L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 11937 | 100.0% | 22.8% | 5422 | 100.0% | 21.6% | 6515 | 100.0% | 23.8% | 2632 | 100.0% | 14.8% |
| Sexe | ||||||||||||
| Homme | 5422 | 45.4% | 21.6% | 5422 | 100.0% | 21.6% | - | - | - | 1292 | 49.1% | 14.1% |
| Femme | 6515 | 54.6% | 23.8% | - | - | - | 6515 | 100.0% | 23.8% | 1340 | 50.9% | 15.4% |
| Age | ||||||||||||
| 15 à 24 ans | 894 | 7.5% | 12.1% | 402 | 7.4% | 10.8% | 491 | 7.5% | 13.4% | 372 | 14.1% | 11.6% |
| 25 à 34 ans | 957 | 8.0% | 12.5% | 421 | 7.8% | 11.3% | 536 | 8.2% | 13.7% | 302 | 11.5% | 9.4% |
| 35 à 49 ans | 2183 | 18.3% | 17.2% | 1076 | 19.8% | 17.3% | 1107 | 17.0% | 17.2% | 828 | 31.4% | 13.3% |
| 50 à 59 ans | 2138 | 17.9% | 24.8% | 947 | 17.5% | 22.6% | 1191 | 18.3% | 26.9% | 756 | 28.7% | 20.9% |
| 60 ans et plus | 5765 | 48.3% | 35.7% | 2575 | 47.5% | 35.5% | 3189 | 49.0% | 35.9% | 375 | 14.2% | 23.6% |
| Individu | ||||||||||||
| Ménagères | 5897 | 49.4% | 25.2% | - | - | - | 5897 | 90.5% | 25.2% | 1129 | 42.9% | 15.9% |
| Personne de référence | 6400 | 53.6% | 22.9% | 4777 | 88.1% | 23.2% | 1623 | 24.9% | 21.9% | 1296 | 49.2% | 14.6% |
| Responsable des achats | 8480 | 71.0% | 23.7% | 2685 | 49.5% | 20.7% | 5795 | 89.0% | 25.3% | 1680 | 63.8% | 15.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 134 | 1.1% | 26.1% | 84 | 1.5% | 26.1% | 51 | 0.8% | 26.1% | 1 | - | 1.5% |
| Petits patrons | 301 | 2.5% | 18.5% | 200 | 3.7% | 16.5% | 101 | 1.6% | 24.1% | 255 | 9.7% | 17.2% |
| Affaires et Cadres | 691 | 5.8% | 13.7% | 383 | 7.1% | 13.3% | 308 | 4.7% | 14.3% | 563 | 21.4% | 12.5% |
| Professions intermédiaires | 1199 | 10.0% | 16.2% | 577 | 10.6% | 15.6% | 622 | 9.5% | 16.8% | 933 | 35.4% | 15.4% |
| Employés | 1789 | 15.0% | 20.9% | 405 | 7.5% | 18.0% | 1385 | 21.3% | 21.9% | 311 | 11.8% | 17.5% |
| Ouvriers | 1358 | 11.4% | 21.1% | 1069 | 19.7% | 20.8% | 288 | 4.4% | 22.1% | 67 | 2.5% | 15.1% |
| Retraités | 4866 | 40.8% | 37.7% | 2309 | 42.6% | 38.6% | 2557 | 39.3% | 37.0% | 73 | 2.8% | 32.7% |
| Autres inactifs | 1598 | 13.4% | 16.0% | 395 | 7.3% | 10.9% | 1203 | 18.5% | 19.0% | 431 | 16.4% | 13.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 248 | 2.1% | 32.0% | 103 | 1.9% | 28.4% | 145 | 2.2% | 35.2% | - | - | - |
| Petits patrons | 447 | 3.7% | 16.7% | 228 | 4.2% | 15.7% | 219 | 3.4% | 17.9% | 447 | 17.0% | 16.7% |
| Affaires et Cadres | 980 | 8.2% | 13.9% | 450 | 8.3% | 12.8% | 530 | 8.1% | 15.0% | 980 | 37.2% | 13.9% |
| Professions intermédiaires | 1205 | 10.1% | 14.9% | 614 | 11.3% | 14.7% | 591 | 9.1% | 15.1% | 1205 | 45.8% | 14.9% |
| Employés | 975 | 8.2% | 17.5% | 390 | 7.2% | 16.8% | 585 | 9.0% | 18.0% | - | - | - |
| Ouvriers | 1956 | 16.4% | 20.2% | 1036 | 19.1% | 20.0% | 919 | 14.1% | 20.3% | - | - | - |
