L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1219 | 100.0% | 2.3% | 602 | 100.0% | 2.4% | 617 | 100.0% | 2.3% | 319 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 602 | 49.4% | 2.4% | 602 | 100.0% | 2.4% | - | - | - | 158 | 49.4% | 1.7% |
| Femme | 617 | 50.6% | 2.3% | - | - | - | 617 | 100.0% | 2.3% | 162 | 50.6% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 90 | 7.4% | 1.2% | 37 | 6.1% | 1.0% | 53 | 8.6% | 1.5% | 37 | 11.7% | 1.2% |
| 25 à 34 ans | 107 | 8.8% | 1.4% | 50 | 8.3% | 1.3% | 57 | 9.3% | 1.5% | 43 | 13.4% | 1.3% |
| 35 à 49 ans | 239 | 19.6% | 1.9% | 124 | 20.7% | 2.0% | 115 | 18.6% | 1.8% | 110 | 34.5% | 1.8% |
| 50 à 59 ans | 220 | 18.0% | 2.6% | 112 | 18.6% | 2.7% | 108 | 17.5% | 2.4% | 89 | 27.9% | 2.5% |
| 60 ans et plus | 563 | 46.2% | 3.5% | 278 | 46.3% | 3.8% | 285 | 46.1% | 3.2% | 40 | 12.5% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 554 | 45.5% | 2.4% | - | - | - | 554 | 89.8% | 2.4% | 135 | 42.4% | 1.9% |
| Personne de référence | 703 | 57.7% | 2.5% | 533 | 88.6% | 2.6% | 170 | 27.5% | 2.3% | 168 | 52.6% | 1.9% |
| Responsable des achats | 860 | 70.5% | 2.4% | 314 | 52.1% | 2.4% | 546 | 88.4% | 2.4% | 211 | 65.9% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 1.7% | 3.9% | 17 | 2.9% | 5.4% | 3 | 0.5% | 1.5% | - | - | - |
| Petits patrons | 44 | 3.6% | 2.7% | 28 | 4.6% | 2.3% | 16 | 2.6% | 3.8% | 38 | 11.8% | 2.6% |
| Affaires et Cadres | 76 | 6.2% | 1.5% | 46 | 7.6% | 1.6% | 30 | 4.9% | 1.4% | 66 | 20.7% | 1.5% |
| Professions intermédiaires | 156 | 12.8% | 2.1% | 73 | 12.1% | 2.0% | 83 | 13.4% | 2.2% | 127 | 39.8% | 2.1% |
| Employés | 185 | 15.2% | 2.2% | 49 | 8.2% | 2.2% | 135 | 21.9% | 2.1% | 30 | 9.4% | 1.7% |
| Ouvriers | 135 | 11.1% | 2.1% | 106 | 17.6% | 2.1% | 29 | 4.7% | 2.2% | 11 | 3.3% | 2.4% |
| Retraités | 469 | 38.5% | 3.6% | 247 | 41.0% | 4.1% | 222 | 36.0% | 3.2% | 5 | 1.6% | 2.3% |
| Autres inactifs | 135 | 11.1% | 1.4% | 36 | 6.0% | 1.0% | 99 | 16.0% | 1.6% | 43 | 13.3% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 39 | 3.2% | 5.0% | 20 | 3.4% | 5.6% | 19 | 3.0% | 4.6% | - | - | - |
| Petits patrons | 51 | 4.2% | 1.9% | 31 | 5.2% | 2.1% | 20 | 3.2% | 1.6% | 51 | 16.0% | 1.9% |
| Affaires et Cadres | 103 | 8.4% | 1.5% | 49 | 8.1% | 1.4% | 54 | 8.8% | 1.5% | 103 | 32.2% | 1.5% |
| Professions intermédiaires | 165 | 13.6% | 2.0% | 78 | 13.0% | 1.9% | 87 | 14.2% | 2.2% | 165 | 51.8% | 2.0% |
| Employés | 114 | 9.3% | 2.0% | 52 | 8.7% | 2.3% | 62 | 10.0% | 1.9% | - | - | - |
| Ouvriers | 192 | 15.8% | 2.0% | 93 | 15.5% | 1.8% | 99 | 16.0% | 2.2% | - | - | - |
| Retraités | 501 | 41.1% | 3.3% | 252 | 41.9% | 3.8% | 249 | 40.3% | 3.0% | - | - | - |
| Autres inactifs | 54 | 4.4% | 1.5% | 26 | 4.3% | 1.8% | 28 | 4.5% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 233 | 19.1% | 2.4% | 94 | 15.6% | 2.2% | 139 | 22.6% | 2.5% | 42 | 13.1% | 1.8% |
| 2 personnes | 553 | 45.4% | 3.0% | 281 | 46.7% | 3.2% | 272 | 44.1% | 2.9% | 89 | 27.9% | 2.1% |
| 3 personnes | 219 | 18.0% | 2.3% | 115 | 19.1% | 2.4% | 104 | 16.8% | 2.2% | 85 | 26.5% | 2.1% |
| 4 personnes | 173 | 14.2% | 1.8% | 90 | 15.0% | 1.9% | 83 | 13.4% | 1.8% | 87 | 27.3% | 1.9% |
| 5 personnes et + | 40 | 3.3% | 0.7% | 21 | 3.6% | 0.8% | 19 | 3.1% | 0.6% | 17 | 5.2% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 247 | 20.3% | 1.6% | 109 | 18.1% | 1.5% | 138 | 22.3% | 1.6% | 124 | 38.7% | 1.6% |
