L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 522 | 100.0% | 1.0% | 284 | 100.0% | 1.1% | 237 | 100.0% | 0.9% | 131 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 284 | 54.5% | 1.1% | 284 | 100.0% | 1.1% | - | - | - | 68 | 51.7% | 0.7% |
| Femme | 237 | 45.5% | 0.9% | - | - | - | 237 | 100.0% | 0.9% | 63 | 48.3% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 29 | 5.5% | 0.4% | 14 | 4.9% | 0.4% | 15 | 6.1% | 0.4% | 11 | 8.3% | 0.3% |
| 25 à 34 ans | 50 | 9.6% | 0.7% | 22 | 7.6% | 0.6% | 28 | 12.0% | 0.7% | 19 | 14.7% | 0.6% |
| 35 à 49 ans | 105 | 20.2% | 0.8% | 61 | 21.3% | 1.0% | 45 | 18.8% | 0.7% | 46 | 35.5% | 0.7% |
| 50 à 59 ans | 140 | 26.9% | 1.6% | 73 | 25.7% | 1.7% | 67 | 28.4% | 1.5% | 40 | 30.9% | 1.1% |
| 60 ans et plus | 198 | 37.9% | 1.2% | 115 | 40.5% | 1.6% | 82 | 34.7% | 0.9% | 14 | 10.7% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 211 | 40.4% | 0.9% | - | - | - | 211 | 88.8% | 0.9% | 52 | 39.4% | 0.7% |
| Personne de référence | 311 | 59.6% | 1.1% | 257 | 90.5% | 1.3% | 53 | 22.5% | 0.7% | 69 | 52.9% | 0.8% |
| Responsable des achats | 354 | 67.8% | 1.0% | 140 | 49.2% | 1.1% | 214 | 90.2% | 0.9% | 84 | 64.4% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.2% | 1.2% | 6 | 2.2% | 1.9% | - | - | - | - | - | - |
| Petits patrons | 14 | 2.6% | 0.8% | 11 | 4.0% | 0.9% | 2 | 1.0% | 0.6% | 13 | 10.0% | 0.9% |
| Affaires et Cadres | 31 | 5.9% | 0.6% | 21 | 7.4% | 0.7% | 10 | 4.0% | 0.4% | 28 | 21.1% | 0.6% |
| Professions intermédiaires | 74 | 14.1% | 1.0% | 34 | 11.9% | 0.9% | 40 | 16.7% | 1.1% | 58 | 44.6% | 1.0% |
| Employés | 60 | 11.5% | 0.7% | 13 | 4.7% | 0.6% | 47 | 19.6% | 0.7% | 18 | 13.4% | 1.0% |
| Ouvriers | 86 | 16.4% | 1.3% | 68 | 24.0% | 1.3% | 17 | 7.2% | 1.3% | 1 | 0.4% | 0.1% |
| Retraités | 174 | 33.4% | 1.4% | 96 | 33.9% | 1.6% | 78 | 32.9% | 1.1% | 0 | 0.3% | 0.1% |
| Autres inactifs | 78 | 14.9% | 0.8% | 34 | 11.9% | 0.9% | 44 | 18.5% | 0.7% | 13 | 10.3% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 2.1% | 1.4% | 10 | 3.6% | 2.8% | 1 | 0.3% | 0.2% | - | - | - |
| Petits patrons | 17 | 3.2% | 0.6% | 12 | 4.3% | 0.8% | 4 | 1.9% | 0.4% | 17 | 12.8% | 0.6% |
| Affaires et Cadres | 44 | 8.5% | 0.6% | 22 | 7.9% | 0.6% | 22 | 9.1% | 0.6% | 44 | 33.7% | 0.6% |
| Professions intermédiaires | 70 | 13.5% | 0.9% | 33 | 11.6% | 0.8% | 37 | 15.6% | 0.9% | 70 | 53.5% | 0.9% |
| Employés | 29 | 5.6% | 0.5% | 12 | 4.3% | 0.5% | 17 | 7.1% | 0.5% | - | - | - |
| Ouvriers | 110 | 21.0% | 1.1% | 66 | 23.2% | 1.3% | 44 | 18.4% | 1.0% | - | - | - |
| Retraités | 195 | 37.4% | 1.3% | 98 | 34.5% | 1.5% | 97 | 40.9% | 1.2% | - | - | - |
| Autres inactifs | 45 | 8.7% | 1.3% | 30 | 10.5% | 2.0% | 16 | 6.6% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 87 | 16.6% | 0.9% | 37 | 13.0% | 0.9% | 49 | 20.8% | 0.9% | 14 | 10.9% | 0.6% |
| 2 personnes | 264 | 50.7% | 1.4% | 155 | 54.6% | 1.7% | 109 | 46.0% | 1.2% | 45 | 34.5% | 1.1% |
| 3 personnes | 79 | 15.1% | 0.8% | 43 | 15.3% | 0.9% | 35 | 14.8% | 0.8% | 31 | 23.9% | 0.8% |
| 4 personnes | 59 | 11.3% | 0.6% | 33 | 11.8% | 0.7% | 26 | 10.8% | 0.5% | 29 | 22.3% | 0.6% |
