000 hab | 236 | 22.1% | 1.5% | 107 | 20.9% | 1.4% | 129 | 23.2% | 1.6% | 54 | 25.0% | 1.0% |
| Agglo. Paris | 27 | 2.5% | 0.3% | 13 | 2.5% | 0.3% | 15 | 2.6% | 0.3% | 13 | 6.0% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 31 | 2.9% | 0.3% | 14 | 2.7% | 0.3% | 17 | 3.0% | 0.3% | 14 | 6.5% | 0.3% |
| Picardie | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.3% | - | - | - | - | - | - |
| Bourgogne | 71 | 6.7% | 5.2% | 40 | 7.9% | 6.2% | 31 | 5.6% | 4.3% | 10 | 4.8% | 2.8% |
| Haute Normandie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | 1 | 0.5% | 0.2% |
| Centre | 270 | 25.3% | 13.1% | 135 | 26.4% | 13.7% | 135 | 24.2% | 12.6% | 59 | 27.3% | 9.3% |
| Aquitaine | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Midi Pyrénées | 7 | 0.7% | 0.3% | 5 | 0.9% | 0.4% | 3 | 0.5% | 0.2% | 4 | 1.6% | 0.4% |
| Limousin | 197 | 18.4% | 31.5% | 90 | 17.6% | 30.2% | 107 | 19.2% | 32.7% | 37 | 16.9% | 21.3% |
| Auvergne | 481 | 45.0% | 41.9% | 220 | 43.1% | 40.0% | 261 | 46.8% | 43.7% | 87 | 40.1% | 29.3% |
| Rhône Alpes | 4 | 0.3% | 0.1% | 2 | 0.4% | 0.1% | 1 | 0.2% | - | 4 | 1.6% | 0.2% |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 0 | - | - | 1 | 0.3% | 0.1% | 1 | 0.7% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.2% | 0.1% | 2 | 0.5% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 818 | 76.6% | 1.9% | 401 | 78.5% | 1.9% | 417 | 74.8% | 1.9% | 185 | 85.1% | 1.2% |
| Presque tous les jours | 153 | 14.3% | 2.5% | 72 | 14.0% | 2.6% | 81 | 14.5% | 2.4% | 26 | 11.9% | 1.9% |
| 1 à 2 fois par semaine | 85 | 8.0% | 2.8% | 33 | 6.5% | 2.7% | 52 | 9.3% | 2.9% | 7 | 3.1% | 1.3% |
| 1 à 3 fois par mois | 6 | 0.5% | 1.4% | 2 | 0.4% | 1.0% | 4 | 0.7% | 1.8% | - | - | - |
| Moins souvent | 7 | 0.7% | 6.5% | 3 | 0.6% | 8.7% | 4 | 0.7% | 5.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 2.2% | 1.7% | 8 | 1.6% | 1.3% | 16 | 2.9% | 2.1% | 1 | 0.4% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 27 | 2.5% | 1.3% | 10 | 2.0% | 1.3% | 16 | 2.9% | 1.3% | 1 | 0.7% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 125 | 11.7% | 2.5% | 44 | 8.5% | 2.1% | 81 | 14.6% | 2.7% | 6 | 2.8% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 178 | 16.7% | 2.6% | 86 | 16.8% | 2.9% | 92 | 16.6% | 2.3% | 31 | 14.4% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 268 | 25.0% | 2.2% | 135 | 26.5% | 2.4% | 132 | 23.7% | 2.0% | 46 | 21.4% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 169 | 15.8% | 2.2% | 77 | 15.1% | 2.0% | 92 | 16.5% | 2.4% | 41 | 19.1% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 157 | 14.7% | 2.0% | 91 | 17.7% | 2.1% | 66 | 11.9% | 1.9% | 48 | 22.2% | 1.3% |
| 65 000 euros et plus par an | 45 | 4.2% | 1.1% | 28 | 5.6% | 1.1% | 17 | 3.0% | 1.0% | 27 | 12.4% | 0.9% |
| Refus | 57 | 5.4% | 1.6% | 24 | 4.7% | 1.6% | 33 | 6.0% | 1.6% | 12 | 5.7% | 0.9% |
| Ne sait pas | 19 | 1.8% | 1.2% | 8 | 1.6% | 1.1% | 11 | 1.9% | 1.3% | 2 | 1.0% | 0.3% |
