L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 339 | 100.0% | 0.6% | 48 | 100.0% | 0.2% | 291 | 100.0% | 1.1% | 188 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 48 | 14.2% | 0.2% | 48 | 100.0% | 0.2% | - | - | - | 22 | 11.5% | 0.2% |
| Femme | 291 | 85.8% | 1.1% | - | - | - | 291 | 100.0% | 1.1% | 166 | 88.5% | 1.9% |
| Age | ||||||||||||
| 15 à 24 ans | 28 | 8.2% | 0.4% | 2 | 4.5% | 0.1% | 26 | 8.8% | 0.7% | 12 | 6.3% | 0.4% |
| 25 à 34 ans | 53 | 15.8% | 0.7% | - | - | - | 53 | 18.4% | 1.4% | 33 | 17.8% | 1.0% |
| 35 à 49 ans | 124 | 36.5% | 1.0% | 22 | 46.2% | 0.4% | 101 | 34.9% | 1.6% | 90 | 47.7% | 1.4% |
| 50 à 59 ans | 77 | 22.6% | 0.9% | 16 | 33.4% | 0.4% | 61 | 20.8% | 1.4% | 43 | 23.0% | 1.2% |
| 60 ans et plus | 57 | 16.9% | 0.4% | 8 | 15.9% | 0.1% | 50 | 17.1% | 0.6% | 10 | 5.3% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 252 | 74.5% | 1.1% | - | - | - | 252 | 86.9% | 1.1% | 150 | 79.7% | 2.1% |
| Personne de référence | 130 | 38.5% | 0.5% | 42 | 86.1% | 0.2% | 89 | 30.6% | 1.2% | 66 | 35.4% | 0.8% |
| Responsable des achats | 276 | 81.4% | 0.8% | 34 | 70.9% | 0.3% | 242 | 83.1% | 1.1% | 161 | 85.9% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.5% | 0.4% | - | - | - | 2 | 0.6% | 0.9% | - | - | - |
| Petits patrons | 23 | 6.8% | 1.4% | 5 | 10.1% | 0.4% | 18 | 6.2% | 4.3% | 20 | 10.7% | 1.4% |
| Affaires et Cadres | 47 | 13.9% | 0.9% | 6 | 12.3% | 0.2% | 41 | 14.2% | 1.9% | 40 | 21.4% | 0.9% |
| Professions intermédiaires | 95 | 27.9% | 1.3% | 11 | 22.3% | 0.3% | 84 | 28.8% | 2.3% | 78 | 41.7% | 1.3% |
| Employés | 53 | 15.5% | 0.6% | - | - | - | 53 | 18.1% | 0.8% | 17 | 9.2% | 1.0% |
| Ouvriers | 27 | 7.9% | 0.4% | 19 | 38.8% | 0.4% | 8 | 2.8% | 0.6% | 4 | 1.9% | 0.8% |
| Retraités | 37 | 10.8% | 0.3% | 3 | 6.2% | - | 34 | 11.6% | 0.5% | 2 | 0.8% | 0.7% |
| Autres inactifs | 56 | 16.6% | 0.6% | 5 | 10.4% | 0.1% | 51 | 17.6% | 0.8% | 27 | 14.2% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.9% | 0.4% | - | - | - | 3 | 1.0% | 0.7% | - | - | - |
| Petits patrons | 32 | 9.4% | 1.2% | 5 | 10.1% | 0.3% | 27 | 9.3% | 2.2% | 32 | 16.9% | 1.2% |
| Affaires et Cadres | 76 | 22.5% | 1.1% | 6 | 12.3% | 0.2% | 70 | 24.2% | 2.0% | 76 | 40.6% | 1.1% |
| Professions intermédiaires | 80 | 23.5% | 1.0% | 11 | 22.3% | 0.3% | 69 | 23.7% | 1.8% | 80 | 42.5% | 1.0% |
| Employés | 33 | 9.6% | 0.6% | 2 | 4.5% | 0.1% | 31 | 10.5% | 0.9% | - | - | - |
| Ouvriers | 47 | 13.9% | 0.5% | 19 | 38.8% | 0.4% | 28 | 9.7% | 0.6% | - | - | - |
