L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 637 | 100.0% | 1.2% | 305 | 100.0% | 1.2% | 332 | 100.0% | 1.2% | 180 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 305 | 47.9% | 1.2% | 305 | 100.0% | 1.2% | - | - | - | 120 | 67.0% | 1.3% |
| Femme | 332 | 52.1% | 1.2% | - | - | - | 332 | 100.0% | 1.2% | 59 | 33.0% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 33 | 5.3% | 0.5% | 15 | 4.8% | 0.4% | 19 | 5.6% | 0.5% | 13 | 7.1% | 0.4% |
| 25 à 34 ans | 71 | 11.2% | 0.9% | 34 | 11.1% | 0.9% | 37 | 11.2% | 1.0% | 32 | 17.8% | 1.0% |
| 35 à 49 ans | 120 | 18.8% | 0.9% | 65 | 21.2% | 1.0% | 55 | 16.5% | 0.9% | 61 | 34.0% | 1.0% |
| 50 à 59 ans | 108 | 16.9% | 1.3% | 39 | 12.8% | 0.9% | 69 | 20.8% | 1.6% | 38 | 21.0% | 1.0% |
| 60 ans et plus | 305 | 47.8% | 1.9% | 153 | 50.0% | 2.1% | 152 | 45.8% | 1.7% | 36 | 20.1% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 314 | 49.3% | 1.3% | - | - | - | 314 | 94.7% | 1.3% | 56 | 31.2% | 0.8% |
| Personne de référence | 377 | 59.2% | 1.3% | 270 | 88.6% | 1.3% | 107 | 32.2% | 1.4% | 117 | 65.3% | 1.3% |
| Responsable des achats | 481 | 75.5% | 1.3% | 184 | 60.4% | 1.4% | 296 | 89.4% | 1.3% | 118 | 65.8% | 1.1% |
| PCS Individu | ||||||||||||
| Petits patrons | 46 | 7.2% | 2.8% | 37 | 12.0% | 3.0% | 10 | 2.9% | 2.3% | 44 | 24.4% | 3.0% |
| Affaires et Cadres | 51 | 8.0% | 1.0% | 34 | 11.2% | 1.2% | 17 | 5.2% | 0.8% | 46 | 25.4% | 1.0% |
| Professions intermédiaires | 71 | 11.1% | 1.0% | 41 | 13.3% | 1.1% | 30 | 9.1% | 0.8% | 55 | 30.5% | 0.9% |
| Employés | 127 | 20.0% | 1.5% | 41 | 13.4% | 1.8% | 86 | 26.0% | 1.4% | 14 | 7.5% | 0.8% |
| Ouvriers | 17 | 2.7% | 0.3% | 15 | 4.9% | 0.3% | 2 | 0.6% | 0.2% | 2 | 1.0% | 0.4% |
| Retraités | 239 | 37.5% | 1.9% | 117 | 38.2% | 1.9% | 122 | 36.8% | 1.8% | 1 | 0.3% | 0.2% |
| Autres inactifs | 86 | 13.5% | 0.9% | 21 | 7.0% | 0.6% | 65 | 19.4% | 1.0% | 20 | 10.9% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 56 | 8.7% | 2.1% | 38 | 12.5% | 2.6% | 18 | 5.3% | 1.4% | 56 | 31.0% | 2.1% |
| Affaires et Cadres | 58 | 9.0% | 0.8% | 35 | 11.4% | 1.0% | 23 | 6.9% | 0.6% | 58 | 32.1% | 0.8% |
| Professions intermédiaires | 66 | 10.4% | 0.8% | 47 | 15.5% | 1.1% | 19 | 5.7% | 0.5% | 66 | 36.9% | 0.8% |
| Employés | 78 | 12.3% | 1.4% | 39 | 12.8% | 1.7% | 39 | 11.8% | 1.2% | - | - | - |
| Ouvriers | 50 | 7.8% | 0.5% | 16 | 5.3% | 0.3% | 34 | 10.2% | 0.7% | - | - | - |
| Retraités | 279 | 43.7% | 1.9% | 122 | 40.0% | 1.8% | 156 | 47.2% | 1.9% | - | - | - |
| Autres inactifs | 51 | 7.9% | 1.4% | 7 | 2.4% | 0.5% | 43 | 13.0% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 124 | 19.4% | 1.3% | 45 | 14.8% | 1.1% | 78 | 23.6% | 1.4% | 29 | 16.4% | 1.3% |
| 2 personnes | 308 | 48.4% | 1.7% | 160 | 52.6% | 1.8% | 148 | 44.5% | 1.6% | 60 | 33.2% | 1.4% |
| 3 personnes | 121 | 19.0% | 1.3% | 56 | 18.4% | 1.2% | 65 | 19.5% | 1.4% | 41 | 22.9% | 1.0% |
| 4 personnes | 58 | 9.1% | 0.6% | 36 | 11.7% | 0.8% | 22 | 6.6% | 0.5% | 38 | 20.9% | 0.8% |
| 5 personnes et + | 27 | 4.2% | 0.5% | 8 | 2.6% | 0.3% | 19 | 5.7% | 0.6% | 12 | 6.5% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 145 | 22.8% | 0.9% | 72 | 23.7% | 1.0% | 73 | 21.9% | 0.9% | 68 | 38.0% | 0.9% |
