L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1822 | 100.0% | 3.5% | 901 | 100.0% | 3.6% | 921 | 100.0% | 3.4% | 413 | 100.0% | 2.3% |
| Sexe | ||||||||||||
| Homme | 901 | 49.5% | 3.6% | 901 | 100.0% | 3.6% | - | - | - | 209 | 50.5% | 2.3% |
| Femme | 921 | 50.5% | 3.4% | - | - | - | 921 | 100.0% | 3.4% | 205 | 49.5% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 183 | 10.1% | 2.5% | 102 | 11.3% | 2.7% | 81 | 8.8% | 2.2% | 62 | 15.1% | 1.9% |
| 25 à 34 ans | 216 | 11.9% | 2.8% | 105 | 11.7% | 2.8% | 111 | 12.0% | 2.8% | 51 | 12.3% | 1.6% |
| 35 à 49 ans | 380 | 20.9% | 3.0% | 208 | 23.1% | 3.3% | 172 | 18.7% | 2.7% | 140 | 33.9% | 2.3% |
| 50 à 59 ans | 342 | 18.8% | 4.0% | 179 | 19.8% | 4.3% | 164 | 17.8% | 3.7% | 115 | 27.9% | 3.2% |
| 60 ans et plus | 700 | 38.4% | 4.3% | 307 | 34.1% | 4.2% | 393 | 42.6% | 4.4% | 44 | 10.7% | 2.8% |
| Individu | ||||||||||||
| Ménagères | 826 | 45.4% | 3.5% | - | - | - | 826 | 89.7% | 3.5% | 172 | 41.6% | 2.4% |
| Personne de référence | 1026 | 56.3% | 3.7% | 773 | 85.8% | 3.8% | 253 | 27.5% | 3.4% | 209 | 50.4% | 2.4% |
| Responsable des achats | 1258 | 69.1% | 3.5% | 458 | 50.8% | 3.5% | 801 | 87.0% | 3.5% | 268 | 64.8% | 2.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 0.9% | 3.3% | 10 | 1.1% | 3.2% | 7 | 0.7% | 3.5% | 1 | 0.3% | 3.2% |
| Petits patrons | 31 | 1.7% | 1.9% | 20 | 2.2% | 1.6% | 11 | 1.2% | 2.7% | 28 | 6.7% | 1.9% |
| Affaires et Cadres | 94 | 5.2% | 1.9% | 53 | 5.9% | 1.9% | 41 | 4.4% | 1.9% | 80 | 19.4% | 1.8% |
| Professions intermédiaires | 225 | 12.4% | 3.0% | 120 | 13.3% | 3.3% | 105 | 11.4% | 2.8% | 166 | 40.2% | 2.7% |
| Employés | 305 | 16.8% | 3.6% | 96 | 10.7% | 4.3% | 209 | 22.7% | 3.3% | 49 | 12.0% | 2.8% |
| Ouvriers | 309 | 17.0% | 4.8% | 243 | 27.0% | 4.7% | 66 | 7.2% | 5.1% | 8 | 2.0% | 1.9% |
| Retraités | 532 | 29.2% | 4.1% | 252 | 28.0% | 4.2% | 280 | 30.4% | 4.1% | 8 | 2.0% | 3.7% |
| Autres inactifs | 308 | 16.9% | 3.1% | 106 | 11.8% | 2.9% | 202 | 21.9% | 3.2% | 72 | 17.4% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 1.5% | 3.6% | 10 | 1.2% | 2.9% | 17 | 1.9% | 4.2% | - | - | - |
| Petits patrons | 44 | 2.4% | 1.6% | 25 | 2.8% | 1.7% | 19 | 2.0% | 1.5% | 44 | 10.7% | 1.6% |
| Affaires et Cadres | 130 | 7.1% | 1.8% | 63 | 7.0% | 1.8% | 67 | 7.2% | 1.9% | 130 | 31.5% | 1.8% |
| Professions intermédiaires | 239 | 13.1% | 2.9% | 120 | 13.3% | 2.9% | 119 | 12.9% | 3.0% | 239 | 57.9% | 2.9% |
| Employés | 204 | 11.2% | 3.7% | 109 | 12.1% | 4.7% | 95 | 10.3% | 2.9% | - | - | - |
| Ouvriers | 414 | 22.7% | 4.3% | 238 | 26.5% | 4.6% | 176 | 19.1% | 3.9% | - | - | - |
| Retraités | 615 | 33.7% | 4.1% | 270 | 29.9% | 4.1% | 345 | 37.5% | 4.1% | - | - | - |
| Autres inactifs | 147 | 8.1% | 4.2% | 65 | 7.2% | 4.3% | 83 | 9.0% | 4.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 330 | 18.1% | 3.4% | 132 | 14.7% | 3.1% | 198 | 21.5% | 3.6% | 52 | 12.5% | 2.2% |
| 2 personnes | 761 | 41.8% | 4.1% | 391 | 43.4% | 4.4% | 370 | 40.2% | 3.9% | 112 | 27.0% | 2.7% |
| 3 personnes | 293 | 16.1% | 3.1% | 155 | 17.2% | 3.3% | 138 | 15.0% | 3.0% | 88 | 21.3% | 2.2% |
| 4 personnes | 272 | 14.9% | 2.9% | 144 | 16.0% | 3.1% | 128 | 13.9% | 2.7% | 112 | 27.1% | 2.4% |
| 5 personnes et + | 166 | 9.1% | 3.0% | 78 | 8.7% | 3.1% | 87 | 9.5% | 2.9% | 50 | 12.2% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 459 | 25.2% | 2.9% | 231 | 25.6% | 3.2% | 229 | 24.8% | 2.7% | 157 | 37.9% | 2.1% |
| Non | 1362 | 74.8% | 3.7% | 670 | 74.4% | 3.7% | 692 | 75.2% | 3.7% | 257 | 62.1% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 448 | 24.6% | 3.7% | 211 | 23.4% | 3.7% | 237 | 25.8% | 3.8% | 99 | 24.0% | 3.0% |
