L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2926 | 100.0% | 5.6% | 1397 | 100.0% | 5.6% | 1528 | 100.0% | 5.6% | 722 | 100.0% | 4.0% |
| Sexe | ||||||||||||
| Homme | 1397 | 47.8% | 5.6% | 1397 | 100.0% | 5.6% | - | - | - | 388 | 53.7% | 4.2% |
| Femme | 1528 | 52.2% | 5.6% | - | - | - | 1528 | 100.0% | 5.6% | 334 | 46.3% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 253 | 8.6% | 3.4% | 120 | 8.6% | 3.2% | 133 | 8.7% | 3.6% | 76 | 10.5% | 2.4% |
| 25 à 34 ans | 242 | 8.3% | 3.2% | 116 | 8.3% | 3.1% | 126 | 8.3% | 3.2% | 100 | 13.8% | 3.1% |
| 35 à 49 ans | 616 | 21.1% | 4.9% | 312 | 22.3% | 5.0% | 304 | 19.9% | 4.7% | 256 | 35.5% | 4.1% |
| 50 à 59 ans | 535 | 18.3% | 6.2% | 239 | 17.1% | 5.7% | 297 | 19.4% | 6.7% | 202 | 28.0% | 5.6% |
| 60 ans et plus | 1280 | 43.7% | 7.9% | 612 | 43.8% | 8.4% | 668 | 43.7% | 7.5% | 88 | 12.2% | 5.5% |
| Individu | ||||||||||||
| Ménagères | 1376 | 47.0% | 5.9% | - | - | - | 1376 | 90.1% | 5.9% | 290 | 40.2% | 4.1% |
| Personne de référence | 1609 | 55.0% | 5.7% | 1253 | 89.6% | 6.1% | 356 | 23.3% | 4.8% | 409 | 56.6% | 4.6% |
| Responsable des achats | 2072 | 70.8% | 5.8% | 711 | 50.9% | 5.5% | 1361 | 89.1% | 5.9% | 483 | 66.9% | 4.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 54 | 1.9% | 10.5% | 37 | 2.7% | 11.6% | 17 | 1.1% | 8.8% | 0 | 0.1% | 1.4% |
| Petits patrons | 72 | 2.4% | 4.4% | 53 | 3.8% | 4.4% | 18 | 1.2% | 4.4% | 63 | 8.7% | 4.2% |
| Affaires et Cadres | 196 | 6.7% | 3.9% | 116 | 8.3% | 4.0% | 80 | 5.2% | 3.7% | 165 | 22.9% | 3.7% |
| Professions intermédiaires | 377 | 12.9% | 5.1% | 200 | 14.3% | 5.4% | 177 | 11.6% | 4.8% | 302 | 41.8% | 5.0% |
| Employés | 431 | 14.7% | 5.0% | 83 | 6.0% | 3.7% | 348 | 22.8% | 5.5% | 86 | 12.0% | 4.9% |
| Ouvriers | 336 | 11.5% | 5.2% | 250 | 17.9% | 4.9% | 86 | 5.6% | 6.6% | 20 | 2.7% | 4.4% |
| Retraités | 1102 | 37.7% | 8.5% | 551 | 39.5% | 9.2% | 551 | 36.0% | 8.0% | 13 | 1.8% | 5.9% |
| Autres inactifs | 358 | 12.2% | 3.6% | 106 | 7.6% | 2.9% | 252 | 16.5% | 4.0% | 73 | 10.1% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 75 | 2.6% | 9.6% | 37 | 2.6% | 10.2% | 38 | 2.5% | 9.2% | - | - | - |
| Petits patrons | 100 | 3.4% | 3.7% | 56 | 4.0% | 3.9% | 44 | 2.9% | 3.6% | 100 | 13.8% | 3.7% |
| Affaires et Cadres | 256 | 8.8% | 3.6% | 135 | 9.6% | 3.8% | 121 | 7.9% | 3.4% | 256 | 35.4% | 3.6% |
| Professions intermédiaires | 366 | 12.5% | 4.5% | 197 | 14.1% | 4.7% | 170 | 11.1% | 4.3% | 366 | 50.7% | 4.5% |
| Employés | 243 | 8.3% | 4.4% | 90 | 6.4% | 3.9% | 153 | 10.0% | 4.7% | - | - | - |
