L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 609 | 100.0% | 1.2% | 294 | 100.0% | 1.2% | 316 | 100.0% | 1.2% | 136 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 294 | 48.2% | 1.2% | 294 | 100.0% | 1.2% | - | - | - | 82 | 60.2% | 0.9% |
| Femme | 316 | 51.8% | 1.2% | - | - | - | 316 | 100.0% | 1.2% | 54 | 39.8% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 27 | 4.4% | 0.4% | 14 | 4.7% | 0.4% | 13 | 4.1% | 0.4% | 9 | 7.0% | 0.3% |
| 25 à 34 ans | 63 | 10.3% | 0.8% | 37 | 12.6% | 1.0% | 26 | 8.2% | 0.7% | 20 | 14.7% | 0.6% |
| 35 à 49 ans | 123 | 20.1% | 1.0% | 62 | 21.0% | 1.0% | 61 | 19.3% | 0.9% | 52 | 38.5% | 0.8% |
| 50 à 59 ans | 115 | 18.8% | 1.3% | 39 | 13.3% | 0.9% | 75 | 23.9% | 1.7% | 37 | 27.1% | 1.0% |
| 60 ans et plus | 283 | 46.4% | 1.8% | 142 | 48.5% | 2.0% | 141 | 44.5% | 1.6% | 17 | 12.7% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 296 | 48.5% | 1.3% | - | - | - | 296 | 93.6% | 1.3% | 47 | 34.6% | 0.7% |
| Personne de référence | 365 | 59.9% | 1.3% | 273 | 92.8% | 1.3% | 92 | 29.2% | 1.2% | 86 | 63.6% | 1.0% |
| Responsable des achats | 430 | 70.5% | 1.2% | 147 | 50.0% | 1.1% | 283 | 89.6% | 1.2% | 82 | 60.3% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.0% | 1.1% | 5 | 1.7% | 1.5% | 1 | 0.3% | 0.5% | - | - | - |
| Petits patrons | 13 | 2.1% | 0.8% | 10 | 3.4% | 0.8% | 3 | 1.0% | 0.7% | 10 | 7.7% | 0.7% |
| Affaires et Cadres | 42 | 6.9% | 0.8% | 27 | 9.3% | 0.9% | 15 | 4.7% | 0.7% | 36 | 26.9% | 0.8% |
| Professions intermédiaires | 70 | 11.5% | 0.9% | 40 | 13.6% | 1.1% | 30 | 9.5% | 0.8% | 59 | 43.4% | 1.0% |
| Employés | 118 | 19.4% | 1.4% | 20 | 6.8% | 0.9% | 99 | 31.2% | 1.6% | 17 | 12.7% | 1.0% |
| Ouvriers | 73 | 11.9% | 1.1% | 55 | 18.6% | 1.1% | 18 | 5.7% | 1.4% | 1 | 0.7% | 0.2% |
| Retraités | 244 | 40.0% | 1.9% | 127 | 43.2% | 2.1% | 117 | 37.1% | 1.7% | 1 | 0.6% | 0.4% |
| Autres inactifs | 43 | 7.1% | 0.4% | 10 | 3.5% | 0.3% | 33 | 10.5% | 0.5% | 11 | 8.0% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.8% | 1.4% | 5 | 1.7% | 1.3% | 6 | 2.0% | 1.5% | - | - | - |
| Petits patrons | 18 | 2.9% | 0.7% | 10 | 3.6% | 0.7% | 7 | 2.4% | 0.6% | 18 | 13.2% | 0.7% |
| Affaires et Cadres | 45 | 7.4% | 0.6% | 28 | 9.6% | 0.8% | 17 | 5.3% | 0.5% | 45 | 33.1% | 0.6% |
| Professions intermédiaires | 73 | 12.0% | 0.9% | 43 | 14.6% | 1.0% | 30 | 9.5% | 0.8% | 73 | 53.7% | 0.9% |
| Employés | 58 | 9.5% | 1.0% | 23 | 7.8% | 1.0% | 35 | 11.0% | 1.1% | - | - | - |
| Ouvriers | 110 | 18.1% | 1.1% | 46 | 15.8% | 0.9% | 64 | 20.2% | 1.4% | - | - | - |
| Retraités | 270 | 44.4% | 1.8% | 130 | 44.2% | 2.0% | 141 | 44.5% | 1.7% | - | - | - |
| Autres inactifs | 24 | 4.0% | 0.7% | 8 | 2.7% | 0.5% | 16 | 5.1% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 135 | 22.2% | 1.4% | 54 | 18.2% | 1.3% | 82 | 25.8% | 1.5% | 24 | 17.8% | 1.0% |
| 2 personnes | 275 | 45.2% | 1.5% | 137 | 46.5% | 1.5% | 139 | 44.0% | 1.5% | 35 | 25.7% | 0.8% |
| 3 personnes | 73 | 12.0% | 0.8% | 40 | 13.5% | 0.8% | 33 | 10.5% | 0.7% | 23 | 17.3% | 0.6% |
| 4 personnes | 86 | 14.1% | 0.9% | 46 | 15.7% | 1.0% | 40 | 12.6% | 0.8% | 32 | 23.6% | 0.7% |