| Retraités | 50 | 14.6% | 0.3% | 3 | 6.2% | - | 47 | 16.0% | 0.6% | - | - | - |
| Autres inactifs | 19 | 5.6% | 0.5% | 3 | 5.8% | 0.2% | 16 | 5.5% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 57 | 17.0% | 0.6% | 4 | 7.5% | 0.1% | 54 | 18.5% | 1.0% | 29 | 15.3% | 1.2% |
| 2 personnes | 109 | 32.1% | 0.6% | 11 | 22.2% | 0.1% | 98 | 33.7% | 1.0% | 55 | 29.2% | 1.3% |
| 3 personnes | 67 | 19.9% | 0.7% | 17 | 35.3% | 0.4% | 50 | 17.3% | 1.1% | 25 | 13.5% | 0.6% |
| 4 personnes | 55 | 16.4% | 0.6% | 6 | 12.6% | 0.1% | 49 | 17.0% | 1.1% | 46 | 24.5% | 1.0% |
| 5 personnes et + | 50 | 14.7% | 0.9% | 11 | 22.4% | 0.4% | 39 | 13.5% | 1.3% | 33 | 17.5% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 113 | 33.4% | 0.7% | 24 | 50.7% | 0.3% | 89 | 30.6% | 1.1% | 74 | 39.7% | 1.0% |
| Non | 226 | 66.6% | 0.6% | 24 | 49.3% | 0.1% | 202 | 69.4% | 1.1% | 113 | 60.3% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 83 | 24.5% | 0.7% | 13 | 27.5% | 0.2% | 70 | 24.0% | 1.1% | 43 | 22.9% | 1.3% |
| Agglo. - 20 000 hab | 55 | 16.2% | 0.6% | 0 | 0.4% | - | 55 | 18.8% | 1.2% | 27 | 14.6% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 46 | 13.7% | 0.7% | 4 | 8.2% | 0.1% | 42 | 14.6% | 1.2% | 23 | 12.1% | 1.1% |
| Agglo. + 100 000 hab | 114 | 33.8% | 0.7% | 20 | 41.7% | 0.3% | 94 | 32.5% | 1.2% | 69 | 37.0% | 1.2% |
| Agglo. Paris | 40 | 11.9% | 0.5% | 11 | 22.1% | 0.3% | 30 | 10.2% | 0.6% | 25 | 13.5% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 49 | 14.3% | 0.5% | 11 | 22.1% | 0.2% | 38 | 13.0% | 0.7% | 28 | 14.8% | 0.6% |
| Nord Pas de Calais | 8 | 2.4% | 0.3% | - | - | - | 8 | 2.8% | 0.5% | 6 | 3.3% | 0.6% |
| Lorraine | 2 | 0.5% | 0.1% | - | - | - | 2 | 0.6% | 0.2% | 2 | 0.9% | 0.3% |
| Alsace | 14 | 4.2% | 0.9% | 1 | 3.0% | 0.2% | 13 | 4.4% | 1.6% | 11 | 5.6% | 2.3% |
| Franche-Comté | 3 | 0.9% | 0.3% | - | - | - | 3 | 1.1% | 0.6% | 2 | 0.9% | 0.6% |
| Champagne Ardennes | 2 | 0.7% | 0.2% | - | - | - | 2 | 0.8% | 0.4% | 2 | 0.8% | 0.5% |
| Picardie | 2 | 0.7% | 0.1% | - | - | - | 2 | 0.8% | 0.3% | 2 | 0.9% | 0.4% |
| Bourgogne | 9 | 2.8% | 0.7% | 3 | 5.8% | 0.4% | 7 | 2.3% | 0.9% | 6 | 3.1% | 1.6% |
| Haute Normandie | 10 | 2.9% | 0.7% | 1 | 1.6% | 0.1% | 9 | 3.1% | 1.2% | 3 | 1.8% | 0.7% |
| Basse Normandie | 4 | 1.3% | 0.4% | 1 | 1.3% | 0.1% | 4 | 1.3% | 0.6% | 1 | 0.3% | 0.1% |
| Centre | 4 | 1.1% | 0.2% | - | - | - | 4 | 1.2% | 0.3% | 1 | 0.8% | 0.2% |
