L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1226 | 100.0% | 2.3% | 188 | 100.0% | 0.7% | 1038 | 100.0% | 3.8% | 453 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 188 | 15.3% | 0.7% | 188 | 100.0% | 0.7% | - | - | - | 77 | 17.0% | 0.8% |
| Femme | 1038 | 84.7% | 3.8% | - | - | - | 1038 | 100.0% | 3.8% | 376 | 83.0% | 4.3% |
| Age | ||||||||||||
| 15 à 24 ans | 119 | 9.7% | 1.6% | 11 | 6.0% | 0.3% | 108 | 10.4% | 3.0% | 53 | 11.6% | 1.6% |
| 25 à 34 ans | 142 | 11.6% | 1.9% | 8 | 4.4% | 0.2% | 134 | 12.9% | 3.4% | 50 | 11.0% | 1.5% |
| 35 à 49 ans | 325 | 26.5% | 2.6% | 62 | 33.1% | 1.0% | 263 | 25.3% | 4.1% | 193 | 42.5% | 3.1% |
| 50 à 59 ans | 233 | 19.0% | 2.7% | 36 | 19.1% | 0.9% | 197 | 19.0% | 4.4% | 117 | 25.7% | 3.2% |
| 60 ans et plus | 407 | 33.2% | 2.5% | 70 | 37.3% | 1.0% | 336 | 32.4% | 3.8% | 42 | 9.2% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 921 | 75.1% | 3.9% | - | - | - | 921 | 88.7% | 3.9% | 335 | 73.9% | 4.7% |
| Personne de référence | 407 | 33.2% | 1.5% | 176 | 93.6% | 0.9% | 230 | 22.2% | 3.1% | 121 | 26.6% | 1.4% |
| Responsable des achats | 1010 | 82.4% | 2.8% | 105 | 56.0% | 0.8% | 905 | 87.2% | 4.0% | 356 | 78.6% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.9% | 2.2% | 1 | 0.4% | 0.2% | 11 | 1.0% | 5.4% | 1 | 0.2% | 2.1% |
| Petits patrons | 43 | 3.5% | 2.6% | 11 | 5.9% | 0.9% | 32 | 3.1% | 7.6% | 34 | 7.4% | 2.3% |
| Affaires et Cadres | 162 | 13.2% | 3.2% | 30 | 16.1% | 1.1% | 132 | 12.7% | 6.1% | 139 | 30.7% | 3.1% |
| Professions intermédiaires | 162 | 13.2% | 2.2% | 27 | 14.3% | 0.7% | 135 | 13.0% | 3.6% | 125 | 27.5% | 2.1% |
| Employés | 210 | 17.1% | 2.4% | 15 | 8.1% | 0.7% | 194 | 18.7% | 3.1% | 52 | 11.4% | 2.9% |
| Ouvriers | 81 | 6.6% | 1.3% | 35 | 18.5% | 0.7% | 46 | 4.4% | 3.5% | 9 | 2.0% | 2.0% |
| Retraités | 273 | 22.2% | 2.1% | 49 | 26.2% | 0.8% | 223 | 21.5% | 3.2% | 7 | 1.5% | 3.1% |
| Autres inactifs | 285 | 23.2% | 2.9% | 20 | 10.4% | 0.5% | 265 | 25.6% | 4.2% | 88 | 19.3% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 27 | 2.2% | 3.5% | 1 | 0.4% | 0.2% | 26 | 2.5% | 6.3% | - | - | - |
| Petits patrons | 74 | 6.0% | 2.8% | 11 | 5.9% | 0.8% | 63 | 6.1% | 5.1% | 74 | 16.4% | 2.8% |
| Affaires et Cadres | 248 | 20.2% | 3.5% | 37 | 19.5% | 1.0% | 211 | 20.3% | 6.0% | 248 | 54.6% | 3.5% |
| Professions intermédiaires | 131 | 10.7% | 1.6% | 29 | 15.6% | 0.7% | 102 | 9.8% | 2.6% | 131 | 29.0% | 1.6% |
| Employés | 143 | 11.7% | 2.6% | 16 | 8.4% | 0.7% | 127 | 12.3% | 3.9% | - | - | - |
| Ouvriers | 165 | 13.5% | 1.7% | 35 | 18.5% | 0.7% | 130 | 12.5% | 2.9% | - | - | - |