| 5 personnes et + | 33 | 6.3% | 0.6% | 15 | 5.3% | 0.6% | 18 | 7.6% | 0.6% | 11 | 8.3% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 101 | 19.4% | 0.6% | 59 | 20.8% | 0.8% | 42 | 17.7% | 0.5% | 45 | 34.4% | 0.6% |
| Non | 420 | 80.6% | 1.1% | 225 | 79.2% | 1.3% | 195 | 82.3% | 1.0% | 86 | 65.6% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 154 | 29.4% | 1.3% | 91 | 32.1% | 1.6% | 62 | 26.2% | 1.0% | 45 | 34.3% | 1.3% |
| Agglo. - 20 000 hab | 145 | 27.7% | 1.6% | 72 | 25.4% | 1.7% | 72 | 30.5% | 1.6% | 35 | 26.7% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 65 | 12.5% | 0.9% | 27 | 9.7% | 0.8% | 38 | 16.0% | 1.0% | 21 | 16.1% | 1.0% |
| Agglo. + 100 000 hab | 158 | 30.3% | 1.0% | 93 | 32.8% | 1.2% | 65 | 27.3% | 0.8% | 30 | 22.9% | 0.5% |
| Régions INSEE | ||||||||||||
| Nord Pas de Calais | 3 | 0.6% | 0.1% | 3 | 1.0% | 0.2% | - | - | - | - | - | - |
| Lorraine | 18 | 3.5% | 0.9% | 6 | 2.2% | 0.7% | 12 | 5.1% | 1.2% | 7 | 5.7% | 1.4% |
| Alsace | 494 | 94.7% | 31.7% | 272 | 95.8% | 36.0% | 222 | 93.5% | 27.7% | 119 | 90.9% | 26.1% |
| Franche-Comté | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | 0 | 0.1% | 0.1% |
| Bourgogne | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.2% | - | - | - | 1 | 0.9% | 0.3% |
| Centre | 2 | 0.4% | 0.1% | 1 | 0.5% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.1% |
| Rhône Alpes | 1 | 0.1% | - | - | - | - | 1 | 0.3% | - | 1 | 0.6% | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.3% | - | - | - | - | 2 | 0.7% | 0.1% | 2 | 1.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 374 | 71.6% | 0.9% | 216 | 75.8% | 1.0% | 158 | 66.6% | 0.7% | 111 | 84.4% | 0.7% |
| Presque tous les jours | 100 | 19.2% | 1.6% | 49 | 17.2% | 1.8% | 51 | 21.5% | 1.5% | 13 | 9.8% | 0.9% |
| 1 à 2 fois par semaine | 38 | 7.3% | 1.3% | 20 | 6.9% | 1.6% | 19 | 7.8% | 1.0% | 3 | 2.4% | 0.6% |
| 1 à 3 fois par mois | 10 | 1.9% | 2.5% | 0 | - | 0.1% | 10 | 4.1% | 4.6% | 4 | 3.4% | 7.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.6% | 0.6% | 7 | 2.5% | 1.1% | 1 | 0.6% | 0.2% | 4 | 2.8% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 29 | 5.5% | 1.4% | 9 | 3.0% | 1.1% | 20 | 8.4% | 1.6% | 3 | 2.0% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 32 | 6.2% | 0.6% | 13 | 4.6% | 0.6% | 19 | 8.1% | 0.6% | 3 | 2.2% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 38 | 7.2% | 0.5% | 15 | 5.2% | 0.5% | 23 | 9.6% | 0.6% | 10 | 7.5% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 155 | 29.6% | 1.3% | 83 | 29.0% | 1.4% | 72 | 30.3% | 1.1% | 26 | 19.6% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 64 | 12.3% | 0.8% | 35 | 12.3% | 0.9% | 29 | 12.3% | 0.8% | 19 | 14.3% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 92 | 17.7% | 1.2% | 57 | 19.9% | 1.3% | 36 | 15.0% | 1.0% | 31 | 23.3% | 0.8% |
| 65 000 euros et plus par an | 40 | 7.7% | 0.9% | 24 | 8.3% | 0.9% | 17 | 7.0% | 1.0% | 20 | 15.1% | 0.7% |
| Refus | 54 | 10.4% | 1.5% | 39 | 13.7% | 2.6% | 15 | 6.5% | 0.8% | 11 | 8.6% | 0.9% |
| Ne sait pas | 9 | 1.8% | 0.6% | 4 | 1.4% | 0.6% | 5 | 2.2% | 0.6% | 6 | 4.7% | 0.9% |
