L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 952 | 100.0% | 1.8% | 495 | 100.0% | 2.0% | 457 | 100.0% | 1.7% | 255 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 495 | 52.0% | 2.0% | 495 | 100.0% | 2.0% | - | - | - | 122 | 47.7% | 1.3% |
| Femme | 457 | 48.0% | 1.7% | - | - | - | 457 | 100.0% | 1.7% | 134 | 52.3% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 60 | 6.3% | 0.8% | 21 | 4.2% | 0.6% | 39 | 8.6% | 1.1% | 16 | 6.3% | 0.5% |
| 25 à 34 ans | 106 | 11.2% | 1.4% | 46 | 9.2% | 1.2% | 61 | 13.3% | 1.6% | 46 | 17.9% | 1.4% |
| 35 à 49 ans | 189 | 19.9% | 1.5% | 116 | 23.4% | 1.9% | 73 | 16.0% | 1.1% | 90 | 35.4% | 1.5% |
| 50 à 59 ans | 178 | 18.7% | 2.1% | 97 | 19.6% | 2.3% | 81 | 17.7% | 1.8% | 68 | 26.8% | 1.9% |
| 60 ans et plus | 419 | 44.0% | 2.6% | 216 | 43.6% | 3.0% | 203 | 44.4% | 2.3% | 35 | 13.7% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 413 | 43.4% | 1.8% | - | - | - | 413 | 90.5% | 1.8% | 117 | 45.9% | 1.7% |
| Personne de référence | 581 | 61.0% | 2.1% | 450 | 90.7% | 2.2% | 131 | 28.7% | 1.8% | 137 | 53.7% | 1.5% |
| Responsable des achats | 679 | 71.3% | 1.9% | 271 | 54.8% | 2.1% | 407 | 89.2% | 1.8% | 184 | 71.9% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.8% | 1.5% | 8 | 1.5% | 2.3% | - | - | - | - | - | - |
| Petits patrons | 41 | 4.3% | 2.5% | 23 | 4.7% | 1.9% | 18 | 3.9% | 4.3% | 38 | 14.8% | 2.6% |
| Affaires et Cadres | 68 | 7.1% | 1.3% | 42 | 8.6% | 1.5% | 25 | 5.5% | 1.2% | 61 | 24.0% | 1.4% |
| Professions intermédiaires | 106 | 11.2% | 1.4% | 53 | 10.7% | 1.4% | 54 | 11.8% | 1.5% | 91 | 35.4% | 1.5% |
| Employés | 155 | 16.3% | 1.8% | 54 | 10.9% | 2.4% | 101 | 22.2% | 1.6% | 23 | 8.9% | 1.3% |
| Ouvriers | 109 | 11.5% | 1.7% | 100 | 20.1% | 1.9% | 10 | 2.1% | 0.7% | 4 | 1.5% | 0.9% |
| Retraités | 331 | 34.7% | 2.6% | 182 | 36.8% | 3.0% | 148 | 32.5% | 2.1% | 3 | 1.3% | 1.5% |
| Autres inactifs | 134 | 14.1% | 1.3% | 33 | 6.8% | 0.9% | 101 | 22.0% | 1.6% | 36 | 14.1% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 2.2% | 2.7% | 11 | 2.2% | 3.0% | 10 | 2.3% | 2.5% | - | - | - |
| Petits patrons | 48 | 5.1% | 1.8% | 27 | 5.5% | 1.9% | 21 | 4.6% | 1.7% | 48 | 19.0% | 1.8% |
| Affaires et Cadres | 97 | 10.2% | 1.4% | 41 | 8.3% | 1.2% | 56 | 12.3% | 1.6% | 97 | 38.0% | 1.4% |
| Professions intermédiaires | 110 | 11.5% | 1.4% | 54 | 10.8% | 1.3% | 56 | 12.3% | 1.4% | 110 | 43.0% | 1.4% |
| Employés | 90 | 9.4% | 1.6% | 53 | 10.6% | 2.3% | 37 | 8.1% | 1.1% | - | - | - |
| Ouvriers | 174 | 18.3% | 1.8% | 97 | 19.6% | 1.9% | 77 | 16.9% | 1.7% | - | - | - |
| Retraités | 350 | 36.7% | 2.3% | 186 | 37.6% | 2.8% | 163 | 35.8% | 1.9% | - | - | - |
| Autres inactifs | 62 | 6.5% | 1.8% | 27 | 5.5% | 1.8% | 35 | 7.7% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 160 | 16.8% | 1.6% | 67 | 13.6% | 1.6% | 92 | 20.2% | 1.7% | 26 | 10.3% | 1.1% |
| 2 personnes | 430 | 45.2% | 2.3% | 226 | 45.7% | 2.5% | 204 | 44.7% | 2.2% | 77 | 30.0% | 1.8% |
| 3 personnes | 188 | 19.8% | 2.0% | 105 | 21.3% | 2.2% | 83 | 18.2% | 1.8% | 62 | 24.1% | 1.6% |
| 4 personnes | 130 | 13.7% | 1.4% | 87 | 17.5% | 1.8% | 44 | 9.6% | 0.9% | 61 | 24.0% | 1.3% |
| 5 personnes et + | 44 | 4.6% | 0.8% | 10 | 2.0% | 0.4% | 34 | 7.4% | 1.1% | 30 | 11.6% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 220 | 23.2% | 1.4% | 99 | 20.1% | 1.4% | 121 | 26.5% | 1.4% | 111 | 43.3% | 1.5% |
