L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1002 | 100.0% | 1.9% | 242 | 100.0% | 1.0% | 760 | 100.0% | 2.8% | 546 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 242 | 24.2% | 1.0% | 242 | 100.0% | 1.0% | - | - | - | 133 | 24.3% | 1.4% |
| Femme | 760 | 75.8% | 2.8% | - | - | - | 760 | 100.0% | 2.8% | 414 | 75.7% | 4.8% |
| Age | ||||||||||||
| 15 à 24 ans | 125 | 12.5% | 1.7% | 25 | 10.2% | 0.7% | 101 | 13.2% | 2.8% | 66 | 12.1% | 2.1% |
| 25 à 34 ans | 129 | 12.9% | 1.7% | 23 | 9.5% | 0.6% | 106 | 13.9% | 2.7% | 63 | 11.5% | 1.9% |
| 35 à 49 ans | 500 | 49.9% | 3.9% | 118 | 48.7% | 1.9% | 382 | 50.3% | 5.9% | 304 | 55.6% | 4.9% |
| 50 à 59 ans | 173 | 17.3% | 2.0% | 53 | 22.0% | 1.3% | 120 | 15.7% | 2.7% | 97 | 17.7% | 2.7% |
| 60 ans et plus | 75 | 7.5% | 0.5% | 23 | 9.6% | 0.3% | 52 | 6.8% | 0.6% | 17 | 3.1% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 662 | 66.0% | 2.8% | - | - | - | 662 | 87.1% | 2.8% | 364 | 66.7% | 5.2% |
| Personne de référence | 358 | 35.7% | 1.3% | 215 | 88.9% | 1.0% | 143 | 18.8% | 1.9% | 160 | 29.2% | 1.8% |
| Responsable des achats | 769 | 76.7% | 2.1% | 134 | 55.4% | 1.0% | 635 | 83.5% | 2.8% | 413 | 75.7% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 1.2% | 2.3% | 6 | 2.7% | 2.0% | 5 | 0.7% | 2.8% | - | - | - |
| Petits patrons | 45 | 4.5% | 2.7% | 29 | 12.1% | 2.4% | 15 | 2.0% | 3.7% | 42 | 7.8% | 2.9% |
| Affaires et Cadres | 152 | 15.1% | 3.0% | 46 | 19.1% | 1.6% | 106 | 13.9% | 4.9% | 127 | 23.2% | 2.8% |
| Professions intermédiaires | 179 | 17.9% | 2.4% | 42 | 17.2% | 1.1% | 138 | 18.1% | 3.7% | 145 | 26.5% | 2.4% |
| Employés | 231 | 23.0% | 2.7% | 25 | 10.3% | 1.1% | 206 | 27.0% | 3.3% | 87 | 16.0% | 4.9% |
| Ouvriers | 86 | 8.6% | 1.3% | 56 | 23.2% | 1.1% | 30 | 3.9% | 2.3% | 2 | 0.4% | 0.5% |
| Retraités | 51 | 5.1% | 0.4% | 11 | 4.4% | 0.2% | 40 | 5.3% | 0.6% | - | - | - |
| Autres inactifs | 247 | 24.7% | 2.5% | 27 | 11.0% | 0.7% | 221 | 29.0% | 3.5% | 143 | 26.1% | 4.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 2.0% | 2.6% | 8 | 3.4% | 2.3% | 12 | 1.6% | 2.9% | - | - | - |
| Petits patrons | 93 | 9.2% | 3.5% | 30 | 12.3% | 2.0% | 63 | 8.3% | 5.1% | 93 | 17.0% | 3.5% |
| Affaires et Cadres | 236 | 23.5% | 3.3% | 54 | 22.3% | 1.5% | 182 | 23.9% | 5.1% | 236 | 43.2% | 3.3% |
| Professions intermédiaires | 218 | 21.7% | 2.7% | 49 | 20.1% | 1.2% | 169 | 22.2% | 4.3% | 218 | 39.8% | 2.7% |
| Employés | 118 | 11.7% | 2.1% | 21 | 8.7% | 0.9% | 96 | 12.7% | 3.0% | - | - | - |
| Ouvriers | 206 | 20.6% | 2.1% | 60 | 24.9% | 1.2% | 146 | 19.2% | 3.2% | - | - | - |
