L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 580 | 100.0% | 1.1% | 277 | 100.0% | 1.1% | 303 | 100.0% | 1.1% | 131 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 277 | 47.7% | 1.1% | 277 | 100.0% | 1.1% | - | - | - | 79 | 60.6% | 0.9% |
| Femme | 303 | 52.3% | 1.1% | - | - | - | 303 | 100.0% | 1.1% | 52 | 39.4% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 23 | 4.1% | 0.3% | 11 | 4.1% | 0.3% | 12 | 4.0% | 0.3% | 9 | 6.9% | 0.3% |
| 25 à 34 ans | 60 | 10.3% | 0.8% | 35 | 12.7% | 0.9% | 25 | 8.2% | 0.6% | 19 | 14.4% | 0.6% |
| 35 à 49 ans | 117 | 20.2% | 0.9% | 59 | 21.5% | 1.0% | 58 | 19.0% | 0.9% | 50 | 38.1% | 0.8% |
| 50 à 59 ans | 111 | 19.2% | 1.3% | 39 | 14.0% | 0.9% | 72 | 23.9% | 1.6% | 36 | 27.6% | 1.0% |
| 60 ans et plus | 268 | 46.3% | 1.7% | 132 | 47.7% | 1.8% | 136 | 45.0% | 1.5% | 17 | 13.0% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 284 | 49.0% | 1.2% | - | - | - | 284 | 93.8% | 1.2% | 45 | 34.2% | 0.6% |
| Personne de référence | 343 | 59.1% | 1.2% | 257 | 92.7% | 1.2% | 86 | 28.3% | 1.2% | 84 | 63.9% | 0.9% |
| Responsable des achats | 409 | 70.5% | 1.1% | 136 | 49.2% | 1.1% | 273 | 89.9% | 1.2% | 80 | 61.0% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.0% | 1.1% | 5 | 1.8% | 1.5% | 1 | 0.3% | 0.5% | - | - | - |
| Petits patrons | 12 | 2.2% | 0.8% | 9 | 3.4% | 0.8% | 3 | 1.0% | 0.7% | 10 | 7.6% | 0.7% |
| Affaires et Cadres | 41 | 7.1% | 0.8% | 27 | 9.7% | 0.9% | 14 | 4.8% | 0.7% | 35 | 27.0% | 0.8% |
| Professions intermédiaires | 68 | 11.7% | 0.9% | 39 | 14.0% | 1.1% | 29 | 9.5% | 0.8% | 57 | 43.8% | 0.9% |
| Employés | 113 | 19.4% | 1.3% | 18 | 6.6% | 0.8% | 94 | 31.1% | 1.5% | 16 | 12.3% | 0.9% |
| Ouvriers | 70 | 12.1% | 1.1% | 52 | 18.8% | 1.0% | 18 | 5.9% | 1.4% | 1 | 0.8% | 0.2% |
| Retraités | 229 | 39.5% | 1.8% | 116 | 42.1% | 1.9% | 113 | 37.2% | 1.6% | 1 | 0.6% | 0.4% |
| Autres inactifs | 41 | 7.1% | 0.4% | 10 | 3.7% | 0.3% | 31 | 10.2% | 0.5% | 10 | 7.9% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.8% | 1.3% | 5 | 1.8% | 1.3% | 6 | 1.8% | 1.4% | - | - | - |
| Petits patrons | 17 | 2.9% | 0.6% | 10 | 3.6% | 0.7% | 7 | 2.3% | 0.6% | 17 | 12.9% | 0.6% |
| Affaires et Cadres | 43 | 7.5% | 0.6% | 28 | 10.0% | 0.8% | 16 | 5.2% | 0.4% | 43 | 33.1% | 0.6% |
| Professions intermédiaires | 71 | 12.2% | 0.9% | 42 | 15.1% | 1.0% | 29 | 9.5% | 0.7% | 71 | 54.0% | 0.9% |
| Employés | 54 | 9.4% | 1.0% | 21 | 7.7% | 0.9% | 33 | 10.9% | 1.0% | - | - | - |
| Ouvriers | 106 | 18.2% | 1.1% | 44 | 15.9% | 0.9% | 62 | 20.4% | 1.4% | - | - | - |
| Retraités | 255 | 44.0% | 1.7% | 119 | 43.0% | 1.8% | 136 | 44.9% | 1.6% | - | - | - |
| Autres inactifs | 23 | 4.0% | 0.7% | 8 | 2.9% | 0.5% | 15 | 5.0% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 123 | 21.2% | 1.3% | 47 | 17.0% | 1.1% | 76 | 24.9% | 1.4% | 23 | 17.9% | 1.0% |
| 2 personnes | 269 | 46.3% | 1.5% | 132 | 47.6% | 1.5% | 137 | 45.2% | 1.5% | 34 | 26.0% | 0.8% |
| 3 personnes | 68 | 11.8% | 0.7% | 37 | 13.3% | 0.8% | 31 | 10.4% | 0.7% | 23 | 17.2% | 0.6% |
| 4 personnes | 84 | 14.4% | 0.9% | 44 | 16.0% | 0.9% | 39 | 13.0% | 0.8% | 31 | 23.8% | 0.7% |