| Non | 732 | 76.8% | 2.0% | 396 | 79.9% | 2.2% | 336 | 73.5% | 1.8% | 145 | 56.7% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 297 | 31.2% | 2.5% | 160 | 32.4% | 2.8% | 137 | 30.0% | 2.2% | 72 | 28.1% | 2.2% |
| Agglo. - 20 000 hab | 147 | 15.4% | 1.6% | 80 | 16.1% | 1.8% | 67 | 14.7% | 1.4% | 31 | 12.0% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 161 | 16.9% | 2.3% | 70 | 14.1% | 2.1% | 91 | 19.8% | 2.5% | 39 | 15.4% | 1.9% |
| Agglo. + 100 000 hab | 333 | 35.0% | 2.1% | 173 | 34.9% | 2.3% | 160 | 35.1% | 2.0% | 108 | 42.4% | 1.9% |
| Agglo. Paris | 14 | 1.5% | 0.2% | 12 | 2.5% | 0.3% | 2 | 0.4% | - | 5 | 2.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 15 | 1.6% | 0.2% | 14 | 2.7% | 0.3% | 2 | 0.4% | - | 7 | 2.6% | 0.1% |
| Basse Normandie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Centre | 6 | 0.7% | 0.3% | 6 | 1.2% | 0.6% | 0 | 0.1% | - | 2 | 0.8% | 0.3% |
| Pays de Loire | 5 | 0.5% | 0.2% | 3 | 0.5% | 0.2% | 2 | 0.5% | 0.1% | - | - | - |
| Bretagne | 3 | 0.3% | 0.1% | - | - | - | 3 | 0.5% | 0.2% | 3 | 1.0% | 0.3% |
| Poitou Charentes | 139 | 14.6% | 9.3% | 71 | 14.3% | 9.9% | 68 | 15.0% | 8.8% | 39 | 15.3% | 9.5% |
| Aquitaine | 744 | 78.2% | 26.5% | 385 | 77.7% | 28.5% | 359 | 78.7% | 24.7% | 192 | 75.1% | 21.3% |
| Midi Pyrénées | 35 | 3.7% | 1.4% | 17 | 3.4% | 1.4% | 18 | 3.9% | 1.4% | 10 | 3.9% | 1.1% |
| Limousin | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 1 | 0.3% | 0.4% |
| Auvergne | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.3% | 1 | 0.6% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 719 | 75.5% | 1.7% | 388 | 78.4% | 1.9% | 331 | 72.5% | 1.5% | 218 | 85.2% | 1.4% |
| Presque tous les jours | 153 | 16.1% | 2.5% | 68 | 13.7% | 2.5% | 85 | 18.7% | 2.5% | 27 | 10.6% | 2.0% |
| 1 à 2 fois par semaine | 65 | 6.9% | 2.2% | 28 | 5.6% | 2.2% | 38 | 8.3% | 2.1% | 10 | 3.7% | 1.9% |
| 1 à 3 fois par mois | 9 | 1.0% | 2.3% | 7 | 1.4% | 3.6% | 3 | 0.6% | 1.2% | 1 | 0.4% | 1.7% |
| Moins souvent | 5 | 0.5% | 4.4% | 5 | 1.0% | 12.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 1.6% | 1.1% | 9 | 1.7% | 1.4% | 6 | 1.4% | 0.9% | 1 | 0.3% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 47 | 4.9% | 2.4% | 10 | 2.0% | 1.3% | 37 | 8.1% | 3.0% | 7 | 2.6% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 91 | 9.6% | 1.8% | 37 | 7.4% | 1.8% | 55 | 12.0% | 1.8% | 9 | 3.4% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 87 | 9.1% | 1.3% | 30 | 6.0% | 1.0% | 57 | 12.5% | 1.4% | 22 | 8.7% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 237 | 24.9% | 1.9% | 151 | 30.5% | 2.6% | 85 | 18.7% | 1.3% | 48 | 18.8% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 155 | 16.2% | 2.0% | 87 | 17.6% | 2.3% | 67 | 14.7% | 1.8% | 41 | 16.2% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 143 | 15.0% | 1.8% | 81 | 16.4% | 1.9% | 62 | 13.5% | 1.8% | 61 | 23.7% | 1.6% |
| 65 000 euros et plus par an | 101 | 10.6% | 2.4% | 59 | 11.9% | 2.3% | 42 | 9.1% | 2.4% | 50 | 19.6% | 1.7% |
| Refus | 70 | 7.3% | 2.0% | 28 | 5.6% | 1.8% | 42 | 9.1% | 2.1% | 16 | 6.1% | 1.2% |
| Ne sait pas | 7 | 0.8% | 0.5% | 3 | 0.7% | 0.4% | 4 | 0.9% | 0.5% | 2 | 0.7% | 0.3% |
