L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3907 | 100.0% | 7.5% | 1992 | 100.0% | 7.9% | 1915 | 100.0% | 7.0% | 975 | 100.0% | 5.5% |
| Sexe | ||||||||||||
| Homme | 1992 | 51.0% | 7.9% | 1992 | 100.0% | 7.9% | - | - | - | 540 | 55.4% | 5.9% |
| Femme | 1915 | 49.0% | 7.0% | - | - | - | 1915 | 100.0% | 7.0% | 435 | 44.6% | 5.0% |
| Age | ||||||||||||
| 15 à 24 ans | 292 | 7.5% | 4.0% | 169 | 8.5% | 4.6% | 123 | 6.4% | 3.4% | 119 | 12.2% | 3.7% |
| 25 à 34 ans | 360 | 9.2% | 4.7% | 192 | 9.6% | 5.2% | 168 | 8.8% | 4.3% | 135 | 13.9% | 4.2% |
| 35 à 49 ans | 810 | 20.7% | 6.4% | 424 | 21.3% | 6.8% | 386 | 20.2% | 6.0% | 353 | 36.2% | 5.7% |
| 50 à 59 ans | 758 | 19.4% | 8.8% | 384 | 19.3% | 9.2% | 374 | 19.5% | 8.4% | 246 | 25.2% | 6.8% |
| 60 ans et plus | 1686 | 43.2% | 10.4% | 822 | 41.3% | 11.3% | 863 | 45.1% | 9.7% | 121 | 12.4% | 7.6% |
| Individu | ||||||||||||
| Ménagères | 1760 | 45.1% | 7.5% | - | - | - | 1760 | 91.9% | 7.5% | 384 | 39.4% | 5.4% |
| Personne de référence | 2185 | 55.9% | 7.8% | 1749 | 87.8% | 8.5% | 436 | 22.8% | 5.9% | 527 | 54.0% | 5.9% |
| Responsable des achats | 2672 | 68.4% | 7.5% | 935 | 46.9% | 7.2% | 1737 | 90.7% | 7.6% | 589 | 60.4% | 5.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 47 | 1.2% | 9.2% | 35 | 1.8% | 10.9% | 12 | 0.6% | 6.3% | - | - | - |
| Petits patrons | 108 | 2.8% | 6.6% | 91 | 4.6% | 7.5% | 17 | 0.9% | 4.1% | 100 | 10.2% | 6.7% |
| Affaires et Cadres | 266 | 6.8% | 5.3% | 159 | 8.0% | 5.5% | 107 | 5.6% | 5.0% | 227 | 23.3% | 5.1% |
| Professions intermédiaires | 460 | 11.8% | 6.2% | 230 | 11.6% | 6.2% | 230 | 12.0% | 6.2% | 359 | 36.8% | 5.9% |
| Employés | 609 | 15.6% | 7.1% | 155 | 7.8% | 6.9% | 454 | 23.7% | 7.2% | 132 | 13.6% | 7.4% |
| Ouvriers | 487 | 12.5% | 7.6% | 411 | 20.6% | 8.0% | 76 | 4.0% | 5.8% | 18 | 1.8% | 4.1% |
| Retraités | 1463 | 37.4% | 11.3% | 734 | 36.8% | 12.3% | 729 | 38.1% | 10.6% | 16 | 1.6% | 7.0% |
| Autres inactifs | 466 | 11.9% | 4.7% | 177 | 8.9% | 4.9% | 289 | 15.1% | 4.6% | 124 | 12.7% | 3.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 89 | 2.3% | 11.5% | 46 | 2.3% | 12.7% | 43 | 2.2% | 10.4% | - | - | - |
| Petits patrons | 158 | 4.0% | 5.9% | 105 | 5.3% | 7.2% | 53 | 2.8% | 4.3% | 158 | 16.2% | 5.9% |
| Affaires et Cadres | 349 | 8.9% | 4.9% | 183 | 9.2% | 5.2% | 165 | 8.6% | 4.7% | 349 | 35.8% | 4.9% |
| Professions intermédiaires | 468 | 12.0% | 5.8% | 252 | 12.6% | 6.0% | 217 | 11.3% | 5.5% | 468 | 48.0% | 5.8% |
| Employés | 337 | 8.6% | 6.0% | 131 | 6.6% | 5.7% | 206 | 10.7% | 6.3% | - | - | - |
