L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4157 | 100.0% | 7.9% | 915 | 100.0% | 3.6% | 3242 | 100.0% | 11.9% | 1230 | 100.0% | 6.9% |
| Sexe | ||||||||||||
| Homme | 915 | 22.0% | 3.6% | 915 | 100.0% | 3.6% | - | - | - | 235 | 19.1% | 2.6% |
| Femme | 3242 | 78.0% | 11.9% | - | - | - | 3242 | 100.0% | 11.9% | 995 | 80.9% | 11.4% |
| Age | ||||||||||||
| 15 à 24 ans | 200 | 4.8% | 2.7% | 51 | 5.6% | 1.4% | 149 | 4.6% | 4.1% | 30 | 2.4% | 0.9% |
| 25 à 34 ans | 958 | 23.1% | 12.6% | 157 | 17.1% | 4.2% | 802 | 24.7% | 20.5% | 239 | 19.4% | 7.4% |
| 35 à 49 ans | 2020 | 48.6% | 16.0% | 426 | 46.5% | 6.8% | 1595 | 49.2% | 24.8% | 749 | 60.9% | 12.1% |
| 50 à 59 ans | 620 | 14.9% | 7.2% | 192 | 21.0% | 4.6% | 428 | 13.2% | 9.6% | 180 | 14.6% | 5.0% |
| 60 ans et plus | 358 | 8.6% | 2.2% | 90 | 9.8% | 1.2% | 269 | 8.3% | 3.0% | 32 | 2.6% | 2.0% |
| Individu | ||||||||||||
| Ménagères | 3046 | 73.3% | 13.0% | - | - | - | 3046 | 93.9% | 13.0% | 973 | 79.1% | 13.7% |
| Personne de référence | 1693 | 40.7% | 6.0% | 826 | 90.3% | 4.0% | 867 | 26.7% | 11.7% | 378 | 30.7% | 4.3% |
| Responsable des achats | 3606 | 86.7% | 10.1% | 602 | 65.8% | 4.6% | 3004 | 92.7% | 13.1% | 1067 | 86.8% | 9.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.3% | 2.7% | 7 | 0.8% | 2.2% | 7 | 0.2% | 3.6% | 3 | 0.3% | 9.3% |
| Petits patrons | 93 | 2.2% | 5.7% | 47 | 5.1% | 3.9% | 46 | 1.4% | 11.0% | 80 | 6.5% | 5.4% |
| Affaires et Cadres | 235 | 5.7% | 4.7% | 63 | 6.9% | 2.2% | 172 | 5.3% | 8.0% | 186 | 15.1% | 4.1% |
| Professions intermédiaires | 680 | 16.4% | 9.2% | 116 | 12.6% | 3.1% | 565 | 17.4% | 15.3% | 501 | 40.7% | 8.3% |
| Employés | 1418 | 34.1% | 16.6% | 131 | 14.3% | 5.8% | 1287 | 39.7% | 20.4% | 274 | 22.2% | 15.4% |
| Ouvriers | 597 | 14.4% | 9.3% | 366 | 40.0% | 7.1% | 231 | 7.1% | 17.7% | 23 | 1.9% | 5.3% |
| Retraités | 258 | 6.2% | 2.0% | 67 | 7.3% | 1.1% | 191 | 5.9% | 2.8% | 2 | 0.1% | 0.7% |
| Autres inactifs | 861 | 20.7% | 8.6% | 118 | 12.9% | 3.2% | 743 | 22.9% | 11.7% | 161 | 13.1% | 4.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 44 | 1.1% | 5.7% | 7 | 0.8% | 2.1% | 36 | 1.1% | 8.8% | - | - | - |
| Petits patrons | 218 | 5.2% | 8.1% | 52 | 5.7% | 3.6% | 165 | 5.1% | 13.5% | 218 | 17.7% | 8.1% |
| Affaires et Cadres | 324 | 7.8% | 4.6% | 65 | 7.1% | 1.8% | 260 | 8.0% | 7.3% | 324 | 26.4% | 4.6% |
| Professions intermédiaires | 688 | 16.5% | 8.5% | 118 | 12.9% | 2.8% | 570 | 17.6% | 14.5% | 688 | 55.9% | 8.5% |
| Employés | 731 | 17.6% | 13.1% | 132 | 14.4% | 5.7% | 599 | 18.5% | 18.4% | - | - | - |
| Ouvriers | 1374 | 33.0% | 14.2% | 357 | 39.0% | 6.9% | 1017 | 31.4% | 22.5% | - | - | - |