| Agglo. - 20 000 hab | 250 | 13.7% | 2.8% | 122 | 13.6% | 2.8% | 128 | 13.9% | 2.7% | 55 | 13.3% | 2.0% |
| Agglo. 20 000 à 100 000 hab | 328 | 18.0% | 4.7% | 153 | 17.0% | 4.6% | 174 | 18.9% | 4.7% | 67 | 16.2% | 3.1% |
| Agglo. + 100 000 hab | 776 | 42.6% | 4.9% | 406 | 45.1% | 5.3% | 370 | 40.2% | 4.6% | 185 | 44.7% | 3.3% |
| Agglo. Paris | 20 | 1.1% | 0.2% | 8 | 0.9% | 0.2% | 12 | 1.3% | 0.2% | 7 | 1.7% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 20 | 1.1% | 0.2% | 8 | 0.9% | 0.2% | 12 | 1.3% | 0.2% | 7 | 1.8% | 0.2% |
| Nord Pas de Calais | 1038 | 57.0% | 32.3% | 514 | 57.0% | 33.2% | 524 | 56.9% | 31.5% | 247 | 59.8% | 24.4% |
| Lorraine | 6 | 0.3% | 0.3% | 3 | 0.3% | 0.3% | 3 | 0.3% | 0.3% | 3 | 0.7% | 0.6% |
| Alsace | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Champagne Ardennes | 384 | 21.1% | 34.7% | 186 | 20.7% | 35.1% | 198 | 21.5% | 34.4% | 67 | 16.2% | 22.7% |
| Picardie | 356 | 19.5% | 23.1% | 180 | 19.9% | 24.1% | 176 | 19.2% | 22.1% | 81 | 19.7% | 18.5% |
| Bourgogne | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% |
| Haute Normandie | 6 | 0.3% | 0.4% | 3 | 0.3% | 0.4% | 4 | 0.4% | 0.5% | 3 | 0.8% | 0.7% |
| Centre | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Pays de Loire | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Bretagne | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Poitou Charentes | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Midi Pyrénées | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.3% | 0.1% |
| Limousin | 0 | - | - | - | - | - | 0 | - | - | 0 | - | 0.1% |
| Rhône Alpes | 3 | 0.1% | - | 1 | 0.1% | - | 2 | 0.2% | 0.1% | 0 | - | - |
| Languedoc Roussillon | 1 | - | - | 0 | - | - | 1 | 0.1% | - | 1 | 0.1% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 4 | 0.2% | 0.1% | 3 | 0.4% | 0.2% | 0 | - | - | 1 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1473 | 80.9% | 3.4% | 751 | 83.4% | 3.6% | 722 | 78.4% | 3.3% | 364 | 88.0% | 2.3% |
| Presque tous les jours | 199 | 10.9% | 3.3% | 82 | 9.1% | 3.0% | 118 | 12.8% | 3.5% | 37 | 8.9% | 2.7% |
| 1 à 2 fois par semaine | 124 | 6.8% | 4.1% | 59 | 6.6% | 4.7% | 65 | 7.0% | 3.7% | 10 | 2.4% | 2.0% |
| 1 à 3 fois par mois | 24 | 1.3% | 5.9% | 9 | 1.0% | 4.9% | 15 | 1.6% | 6.8% | 1 | 0.2% | 1.7% |
| Moins souvent | 2 | 0.1% | 1.7% | - | - | - | 2 | 0.2% | 2.6% | 2 | 0.5% | 8.1% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 47 | 2.6% | 3.5% | 16 | 1.7% | 2.5% | 32 | 3.4% | 4.2% | 3 | 0.8% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 84 | 4.6% | 4.2% | 42 | 4.6% | 5.4% | 42 | 4.6% | 3.5% | 2 | 0.5% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 193 | 10.6% | 3.8% | 98 | 10.9% | 4.8% | 95 | 10.3% | 3.2% | 12 | 2.8% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 302 | 16.6% | 4.4% | 127 | 14.1% | 4.3% | 175 | 19.0% | 4.4% | 33 | 8.1% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 449 | 24.6% | 3.6% | 208 | 23.1% | 3.6% | 241 | 26.2% | 3.6% | 88 | 21.3% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 276 | 15.1% | 3.6% | 140 | 15.5% | 3.6% | 136 | 14.8% | 3.6% | 94 | 22.8% | 3.3% |
| De 45 000 à moins de 65 000 euros par an | 232 | 12.7% | 3.0% | 140 | 15.5% | 3.2% | 92 | 10.0% | 2.7% | 76 | 18.5% | 2.0% |
| 65 000 euros et plus par an | 95 | 5.2% | 2.2% | 65 | 7.3% | 2.6% | 30 | 3.2% | 1.7% | 56 | 13.5% | 1.9% |
| Refus | 94 | 5.2% | 2.7% | 40 | 4.5% | 2.6% | 54 | 5.9% | 2.7% | 33 | 8.0% | 2.5% |
| Ne sait pas | 50 | 2.8% | 3.2% | 25 | 2.8% | 3.4% | 25 | 2.7% | 3.0% | 15 | 3.6% | 2.2% |
