L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2282 | 100.0% | 4.4% | 1150 | 100.0% | 4.6% | 1132 | 100.0% | 4.1% | 670 | 100.0% | 3.8% |
| Sexe | ||||||||||||
| Homme | 1150 | 50.4% | 4.6% | 1150 | 100.0% | 4.6% | - | - | - | 373 | 55.7% | 4.1% |
| Femme | 1132 | 49.6% | 4.1% | - | - | - | 1132 | 100.0% | 4.1% | 297 | 44.3% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 226 | 9.9% | 3.1% | 111 | 9.7% | 3.0% | 115 | 10.1% | 3.1% | 106 | 15.8% | 3.3% |
| 25 à 34 ans | 243 | 10.7% | 3.2% | 121 | 10.5% | 3.2% | 123 | 10.8% | 3.1% | 86 | 12.8% | 2.7% |
| 35 à 49 ans | 477 | 20.9% | 3.8% | 264 | 22.9% | 4.2% | 213 | 18.8% | 3.3% | 214 | 31.9% | 3.4% |
| 50 à 59 ans | 396 | 17.4% | 4.6% | 201 | 17.5% | 4.8% | 195 | 17.2% | 4.4% | 176 | 26.2% | 4.9% |
| 60 ans et plus | 940 | 41.2% | 5.8% | 453 | 39.4% | 6.2% | 486 | 43.0% | 5.5% | 88 | 13.2% | 5.6% |
| Individu | ||||||||||||
| Ménagères | 997 | 43.7% | 4.3% | - | - | - | 997 | 88.1% | 4.3% | 236 | 35.3% | 3.3% |
| Personne de référence | 1239 | 54.3% | 4.4% | 1000 | 86.9% | 4.9% | 239 | 21.1% | 3.2% | 351 | 52.4% | 4.0% |
| Responsable des achats | 1530 | 67.0% | 4.3% | 546 | 47.5% | 4.2% | 984 | 86.9% | 4.3% | 373 | 55.7% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 30 | 1.3% | 5.7% | 19 | 1.7% | 5.9% | 11 | 0.9% | 5.4% | - | - | - |
| Petits patrons | 106 | 4.6% | 6.5% | 90 | 7.9% | 7.4% | 16 | 1.4% | 3.8% | 102 | 15.2% | 6.9% |
| Affaires et Cadres | 145 | 6.4% | 2.9% | 90 | 7.8% | 3.1% | 56 | 4.9% | 2.6% | 117 | 17.5% | 2.6% |
| Professions intermédiaires | 273 | 12.0% | 3.7% | 155 | 13.4% | 4.2% | 118 | 10.5% | 3.2% | 224 | 33.5% | 3.7% |
| Employés | 359 | 15.7% | 4.2% | 76 | 6.6% | 3.4% | 283 | 25.0% | 4.5% | 87 | 13.0% | 4.9% |
| Ouvriers | 276 | 12.1% | 4.3% | 237 | 20.6% | 4.6% | 39 | 3.5% | 3.0% | 15 | 2.2% | 3.4% |
| Retraités | 790 | 34.6% | 6.1% | 375 | 32.6% | 6.3% | 415 | 36.6% | 6.0% | 8 | 1.2% | 3.7% |
| Autres inactifs | 303 | 13.3% | 3.0% | 109 | 9.4% | 3.0% | 195 | 17.2% | 3.1% | 116 | 17.4% | 3.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 53 | 2.3% | 6.9% | 25 | 2.2% | 6.9% | 28 | 2.5% | 6.9% | - | - | - |
| Petits patrons | 142 | 6.2% | 5.3% | 101 | 8.8% | 7.0% | 41 | 3.7% | 3.4% | 142 | 21.3% | 5.3% |
| Affaires et Cadres | 222 | 9.7% | 3.2% | 109 | 9.4% | 3.1% | 114 | 10.0% | 3.2% | 222 | 33.2% | 3.2% |
| Professions intermédiaires | 305 | 13.4% | 3.8% | 163 | 14.2% | 3.9% | 142 | 12.5% | 3.6% | 305 | 45.5% | 3.8% |
| Employés | 189 | 8.3% | 3.4% | 69 | 6.0% | 3.0% | 120 | 10.6% | 3.7% | - | - | - |
| Ouvriers | 386 | 16.9% | 4.0% | 242 | 21.0% | 4.7% | 144 | 12.7% | 3.2% | - | - | - |
| Retraités | 893 | 39.1% | 5.9% | 394 | 34.2% | 5.9% | 499 | 44.1% | 5.9% | - | - | - |
| Autres inactifs | 93 | 4.1% | 2.6% | 48 | 4.2% | 3.2% | 45 | 3.9% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 341 | 14.9% | 3.5% | 151 | 13.2% | 3.6% | 189 | 16.7% | 3.4% | 73 | 10.9% | 3.1% |
| 2 personnes | 956 | 41.9% | 5.2% | 453 | 39.4% | 5.1% | 502 | 44.4% | 5.3% | 169 | 25.2% | 4.0% |
| 3 personnes | 363 | 15.9% | 3.9% | 207 | 18.0% | 4.4% | 156 | 13.8% | 3.4% | 133 | 19.9% | 3.4% |
| 4 personnes | 404 | 17.7% | 4.3% | 227 | 19.7% | 4.8% | 178 | 15.7% | 3.8% | 192 | 28.6% | 4.1% |
| 5 personnes et + | 218 | 9.6% | 3.9% | 112 | 9.7% | 4.4% | 107 | 9.4% | 3.5% | 103 | 15.4% | 3.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 589 | 25.8% | 3.8% | 313 | 27.2% | 4.3% | 276 | 24.4% | 3.3% | 271 | 40.4% | 3.6% |