| Pays de Loire | 40 | 11.8% | 1.3% | 15 | 31.3% | 1.0% | 25 | 8.5% | 1.6% | 24 | 12.7% | 2.6% |
| Bretagne | 20 | 6.0% | 0.8% | - | - | - | 20 | 6.9% | 1.5% | 9 | 4.9% | 1.2% |
| Poitou Charentes | 13 | 4.0% | 0.9% | 2 | 4.1% | 0.3% | 11 | 3.9% | 1.5% | 10 | 5.2% | 2.4% |
| Aquitaine | 21 | 6.3% | 0.8% | 2 | 3.6% | 0.1% | 20 | 6.8% | 1.4% | 14 | 7.5% | 1.6% |
| Midi Pyrénées | 17 | 5.0% | 0.7% | 1 | 1.3% | 0.1% | 16 | 5.7% | 1.3% | 10 | 5.1% | 1.1% |
| Limousin | 6 | 1.8% | 1.0% | 0 | 0.5% | 0.1% | 6 | 2.0% | 1.8% | 2 | 1.2% | 1.3% |
| Auvergne | 16 | 4.7% | 1.4% | 0 | 0.7% | 0.1% | 15 | 5.3% | 2.6% | 5 | 2.7% | 1.7% |
| Rhône Alpes | 40 | 11.7% | 0.7% | 4 | 8.7% | 0.2% | 35 | 12.2% | 1.3% | 25 | 13.3% | 1.3% |
| Languedoc Roussillon | 23 | 6.7% | 1.0% | 6 | 12.6% | 0.5% | 17 | 5.8% | 1.4% | 6 | 3.2% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 35 | 10.3% | 0.8% | 2 | 3.4% | 0.1% | 33 | 11.4% | 1.4% | 20 | 10.9% | 1.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 292 | 86.1% | 0.7% | 38 | 78.5% | 0.2% | 254 | 87.4% | 1.2% | 169 | 90.1% | 1.1% |
| Presque tous les jours | 29 | 8.6% | 0.5% | 3 | 5.8% | 0.1% | 26 | 9.1% | 0.8% | 14 | 7.4% | 1.0% |
| 1 à 2 fois par semaine | 14 | 4.2% | 0.5% | 8 | 15.7% | 0.6% | 7 | 2.3% | 0.4% | 3 | 1.4% | 0.5% |
| 1 à 3 fois par mois | 4 | 1.0% | 0.9% | - | - | - | 4 | 1.2% | 1.6% | 2 | 1.1% | 3.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 3.5% | 0.9% | - | - | - | 12 | 4.1% | 1.6% | 4 | 2.2% | 1.9% |
| De 9 000 à moins de 12 000 euros par an | 11 | 3.2% | 0.5% | - | - | - | 11 | 3.8% | 0.9% | 4 | 2.0% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 39 | 11.6% | 0.8% | 14 | 28.3% | 0.7% | 26 | 8.8% | 0.9% | 6 | 3.4% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 34 | 10.1% | 0.5% | 4 | 9.0% | 0.1% | 30 | 10.3% | 0.8% | 17 | 9.2% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 85 | 25.2% | 0.7% | 10 | 21.1% | 0.2% | 75 | 25.9% | 1.1% | 51 | 27.3% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 36 | 10.6% | 0.5% | 3 | 5.5% | 0.1% | 33 | 11.4% | 0.9% | 23 | 12.2% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 50 | 14.9% | 0.7% | 9 | 19.4% | 0.2% | 41 | 14.2% | 1.2% | 37 | 19.7% | 1.0% |
| 65 000 euros et plus par an | 28 | 8.4% | 0.7% | 3 | 6.1% | 0.1% | 26 | 8.8% | 1.5% | 22 | 11.9% | 0.8% |
| Refus | 30 | 8.8% | 0.8% | 1 | 1.3% | - | 29 | 10.0% | 1.4% | 19 | 10.0% | 1.4% |
| Ne sait pas | 12 | 3.7% | 0.8% | 4 | 9.3% | 0.6% | 8 | 2.7% | 0.9% | 4 | 2.0% | 0.6% |
