L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1216 | 100.0% | 2.3% | 608 | 100.0% | 2.4% | 608 | 100.0% | 2.2% | 310 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 608 | 50.0% | 2.4% | 608 | 100.0% | 2.4% | - | - | - | 171 | 55.3% | 1.9% |
| Femme | 608 | 50.0% | 2.2% | - | - | - | 608 | 100.0% | 2.2% | 138 | 44.7% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 183 | 15.0% | 2.5% | 101 | 16.5% | 2.7% | 82 | 13.5% | 2.2% | 69 | 22.4% | 2.2% |
| 25 à 34 ans | 180 | 14.8% | 2.4% | 79 | 13.0% | 2.1% | 101 | 16.6% | 2.6% | 47 | 15.2% | 1.5% |
| 35 à 49 ans | 295 | 24.2% | 2.3% | 159 | 26.2% | 2.6% | 135 | 22.2% | 2.1% | 108 | 35.0% | 1.7% |
| 50 à 59 ans | 224 | 18.5% | 2.6% | 126 | 20.7% | 3.0% | 99 | 16.2% | 2.2% | 65 | 21.1% | 1.8% |
| 60 ans et plus | 334 | 27.5% | 2.1% | 143 | 23.5% | 2.0% | 191 | 31.4% | 2.1% | 20 | 6.4% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 521 | 42.8% | 2.2% | - | - | - | 521 | 85.6% | 2.2% | 113 | 36.3% | 1.6% |
| Personne de référence | 644 | 52.9% | 2.3% | 486 | 80.0% | 2.4% | 157 | 25.9% | 2.1% | 145 | 46.9% | 1.6% |
| Responsable des achats | 811 | 66.7% | 2.3% | 303 | 49.9% | 2.3% | 508 | 83.6% | 2.2% | 178 | 57.4% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.8% | 2.0% | 5 | 0.8% | 1.5% | 5 | 0.9% | 2.8% | - | - | - |
| Petits patrons | 21 | 1.7% | 1.3% | 10 | 1.7% | 0.9% | 10 | 1.7% | 2.5% | 21 | 6.7% | 1.4% |
| Affaires et Cadres | 64 | 5.3% | 1.3% | 36 | 5.9% | 1.2% | 28 | 4.7% | 1.3% | 56 | 18.0% | 1.2% |
| Professions intermédiaires | 161 | 13.3% | 2.2% | 92 | 15.1% | 2.5% | 69 | 11.4% | 1.9% | 121 | 39.0% | 2.0% |
| Employés | 235 | 19.4% | 2.8% | 72 | 11.8% | 3.2% | 164 | 26.9% | 2.6% | 29 | 9.5% | 1.7% |
| Ouvriers | 204 | 16.7% | 3.2% | 174 | 28.6% | 3.4% | 30 | 4.9% | 2.3% | 10 | 3.2% | 2.2% |
| Retraités | 252 | 20.8% | 2.0% | 118 | 19.5% | 2.0% | 134 | 22.1% | 1.9% | 5 | 1.7% | 2.4% |
| Autres inactifs | 268 | 22.0% | 2.7% | 101 | 16.6% | 2.8% | 167 | 27.5% | 2.6% | 68 | 21.9% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 17 | 1.4% | 2.2% | 5 | 0.8% | 1.4% | 12 | 2.0% | 3.0% | - | - | - |
| Petits patrons | 37 | 3.0% | 1.4% | 23 | 3.8% | 1.6% | 13 | 2.2% | 1.1% | 37 | 11.8% | 1.4% |
| Affaires et Cadres | 106 | 8.7% | 1.5% | 57 | 9.4% | 1.6% | 48 | 8.0% | 1.4% | 106 | 34.1% | 1.5% |
| Professions intermédiaires | 168 | 13.8% | 2.1% | 91 | 15.0% | 2.2% | 77 | 12.6% | 2.0% | 168 | 54.1% | 2.1% |
| Employés | 151 | 12.4% | 2.7% | 75 | 12.4% | 3.2% | 76 | 12.5% | 2.3% | - | - | - |
| Ouvriers | 319 | 26.2% | 3.3% | 169 | 27.8% | 3.3% | 150 | 24.7% | 3.3% | - | - | - |
| Retraités | 291 | 23.9% | 1.9% | 133 | 21.9% | 2.0% | 158 | 26.0% | 1.9% | - | - | - |
| Autres inactifs | 127 | 10.5% | 3.6% | 54 | 8.9% | 3.7% | 73 | 12.0% | 3.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 188 | 15.5% | 1.9% | 96 | 15.7% | 2.2% | 93 | 15.3% | 1.7% | 33 | 10.6% | 1.4% |
| 2 personnes | 436 | 35.8% | 2.4% | 216 | 35.5% | 2.4% | 220 | 36.1% | 2.3% | 70 | 22.6% | 1.7% |
| 3 personnes | 202 | 16.6% | 2.2% | 94 | 15.4% | 2.0% | 108 | 17.7% | 2.3% | 70 | 22.6% | 1.8% |
| 4 personnes | 222 | 18.2% | 2.4% | 134 | 22.1% | 2.9% | 87 | 14.4% | 1.9% | 91 | 29.4% | 1.9% |