| Retraités | 70 | 7.0% | 0.5% | 13 | 5.2% | 0.2% | 57 | 7.5% | 0.7% | - | - | - |
| Autres inactifs | 42 | 4.2% | 1.2% | 7 | 3.0% | 0.5% | 35 | 4.6% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 79 | 7.9% | 0.8% | 9 | 3.7% | 0.2% | 70 | 9.3% | 1.3% | 14 | 2.6% | 0.6% |
| 2 personnes | 92 | 9.2% | 0.5% | 14 | 6.0% | 0.2% | 78 | 10.2% | 0.8% | 43 | 7.9% | 1.0% |
| 3 personnes | 199 | 19.9% | 2.1% | 63 | 26.0% | 1.3% | 136 | 17.9% | 3.0% | 115 | 21.0% | 2.9% |
| 4 personnes | 325 | 32.4% | 3.5% | 100 | 41.4% | 2.1% | 225 | 29.6% | 4.8% | 166 | 30.3% | 3.5% |
| 5 personnes et + | 306 | 30.6% | 5.5% | 55 | 22.8% | 2.2% | 251 | 33.0% | 8.3% | 208 | 38.1% | 7.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 662 | 66.1% | 4.2% | 172 | 70.9% | 2.4% | 490 | 64.5% | 5.8% | 380 | 69.5% | 5.1% |
| Non | 340 | 33.9% | 0.9% | 70 | 29.1% | 0.4% | 270 | 35.5% | 1.4% | 166 | 30.5% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 187 | 18.7% | 1.6% | 42 | 17.4% | 0.7% | 145 | 19.0% | 2.3% | 85 | 15.6% | 2.6% |
| Agglo. - 20 000 hab | 157 | 15.7% | 1.7% | 32 | 13.2% | 0.7% | 125 | 16.4% | 2.7% | 64 | 11.8% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 160 | 15.9% | 2.3% | 49 | 20.0% | 1.5% | 111 | 14.6% | 3.0% | 97 | 17.8% | 4.6% |
| Agglo. + 100 000 hab | 327 | 32.6% | 2.1% | 78 | 32.1% | 1.0% | 249 | 32.8% | 3.1% | 195 | 35.7% | 3.5% |
| Agglo. Paris | 172 | 17.2% | 2.0% | 42 | 17.2% | 1.0% | 130 | 17.1% | 2.8% | 104 | 19.0% | 2.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 190 | 18.9% | 1.9% | 42 | 17.2% | 0.9% | 148 | 19.4% | 2.9% | 115 | 21.1% | 2.6% |
| Nord Pas de Calais | 90 | 9.0% | 2.8% | 23 | 9.4% | 1.5% | 67 | 8.8% | 4.0% | 59 | 10.8% | 5.8% |
| Lorraine | 20 | 2.0% | 1.1% | 4 | 1.7% | 0.4% | 16 | 2.1% | 1.6% | 5 | 0.9% | 1.0% |
| Alsace | 27 | 2.7% | 1.8% | 10 | 4.2% | 1.3% | 17 | 2.3% | 2.1% | 9 | 1.7% | 2.0% |
| Franche-Comté | 21 | 2.1% | 2.2% | 9 | 3.6% | 1.8% | 12 | 1.6% | 2.5% | 3 | 0.6% | 1.1% |
| Champagne Ardennes | 16 | 1.6% | 1.4% | 6 | 2.3% | 1.0% | 10 | 1.4% | 1.8% | 8 | 1.5% | 2.7% |
| Picardie | 37 | 3.7% | 2.4% | 10 | 4.0% | 1.3% | 27 | 3.6% | 3.4% | 22 | 4.0% | 5.0% |
| Bourgogne | 38 | 3.8% | 2.8% | 9 | 3.5% | 1.3% | 30 | 3.9% | 4.1% | 20 | 3.7% | 5.3% |
| Haute Normandie | 24 | 2.4% | 1.6% | 4 | 1.7% | 0.6% | 20 | 2.6% | 2.6% | 9 | 1.7% | 2.1% |
| Basse Normandie | 27 | 2.7% | 2.2% | 4 | 1.6% | 0.7% | 23 | 3.0% | 3.6% | 11 | 1.9% | 2.9% |
| Centre | 44 | 4.4% | 2.2% | 10 | 4.0% | 1.0% | 35 | 4.6% | 3.2% | 22 | 4.1% | 3.5% |
| Pays de Loire | 67 | 6.7% | 2.2% | 17 | 6.8% | 1.1% | 51 | 6.7% | 3.2% | 31 | 5.6% | 3.4% |