| 5 personnes et + | 40 | 6.6% | 0.7% | 18 | 6.1% | 0.7% | 22 | 7.0% | 0.7% | 21 | 15.6% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 144 | 23.6% | 0.9% | 71 | 24.0% | 1.0% | 73 | 23.2% | 0.9% | 55 | 40.6% | 0.7% |
| Non | 466 | 76.4% | 1.3% | 223 | 76.0% | 1.2% | 243 | 76.8% | 1.3% | 81 | 59.4% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 213 | 34.9% | 1.8% | 94 | 32.0% | 1.6% | 119 | 37.6% | 1.9% | 41 | 30.2% | 1.2% |
| Agglo. - 20 000 hab | 133 | 21.9% | 1.5% | 67 | 22.9% | 1.6% | 66 | 20.9% | 1.4% | 31 | 22.5% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 103 | 16.8% | 1.5% | 42 | 14.5% | 1.3% | 60 | 19.1% | 1.6% | 28 | 20.4% | 1.3% |
| Agglo. + 100 000 hab | 149 | 24.5% | 0.9% | 80 | 27.2% | 1.0% | 69 | 22.0% | 0.9% | 33 | 24.5% | 0.6% |
| Agglo. Paris | 12 | 1.9% | 0.1% | 10 | 3.5% | 0.2% | 2 | 0.5% | - | 3 | 2.4% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 12 | 2.0% | 0.1% | 10 | 3.5% | 0.2% | 2 | 0.6% | - | 4 | 2.7% | 0.1% |
| Bourgogne | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 347 | 56.9% | 16.9% | 157 | 53.5% | 16.0% | 190 | 60.1% | 17.7% | 80 | 58.8% | 12.6% |
| Pays de Loire | 5 | 0.9% | 0.2% | 2 | 0.7% | 0.1% | 3 | 1.0% | 0.2% | 2 | 1.6% | 0.2% |
| Poitou Charentes | 238 | 39.1% | 16.0% | 121 | 41.0% | 16.9% | 118 | 37.4% | 15.2% | 48 | 35.4% | 11.7% |
| Aquitaine | 1 | 0.2% | - | 1 | 0.3% | 0.1% | - | - | - | - | - | - |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Limousin | 2 | 0.4% | 0.4% | 1 | 0.5% | 0.5% | 1 | 0.3% | 0.3% | 1 | 0.5% | 0.4% |
| Auvergne | 2 | 0.3% | 0.1% | 1 | 0.4% | 0.2% | 1 | 0.2% | 0.1% | 1 | 0.8% | 0.4% |
| Rhône Alpes | 1 | 0.2% | - | - | - | - | 1 | 0.4% | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 506 | 83.0% | 1.2% | 250 | 85.0% | 1.2% | 256 | 81.2% | 1.2% | 128 | 94.2% | 0.8% |
| Presque tous les jours | 70 | 11.4% | 1.1% | 30 | 10.2% | 1.1% | 40 | 12.6% | 1.2% | 6 | 4.6% | 0.5% |
| 1 à 2 fois par semaine | 30 | 4.9% | 1.0% | 13 | 4.4% | 1.0% | 17 | 5.3% | 0.9% | 1 | 1.1% | 0.3% |
| 1 à 3 fois par mois | 4 | 0.6% | 0.9% | 1 | 0.3% | 0.5% | 3 | 0.9% | 1.3% | - | - | - |
| Moins souvent | 0 | 0.1% | 0.3% | - | - | - | 0 | 0.1% | 0.5% | 0 | 0.2% | 1.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.3% | 0.6% | 6 | 2.1% | 1.0% | 1 | 0.5% | 0.2% | 2 | 1.1% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 26 | 4.3% | 1.3% | 21 | 7.0% | 2.7% | 6 | 1.8% | 0.5% | 2 | 1.7% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 52 | 8.5% | 1.0% | 9 | 3.1% | 0.4% | 43 | 13.5% | 1.4% | 9 | 6.9% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 97 | 15.9% | 1.4% | 40 | 13.6% | 1.4% | 57 | 18.1% | 1.5% | 12 | 8.6% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 163 | 26.7% | 1.3% | 71 | 24.1% | 1.2% | 92 | 29.2% | 1.4% | 27 | 19.6% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 99 | 16.2% | 1.3% | 57 | 19.3% | 1.5% | 42 | 13.3% | 1.1% | 29 | 21.2% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 91 | 14.9% | 1.2% | 52 | 17.6% | 1.2% | 39 | 12.4% | 1.1% | 34 | 25.3% | 0.9% |
| 65 000 euros et plus par an | 25 | 4.2% | 0.6% | 18 | 6.2% | 0.7% | 7 | 2.3% | 0.4% | 14 | 10.2% | 0.5% |
| Refus | 42 | 7.0% | 1.2% | 17 | 5.7% | 1.1% | 26 | 8.2% | 1.3% | 5 | 3.5% | 0.4% |
| Ne sait pas | 6 | 1.0% | 0.4% | 4 | 1.3% | 0.5% | 2 | 0.8% | 0.3% | 3 | 2.0% | 0.4% |
