L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 463 | 100.0% | 0.9% | 228 | 100.0% | 0.9% | 235 | 100.0% | 0.9% | 133 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 228 | 49.3% | 0.9% | 228 | 100.0% | 0.9% | - | - | - | 87 | 65.5% | 1.0% |
| Femme | 235 | 50.7% | 0.9% | - | - | - | 235 | 100.0% | 0.9% | 46 | 34.5% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 26 | 5.7% | 0.4% | 8 | 3.4% | 0.2% | 19 | 7.9% | 0.5% | 12 | 9.3% | 0.4% |
| 25 à 34 ans | 57 | 12.4% | 0.8% | 34 | 14.8% | 0.9% | 24 | 10.1% | 0.6% | 26 | 19.2% | 0.8% |
| 35 à 49 ans | 97 | 21.0% | 0.8% | 58 | 25.2% | 0.9% | 40 | 16.9% | 0.6% | 48 | 36.1% | 0.8% |
| 50 à 59 ans | 78 | 16.9% | 0.9% | 33 | 14.4% | 0.8% | 45 | 19.4% | 1.0% | 26 | 19.8% | 0.7% |
| 60 ans et plus | 204 | 44.0% | 1.3% | 96 | 42.1% | 1.3% | 107 | 45.7% | 1.2% | 21 | 15.7% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 214 | 46.2% | 0.9% | - | - | - | 214 | 91.2% | 0.9% | 38 | 28.5% | 0.5% |
| Personne de référence | 274 | 59.2% | 1.0% | 199 | 87.1% | 1.0% | 75 | 32.1% | 1.0% | 81 | 61.1% | 0.9% |
| Responsable des achats | 350 | 75.6% | 1.0% | 152 | 66.4% | 1.2% | 198 | 84.5% | 0.9% | 90 | 67.5% | 0.8% |
| PCS Individu | ||||||||||||
| Petits patrons | 32 | 6.9% | 1.9% | 26 | 11.3% | 2.1% | 6 | 2.6% | 1.4% | 29 | 21.6% | 1.9% |
| Affaires et Cadres | 26 | 5.7% | 0.5% | 19 | 8.2% | 0.6% | 8 | 3.3% | 0.4% | 24 | 17.8% | 0.5% |
| Professions intermédiaires | 58 | 12.5% | 0.8% | 38 | 16.5% | 1.0% | 20 | 8.6% | 0.5% | 48 | 36.1% | 0.8% |
| Employés | 101 | 21.8% | 1.2% | 37 | 16.4% | 1.7% | 64 | 27.0% | 1.0% | 13 | 9.9% | 0.7% |
| Ouvriers | 23 | 5.0% | 0.4% | 20 | 8.9% | 0.4% | 3 | 1.2% | 0.2% | 3 | 2.0% | 0.6% |
| Retraités | 165 | 35.6% | 1.3% | 68 | 29.9% | 1.1% | 97 | 41.1% | 1.4% | 1 | 0.4% | 0.2% |
| Autres inactifs | 58 | 12.6% | 0.6% | 20 | 8.8% | 0.6% | 38 | 16.2% | 0.6% | 16 | 12.2% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 43 | 9.4% | 1.6% | 26 | 11.3% | 1.8% | 18 | 7.5% | 1.4% | 43 | 32.6% | 1.6% |
| Affaires et Cadres | 35 | 7.6% | 0.5% | 18 | 7.8% | 0.5% | 17 | 7.4% | 0.5% | 35 | 26.3% | 0.5% |
| Professions intermédiaires | 55 | 11.8% | 0.7% | 44 | 19.1% | 1.0% | 11 | 4.7% | 0.3% | 55 | 41.1% | 0.7% |
| Employés | 64 | 13.8% | 1.1% | 30 | 13.2% | 1.3% | 34 | 14.3% | 1.0% | - | - | - |
| Ouvriers | 41 | 8.8% | 0.4% | 22 | 9.7% | 0.4% | 19 | 7.9% | 0.4% | - | - | - |
| Retraités | 192 | 41.4% | 1.3% | 75 | 33.0% | 1.1% | 116 | 49.6% | 1.4% | - | - | - |
| Autres inactifs | 33 | 7.2% | 0.9% | 13 | 5.8% | 0.9% | 20 | 8.6% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 100 | 21.7% | 1.0% | 44 | 19.3% | 1.0% | 56 | 24.0% | 1.0% | 21 | 15.9% | 0.9% |
| 2 personnes | 213 | 46.0% | 1.2% | 116 | 50.6% | 1.3% | 97 | 41.5% | 1.0% | 37 | 27.8% | 0.9% |
| 3 personnes | 91 | 19.6% | 1.0% | 43 | 18.8% | 0.9% | 48 | 20.3% | 1.0% | 38 | 28.4% | 1.0% |