| Ouvriers | 517 | 17.7% | 5.3% | 269 | 19.2% | 5.2% | 248 | 16.2% | 5.5% | - | - | - |
| Retraités | 1256 | 42.9% | 8.4% | 575 | 41.1% | 8.7% | 681 | 44.6% | 8.1% | - | - | - |
| Autres inactifs | 113 | 3.9% | 3.2% | 39 | 2.8% | 2.6% | 74 | 4.8% | 3.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 506 | 17.3% | 5.2% | 232 | 16.6% | 5.4% | 275 | 18.0% | 5.0% | 88 | 12.2% | 3.8% |
| 2 personnes | 1319 | 45.1% | 7.2% | 623 | 44.6% | 7.0% | 696 | 45.5% | 7.4% | 186 | 25.7% | 4.4% |
| 3 personnes | 418 | 14.3% | 4.5% | 199 | 14.2% | 4.2% | 219 | 14.4% | 4.8% | 148 | 20.5% | 3.8% |
| 4 personnes | 427 | 14.6% | 4.5% | 222 | 15.9% | 4.7% | 205 | 13.4% | 4.4% | 182 | 25.2% | 3.9% |
| 5 personnes et + | 255 | 8.7% | 4.6% | 122 | 8.7% | 4.7% | 134 | 8.8% | 4.4% | 118 | 16.3% | 4.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 688 | 23.5% | 4.4% | 309 | 22.1% | 4.3% | 379 | 24.8% | 4.5% | 304 | 42.1% | 4.1% |
| Non | 2238 | 76.5% | 6.1% | 1088 | 77.9% | 6.1% | 1150 | 75.2% | 6.1% | 418 | 57.9% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 942 | 32.2% | 7.9% | 449 | 32.1% | 7.9% | 492 | 32.2% | 7.9% | 197 | 27.3% | 5.9% |
| Agglo. - 20 000 hab | 789 | 27.0% | 8.8% | 380 | 27.2% | 8.8% | 409 | 26.8% | 8.8% | 183 | 25.4% | 6.7% |
| Agglo. 20 000 à 100 000 hab | 445 | 15.2% | 6.4% | 191 | 13.6% | 5.8% | 255 | 16.7% | 6.9% | 102 | 14.2% | 4.8% |
| Agglo. + 100 000 hab | 696 | 23.8% | 4.4% | 344 | 24.6% | 4.5% | 353 | 23.1% | 4.3% | 211 | 29.3% | 3.8% |
| Agglo. Paris | 54 | 1.8% | 0.6% | 34 | 2.5% | 0.8% | 19 | 1.3% | 0.4% | 28 | 3.9% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 61 | 2.1% | 0.6% | 37 | 2.6% | 0.8% | 25 | 1.6% | 0.5% | 32 | 4.4% | 0.7% |
| Nord Pas de Calais | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% |
| Lorraine | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.2% | 0 | - | - | 0 | 0.1% | 0.1% |
| Alsace | 0 | - | - | 0 | - | 0.1% | - | - | - | - | - | - |
| Champagne Ardennes | 1 | - | 0.1% | 1 | - | 0.1% | 0 | - | - | - | - | - |
| Picardie | 5 | 0.2% | 0.3% | 3 | 0.2% | 0.4% | 2 | 0.1% | 0.3% | 3 | 0.4% | 0.6% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | 0 | - | - |
| Haute Normandie | 23 | 0.8% | 1.5% | 8 | 0.6% | 1.2% | 15 | 1.0% | 1.9% | 6 | 0.9% | 1.4% |
| Basse Normandie | 418 | 14.3% | 34.5% | 180 | 12.9% | 31.5% | 237 | 15.5% | 37.2% | 108 | 15.0% | 30.0% |
| Centre | 20 | 0.7% | 1.0% | 12 | 0.9% | 1.3% | 8 | 0.5% | 0.7% | 11 | 1.5% | 1.7% |