| Retraités | 5522 | 46.3% | 36.8% | 2420 | 44.6% | 36.5% | 3102 | 47.6% | 37.0% | - | - | - |
| Autres inactifs | 603 | 5.1% | 17.1% | 181 | 3.3% | 12.2% | 422 | 6.5% | 20.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 2100 | 17.6% | 21.5% | 757 | 14.0% | 17.8% | 1343 | 20.6% | 24.3% | 318 | 12.1% | 13.5% |
| 2 personnes | 5752 | 48.2% | 31.4% | 2686 | 49.5% | 30.2% | 3066 | 47.1% | 32.5% | 771 | 29.3% | 18.3% |
| 3 personnes | 1789 | 15.0% | 19.2% | 888 | 16.4% | 18.9% | 901 | 13.8% | 19.5% | 561 | 21.3% | 14.2% |
| 4 personnes | 1493 | 12.5% | 15.9% | 724 | 13.4% | 15.4% | 768 | 11.8% | 16.4% | 646 | 24.5% | 13.8% |
| 5 personnes et + | 803 | 6.7% | 14.4% | 367 | 6.8% | 14.3% | 437 | 6.7% | 14.4% | 336 | 12.8% | 12.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2342 | 19.6% | 14.9% | 1079 | 19.9% | 14.9% | 1263 | 19.4% | 14.9% | 933 | 35.5% | 12.4% |
| Non | 9595 | 80.4% | 26.1% | 4343 | 80.1% | 24.3% | 5252 | 80.6% | 27.8% | 1699 | 64.5% | 16.5% |
| Habitat | ||||||||||||
| Communes rurales | 3210 | 26.9% | 26.8% | 1376 | 25.4% | 24.1% | 1834 | 28.2% | 29.3% | 616 | 23.4% | 18.5% |
| Agglo. - 20 000 hab | 2423 | 20.3% | 27.0% | 1159 | 21.4% | 26.8% | 1264 | 19.4% | 27.2% | 540 | 20.5% | 19.7% |
| Agglo. 20 000 à 100 000 hab | 1904 | 16.0% | 27.3% | 832 | 15.3% | 25.2% | 1072 | 16.5% | 29.2% | 431 | 16.4% | 20.3% |
| Agglo. + 100 000 hab | 3689 | 30.9% | 23.4% | 1758 | 32.4% | 23.1% | 1932 | 29.7% | 23.8% | 856 | 32.5% | 15.2% |
| Agglo. Paris | 710 | 5.9% | 8.1% | 297 | 5.5% | 7.1% | 412 | 6.3% | 8.9% | 189 | 7.2% | 4.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 796 | 6.7% | 8.2% | 319 | 5.9% | 6.9% | 477 | 7.3% | 9.3% | 210 | 8.0% | 4.8% |
| Nord Pas de Calais | 739 | 6.2% | 23.0% | 346 | 6.4% | 22.3% | 393 | 6.0% | 23.6% | 184 | 7.0% | 18.2% |
| Lorraine | 658 | 5.5% | 34.2% | 314 | 5.8% | 33.4% | 344 | 5.3% | 35.0% | 120 | 4.6% | 22.7% |
| Alsace | 579 | 4.8% | 37.2% | 279 | 5.1% | 36.9% | 300 | 4.6% | 37.4% | 121 | 4.6% | 26.4% |
| Franche-Comté | 318 | 2.7% | 32.9% | 139 | 2.6% | 29.5% | 179 | 2.7% | 36.1% | 55 | 2.1% | 19.7% |
| Champagne Ardennes | 331 | 2.8% | 30.0% | 142 | 2.6% | 26.8% | 189 | 2.9% | 32.9% | 58 | 2.2% | 19.5% |
| Picardie | 426 | 3.6% | 27.6% | 217 | 4.0% | 29.1% | 208 | 3.2% | 26.1% | 89 | 3.4% | 20.2% |
| Bourgogne | 355 | 3.0% | 25.9% | 146 | 2.7% | 22.4% | 209 | 3.2% | 29.1% | 85 | 3.2% | 22.4% |
| Haute Normandie | 199 | 1.7% | 13.4% | 73 | 1.3% | 10.3% | 126 | 1.9% | 16.3% | 46 | 1.8% | 10.1% |
| Basse Normandie | 401 | 3.4% | 33.1% | 188 | 3.5% | 32.8% | 214 | 3.3% | 33.5% | 87 | 3.3% | 24.0% |
| Centre | 393 | 3.3% | 19.1% | 157 | 2.9% | 15.9% | 236 | 3.6% | 22.0% | 79 | 3.0% | 12.4% |
| Pays de Loire | 881 | 7.4% | 29.1% | 402 | 7.4% | 27.9% | 479 | 7.4% | 30.2% | 136 | 5.2% | 15.1% |
