L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 890 | 100.0% | 1.7% | 443 | 100.0% | 1.8% | 447 | 100.0% | 1.6% | 265 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 443 | 49.8% | 1.8% | 443 | 100.0% | 1.8% | - | - | - | 146 | 55.1% | 1.6% |
| Femme | 447 | 50.2% | 1.6% | - | - | - | 447 | 100.0% | 1.6% | 119 | 44.9% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 76 | 8.5% | 1.0% | 45 | 10.1% | 1.2% | 31 | 7.0% | 0.9% | 30 | 11.4% | 0.9% |
| 25 à 34 ans | 96 | 10.7% | 1.3% | 52 | 11.8% | 1.4% | 43 | 9.6% | 1.1% | 43 | 16.4% | 1.3% |
| 35 à 49 ans | 205 | 23.0% | 1.6% | 106 | 23.9% | 1.7% | 99 | 22.1% | 1.5% | 104 | 39.2% | 1.7% |
| 50 à 59 ans | 163 | 18.3% | 1.9% | 82 | 18.4% | 1.9% | 82 | 18.3% | 1.8% | 64 | 24.0% | 1.8% |
| 60 ans et plus | 350 | 39.4% | 2.2% | 158 | 35.7% | 2.2% | 192 | 43.0% | 2.2% | 24 | 9.0% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 409 | 45.9% | 1.7% | - | - | - | 409 | 91.4% | 1.7% | 103 | 38.8% | 1.5% |
| Personne de référence | 478 | 53.6% | 1.7% | 387 | 87.5% | 1.9% | 90 | 20.2% | 1.2% | 146 | 55.0% | 1.6% |
| Responsable des achats | 608 | 68.3% | 1.7% | 203 | 45.8% | 1.6% | 405 | 90.5% | 1.8% | 164 | 62.1% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.1% | 1.9% | 8 | 1.8% | 2.5% | 2 | 0.4% | 0.9% | - | - | - |
| Petits patrons | 26 | 2.9% | 1.6% | 24 | 5.4% | 2.0% | 2 | 0.5% | 0.5% | 25 | 9.5% | 1.7% |
| Affaires et Cadres | 73 | 8.2% | 1.5% | 45 | 10.2% | 1.6% | 28 | 6.3% | 1.3% | 62 | 23.6% | 1.4% |
| Professions intermédiaires | 116 | 13.0% | 1.6% | 68 | 15.3% | 1.8% | 48 | 10.7% | 1.3% | 97 | 36.8% | 1.6% |
| Employés | 152 | 17.1% | 1.8% | 29 | 6.6% | 1.3% | 123 | 27.4% | 1.9% | 44 | 16.6% | 2.5% |
| Ouvriers | 103 | 11.5% | 1.6% | 92 | 20.7% | 1.8% | 11 | 2.4% | 0.8% | 4 | 1.4% | 0.9% |
| Retraités | 299 | 33.6% | 2.3% | 136 | 30.6% | 2.3% | 164 | 36.6% | 2.4% | 1 | 0.4% | 0.5% |
| Autres inactifs | 112 | 12.6% | 1.1% | 42 | 9.4% | 1.1% | 70 | 15.7% | 1.1% | 31 | 11.7% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 2.2% | 2.5% | 8 | 1.8% | 2.3% | 11 | 2.5% | 2.7% | - | - | - |
| Petits patrons | 45 | 5.0% | 1.7% | 28 | 6.3% | 1.9% | 17 | 3.7% | 1.4% | 45 | 16.8% | 1.7% |
| Affaires et Cadres | 92 | 10.4% | 1.3% | 52 | 11.8% | 1.5% | 40 | 8.9% | 1.1% | 92 | 34.9% | 1.3% |
| Professions intermédiaires | 128 | 14.3% | 1.6% | 65 | 14.8% | 1.6% | 62 | 13.9% | 1.6% | 128 | 48.3% | 1.6% |
| Employés | 78 | 8.8% | 1.4% | 30 | 6.9% | 1.3% | 48 | 10.7% | 1.5% | - | - | - |
| Ouvriers | 137 | 15.4% | 1.4% | 87 | 19.5% | 1.7% | 51 | 11.3% | 1.1% | - | - | - |
| Retraités | 338 | 37.9% | 2.2% | 141 | 31.7% | 2.1% | 197 | 44.1% | 2.3% | - | - | - |
| Autres inactifs | 53 | 6.0% | 1.5% | 32 | 7.1% | 2.1% | 22 | 4.9% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 130 | 14.6% | 1.3% | 61 | 13.7% | 1.4% | 69 | 15.5% | 1.3% | 29 | 10.9% | 1.2% |
| 2 personnes | 367 | 41.2% | 2.0% | 180 | 40.6% | 2.0% | 187 | 41.8% | 2.0% | 71 | 26.8% | 1.7% |
| 3 personnes | 148 | 16.6% | 1.6% | 73 | 16.5% | 1.6% | 74 | 16.6% | 1.6% | 51 | 19.3% | 1.3% |
| 4 personnes | 154 | 17.3% | 1.6% | 85 | 19.2% | 1.8% | 69 | 15.4% | 1.5% | 68 | 25.9% | 1.5% |
| 5 personnes et + | 92 | 10.3% | 1.6% | 44 | 10.0% | 1.7% | 48 | 10.7% | 1.6% | 45 | 17.1% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 224 | 25.2% | 1.4% | 116 | 26.2% | 1.6% | 108 | 24.1% | 1.3% | 112 | 42.2% | 1.5% |