| Retraités | 350 | 8.4% | 2.3% | 82 | 8.9% | 1.2% | 268 | 8.3% | 3.2% | - | - | - |
| Autres inactifs | 429 | 10.3% | 12.1% | 102 | 11.2% | 6.9% | 327 | 10.1% | 16.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 416 | 10.0% | 4.2% | 121 | 13.2% | 2.8% | 295 | 9.1% | 5.3% | 43 | 3.5% | 1.8% |
| 2 personnes | 611 | 14.7% | 3.3% | 140 | 15.2% | 1.6% | 471 | 14.5% | 5.0% | 116 | 9.4% | 2.7% |
| 3 personnes | 733 | 17.6% | 7.9% | 143 | 15.6% | 3.0% | 590 | 18.2% | 12.8% | 212 | 17.2% | 5.4% |
| 4 personnes | 1315 | 31.6% | 14.0% | 288 | 31.5% | 6.1% | 1027 | 31.7% | 21.9% | 466 | 37.9% | 9.9% |
| 5 personnes et + | 1082 | 26.0% | 19.3% | 224 | 24.5% | 8.7% | 858 | 26.5% | 28.3% | 394 | 32.0% | 14.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2775 | 66.8% | 17.7% | 530 | 58.0% | 7.3% | 2245 | 69.2% | 26.6% | 933 | 75.8% | 12.4% |
| Non | 1382 | 33.2% | 3.8% | 385 | 42.0% | 2.2% | 997 | 30.8% | 5.3% | 297 | 24.2% | 2.9% |
| Habitat | ||||||||||||
| Communes rurales | 1038 | 25.0% | 8.7% | 191 | 20.9% | 3.4% | 847 | 26.1% | 13.5% | 287 | 23.3% | 8.6% |
| Agglo. - 20 000 hab | 752 | 18.1% | 8.4% | 188 | 20.6% | 4.4% | 564 | 17.4% | 12.1% | 184 | 15.0% | 6.7% |
| Agglo. 20 000 à 100 000 hab | 594 | 14.3% | 8.5% | 129 | 14.1% | 3.9% | 465 | 14.4% | 12.7% | 174 | 14.2% | 8.2% |
| Agglo. + 100 000 hab | 1177 | 28.3% | 7.5% | 283 | 30.9% | 3.7% | 894 | 27.6% | 11.0% | 361 | 29.3% | 6.4% |
| Agglo. Paris | 595 | 14.3% | 6.8% | 123 | 13.5% | 3.0% | 471 | 14.5% | 10.2% | 224 | 18.3% | 5.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 670 | 16.1% | 6.9% | 134 | 14.7% | 2.9% | 536 | 16.5% | 10.5% | 242 | 19.7% | 5.5% |
| Nord Pas de Calais | 375 | 9.0% | 11.7% | 106 | 11.5% | 6.8% | 269 | 8.3% | 16.2% | 96 | 7.8% | 9.5% |
| Lorraine | 187 | 4.5% | 9.7% | 32 | 3.5% | 3.4% | 155 | 4.8% | 15.8% | 34 | 2.8% | 6.4% |
| Alsace | 116 | 2.8% | 7.5% | 23 | 2.6% | 3.1% | 93 | 2.9% | 11.6% | 18 | 1.4% | 3.8% |
| Franche-Comté | 93 | 2.2% | 9.6% | 28 | 3.0% | 5.9% | 65 | 2.0% | 13.1% | 22 | 1.8% | 7.8% |
| Champagne Ardennes | 97 | 2.3% | 8.7% | 18 | 1.9% | 3.3% | 79 | 2.4% | 13.7% | 32 | 2.6% | 10.8% |
| Picardie | 156 | 3.7% | 10.1% | 29 | 3.2% | 3.9% | 126 | 3.9% | 15.8% | 43 | 3.5% | 9.8% |
| Bourgogne | 117 | 2.8% | 8.5% | 30 | 3.2% | 4.5% | 87 | 2.7% | 12.1% | 28 | 2.3% | 7.4% |
| Haute Normandie | 132 | 3.2% | 8.9% | 34 | 3.7% | 4.8% | 98 | 3.0% | 12.6% | 29 | 2.4% | 6.4% |
| Basse Normandie | 72 | 1.7% | 5.9% | 9 | 1.0% | 1.6% | 62 | 1.9% | 9.8% | 25 | 2.0% | 6.9% |
| Centre | 157 | 3.8% | 7.6% | 37 | 4.0% | 3.7% | 120 | 3.7% | 11.2% | 63 | 5.1% | 9.9% |
| Pays de Loire | 282 | 6.8% | 9.3% | 65 | 7.1% | 4.5% | 218 | 6.7% | 13.7% | 78 | 6.4% | 8.7% |
