L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 495 | 100.0% | 0.9% | 240 | 100.0% | 1.0% | 256 | 100.0% | 0.9% | 101 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 240 | 48.4% | 1.0% | 240 | 100.0% | 1.0% | - | - | - | 50 | 49.5% | 0.5% |
| Femme | 256 | 51.6% | 0.9% | - | - | - | 256 | 100.0% | 0.9% | 51 | 50.5% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 43 | 8.7% | 0.6% | 15 | 6.2% | 0.4% | 28 | 11.0% | 0.8% | 16 | 15.5% | 0.5% |
| 25 à 34 ans | 22 | 4.4% | 0.3% | 6 | 2.5% | 0.2% | 16 | 6.3% | 0.4% | 5 | 4.9% | 0.2% |
| 35 à 49 ans | 94 | 19.0% | 0.7% | 46 | 19.2% | 0.7% | 48 | 18.8% | 0.7% | 29 | 28.6% | 0.5% |
| 50 à 59 ans | 125 | 25.2% | 1.4% | 62 | 26.0% | 1.5% | 62 | 24.4% | 1.4% | 44 | 43.3% | 1.2% |
| 60 ans et plus | 212 | 42.7% | 1.3% | 111 | 46.1% | 1.5% | 101 | 39.5% | 1.1% | 8 | 7.7% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 227 | 45.8% | 1.0% | - | - | - | 227 | 88.7% | 1.0% | 39 | 38.8% | 0.6% |
| Personne de référence | 289 | 58.3% | 1.0% | 226 | 94.2% | 1.1% | 63 | 24.6% | 0.8% | 61 | 60.3% | 0.7% |
| Responsable des achats | 336 | 67.9% | 0.9% | 111 | 46.1% | 0.9% | 226 | 88.3% | 1.0% | 67 | 66.3% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.7% | 0.7% | 4 | 1.5% | 1.1% | - | - | - | - | - | - |
| Petits patrons | 15 | 3.0% | 0.9% | 5 | 2.2% | 0.4% | 10 | 3.8% | 2.3% | 13 | 13.0% | 0.9% |
| Affaires et Cadres | 21 | 4.2% | 0.4% | 10 | 4.3% | 0.4% | 11 | 4.1% | 0.5% | 12 | 12.2% | 0.3% |
| Professions intermédiaires | 57 | 11.6% | 0.8% | 30 | 12.7% | 0.8% | 27 | 10.6% | 0.7% | 46 | 45.8% | 0.8% |
| Employés | 83 | 16.8% | 1.0% | 21 | 8.7% | 0.9% | 63 | 24.5% | 1.0% | 8 | 7.5% | 0.4% |
| Ouvriers | 52 | 10.5% | 0.8% | 43 | 17.7% | 0.8% | 9 | 3.7% | 0.7% | - | - | - |
| Retraités | 194 | 39.2% | 1.5% | 101 | 42.2% | 1.7% | 93 | 36.4% | 1.3% | 1 | 1.0% | 0.4% |
| Autres inactifs | 69 | 13.9% | 0.7% | 25 | 10.6% | 0.7% | 44 | 17.0% | 0.7% | 21 | 20.5% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 2.4% | 1.6% | 4 | 1.5% | 1.0% | 8 | 3.3% | 2.0% | - | - | - |
| Petits patrons | 20 | 4.0% | 0.7% | 5 | 2.2% | 0.4% | 14 | 5.6% | 1.2% | 20 | 19.5% | 0.7% |
| Affaires et Cadres | 32 | 6.5% | 0.5% | 14 | 5.9% | 0.4% | 18 | 7.0% | 0.5% | 32 | 31.8% | 0.5% |
| Professions intermédiaires | 49 | 9.9% | 0.6% | 30 | 12.7% | 0.7% | 19 | 7.4% | 0.5% | 49 | 48.7% | 0.6% |
| Employés | 40 | 8.1% | 0.7% | 21 | 8.7% | 0.9% | 19 | 7.5% | 0.6% | - | - | - |
| Ouvriers | 102 | 20.6% | 1.1% | 40 | 16.8% | 0.8% | 62 | 24.3% | 1.4% | - | - | - |
| Retraités | 202 | 40.8% | 1.3% | 103 | 43.1% | 1.6% | 99 | 38.6% | 1.2% | - | - | - |
| Autres inactifs | 38 | 7.6% | 1.1% | 22 | 9.0% | 1.4% | 16 | 6.4% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 72 | 14.6% | 0.7% | 25 | 10.3% | 0.6% | 47 | 18.6% | 0.9% | 14 | 13.4% | 0.6% |
| 2 personnes | 227 | 45.8% | 1.2% | 125 | 52.3% | 1.4% | 101 | 39.6% | 1.1% | 28 | 27.7% | 0.7% |
| 3 personnes | 70 | 14.1% | 0.8% | 23 | 9.5% | 0.5% | 47 | 18.4% | 1.0% | 27 | 26.3% | 0.7% |
| 4 personnes | 102 | 20.6% | 1.1% | 52 | 21.5% | 1.1% | 51 | 19.8% | 1.1% | 25 | 24.4% | 0.5% |