| Bretagne | 1030 | 8.6% | 38.3% | 466 | 8.6% | 35.8% | 563 | 8.6% | 40.6% | 216 | 8.2% | 27.7% |
| Poitou Charentes | 343 | 2.9% | 23.0% | 160 | 3.0% | 22.5% | 183 | 2.8% | 23.5% | 72 | 2.7% | 17.4% |
| Aquitaine | 646 | 5.4% | 23.0% | 318 | 5.9% | 23.6% | 328 | 5.0% | 22.5% | 156 | 5.9% | 17.3% |
| Midi Pyrénées | 524 | 4.4% | 21.2% | 256 | 4.7% | 21.3% | 268 | 4.1% | 21.0% | 127 | 4.8% | 14.5% |
| Limousin | 120 | 1.0% | 19.3% | 51 | 0.9% | 17.1% | 69 | 1.1% | 21.2% | 32 | 1.2% | 18.6% |
| Auvergne | 382 | 3.2% | 33.3% | 159 | 2.9% | 28.8% | 224 | 3.4% | 37.4% | 64 | 2.4% | 21.7% |
| Rhône Alpes | 1377 | 11.5% | 26.0% | 633 | 11.7% | 24.8% | 744 | 11.4% | 27.1% | 373 | 14.2% | 18.8% |
| Languedoc Roussillon | 467 | 3.9% | 20.0% | 239 | 4.4% | 21.6% | 228 | 3.5% | 18.6% | 100 | 3.8% | 13.6% |
| Provence Alpes Côte d'Azur, Corse | 971 | 8.1% | 22.1% | 417 | 7.7% | 20.2% | 554 | 8.5% | 23.9% | 222 | 8.4% | 14.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 9053 | 75.8% | 21.2% | 4219 | 77.8% | 20.2% | 4834 | 74.2% | 22.1% | 2246 | 85.3% | 14.2% |
| Presque tous les jours | 1727 | 14.5% | 28.3% | 721 | 13.3% | 26.2% | 1006 | 15.4% | 30.0% | 268 | 10.2% | 19.5% |
| 1 à 2 fois par semaine | 993 | 8.3% | 32.8% | 397 | 7.3% | 31.6% | 596 | 9.1% | 33.7% | 97 | 3.7% | 18.9% |
| 1 à 3 fois par mois | 133 | 1.1% | 33.3% | 68 | 1.2% | 36.4% | 66 | 1.0% | 30.6% | 17 | 0.7% | 28.9% |
| Moins souvent | 31 | 0.3% | 27.9% | 18 | 0.3% | 47.0% | 13 | 0.2% | 17.9% | 4 | 0.1% | 16.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 176 | 1.5% | 12.9% | 76 | 1.4% | 12.2% | 100 | 1.5% | 13.5% | 18 | 0.7% | 8.4% |
| De 9 000 à moins de 12 000 euros par an | 371 | 3.1% | 18.6% | 130 | 2.4% | 16.9% | 241 | 3.7% | 19.7% | 18 | 0.7% | 7.2% |
| De 12 000 à moins de 18 000 euros par an | 1012 | 8.5% | 20.2% | 386 | 7.1% | 18.8% | 626 | 9.6% | 21.1% | 91 | 3.4% | 11.6% |
| De 18 000 à moins de 24 000 euros par an | 1657 | 13.9% | 24.1% | 676 | 12.5% | 22.9% | 981 | 15.1% | 24.9% | 238 | 9.1% | 16.0% |
| De 24 000 à moins de 36 000 euros par an | 2973 | 24.9% | 24.1% | 1352 | 24.9% | 23.6% | 1621 | 24.9% | 24.5% | 497 | 18.9% | 14.1% |
| De 36 000 à moins de 45 000 euros par an | 1924 | 16.1% | 25.0% | 861 | 15.9% | 22.2% | 1063 | 16.3% | 27.9% | 455 | 17.3% | 15.7% |
| De 45 000 à moins de 65 000 euros par an | 1891 | 15.8% | 24.4% | 1052 | 19.4% | 24.4% | 838 | 12.9% | 24.4% | 622 | 23.6% | 16.2% |
| 65 000 euros et plus par an | 836 | 7.0% | 19.5% | 480 | 8.9% | 18.8% | 356 | 5.5% | 20.5% | 413 | 15.7% | 14.3% |
| Refus | 867 | 7.3% | 24.4% | 340 | 6.3% | 22.4% | 527 | 8.1% | 26.0% | 207 | 7.9% | 15.6% |
| Ne sait pas | 229 | 1.9% | 14.6% | 67 | 1.2% | 9.2% | 162 | 2.5% | 19.3% | 75 | 2.8% | 11.3% |