| Non | 666 | 74.8% | 1.8% | 327 | 73.8% | 1.8% | 339 | 75.9% | 1.8% | 153 | 57.8% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 225 | 25.3% | 1.9% | 93 | 20.9% | 1.6% | 133 | 29.7% | 2.1% | 58 | 22.0% | 1.7% |
| Agglo. - 20 000 hab | 196 | 22.0% | 2.2% | 83 | 18.7% | 1.9% | 113 | 25.3% | 2.4% | 69 | 26.0% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 151 | 16.9% | 2.2% | 79 | 17.7% | 2.4% | 72 | 16.1% | 2.0% | 37 | 14.1% | 1.8% |
| Agglo. + 100 000 hab | 314 | 35.3% | 2.0% | 188 | 42.5% | 2.5% | 126 | 28.1% | 1.5% | 98 | 36.9% | 1.7% |
| Agglo. Paris | 4 | 0.5% | - | 1 | 0.1% | - | 4 | 0.8% | 0.1% | 3 | 1.0% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.5% | - | 1 | 0.2% | - | 4 | 0.9% | 0.1% | 3 | 1.1% | 0.1% |
| Alsace | 1 | 0.1% | - | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% |
| Picardie | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Bourgogne | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | - |
| Haute Normandie | 1 | 0.1% | - | 0 | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Centre | 3 | 0.3% | 0.1% | 1 | 0.2% | 0.1% | 2 | 0.4% | 0.2% | 2 | 0.8% | 0.3% |
| Bretagne | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Limousin | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% | - | - | - |
| Auvergne | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | - | - | - |
| Rhône Alpes | 763 | 85.7% | 14.4% | 373 | 84.3% | 14.6% | 389 | 87.0% | 14.2% | 217 | 81.9% | 10.9% |
| Languedoc Roussillon | 8 | 0.9% | 0.4% | 7 | 1.5% | 0.6% | 2 | 0.4% | 0.1% | 3 | 1.1% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 108 | 12.1% | 2.5% | 59 | 13.3% | 2.8% | 49 | 11.0% | 2.1% | 38 | 14.3% | 2.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 726 | 81.5% | 1.7% | 366 | 82.5% | 1.8% | 360 | 80.5% | 1.6% | 234 | 88.4% | 1.5% |
| Presque tous les jours | 105 | 11.8% | 1.7% | 49 | 11.1% | 1.8% | 56 | 12.5% | 1.7% | 19 | 7.3% | 1.4% |
| 1 à 2 fois par semaine | 54 | 6.1% | 1.8% | 26 | 5.9% | 2.1% | 28 | 6.2% | 1.6% | 11 | 4.3% | 2.2% |
| 1 à 3 fois par mois | 3 | 0.3% | 0.7% | 1 | 0.3% | 0.6% | 2 | 0.4% | 0.7% | - | - | - |
| Moins souvent | 3 | 0.3% | 2.3% | 1 | 0.2% | 2.4% | 2 | 0.4% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 2.0% | 1.3% | 13 | 2.8% | 2.0% | 5 | 1.1% | 0.7% | 2 | 0.8% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 9 | 1.0% | 0.4% | 2 | 0.5% | 0.3% | 7 | 1.5% | 0.6% | 0 | 0.1% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 79 | 8.8% | 1.6% | 39 | 8.9% | 1.9% | 39 | 8.8% | 1.3% | 9 | 3.4% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 114 | 12.8% | 1.7% | 42 | 9.5% | 1.4% | 72 | 16.1% | 1.8% | 24 | 9.3% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 232 | 26.0% | 1.9% | 115 | 26.0% | 2.0% | 116 | 26.0% | 1.8% | 54 | 20.2% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 146 | 16.4% | 1.9% | 68 | 15.3% | 1.7% | 78 | 17.5% | 2.1% | 53 | 20.2% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 115 | 13.0% | 1.5% | 64 | 14.5% | 1.5% | 51 | 11.4% | 1.5% | 49 | 18.6% | 1.3% |
| 65 000 euros et plus par an | 95 | 10.7% | 2.2% | 68 | 15.3% | 2.6% | 28 | 6.2% | 1.6% | 57 | 21.6% | 2.0% |
| Refus | 64 | 7.2% | 1.8% | 28 | 6.2% | 1.8% | 36 | 8.1% | 1.8% | 12 | 4.5% | 0.9% |
| Ne sait pas | 19 | 2.1% | 1.2% | 4 | 1.0% | 0.6% | 14 | 3.1% | 1.7% | 4 | 1.3% | 0.5% |