| Retraités | 335 | 27.3% | 2.2% | 49 | 26.2% | 0.7% | 285 | 27.5% | 3.4% | - | - | - |
| Autres inactifs | 103 | 8.4% | 2.9% | 10 | 5.4% | 0.7% | 93 | 8.9% | 4.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 183 | 15.0% | 1.9% | 14 | 7.5% | 0.3% | 169 | 16.3% | 3.1% | 39 | 8.5% | 1.6% |
| 2 personnes | 528 | 43.1% | 2.9% | 84 | 44.8% | 0.9% | 444 | 42.8% | 4.7% | 148 | 32.6% | 3.5% |
| 3 personnes | 127 | 10.4% | 1.4% | 24 | 12.9% | 0.5% | 103 | 9.9% | 2.2% | 55 | 12.1% | 1.4% |
| 4 personnes | 222 | 18.1% | 2.4% | 40 | 21.5% | 0.9% | 182 | 17.5% | 3.9% | 132 | 29.1% | 2.8% |
| 5 personnes et + | 165 | 13.4% | 2.9% | 25 | 13.3% | 1.0% | 140 | 13.5% | 4.6% | 80 | 17.7% | 3.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 368 | 30.0% | 2.3% | 69 | 36.5% | 0.9% | 300 | 28.9% | 3.5% | 193 | 42.7% | 2.6% |
| Non | 858 | 70.0% | 2.3% | 120 | 63.5% | 0.7% | 738 | 71.1% | 3.9% | 260 | 57.3% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 204 | 16.6% | 1.7% | 24 | 12.9% | 0.4% | 179 | 17.3% | 2.9% | 53 | 11.7% | 1.6% |
| Agglo. - 20 000 hab | 219 | 17.8% | 2.4% | 30 | 16.1% | 0.7% | 188 | 18.2% | 4.0% | 60 | 13.3% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 118 | 9.6% | 1.7% | 29 | 15.2% | 0.9% | 89 | 8.6% | 2.4% | 49 | 10.7% | 2.3% |
| Agglo. + 100 000 hab | 417 | 34.0% | 2.7% | 59 | 31.2% | 0.8% | 359 | 34.5% | 4.4% | 155 | 34.2% | 2.8% |
| Agglo. Paris | 269 | 21.9% | 3.1% | 46 | 24.5% | 1.1% | 223 | 21.4% | 4.8% | 136 | 30.1% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 286 | 23.3% | 2.9% | 50 | 26.5% | 1.1% | 236 | 22.7% | 4.6% | 141 | 31.1% | 3.2% |
| Nord Pas de Calais | 52 | 4.2% | 1.6% | 13 | 6.9% | 0.8% | 39 | 3.8% | 2.3% | 19 | 4.1% | 1.8% |
| Lorraine | 48 | 3.9% | 2.5% | 5 | 2.9% | 0.6% | 42 | 4.1% | 4.3% | 7 | 1.6% | 1.4% |
| Alsace | 24 | 1.9% | 1.5% | 1 | 0.3% | 0.1% | 23 | 2.2% | 2.9% | 3 | 0.7% | 0.7% |
| Franche-Comté | 10 | 0.8% | 1.0% | - | - | - | 10 | 0.9% | 2.0% | 6 | 1.3% | 2.1% |
| Champagne Ardennes | 15 | 1.2% | 1.3% | 3 | 1.5% | 0.5% | 12 | 1.1% | 2.0% | 3 | 0.7% | 1.0% |
| Picardie | 32 | 2.6% | 2.1% | 2 | 1.3% | 0.3% | 30 | 2.9% | 3.7% | 14 | 3.1% | 3.2% |
| Bourgogne | 44 | 3.6% | 3.2% | 2 | 0.8% | 0.2% | 43 | 4.1% | 5.9% | 10 | 2.2% | 2.7% |
| Haute Normandie | 31 | 2.5% | 2.1% | 2 | 0.8% | 0.2% | 29 | 2.8% | 3.8% | 13 | 3.0% | 2.9% |
| Basse Normandie | 24 | 2.0% | 2.0% | 2 | 1.1% | 0.4% | 22 | 2.2% | 3.5% | 11 | 2.5% | 3.2% |
| Centre | 43 | 3.5% | 2.1% | 7 | 3.9% | 0.7% | 36 | 3.5% | 3.4% | 9 | 2.1% | 1.5% |