| Ouvriers | 660 | 16.9% | 6.8% | 382 | 19.2% | 7.4% | 278 | 14.5% | 6.1% | - | - | - |
| Retraités | 1656 | 42.4% | 11.0% | 778 | 39.0% | 11.7% | 878 | 45.9% | 10.5% | - | - | - |
| Autres inactifs | 190 | 4.9% | 5.4% | 115 | 5.8% | 7.8% | 75 | 3.9% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 642 | 16.4% | 6.6% | 280 | 14.1% | 6.6% | 362 | 18.9% | 6.5% | 107 | 11.0% | 4.6% |
| 2 personnes | 1791 | 45.8% | 9.8% | 904 | 45.4% | 10.2% | 887 | 46.3% | 9.4% | 281 | 28.8% | 6.7% |
| 3 personnes | 582 | 14.9% | 6.2% | 323 | 16.2% | 6.9% | 258 | 13.5% | 5.6% | 179 | 18.4% | 4.5% |
| 4 personnes | 586 | 15.0% | 6.2% | 334 | 16.8% | 7.1% | 252 | 13.2% | 5.4% | 275 | 28.2% | 5.9% |
| 5 personnes et + | 307 | 7.8% | 5.5% | 151 | 7.6% | 5.9% | 156 | 8.1% | 5.1% | 133 | 13.7% | 5.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 888 | 22.7% | 5.7% | 485 | 24.3% | 6.7% | 403 | 21.1% | 4.8% | 400 | 41.0% | 5.3% |
| Non | 3019 | 77.3% | 8.2% | 1507 | 75.7% | 8.4% | 1511 | 78.9% | 8.0% | 575 | 59.0% | 5.6% |
| Habitat | ||||||||||||
| Communes rurales | 1130 | 28.9% | 9.4% | 518 | 26.0% | 9.1% | 612 | 32.0% | 9.8% | 254 | 26.0% | 7.6% |
| Agglo. - 20 000 hab | 827 | 21.2% | 9.2% | 398 | 20.0% | 9.2% | 429 | 22.4% | 9.2% | 215 | 22.0% | 7.8% |
| Agglo. 20 000 à 100 000 hab | 680 | 17.4% | 9.7% | 356 | 17.9% | 10.8% | 324 | 16.9% | 8.8% | 178 | 18.2% | 8.4% |
| Agglo. + 100 000 hab | 1256 | 32.1% | 8.0% | 714 | 35.8% | 9.4% | 542 | 28.3% | 6.7% | 319 | 32.8% | 5.7% |
| Agglo. Paris | 14 | 0.4% | 0.2% | 6 | 0.3% | 0.1% | 8 | 0.4% | 0.2% | 10 | 1.0% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 19 | 0.5% | 0.2% | 8 | 0.4% | 0.2% | 10 | 0.5% | 0.2% | 13 | 1.3% | 0.3% |
| Nord Pas de Calais | 4 | 0.1% | 0.1% | 3 | 0.2% | 0.2% | 1 | - | - | - | - | - |
| Lorraine | 747 | 19.1% | 38.9% | 353 | 17.7% | 37.6% | 394 | 20.6% | 40.0% | 161 | 16.6% | 30.5% |
| Alsace | 678 | 17.4% | 43.6% | 369 | 18.5% | 48.8% | 309 | 16.2% | 38.6% | 166 | 17.1% | 36.4% |
| Franche-Comté | 373 | 9.6% | 38.6% | 194 | 9.8% | 41.3% | 179 | 9.4% | 36.1% | 76 | 7.8% | 27.1% |
| Champagne Ardennes | 83 | 2.1% | 7.5% | 38 | 1.9% | 7.2% | 45 | 2.4% | 7.9% | 14 | 1.4% | 4.6% |
| Picardie | 1 | - | 0.1% | 1 | - | 0.1% | - | - | - | 1 | 0.1% | 0.2% |
| Bourgogne | 353 | 9.0% | 25.8% | 157 | 7.9% | 24.1% | 196 | 10.2% | 27.3% | 94 | 9.6% | 24.8% |
| Haute Normandie | 1 | - | 0.1% | 1 | - | 0.1% | 1 | - | 0.1% | 1 | 0.1% | 0.1% |
| Centre | 5 | 0.1% | 0.3% | 2 | 0.1% | 0.2% | 3 | 0.2% | 0.3% | 3 | 0.3% | 0.5% |