| Non | 492 | 77.2% | 1.3% | 233 | 76.3% | 1.3% | 259 | 78.1% | 1.4% | 111 | 62.0% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 38 | 5.9% | 0.3% | 13 | 4.3% | 0.2% | 24 | 7.3% | 0.4% | 10 | 5.5% | 0.3% |
| Agglo. - 20 000 hab | 78 | 12.3% | 0.9% | 39 | 12.8% | 0.9% | 39 | 11.8% | 0.8% | 23 | 13.0% | 0.8% |
| Agglo. 20 000 à 100 000 hab | 91 | 14.2% | 1.3% | 41 | 13.4% | 1.2% | 50 | 15.0% | 1.4% | 23 | 12.9% | 1.1% |
| Agglo. + 100 000 hab | 419 | 65.7% | 2.7% | 208 | 68.0% | 2.7% | 211 | 63.7% | 2.6% | 120 | 67.0% | 2.1% |
| Agglo. Paris | 12 | 1.8% | 0.1% | 4 | 1.4% | 0.1% | 7 | 2.2% | 0.2% | 3 | 1.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 12 | 1.8% | 0.1% | 4 | 1.4% | 0.1% | 7 | 2.2% | 0.1% | 3 | 1.6% | 0.1% |
| Nord Pas de Calais | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% | - | - | - |
| Lorraine | 3 | 0.4% | 0.1% | 1 | 0.3% | 0.1% | 2 | 0.5% | 0.2% | 1 | 0.8% | 0.3% |
| Champagne Ardennes | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Picardie | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Bourgogne | 3 | 0.5% | 0.2% | - | - | - | 3 | 1.0% | 0.5% | - | - | - |
| Centre | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% |
| Pays de Loire | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Poitou Charentes | 1 | 0.2% | 0.1% | 1 | 0.5% | 0.2% | - | - | - | 0 | 0.1% | - |
| Rhône Alpes | 4 | 0.7% | 0.1% | 3 | 0.9% | 0.1% | 2 | 0.5% | 0.1% | 1 | 0.6% | 0.1% |
| Languedoc Roussillon | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | 1 | 0.3% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 610 | 95.8% | 13.9% | 295 | 96.7% | 14.3% | 315 | 95.0% | 13.6% | 173 | 96.2% | 11.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 515 | 80.8% | 1.2% | 269 | 88.1% | 1.3% | 246 | 74.1% | 1.1% | 162 | 90.2% | 1.0% |
| Presque tous les jours | 62 | 9.8% | 1.0% | 25 | 8.1% | 0.9% | 38 | 11.3% | 1.1% | 13 | 7.0% | 0.9% |
| 1 à 2 fois par semaine | 59 | 9.2% | 1.9% | 12 | 3.8% | 0.9% | 47 | 14.2% | 2.7% | 5 | 2.6% | 0.9% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.3% | - | - | - | 1 | 0.4% | 0.6% | 1 | 0.3% | 0.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 17 | 2.7% | 1.2% | 5 | 1.7% | 0.8% | 12 | 3.5% | 1.6% | 2 | 1.0% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 27 | 4.3% | 1.4% | 8 | 2.7% | 1.1% | 19 | 5.8% | 1.6% | 2 | 1.1% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 46 | 7.2% | 0.9% | 9 | 2.8% | 0.4% | 38 | 11.3% | 1.3% | 11 | 5.9% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 79 | 12.3% | 1.1% | 29 | 9.4% | 1.0% | 50 | 15.0% | 1.3% | 13 | 7.4% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 148 | 23.3% | 1.2% | 66 | 21.7% | 1.2% | 82 | 24.7% | 1.2% | 39 | 21.9% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 100 | 15.7% | 1.3% | 52 | 17.1% | 1.3% | 48 | 14.4% | 1.3% | 23 | 12.8% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 105 | 16.4% | 1.3% | 69 | 22.5% | 1.6% | 36 | 10.8% | 1.0% | 35 | 19.5% | 0.9% |
| 65 000 euros et plus par an | 53 | 8.3% | 1.2% | 34 | 11.3% | 1.3% | 19 | 5.6% | 1.1% | 37 | 20.4% | 1.3% |
| Refus | 48 | 7.6% | 1.4% | 26 | 8.4% | 1.7% | 23 | 6.8% | 1.1% | 15 | 8.4% | 1.1% |
| Ne sait pas | 14 | 2.1% | 0.9% | 7 | 2.4% | 1.0% | 6 | 1.9% | 0.8% | 3 | 1.6% | 0.4% |