| Pays de Loire | 67 | 5.4% | 2.2% | 4 | 1.9% | 0.3% | 63 | 6.1% | 4.0% | 28 | 6.2% | 3.1% |
| Bretagne | 59 | 4.8% | 2.2% | 18 | 9.4% | 1.4% | 42 | 4.0% | 3.0% | 15 | 3.3% | 1.9% |
| Poitou Charentes | 36 | 3.0% | 2.4% | 6 | 3.0% | 0.8% | 31 | 2.9% | 3.9% | 5 | 1.2% | 1.3% |
| Aquitaine | 54 | 4.4% | 1.9% | 10 | 5.1% | 0.7% | 44 | 4.2% | 3.0% | 27 | 6.0% | 3.0% |
| Midi Pyrénées | 49 | 4.0% | 2.0% | 7 | 3.5% | 0.5% | 42 | 4.1% | 3.3% | 22 | 4.9% | 2.5% |
| Limousin | 12 | 1.0% | 2.0% | 5 | 2.5% | 1.6% | 8 | 0.7% | 2.4% | 6 | 1.3% | 3.3% |
| Auvergne | 29 | 2.3% | 2.5% | 2 | 0.9% | 0.3% | 27 | 2.6% | 4.5% | 5 | 1.0% | 1.6% |
| Rhône Alpes | 126 | 10.3% | 2.4% | 21 | 11.1% | 0.8% | 105 | 10.1% | 3.8% | 45 | 9.9% | 2.3% |
| Languedoc Roussillon | 47 | 3.8% | 2.0% | 11 | 5.7% | 1.0% | 36 | 3.5% | 2.9% | 16 | 3.6% | 2.2% |
| Provence Alpes Côte d'Azur, Corse | 139 | 11.3% | 3.2% | 20 | 10.6% | 1.0% | 119 | 11.5% | 5.1% | 47 | 10.3% | 3.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 943 | 76.9% | 2.2% | 137 | 72.9% | 0.7% | 806 | 77.6% | 3.7% | 391 | 86.3% | 2.5% |
| Presque tous les jours | 185 | 15.1% | 3.0% | 15 | 8.1% | 0.6% | 170 | 16.4% | 5.1% | 47 | 10.4% | 3.4% |
| 1 à 2 fois par semaine | 87 | 7.1% | 2.9% | 27 | 14.4% | 2.2% | 60 | 5.8% | 3.4% | 14 | 3.1% | 2.7% |
| 1 à 3 fois par mois | 7 | 0.6% | 1.7% | 5 | 2.5% | 2.5% | 2 | 0.2% | 1.0% | 1 | 0.2% | 1.7% |
| Moins souvent | 4 | 0.3% | 3.4% | 4 | 2.0% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 3.2% | 2.8% | 4 | 2.1% | 0.6% | 35 | 3.4% | 4.7% | 1 | 0.3% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 30 | 2.4% | 1.5% | 2 | 1.3% | 0.3% | 28 | 2.7% | 2.3% | 7 | 1.6% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 89 | 7.3% | 1.8% | 13 | 7.1% | 0.7% | 76 | 7.3% | 2.6% | 15 | 3.4% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 149 | 12.2% | 2.2% | 32 | 17.2% | 1.1% | 117 | 11.3% | 3.0% | 33 | 7.4% | 2.2% |
| De 24 000 à moins de 36 000 euros par an | 281 | 22.9% | 2.3% | 31 | 16.4% | 0.5% | 250 | 24.1% | 3.8% | 70 | 15.5% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 125 | 10.2% | 1.6% | 12 | 6.3% | 0.3% | 113 | 10.9% | 3.0% | 54 | 11.9% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 207 | 16.9% | 2.7% | 42 | 22.1% | 1.0% | 165 | 15.9% | 4.8% | 100 | 22.0% | 2.6% |
| 65 000 euros et plus par an | 173 | 14.1% | 4.0% | 39 | 20.5% | 1.5% | 134 | 13.0% | 7.8% | 124 | 27.4% | 4.3% |
| Refus | 93 | 7.6% | 2.6% | 12 | 6.5% | 0.8% | 80 | 7.8% | 4.0% | 38 | 8.4% | 2.9% |
| Ne sait pas | 40 | 3.3% | 2.6% | 1 | 0.5% | 0.1% | 39 | 3.8% | 4.7% | 10 | 2.1% | 1.5% |