| 4 personnes | 45 | 9.7% | 0.5% | 23 | 9.9% | 0.5% | 22 | 9.5% | 0.5% | 28 | 20.7% | 0.6% |
| 5 personnes et + | 14 | 3.0% | 0.2% | 3 | 1.3% | 0.1% | 11 | 4.7% | 0.4% | 10 | 7.1% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 106 | 22.9% | 0.7% | 49 | 21.6% | 0.7% | 57 | 24.1% | 0.7% | 57 | 43.1% | 0.8% |
| Non | 357 | 77.1% | 1.0% | 179 | 78.4% | 1.0% | 178 | 75.9% | 0.9% | 76 | 56.9% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 24 | 5.2% | 0.2% | 10 | 4.3% | 0.2% | 14 | 6.1% | 0.2% | 10 | 7.5% | 0.3% |
| Agglo. - 20 000 hab | 31 | 6.6% | 0.3% | 18 | 7.7% | 0.4% | 13 | 5.6% | 0.3% | 7 | 5.4% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 60 | 12.9% | 0.9% | 25 | 11.2% | 0.8% | 34 | 14.6% | 0.9% | 9 | 6.7% | 0.4% |
| Agglo. + 100 000 hab | 346 | 74.7% | 2.2% | 173 | 75.8% | 2.3% | 173 | 73.7% | 2.1% | 106 | 79.5% | 1.9% |
| Agglo. Paris | 3 | 0.5% | - | 3 | 1.1% | 0.1% | - | - | - | 1 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.5% | - | 3 | 1.1% | 0.1% | - | - | - | 1 | 0.8% | - |
| Nord Pas de Calais | 3 | 0.6% | 0.1% | - | - | - | 3 | 1.2% | 0.2% | - | - | - |
| Lorraine | 5 | 1.0% | 0.2% | - | - | - | 5 | 2.0% | 0.5% | 3 | 2.1% | 0.5% |
| Rhône Alpes | 5 | 1.1% | 0.1% | 4 | 1.7% | 0.2% | 1 | 0.6% | 0.1% | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 448 | 96.7% | 10.2% | 222 | 97.2% | 10.7% | 226 | 96.1% | 9.7% | 129 | 97.1% | 8.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 373 | 80.6% | 0.9% | 202 | 88.4% | 1.0% | 172 | 73.1% | 0.8% | 122 | 91.8% | 0.8% |
| Presque tous les jours | 40 | 8.7% | 0.7% | 17 | 7.5% | 0.6% | 23 | 9.8% | 0.7% | 8 | 5.8% | 0.6% |
| 1 à 2 fois par semaine | 49 | 10.6% | 1.6% | 9 | 4.1% | 0.7% | 40 | 16.8% | 2.2% | 3 | 2.0% | 0.5% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | 1 | 0.4% | 0.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 25 | 5.4% | 1.8% | 13 | 5.7% | 2.1% | 12 | 5.2% | 1.6% | 3 | 2.1% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 19 | 4.2% | 1.0% | 6 | 2.8% | 0.8% | 13 | 5.5% | 1.1% | 1 | 0.5% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 32 | 6.9% | 0.6% | 6 | 2.5% | 0.3% | 26 | 11.2% | 0.9% | 7 | 5.4% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 45 | 9.7% | 0.7% | 21 | 9.1% | 0.7% | 24 | 10.2% | 0.6% | 11 | 8.5% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 117 | 25.2% | 0.9% | 49 | 21.7% | 0.9% | 67 | 28.5% | 1.0% | 32 | 23.9% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 68 | 14.7% | 0.9% | 31 | 13.5% | 0.8% | 37 | 15.9% | 1.0% | 13 | 9.5% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 69 | 14.8% | 0.9% | 49 | 21.5% | 1.1% | 20 | 8.3% | 0.6% | 23 | 17.0% | 0.6% |
| 65 000 euros et plus par an | 37 | 8.0% | 0.9% | 25 | 11.0% | 1.0% | 12 | 5.2% | 0.7% | 23 | 17.5% | 0.8% |
| Refus | 40 | 8.7% | 1.1% | 21 | 9.2% | 1.4% | 19 | 8.3% | 1.0% | 18 | 13.9% | 1.4% |
| Ne sait pas | 11 | 2.3% | 0.7% | 7 | 3.0% | 0.9% | 4 | 1.7% | 0.5% | 2 | 1.8% | 0.4% |
