L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 765 | 100.0% | 1.5% | 413 | 100.0% | 1.6% | 353 | 100.0% | 1.3% | 209 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 413 | 53.9% | 1.6% | 413 | 100.0% | 1.6% | - | - | - | 125 | 59.9% | 1.4% |
| Femme | 353 | 46.1% | 1.3% | - | - | - | 353 | 100.0% | 1.3% | 84 | 40.1% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 48 | 6.2% | 0.6% | 21 | 5.0% | 0.6% | 27 | 7.6% | 0.7% | 17 | 8.2% | 0.5% |
| 25 à 34 ans | 83 | 10.8% | 1.1% | 46 | 11.0% | 1.2% | 37 | 10.5% | 0.9% | 35 | 16.7% | 1.1% |
| 35 à 49 ans | 166 | 21.7% | 1.3% | 104 | 25.3% | 1.7% | 61 | 17.4% | 1.0% | 83 | 39.9% | 1.3% |
| 50 à 59 ans | 163 | 21.2% | 1.9% | 88 | 21.4% | 2.1% | 74 | 21.0% | 1.7% | 52 | 24.7% | 1.4% |
| 60 ans et plus | 307 | 40.1% | 1.9% | 154 | 37.2% | 2.1% | 153 | 43.5% | 1.7% | 22 | 10.4% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 321 | 42.0% | 1.4% | - | - | - | 321 | 91.1% | 1.4% | 79 | 37.7% | 1.1% |
| Personne de référence | 455 | 59.4% | 1.6% | 377 | 91.3% | 1.8% | 78 | 22.0% | 1.0% | 128 | 61.1% | 1.4% |
| Responsable des achats | 540 | 70.5% | 1.5% | 225 | 54.5% | 1.7% | 315 | 89.3% | 1.4% | 141 | 67.5% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 1.8% | 2.6% | 10 | 2.4% | 3.1% | 4 | 1.0% | 1.9% | - | - | - |
| Petits patrons | 24 | 3.2% | 1.5% | 17 | 4.2% | 1.4% | 7 | 2.0% | 1.7% | 22 | 10.4% | 1.5% |
| Affaires et Cadres | 61 | 7.9% | 1.2% | 38 | 9.3% | 1.3% | 22 | 6.3% | 1.0% | 54 | 25.8% | 1.2% |
| Professions intermédiaires | 97 | 12.7% | 1.3% | 59 | 14.4% | 1.6% | 38 | 10.8% | 1.0% | 82 | 39.2% | 1.3% |
| Employés | 109 | 14.2% | 1.3% | 34 | 8.3% | 1.5% | 75 | 21.1% | 1.2% | 20 | 9.8% | 1.1% |
| Ouvriers | 101 | 13.2% | 1.6% | 78 | 18.8% | 1.5% | 23 | 6.6% | 1.8% | 7 | 3.3% | 1.5% |
| Retraités | 263 | 34.4% | 2.0% | 139 | 33.7% | 2.3% | 124 | 35.2% | 1.8% | 3 | 1.4% | 1.4% |
| Autres inactifs | 96 | 12.6% | 1.0% | 36 | 8.8% | 1.0% | 60 | 17.0% | 0.9% | 21 | 10.1% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 3.3% | 3.2% | 9 | 2.1% | 2.4% | 16 | 4.6% | 3.9% | - | - | - |
| Petits patrons | 34 | 4.4% | 1.3% | 21 | 5.1% | 1.5% | 13 | 3.6% | 1.0% | 34 | 16.3% | 1.3% |
| Affaires et Cadres | 72 | 9.4% | 1.0% | 41 | 9.9% | 1.2% | 31 | 8.9% | 0.9% | 72 | 34.6% | 1.0% |
| Professions intermédiaires | 102 | 13.4% | 1.3% | 63 | 15.3% | 1.5% | 39 | 11.2% | 1.0% | 102 | 49.1% | 1.3% |
| Employés | 64 | 8.3% | 1.1% | 32 | 7.7% | 1.4% | 32 | 9.1% | 1.0% | - | - | - |
| Ouvriers | 132 | 17.2% | 1.4% | 77 | 18.8% | 1.5% | 54 | 15.3% | 1.2% | - | - | - |
| Retraités | 292 | 38.2% | 1.9% | 146 | 35.4% | 2.2% | 146 | 41.4% | 1.7% | - | - | - |
| Autres inactifs | 44 | 5.8% | 1.2% | 23 | 5.7% | 1.6% | 21 | 5.9% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 122 | 15.9% | 1.2% | 61 | 14.8% | 1.4% | 61 | 17.2% | 1.1% | 28 | 13.3% | 1.2% |
| 2 personnes | 343 | 44.9% | 1.9% | 171 | 41.5% | 1.9% | 172 | 48.8% | 1.8% | 58 | 27.6% | 1.4% |
| 3 personnes | 120 | 15.7% | 1.3% | 76 | 18.5% | 1.6% | 44 | 12.4% | 0.9% | 42 | 20.2% | 1.1% |
| 4 personnes | 136 | 17.7% | 1.4% | 81 | 19.6% | 1.7% | 55 | 15.5% | 1.2% | 65 | 31.1% | 1.4% |
| 5 personnes et + | 44 | 5.8% | 0.8% | 23 | 5.5% | 0.9% | 22 | 6.1% | 0.7% | 16 | 7.7% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 195 | 25.5% | 1.2% | 116 | 28.0% | 1.6% | 80 | 22.6% | 0.9% | 95 | 45.4% | 1.3% |