| Non | 1694 | 74.2% | 4.6% | 838 | 72.8% | 4.7% | 856 | 75.6% | 4.5% | 399 | 59.6% | 3.9% |
| Habitat | ||||||||||||
| Communes rurales | 552 | 24.2% | 4.6% | 227 | 19.7% | 4.0% | 325 | 28.7% | 5.2% | 143 | 21.4% | 4.3% |
| Agglo. - 20 000 hab | 456 | 20.0% | 5.1% | 247 | 21.5% | 5.7% | 209 | 18.5% | 4.5% | 140 | 20.9% | 5.1% |
| Agglo. 20 000 à 100 000 hab | 409 | 17.9% | 5.9% | 214 | 18.6% | 6.5% | 195 | 17.2% | 5.3% | 138 | 20.6% | 6.5% |
| Agglo. + 100 000 hab | 857 | 37.6% | 5.4% | 457 | 39.8% | 6.0% | 400 | 35.3% | 4.9% | 240 | 35.8% | 4.3% |
| Agglo. Paris | 8 | 0.3% | 0.1% | 5 | 0.5% | 0.1% | 3 | 0.2% | 0.1% | 8 | 1.2% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 0.3% | 0.1% | 5 | 0.5% | 0.1% | 3 | 0.2% | 0.1% | 8 | 1.2% | 0.2% |
| Franche-Comté | 13 | 0.6% | 1.3% | 8 | 0.7% | 1.7% | 5 | 0.4% | 1.0% | 4 | 0.6% | 1.5% |
| Champagne Ardennes | 1 | - | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.2% |
| Picardie | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% |
| Bourgogne | 293 | 12.8% | 21.4% | 131 | 11.4% | 20.0% | 162 | 14.3% | 22.6% | 89 | 13.2% | 23.5% |
| Haute Normandie | 3 | 0.1% | 0.2% | 2 | 0.2% | 0.3% | 1 | 0.1% | 0.1% | - | - | - |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% |
| Auvergne | 73 | 3.2% | 6.4% | 35 | 3.0% | 6.4% | 38 | 3.4% | 6.4% | 14 | 2.2% | 4.9% |
| Rhône Alpes | 1765 | 77.3% | 33.3% | 890 | 77.4% | 34.9% | 874 | 77.2% | 31.8% | 508 | 75.9% | 25.6% |
| Languedoc Roussillon | 16 | 0.7% | 0.7% | 16 | 1.4% | 1.5% | - | - | - | 10 | 1.6% | 1.4% |
| Provence Alpes Côte d'Azur, Corse | 109 | 4.8% | 2.5% | 60 | 5.2% | 2.9% | 49 | 4.3% | 2.1% | 34 | 5.0% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1795 | 78.6% | 4.2% | 906 | 78.7% | 4.3% | 889 | 78.5% | 4.1% | 589 | 88.0% | 3.7% |
| Presque tous les jours | 290 | 12.7% | 4.8% | 142 | 12.3% | 5.1% | 149 | 13.1% | 4.4% | 46 | 6.9% | 3.4% |
| 1 à 2 fois par semaine | 166 | 7.3% | 5.5% | 87 | 7.6% | 7.0% | 79 | 7.0% | 4.5% | 32 | 4.7% | 6.2% |
| 1 à 3 fois par mois | 28 | 1.2% | 6.9% | 14 | 1.2% | 7.6% | 14 | 1.2% | 6.4% | 2 | 0.3% | 3.5% |
| Moins souvent | 3 | 0.2% | 3.1% | 2 | 0.2% | 4.9% | 2 | 0.1% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 1.1% | 1.9% | 19 | 1.7% | 3.1% | 7 | 0.6% | 0.9% | 1 | 0.1% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 44 | 1.9% | 2.2% | 15 | 1.3% | 1.9% | 30 | 2.6% | 2.4% | 1 | 0.1% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 195 | 8.5% | 3.9% | 102 | 8.9% | 5.0% | 93 | 8.2% | 3.1% | 30 | 4.5% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 309 | 13.6% | 4.5% | 121 | 10.5% | 4.1% | 189 | 16.7% | 4.8% | 51 | 7.6% | 3.4% |
| De 24 000 à moins de 36 000 euros par an | 575 | 25.2% | 4.7% | 297 | 25.9% | 5.2% | 278 | 24.5% | 4.2% | 132 | 19.7% | 3.8% |
| De 36 000 à moins de 45 000 euros par an | 348 | 15.3% | 4.5% | 162 | 14.1% | 4.2% | 187 | 16.5% | 4.9% | 117 | 17.5% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 332 | 14.6% | 4.3% | 209 | 18.2% | 4.9% | 123 | 10.9% | 3.6% | 149 | 22.2% | 3.9% |
| 65 000 euros et plus par an | 199 | 8.7% | 4.6% | 130 | 11.3% | 5.1% | 70 | 6.1% | 4.0% | 120 | 18.0% | 4.2% |
| Refus | 195 | 8.5% | 5.5% | 85 | 7.4% | 5.6% | 110 | 9.7% | 5.4% | 45 | 6.8% | 3.4% |
| Ne sait pas | 58 | 2.6% | 3.7% | 11 | 1.0% | 1.5% | 47 | 4.2% | 5.6% | 24 | 3.6% | 3.7% |