| 5 personnes et + | 24 | 4.9% | 0.4% | 15 | 6.3% | 0.6% | 9 | 3.5% | 0.3% | 8 | 8.2% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 105 | 21.1% | 0.7% | 53 | 22.1% | 0.7% | 52 | 20.2% | 0.6% | 35 | 35.0% | 0.5% |
| Non | 391 | 78.9% | 1.1% | 187 | 77.9% | 1.0% | 204 | 79.8% | 1.1% | 66 | 65.0% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 164 | 33.0% | 1.4% | 82 | 34.2% | 1.4% | 82 | 31.9% | 1.3% | 12 | 11.6% | 0.4% |
| Agglo. - 20 000 hab | 168 | 33.8% | 1.9% | 82 | 34.2% | 1.9% | 85 | 33.4% | 1.8% | 38 | 37.9% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 90 | 18.2% | 1.3% | 30 | 12.6% | 0.9% | 60 | 23.5% | 1.6% | 29 | 29.0% | 1.4% |
| Agglo. + 100 000 hab | 69 | 13.9% | 0.4% | 45 | 18.6% | 0.6% | 24 | 9.4% | 0.3% | 16 | 16.0% | 0.3% |
| Agglo. Paris | 6 | 1.1% | 0.1% | 1 | 0.4% | - | 5 | 1.8% | 0.1% | 6 | 5.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.4% | 0.1% | 2 | 0.9% | - | 5 | 1.8% | 0.1% | 6 | 5.5% | 0.1% |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Haute Normandie | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | 1 | 0.8% | 0.2% |
| Basse Normandie | 3 | 0.5% | 0.2% | 2 | 0.9% | 0.4% | 1 | 0.2% | 0.1% | 3 | 2.6% | 0.7% |
| Pays de Loire | 7 | 1.4% | 0.2% | 1 | 0.4% | 0.1% | 6 | 2.3% | 0.4% | 2 | 2.3% | 0.3% |
| Bretagne | 474 | 95.6% | 17.6% | 232 | 96.6% | 17.8% | 242 | 94.7% | 17.5% | 89 | 87.6% | 11.3% |
| Poitou Charentes | 3 | 0.5% | 0.2% | 3 | 1.1% | 0.4% | - | - | - | 1 | 0.9% | 0.2% |
| Aquitaine | 2 | 0.3% | 0.1% | - | - | - | 2 | 0.6% | 0.1% | - | - | - |
| Limousin | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.3% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 411 | 82.9% | 1.0% | 189 | 78.6% | 0.9% | 222 | 87.0% | 1.0% | 94 | 93.1% | 0.6% |
| Presque tous les jours | 44 | 9.0% | 0.7% | 26 | 10.9% | 0.9% | 18 | 7.2% | 0.5% | 7 | 6.9% | 0.5% |
| 1 à 2 fois par semaine | 32 | 6.5% | 1.1% | 18 | 7.5% | 1.4% | 14 | 5.6% | 0.8% | - | - | - |
| 1 à 3 fois par mois | 7 | 1.5% | 1.8% | 7 | 3.0% | 3.9% | - | - | - | - | - | - |
| Moins souvent | 1 | 0.1% | 0.6% | - | - | - | 1 | 0.2% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 2 | 0.4% | 0.1% | - | - | - | 2 | 0.7% | 0.3% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 21 | 4.2% | 1.0% | 12 | 5.0% | 1.6% | 9 | 3.5% | 0.7% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 50 | 10.2% | 1.0% | 21 | 8.8% | 1.0% | 29 | 11.4% | 1.0% | 9 | 9.2% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 57 | 11.4% | 0.8% | 16 | 6.5% | 0.5% | 41 | 16.1% | 1.0% | 13 | 13.3% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 121 | 24.3% | 1.0% | 48 | 20.0% | 0.8% | 73 | 28.4% | 1.1% | 17 | 16.9% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 91 | 18.4% | 1.2% | 55 | 22.9% | 1.4% | 36 | 14.1% | 0.9% | 25 | 24.3% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 70 | 14.1% | 0.9% | 49 | 20.5% | 1.1% | 20 | 8.0% | 0.6% | 16 | 15.5% | 0.4% |
| 65 000 euros et plus par an | 35 | 7.0% | 0.8% | 21 | 8.7% | 0.8% | 14 | 5.4% | 0.8% | 13 | 13.3% | 0.5% |
| Refus | 41 | 8.3% | 1.2% | 17 | 7.1% | 1.1% | 24 | 9.4% | 1.2% | 2 | 1.7% | 0.1% |
| Ne sait pas | 9 | 1.8% | 0.6% | 1 | 0.6% | 0.2% | 8 | 3.0% | 0.9% | 6 | 5.7% | 0.9% |