| Non | 570 | 74.5% | 1.6% | 297 | 72.0% | 1.7% | 273 | 77.4% | 1.4% | 114 | 54.6% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 287 | 37.5% | 2.4% | 140 | 34.0% | 2.5% | 147 | 41.6% | 2.3% | 62 | 29.5% | 1.8% |
| Agglo. - 20 000 hab | 151 | 19.7% | 1.7% | 84 | 20.3% | 1.9% | 67 | 18.9% | 1.4% | 39 | 18.5% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 153 | 19.9% | 2.2% | 75 | 18.1% | 2.3% | 78 | 22.1% | 2.1% | 35 | 16.6% | 1.6% |
| Agglo. + 100 000 hab | 168 | 21.9% | 1.1% | 108 | 26.3% | 1.4% | 59 | 16.8% | 0.7% | 68 | 32.6% | 1.2% |
| Agglo. Paris | 7 | 1.0% | 0.1% | 5 | 1.3% | 0.1% | 2 | 0.6% | - | 6 | 2.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 1.0% | 0.1% | 5 | 1.3% | 0.1% | 2 | 0.6% | - | 6 | 2.7% | 0.1% |
| Lorraine | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Franche-Comté | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Pays de Loire | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
| Aquitaine | 68 | 8.9% | 2.4% | 36 | 8.6% | 2.6% | 33 | 9.2% | 2.2% | 19 | 9.0% | 2.1% |
| Midi Pyrénées | 649 | 84.8% | 26.2% | 351 | 85.1% | 29.2% | 298 | 84.5% | 23.4% | 173 | 83.1% | 19.7% |
| Limousin | 2 | 0.3% | 0.3% | 0 | 0.1% | 0.2% | 1 | 0.4% | 0.5% | 1 | 0.3% | 0.3% |
| Auvergne | 0 | 0.1% | - | 0 | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Rhône Alpes | 2 | 0.3% | - | 1 | 0.2% | - | 1 | 0.3% | - | 0 | 0.1% | - |
| Languedoc Roussillon | 33 | 4.3% | 1.4% | 17 | 4.1% | 1.5% | 16 | 4.4% | 1.3% | 10 | 4.6% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.3% | - | 2 | 0.5% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 602 | 78.7% | 1.4% | 324 | 78.6% | 1.6% | 278 | 78.8% | 1.3% | 185 | 88.9% | 1.2% |
| Presque tous les jours | 100 | 13.1% | 1.6% | 58 | 14.1% | 2.1% | 42 | 11.9% | 1.3% | 13 | 6.0% | 0.9% |
| 1 à 2 fois par semaine | 50 | 6.5% | 1.7% | 22 | 5.4% | 1.8% | 28 | 7.8% | 1.6% | 7 | 3.4% | 1.4% |
| 1 à 3 fois par mois | 8 | 1.1% | 2.1% | 6 | 1.6% | 3.5% | 2 | 0.6% | 0.9% | 3 | 1.7% | 5.9% |
| Moins souvent | 4 | 0.6% | 4.0% | 1 | 0.3% | 3.6% | 3 | 0.9% | 4.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 1.8% | 1.0% | 8 | 1.9% | 1.2% | 6 | 1.8% | 0.9% | 1 | 0.4% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 36 | 4.7% | 1.8% | 12 | 3.0% | 1.6% | 24 | 6.8% | 2.0% | 3 | 1.5% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 75 | 9.8% | 1.5% | 40 | 9.7% | 2.0% | 35 | 9.9% | 1.2% | 13 | 6.0% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 110 | 14.4% | 1.6% | 50 | 12.1% | 1.7% | 60 | 17.1% | 1.5% | 18 | 8.6% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 184 | 24.0% | 1.5% | 95 | 23.1% | 1.7% | 89 | 25.2% | 1.3% | 51 | 24.2% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 127 | 16.6% | 1.7% | 75 | 18.1% | 1.9% | 52 | 14.8% | 1.4% | 33 | 16.0% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 133 | 17.4% | 1.7% | 86 | 20.9% | 2.0% | 47 | 13.3% | 1.4% | 57 | 27.3% | 1.5% |
| 65 000 euros et plus par an | 42 | 5.5% | 1.0% | 27 | 6.4% | 1.0% | 16 | 4.5% | 0.9% | 21 | 9.9% | 0.7% |
| Refus | 33 | 4.3% | 0.9% | 13 | 3.3% | 0.9% | 20 | 5.6% | 1.0% | 9 | 4.3% | 0.7% |
| Ne sait pas | 10 | 1.3% | 0.7% | 7 | 1.6% | 0.9% | 4 | 1.0% | 0.4% | 4 | 1.9% | 0.6% |