| Pays de Loire | 1295 | 44.3% | 42.8% | 635 | 45.4% | 44.1% | 660 | 43.2% | 41.6% | 298 | 41.3% | 33.1% |
| Bretagne | 1015 | 34.7% | 37.8% | 477 | 34.1% | 36.6% | 538 | 35.2% | 38.8% | 237 | 32.8% | 30.4% |
| Poitou Charentes | 64 | 2.2% | 4.3% | 28 | 2.0% | 4.0% | 35 | 2.3% | 4.5% | 17 | 2.4% | 4.2% |
| Aquitaine | 7 | 0.2% | 0.2% | 6 | 0.4% | 0.4% | 1 | 0.1% | 0.1% | 3 | 0.5% | 0.4% |
| Midi Pyrénées | 1 | - | - | 0 | - | - | 1 | 0.1% | 0.1% | 0 | - | - |
| Limousin | 2 | 0.1% | 0.3% | 2 | 0.1% | 0.5% | - | - | - | 1 | 0.1% | 0.3% |
| Auvergne | 2 | 0.1% | 0.2% | 2 | 0.1% | 0.3% | 1 | - | 0.1% | 0 | 0.1% | 0.1% |
| Rhône Alpes | 3 | 0.1% | 0.1% | 0 | - | - | 3 | 0.2% | 0.1% | 2 | 0.2% | 0.1% |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.1% | 1 | - | - | 2 | 0.3% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.1% | - | 2 | 0.1% | 0.1% | 0 | - | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2329 | 79.6% | 5.4% | 1180 | 84.4% | 5.6% | 1149 | 75.2% | 5.2% | 640 | 88.7% | 4.0% |
| Presque tous les jours | 344 | 11.8% | 5.6% | 119 | 8.6% | 4.3% | 225 | 14.7% | 6.7% | 50 | 6.9% | 3.6% |
| 1 à 2 fois par semaine | 230 | 7.9% | 7.6% | 81 | 5.8% | 6.5% | 149 | 9.7% | 8.4% | 26 | 3.5% | 5.0% |
| 1 à 3 fois par mois | 22 | 0.7% | 5.5% | 16 | 1.2% | 8.7% | 6 | 0.4% | 2.7% | 6 | 0.8% | 9.7% |
| Moins souvent | 1 | - | 0.5% | 0 | - | 1.3% | 0 | - | 0.1% | 1 | 0.1% | 2.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 1.1% | 2.3% | 14 | 1.0% | 2.3% | 17 | 1.1% | 2.2% | 5 | 0.7% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 90 | 3.1% | 4.5% | 42 | 3.0% | 5.4% | 49 | 3.2% | 4.0% | 4 | 0.6% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 265 | 9.0% | 5.3% | 116 | 8.3% | 5.7% | 149 | 9.7% | 5.0% | 23 | 3.1% | 2.9% |
| De 18 000 à moins de 24 000 euros par an | 478 | 16.3% | 6.9% | 203 | 14.5% | 6.9% | 275 | 18.0% | 7.0% | 60 | 8.2% | 4.0% |
| De 24 000 à moins de 36 000 euros par an | 743 | 25.4% | 6.0% | 335 | 24.0% | 5.9% | 407 | 26.7% | 6.2% | 143 | 19.9% | 4.1% |
| De 36 000 à moins de 45 000 euros par an | 500 | 17.1% | 6.5% | 252 | 18.0% | 6.5% | 248 | 16.2% | 6.5% | 157 | 21.7% | 5.4% |
| De 45 000 à moins de 65 000 euros par an | 448 | 15.3% | 5.8% | 243 | 17.4% | 5.6% | 205 | 13.4% | 6.0% | 193 | 26.7% | 5.0% |
| 65 000 euros et plus par an | 165 | 5.7% | 3.9% | 111 | 7.9% | 4.3% | 54 | 3.6% | 3.1% | 90 | 12.5% | 3.1% |
| Refus | 161 | 5.5% | 4.5% | 60 | 4.3% | 3.9% | 102 | 6.7% | 5.0% | 32 | 4.4% | 2.4% |
| Ne sait pas | 45 | 1.5% | 2.8% | 22 | 1.5% | 2.9% | 23 | 1.5% | 2.8% | 16 | 2.2% | 2.4% |