| 5 personnes et + | 168 | 13.8% | 3.0% | 68 | 11.2% | 2.6% | 100 | 16.5% | 3.3% | 46 | 14.9% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 389 | 32.0% | 2.5% | 186 | 30.7% | 2.6% | 203 | 33.4% | 2.4% | 123 | 39.7% | 1.6% |
| Non | 826 | 68.0% | 2.2% | 421 | 69.3% | 2.4% | 405 | 66.6% | 2.1% | 187 | 60.3% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 155 | 12.8% | 1.3% | 74 | 12.2% | 1.3% | 81 | 13.3% | 1.3% | 45 | 14.5% | 1.3% |
| Agglo. - 20 000 hab | 147 | 12.1% | 1.6% | 79 | 13.0% | 1.8% | 68 | 11.2% | 1.5% | 36 | 11.7% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 208 | 17.1% | 3.0% | 78 | 12.9% | 2.4% | 129 | 21.2% | 3.5% | 43 | 14.0% | 2.0% |
| Agglo. + 100 000 hab | 704 | 57.9% | 4.5% | 375 | 61.8% | 4.9% | 328 | 54.0% | 4.0% | 183 | 59.0% | 3.3% |
| Agglo. Paris | 2 | 0.2% | - | 1 | 0.1% | - | 1 | 0.2% | - | 2 | 0.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 0.5% | 0.1% | 1 | 0.1% | - | 5 | 0.9% | 0.1% | 2 | 0.8% | 0.1% |
| Nord Pas de Calais | 1151 | 94.7% | 35.8% | 579 | 95.3% | 37.4% | 572 | 94.1% | 34.4% | 293 | 94.5% | 29.0% |
| Lorraine | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Champagne Ardennes | 2 | 0.1% | 0.2% | 0 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | 2 | 0.6% | 0.6% |
| Picardie | 46 | 3.8% | 3.0% | 21 | 3.5% | 2.8% | 25 | 4.1% | 3.1% | 10 | 3.2% | 2.3% |
| Haute Normandie | 2 | 0.1% | 0.1% | 2 | 0.3% | 0.3% | - | - | - | 2 | 0.6% | 0.4% |
| Centre | 3 | 0.2% | 0.1% | 2 | 0.3% | 0.2% | 1 | 0.2% | 0.1% | - | - | - |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Limousin | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% | 1 | 0.3% | 0.5% |
| Rhône Alpes | 4 | 0.3% | 0.1% | 2 | 0.4% | 0.1% | 2 | 0.3% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 986 | 81.1% | 2.3% | 523 | 86.0% | 2.5% | 463 | 76.2% | 2.1% | 275 | 88.7% | 1.7% |
| Presque tous les jours | 125 | 10.3% | 2.1% | 42 | 6.9% | 1.5% | 84 | 13.8% | 2.5% | 31 | 9.8% | 2.2% |
| 1 à 2 fois par semaine | 86 | 7.1% | 2.9% | 39 | 6.4% | 3.1% | 48 | 7.8% | 2.7% | 4 | 1.5% | 0.9% |
| 1 à 3 fois par mois | 16 | 1.3% | 3.9% | 5 | 0.7% | 2.4% | 11 | 1.8% | 5.1% | - | - | - |
| Moins souvent | 3 | 0.2% | 2.3% | - | - | - | 3 | 0.4% | 3.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 49 | 4.0% | 3.6% | 16 | 2.7% | 2.6% | 33 | 5.4% | 4.4% | 3 | 1.0% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 50 | 4.1% | 2.5% | 25 | 4.1% | 3.3% | 25 | 4.1% | 2.1% | 5 | 1.6% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 170 | 14.0% | 3.4% | 101 | 16.6% | 4.9% | 69 | 11.4% | 2.3% | 8 | 2.4% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 179 | 14.7% | 2.6% | 62 | 10.3% | 2.1% | 117 | 19.2% | 3.0% | 28 | 9.1% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 264 | 21.7% | 2.1% | 122 | 20.1% | 2.1% | 142 | 23.3% | 2.1% | 54 | 17.4% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 175 | 14.4% | 2.3% | 83 | 13.7% | 2.1% | 92 | 15.1% | 2.4% | 73 | 23.5% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 162 | 13.3% | 2.1% | 96 | 15.7% | 2.2% | 66 | 10.9% | 1.9% | 58 | 18.7% | 1.5% |
| 65 000 euros et plus par an | 59 | 4.9% | 1.4% | 44 | 7.2% | 1.7% | 16 | 2.6% | 0.9% | 40 | 13.0% | 1.4% |
| Refus | 66 | 5.4% | 1.8% | 30 | 5.0% | 2.0% | 35 | 5.8% | 1.7% | 27 | 8.7% | 2.0% |
| Ne sait pas | 41 | 3.4% | 2.6% | 28 | 4.6% | 3.8% | 13 | 2.2% | 1.6% | 14 | 4.5% | 2.1% |