| Bretagne | 176 | 4.2% | 6.5% | 18 | 2.0% | 1.4% | 158 | 4.9% | 11.4% | 56 | 4.5% | 7.1% |
| Poitou Charentes | 157 | 3.8% | 10.5% | 35 | 3.8% | 4.9% | 122 | 3.8% | 15.7% | 42 | 3.4% | 10.2% |
| Aquitaine | 221 | 5.3% | 7.9% | 48 | 5.2% | 3.5% | 173 | 5.3% | 11.9% | 88 | 7.1% | 9.7% |
| Midi Pyrénées | 179 | 4.3% | 7.2% | 35 | 3.8% | 2.9% | 144 | 4.5% | 11.3% | 52 | 4.3% | 6.0% |
| Limousin | 47 | 1.1% | 7.5% | 12 | 1.3% | 4.2% | 35 | 1.1% | 10.6% | 11 | 0.9% | 6.2% |
| Auvergne | 113 | 2.7% | 9.8% | 23 | 2.5% | 4.1% | 90 | 2.8% | 15.1% | 20 | 1.6% | 6.7% |
| Rhône Alpes | 327 | 7.9% | 6.2% | 100 | 11.0% | 3.9% | 227 | 7.0% | 8.3% | 87 | 7.1% | 4.4% |
| Languedoc Roussillon | 178 | 4.3% | 7.6% | 40 | 4.4% | 3.6% | 139 | 4.3% | 11.3% | 64 | 5.2% | 8.7% |
| Provence Alpes Côte d'Azur, Corse | 306 | 7.4% | 7.0% | 60 | 6.5% | 2.9% | 246 | 7.6% | 10.6% | 101 | 8.2% | 6.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3297 | 79.3% | 7.7% | 729 | 79.7% | 3.5% | 2568 | 79.2% | 11.7% | 1041 | 84.7% | 6.6% |
| Presque tous les jours | 573 | 13.8% | 9.4% | 120 | 13.2% | 4.4% | 453 | 14.0% | 13.5% | 135 | 11.0% | 9.8% |
| 1 à 2 fois par semaine | 256 | 6.2% | 8.5% | 62 | 6.7% | 4.9% | 195 | 6.0% | 11.0% | 51 | 4.1% | 9.9% |
| 1 à 3 fois par mois | 25 | 0.6% | 6.2% | 4 | 0.4% | 2.0% | 21 | 0.6% | 9.8% | 1 | 0.1% | 1.2% |
| Moins souvent | 5 | 0.1% | 4.9% | - | - | - | 5 | 0.2% | 7.5% | 2 | 0.1% | 7.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 198 | 4.8% | 14.5% | 64 | 7.0% | 10.2% | 135 | 4.2% | 18.1% | 10 | 0.8% | 4.9% |
| De 9 000 à moins de 12 000 euros par an | 283 | 6.8% | 14.2% | 55 | 6.0% | 7.1% | 228 | 7.0% | 18.7% | 20 | 1.6% | 8.1% |
| De 12 000 à moins de 18 000 euros par an | 631 | 15.2% | 12.6% | 132 | 14.5% | 6.4% | 499 | 15.4% | 16.8% | 75 | 6.1% | 9.5% |
| De 18 000 à moins de 24 000 euros par an | 684 | 16.4% | 9.9% | 146 | 16.0% | 5.0% | 538 | 16.6% | 13.7% | 149 | 12.1% | 10.0% |
| De 24 000 à moins de 36 000 euros par an | 971 | 23.4% | 7.9% | 219 | 23.9% | 3.8% | 753 | 23.2% | 11.4% | 267 | 21.7% | 7.6% |
| De 36 000 à moins de 45 000 euros par an | 588 | 14.2% | 7.7% | 116 | 12.6% | 3.0% | 473 | 14.6% | 12.4% | 232 | 18.9% | 8.0% |
| De 45 000 à moins de 65 000 euros par an | 433 | 10.4% | 5.6% | 104 | 11.4% | 2.4% | 329 | 10.1% | 9.6% | 271 | 22.1% | 7.1% |
| 65 000 euros et plus par an | 150 | 3.6% | 3.5% | 35 | 3.8% | 1.4% | 115 | 3.6% | 6.7% | 127 | 10.4% | 4.4% |
| Refus | 152 | 3.7% | 4.3% | 26 | 2.9% | 1.7% | 126 | 3.9% | 6.2% | 70 | 5.7% | 5.3% |
| Ne sait pas | 66 | 1.6% | 4.2% | 19 | 2.0% | 2.5% | 47 | 1.5% | 5.6% | 9 | 0.7% | 1.4% |