| Bretagne | 70 | 7.0% | 2.6% | 7 | 3.1% | 0.6% | 62 | 8.2% | 4.5% | 31 | 5.7% | 4.0% |
| Poitou Charentes | 19 | 1.9% | 1.2% | 2 | 0.9% | 0.3% | 17 | 2.2% | 2.1% | 11 | 2.1% | 2.8% |
| Aquitaine | 59 | 5.9% | 2.1% | 21 | 8.5% | 1.5% | 39 | 5.1% | 2.7% | 45 | 8.3% | 5.0% |
| Midi Pyrénées | 52 | 5.2% | 2.1% | 14 | 6.0% | 1.2% | 37 | 4.9% | 2.9% | 28 | 5.1% | 3.2% |
| Limousin | 4 | 0.4% | 0.7% | 2 | 0.7% | 0.6% | 2 | 0.3% | 0.8% | 3 | 0.6% | 1.8% |
| Auvergne | 23 | 2.3% | 2.0% | 14 | 5.7% | 2.5% | 9 | 1.2% | 1.6% | 13 | 2.3% | 4.3% |
| Rhône Alpes | 67 | 6.7% | 1.3% | 9 | 3.6% | 0.3% | 58 | 7.7% | 2.1% | 46 | 8.5% | 2.3% |
| Languedoc Roussillon | 36 | 3.6% | 1.5% | 14 | 5.9% | 1.3% | 21 | 2.8% | 1.7% | 18 | 3.4% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 71 | 7.1% | 1.6% | 14 | 5.8% | 0.7% | 57 | 7.5% | 2.5% | 35 | 6.5% | 2.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 844 | 84.2% | 2.0% | 195 | 80.4% | 0.9% | 649 | 85.4% | 3.0% | 469 | 85.9% | 3.0% |
| Presque tous les jours | 115 | 11.5% | 1.9% | 36 | 14.8% | 1.3% | 79 | 10.4% | 2.4% | 55 | 10.0% | 4.0% |
| 1 à 2 fois par semaine | 40 | 4.0% | 1.3% | 11 | 4.5% | 0.9% | 29 | 3.8% | 1.6% | 19 | 3.4% | 3.7% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.2% | 1 | 0.3% | 0.4% | - | - | - | 1 | 0.1% | 1.2% |
| Moins souvent | 3 | 0.3% | 2.6% | - | - | - | 3 | 0.4% | 4.0% | 3 | 0.5% | 12.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.0% | 0.8% | 7 | 2.8% | 1.1% | 4 | 0.5% | 0.5% | 2 | 0.5% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 48 | 4.7% | 2.4% | 8 | 3.5% | 1.1% | 39 | 5.1% | 3.2% | 3 | 0.6% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 83 | 8.3% | 1.7% | 28 | 11.6% | 1.4% | 55 | 7.2% | 1.8% | 22 | 4.0% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 109 | 10.8% | 1.6% | 17 | 7.2% | 0.6% | 91 | 12.0% | 2.3% | 49 | 8.9% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 217 | 21.7% | 1.8% | 52 | 21.4% | 0.9% | 166 | 21.8% | 2.5% | 101 | 18.5% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 125 | 12.4% | 1.6% | 28 | 11.6% | 0.7% | 97 | 12.7% | 2.5% | 66 | 12.1% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 175 | 17.5% | 2.3% | 49 | 20.4% | 1.1% | 126 | 16.6% | 3.7% | 113 | 20.6% | 2.9% |
| 65 000 euros et plus par an | 132 | 13.2% | 3.1% | 43 | 17.6% | 1.7% | 90 | 11.8% | 5.2% | 117 | 21.5% | 4.1% |
| Refus | 82 | 8.1% | 2.3% | 6 | 2.3% | 0.4% | 76 | 10.0% | 3.7% | 54 | 10.0% | 4.1% |
| Ne sait pas | 22 | 2.1% | 1.4% | 4 | 1.6% | 0.5% | 18 | 2.3% | 2.1% | 18 | 3.4% | 2.8% |