| Pays de Loire | 2 | 0.1% | 0.1% | 1 | - | 0.1% | 2 | 0.1% | 0.1% | 0 | - | - |
| Bretagne | 1 | - | - | 0 | - | - | 0 | - | - | 0 | - | - |
| Poitou Charentes | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.3% | - | - | - | 0 | - | - |
| Aquitaine | 1 | - | - | - | - | - | 1 | - | - | 1 | 0.1% | 0.1% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Limousin | 1 | - | 0.1% | - | - | - | 1 | - | 0.2% | - | - | - |
| Auvergne | 56 | 1.4% | 4.8% | 29 | 1.5% | 5.3% | 26 | 1.4% | 4.4% | 14 | 1.5% | 4.8% |
| Rhône Alpes | 1457 | 37.3% | 27.5% | 763 | 38.3% | 29.9% | 695 | 36.3% | 25.3% | 385 | 39.5% | 19.4% |
| Languedoc Roussillon | 9 | 0.2% | 0.4% | 7 | 0.4% | 0.6% | 2 | 0.1% | 0.1% | 3 | 0.3% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 114 | 2.9% | 2.6% | 63 | 3.2% | 3.0% | 51 | 2.7% | 2.2% | 43 | 4.4% | 2.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3008 | 77.0% | 7.0% | 1576 | 79.1% | 7.5% | 1432 | 74.8% | 6.5% | 859 | 88.1% | 5.4% |
| Presque tous les jours | 561 | 14.4% | 9.2% | 265 | 13.3% | 9.6% | 296 | 15.5% | 8.8% | 76 | 7.8% | 5.5% |
| 1 à 2 fois par semaine | 283 | 7.2% | 9.4% | 128 | 6.4% | 10.2% | 155 | 8.1% | 8.8% | 31 | 3.2% | 6.1% |
| 1 à 3 fois par mois | 50 | 1.3% | 12.6% | 22 | 1.1% | 12.0% | 28 | 1.5% | 13.1% | 8 | 0.8% | 12.7% |
| Moins souvent | 5 | 0.1% | 4.5% | 1 | - | 2.4% | 4 | 0.2% | 5.6% | 1 | 0.1% | 5.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 50 | 1.3% | 3.7% | 31 | 1.5% | 4.9% | 19 | 1.0% | 2.6% | 7 | 0.7% | 3.4% |
| De 9 000 à moins de 12 000 euros par an | 116 | 3.0% | 5.8% | 41 | 2.1% | 5.3% | 75 | 3.9% | 6.1% | 4 | 0.5% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 342 | 8.7% | 6.8% | 146 | 7.3% | 7.1% | 196 | 10.2% | 6.6% | 35 | 3.6% | 4.4% |
| De 18 000 à moins de 24 000 euros par an | 521 | 13.3% | 7.6% | 243 | 12.2% | 8.2% | 278 | 14.5% | 7.1% | 74 | 7.6% | 5.0% |
| De 24 000 à moins de 36 000 euros par an | 1020 | 26.1% | 8.3% | 535 | 26.8% | 9.3% | 485 | 25.3% | 7.3% | 200 | 20.5% | 5.7% |
| De 36 000 à moins de 45 000 euros par an | 647 | 16.6% | 8.4% | 318 | 16.0% | 8.2% | 329 | 17.2% | 8.6% | 191 | 19.6% | 6.6% |
| De 45 000 à moins de 65 000 euros par an | 553 | 14.2% | 7.1% | 327 | 16.4% | 7.6% | 227 | 11.8% | 6.6% | 204 | 21.0% | 5.3% |
| 65 000 euros et plus par an | 300 | 7.7% | 7.0% | 189 | 9.5% | 7.4% | 111 | 5.8% | 6.4% | 175 | 18.0% | 6.1% |
| Refus | 296 | 7.6% | 8.3% | 145 | 7.3% | 9.5% | 151 | 7.9% | 7.5% | 62 | 6.4% | 4.7% |
| Ne sait pas | 63 | 1.6% | 4.0% | 18 | 0.9% | 2.4% | 46 | 2.4% | 5.4% | 21 | 2.2% | 3.2% |