| Non | 972 | 79.7% | 2.6% | 493 | 81.9% | 2.8% | 479 | 77.7% | 2.5% | 196 | 61.3% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 398 | 32.6% | 3.3% | 193 | 32.2% | 3.4% | 204 | 33.1% | 3.3% | 95 | 29.6% | 2.8% |
| Agglo. - 20 000 hab | 219 | 18.0% | 2.4% | 118 | 19.6% | 2.7% | 101 | 16.4% | 2.2% | 50 | 15.5% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 189 | 15.5% | 2.7% | 88 | 14.7% | 2.7% | 101 | 16.4% | 2.8% | 49 | 15.4% | 2.3% |
| Agglo. + 100 000 hab | 398 | 32.6% | 2.5% | 193 | 32.1% | 2.5% | 205 | 33.2% | 2.5% | 119 | 37.3% | 2.1% |
| Agglo. Paris | 15 | 1.3% | 0.2% | 9 | 1.5% | 0.2% | 6 | 1.0% | 0.1% | 7 | 2.1% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 20 | 1.6% | 0.2% | 9 | 1.5% | 0.2% | 11 | 1.8% | 0.2% | 7 | 2.1% | 0.2% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Haute Normandie | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Centre | 2 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% | 2 | 0.5% | 0.2% |
| Pays de Loire | 4 | 0.3% | 0.1% | 2 | 0.3% | 0.1% | 2 | 0.4% | 0.1% | 0 | 0.1% | - |
| Poitou Charentes | 332 | 27.2% | 22.2% | 153 | 25.4% | 21.5% | 179 | 28.9% | 23.0% | 82 | 25.6% | 19.9% |
| Aquitaine | 824 | 67.6% | 29.4% | 417 | 69.2% | 30.8% | 407 | 65.9% | 28.0% | 212 | 66.3% | 23.5% |
| Midi Pyrénées | 29 | 2.3% | 1.2% | 15 | 2.5% | 1.2% | 14 | 2.2% | 1.1% | 12 | 3.7% | 1.4% |
| Limousin | 5 | 0.4% | 0.8% | 4 | 0.7% | 1.4% | 1 | 0.1% | 0.2% | 1 | 0.5% | 0.8% |
| Auvergne | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.4% |
| Rhône Alpes | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Languedoc Roussillon | 2 | 0.2% | 0.1% | 1 | 0.1% | 0.1% | 2 | 0.3% | 0.1% | 2 | 0.7% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 937 | 76.8% | 2.2% | 486 | 80.8% | 2.3% | 450 | 72.9% | 2.1% | 276 | 86.5% | 1.7% |
| Presque tous les jours | 181 | 14.8% | 3.0% | 73 | 12.1% | 2.6% | 108 | 17.5% | 3.2% | 26 | 8.2% | 1.9% |
| 1 à 2 fois par semaine | 84 | 6.9% | 2.8% | 32 | 5.3% | 2.5% | 52 | 8.5% | 3.0% | 12 | 3.7% | 2.3% |
| 1 à 3 fois par mois | 12 | 0.9% | 2.9% | 5 | 0.8% | 2.7% | 7 | 1.1% | 3.1% | 5 | 1.6% | 8.4% |
| Moins souvent | 6 | 0.5% | 5.5% | 6 | 1.0% | 16.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 11 | 0.9% | 0.8% | 7 | 1.1% | 1.1% | 4 | 0.7% | 0.6% | 1 | 0.3% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 44 | 3.6% | 2.2% | 8 | 1.4% | 1.1% | 36 | 5.8% | 2.9% | 2 | 0.7% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 110 | 9.0% | 2.2% | 41 | 6.8% | 2.0% | 69 | 11.1% | 2.3% | 13 | 4.1% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 160 | 13.2% | 2.3% | 76 | 12.7% | 2.6% | 84 | 13.6% | 2.1% | 31 | 9.8% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 312 | 25.6% | 2.5% | 164 | 27.3% | 2.9% | 148 | 24.0% | 2.2% | 66 | 20.6% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 211 | 17.3% | 2.7% | 101 | 16.7% | 2.6% | 110 | 17.9% | 2.9% | 59 | 18.6% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 185 | 15.2% | 2.4% | 115 | 19.2% | 2.7% | 70 | 11.3% | 2.0% | 77 | 24.1% | 2.0% |
| 65 000 euros et plus par an | 96 | 7.9% | 2.2% | 58 | 9.6% | 2.3% | 38 | 6.2% | 2.2% | 45 | 14.0% | 1.6% |
| Refus | 74 | 6.1% | 2.1% | 25 | 4.1% | 1.6% | 49 | 8.0% | 2.4% | 18 | 5.6% | 1.4% |
| Ne sait pas | 16 | 1.3% | 1.0% | 7 | 1.1% | 0.9% | 9 | 1.4% | 1.1% | 7 | 2.2% | 1.1% |