| 5 personnes et + | 37 | 6.3% | 0.7% | 17 | 6.1% | 0.7% | 20 | 6.6% | 0.7% | 20 | 15.1% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 136 | 23.4% | 0.9% | 67 | 24.2% | 0.9% | 69 | 22.7% | 0.8% | 52 | 40.0% | 0.7% |
| Non | 444 | 76.6% | 1.2% | 210 | 75.8% | 1.2% | 234 | 77.3% | 1.2% | 78 | 60.0% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 206 | 35.6% | 1.7% | 91 | 32.7% | 1.6% | 116 | 38.2% | 1.8% | 39 | 29.5% | 1.2% |
| Agglo. - 20 000 hab | 128 | 22.0% | 1.4% | 64 | 23.2% | 1.5% | 63 | 20.9% | 1.4% | 29 | 22.1% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 102 | 17.5% | 1.5% | 42 | 15.0% | 1.3% | 60 | 19.8% | 1.6% | 28 | 21.2% | 1.3% |
| Agglo. + 100 000 hab | 133 | 22.9% | 0.8% | 70 | 25.4% | 0.9% | 62 | 20.6% | 0.8% | 32 | 24.8% | 0.6% |
| Agglo. Paris | 12 | 2.0% | 0.1% | 10 | 3.7% | 0.2% | 2 | 0.5% | - | 3 | 2.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 12 | 2.1% | 0.1% | 10 | 3.7% | 0.2% | 2 | 0.6% | - | 4 | 2.8% | 0.1% |
| Bourgogne | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 347 | 59.8% | 16.9% | 157 | 56.7% | 15.9% | 190 | 62.5% | 17.7% | 80 | 61.0% | 12.6% |
| Pays de Loire | 5 | 0.9% | 0.2% | 2 | 0.8% | 0.1% | 3 | 1.0% | 0.2% | 2 | 1.5% | 0.2% |
| Poitou Charentes | 210 | 36.2% | 14.1% | 104 | 37.6% | 14.6% | 106 | 34.9% | 13.6% | 43 | 33.1% | 10.5% |
| Aquitaine | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | - | - | - |
| Midi Pyrénées | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Limousin | 2 | 0.4% | 0.4% | 1 | 0.5% | 0.5% | 1 | 0.3% | 0.3% | 1 | 0.6% | 0.4% |
| Auvergne | 2 | 0.3% | 0.1% | 1 | 0.4% | 0.2% | 1 | 0.2% | 0.1% | 1 | 0.8% | 0.4% |
| Rhône Alpes | 1 | 0.2% | - | - | - | - | 1 | 0.4% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 484 | 83.5% | 1.1% | 236 | 85.3% | 1.1% | 248 | 82.0% | 1.1% | 123 | 94.0% | 0.8% |
| Presque tous les jours | 67 | 11.5% | 1.1% | 27 | 9.9% | 1.0% | 39 | 12.9% | 1.2% | 6 | 4.8% | 0.5% |
| 1 à 2 fois par semaine | 25 | 4.3% | 0.8% | 12 | 4.5% | 1.0% | 12 | 4.1% | 0.7% | 1 | 1.1% | 0.3% |
| 1 à 3 fois par mois | 4 | 0.6% | 0.9% | 1 | 0.3% | 0.5% | 3 | 0.9% | 1.3% | - | - | - |
| Moins souvent | 0 | - | 0.2% | - | - | - | 0 | 0.1% | 0.3% | 0 | 0.1% | 0.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.3% | 0.6% | 6 | 2.3% | 1.0% | 1 | 0.5% | 0.2% | 2 | 1.2% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 26 | 4.5% | 1.3% | 21 | 7.5% | 2.7% | 6 | 1.8% | 0.5% | 2 | 1.6% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 50 | 8.6% | 1.0% | 9 | 3.1% | 0.4% | 41 | 13.7% | 1.4% | 8 | 6.5% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 95 | 16.4% | 1.4% | 39 | 14.0% | 1.3% | 56 | 18.5% | 1.4% | 12 | 8.9% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 149 | 25.8% | 1.2% | 62 | 22.6% | 1.1% | 87 | 28.7% | 1.3% | 25 | 19.4% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 94 | 16.3% | 1.2% | 55 | 19.8% | 1.4% | 40 | 13.1% | 1.0% | 27 | 20.5% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 86 | 14.9% | 1.1% | 49 | 17.6% | 1.1% | 37 | 12.3% | 1.1% | 34 | 25.9% | 0.9% |
| 65 000 euros et plus par an | 23 | 4.0% | 0.5% | 16 | 5.9% | 0.6% | 7 | 2.3% | 0.4% | 13 | 10.3% | 0.5% |
| Refus | 42 | 7.2% | 1.2% | 16 | 5.9% | 1.1% | 25 | 8.4% | 1.2% | 5 | 3.6% | 0.4% |
| Ne sait pas | 6 | 1.1% | 0.4% | 4 | 1.3% | 0.5% | 2 | 0.8% | 0.3% | 3 | 2.1% | 0.4% |
